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KIRLOSKAR INSTITUTE OF ADVANCED

MANAGEMENT STUDIES, HARIHAR

Internship Proposal

SUBMITTED TO:

SUBMITTED BY:

Prof. Bidyanand Jha

KUMARI PRIYA

Marketing Faculty,

KIAMS, HARIHAR B18

KIAMS, HARIHAR

ROLL: 63

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Internship Proposal
Name of the student intern

Kumari Priya

Roll No

PGDM 2015-17, 063

Specialization

Marketing

Name of the BI company

Tata Communication Ltd.

Name of the Company Guide

Mr. Vineeth R Nair

Name of the Faculty Guide

Prof. Bidyanand Jha

Know Your Company

Background and inception of the company including promoters:

Tata Communication, incorporated in 1986 is part of the $62.5 billion Tata Group.
The company, formerly Videsh Sanchar Nigam, was acquired from the Government
of India. It is leading global provider of a new world of communications.
It provides a range of services that includes transmission, IP, converged voice,
mobility, managed network connectivity, hosting and storage, managed security,
managed collaboration and business transformation for global enterprises and
service providers, as well as Internet, retail broadband and content services for
Indian consumers.
Tata communication is headquartered in Mumbai, Tata Communications has most
advanced & largest submarine cable networks. Its Tier1 IP network connectivity is
spread over 200 countries with 300 Pops (PointofPresence).
It provides services to its customer through its offices present in 80 cities spanning
across 40 countries. It is number one global wholesale voice operator and number
one provider of international long distance, enterprise data and internet services in
India.

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Tata Communications launched Vulnerability Management Service (VMS) with
Qualys, it is built upon Qualys' industry leading Qualys Guard vulnerability
management and compliance solutions. VMS provides organizations with a cost
efficient and comprehensive method to monitor mitigate and manage risks that
threaten the Confidentiality, Integrity and Availability of data assets within the
enterprise information infrastructure.
In May 2014 the shareholders of Neotel and Vodacom SA announced that they
favourably concluded an agreement on the commercial structure and terms to
proceed for Vodacom to acquire 100 per cent of the shares of Neotel valued at an
enterprise value of ZAR 7.0 billion. Neotel connects the major centres in South
Africa to each other and to the world, directly linking its infrastructure into Tata
Communications global Tier 1 network.
Tata Sons and Tata Industries are the promoter holding companies of the group
Tata Sons is the promoter of the major operating Tata companies and holds
significant shareholdings in these companies. Tata companies are commonly
referred to as the Tata group and the Chairman of Tata Sons as Chairman of
the Tata group.
About 66 percent of the equity capital of Tata Sons is held by philanthropic trusts
endowed by members of the Tata family. The largest of these trusts are the Sir
Dorabji Tata Trust and the Sir Ratan Tata Trust, which were created by the families
of the sons of Jamsetji Tata, the Founder.
Tata Sons is also the owner of the Tata name and several Tata trademarks, which are
registered in India and around the world. These are used by various Tata companies
under a license from Tata Sons as part of their corporate name and/or in relation to
their products and services. The terms of use of the group mark and logo by Tata
companies are governed by the Brand Equity and Business Promotion Agreement,
entered into between Tata Sons and Tata companies.
Tata Industries was set up by Tata Sons in 1945 as a managing agency for the
businesses it promoted. Following the abolition of the managing agency
system, Tata Industries' mandate was recast, in the early 1980s, to promote
Tata's entry into new and high-tech businesses.

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Tata Industries has initiated and promoted Tata ventures in several sectors, including
control systems, information technology, financial services, auto components,
advanced materials, telecom hardware and telecommunication services.

Characteristics of the Industry to which the company belonging to

Telecommunications started in the nineteenth century with the telegraph, and
developed through the telephone and radio to TV to satellites and the Internet etc.
The data transmitted has advanced from signals through voice to pictures and data
and, with the development of convergence, to combinations of these. Every year,
new technologies increase the services available and the speed of delivery. A
combination of factors is resulting in the ever-decreasing cost of these services. The
Communication Companies in India are on the ever rising trend and there has been
a stupendous growth in this sector over the last decade. The telecommunication
industry in India is one of the rapidly growing industries in the world and has also
developed the second largest communication network.
The entire evolution of the telecom industry can be classified into three distinct
phases.
Phase I- Pre-Libralisation Era (1980-89)
- Post Libralisation Era (1990-99)
- Post 2000

Until the late 90s the Government of India held a monopoly on all types of
communications as a result of the Telegraph Act of 1885. As mentioned earlier in
the chapter, until the industry was liberalised in the early nineties, it was a heavily
government-controlled and small-sized market, Government policies have played a
key role in shaping the structure and size of the Telecom industry in India. As a
result, the Indian telecom market is one of the most liberalised market in the world
with private participation in almost all of its segments. The New Telecom Policy
(NTP-99) provided the much needed impetus to the growth of this industry and set
the trend for libralisation in the industry.

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Nature of the business
Tata Communications Limited is a global Telecom Indian business conglomerate
Tata Group. The companys infrastructure includes sub-sea, terrestrial
communications networks, data centers and it provides fixed line and wireless
services. Earlier known as Videsh Sanchar Nigam, the company became a part of
the Tata group in 2002.

Vision, Mission and Values of the company

Vision

Mission
Tata Communications is a leading global provider of IP, telepresence and
wholesale communications services. With a leadership position in emerging
markets, Tata Communications leverages its advanced solutions capabilities and

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domain expertise across its global and pan-India network to deliver managed
solutions to multi-national enterprises, service providers and Indian consumers.

Core Value
Tata has always been values-driven. These values continue to direct the growth and
business of Tata companies. The five core Tata values underpinning the way we do
business are:
Integrity: We must conduct our business fairly, with honesty and
transparency. Everything we do must stand the test of public scrutiny.
Understanding: We must be caring, show respect, compassion and
humanity for our colleagues and customers around the world, and always
work for the benefit of the communities we serve.
Excellence: We must constantly strive to achieve the highest possible
standards in our day-to-day work and in the quality of the goods and services
we provide.
Unity: We must work cohesively with our colleagues across the group and
with our customers and partners around the world, building strong
relationships based on tolerance, understanding and mutual cooperation.
Responsibility: We must continue to be responsible, sensitive to the
countries, communities and environments in which we work, always
ensuring that what comes from the people goes back to the people many
times over.

Tata Communication India Advantage:

1. Own and operate the world's largest Tier 1 network:
Tatas peer with every other Tier 1 carrier, as well as having more connections into
more countries and territories than any other carrier. We also have strategic peering

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relationships and offer dedicated routing between our data centres. It all adds up to
the most direct routes between your content and your end users.

1. flexible architecture and world-class performance

Tata offer you the flexibility of choosing how you store and deliver content
alongside blazing speed and dependability.

2. CDN bundled with other Tata Communications IP network

products and services
Only Tata Communications enables you to bundle content delivery with a broad
range of IP network products and services including satellite ingest, transit,
DDoS and other security services, colocation, hosting and more. Bundle for better
control, efficiencies and to drive specific business outcomes.
3. Inherent cost advantages, as we own the underlying network infrastructure
4. The ability to deliver content to any device, across all protocols, anywhere in
the world
5. In-depth real-time analytics for actionable decision making
6. Tata ability to provide customers with access to a full stack, delivering a
holistic service that powers content platforms and media ecosystems.

Major Milestones:

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Awards:
Tata Communications won 'Best Market Strategy' at the Capacity magazine Global
Wholesale Telecommunications Awards, 2008.
It bagged 'Best Progress in Emerging Markets' at the 2008 Mobile
Communication Awards.
It won 'Best PanAsian Wholesale Provider' at Capacity Magazine Global
Wholesale Telecommunications Awards in year 2006 and 2007.
Tata Communications was named 'Best Wholesale Carrier' at the World
Communications Awards in 2006.
2009 Global Wholesale Telecommunications Award
2010
Global Wholesale Telecommunications Award
Best Wholesale Carrier

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2011
Global Wholesale Telecommunications Award
2012
Frost & Sullivan 2012 India ICT Awards
Enterprise Data Service Provider of the Year
Hosted Contact Center Service Provider of the Year
Third Party Managed Services Provider of the Year
2013
The Forrester WaveTM: Asia Pacific Carrier Ethernet Services, Q4 20132
Tata Communications is positioned as a Leader in this Forrester Wave
The Forrester Wave: Managed Global MPLS Services, Q1 20133
Tata Communications is positioned as a Strong Performer in this Forrester Wave
Frost & Sullivan 2013 India ICT Awards
Enterprise Data Service Provider of the Year
Hosted Contact Center Service Provider of the Year
Third Party Managed Services Provider of the Year
Managed Video Conferencing Service Provider of the Year
Frost & Sullivan 2013 Best Practices Awards
2014
Gartner's Magic Quadrant for Global Network Service Provider
Tata Communications is positioned in the Leaders Quadrant in this Magic
Quadrant.

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Business Model:

Organizational Structure:

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Ownership patterns:

Manpower (complete details of Human Resource):

Over 8000 employees globally, 30% of which are located outside India, and over
40 nationalities represented.

Tata Communications worldwide has a multicultural workforce, with

people of more than 40 nationalities on its rolls, while women
constitute 18% of the workforce. The compensation and employee benefit
practices of Tata Communications are designed to be competitive in the
respective geographies where it operates. Employee relations continued
to be harmonious at all our locations, through continuous dialogue and
openness. The number of training person days provided to employees

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increased by 26.72% over the previous year, to a total of 42260 days.

Tata Communications has zero tolerance for sexual harassment at the

workplace and has adopted a policy on prevention, prohibition and
redressal of sexual harassment at workplace in line with the provisions
of the Sexual Harassment of Women at Workplace (Prevention, Prohibition
And Redressal) Act, 2013. As on 31 March 2015, out of the two
Complaints on sexual harassment received during the year, one complaint
has been resolved with appropriate action taken and one complaint
remained pending.

Product/Service Profile:
1. Network services

2. Data Center Services

llocation

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3. Unified Communication

Unified Conferencing

4. Media and Entertainment Services

ster Control

5. Managed Security Services

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Competitors:

Bharti Airtel

Idea Cellular

Tata Comm

Reliance Comm

MTNL

TataTeleservice

Goldstone Infra

Tulip Telecom

Nu Tek India

Market share and growth rate of the company:

Worlds largest wholesale voice carrier with 18 per cent market share, carrying 50
billion minutes of international wholesale voice traffic annually thats 1 in 6
voice calls globally.

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In 2014-15, the Indian telecom market grew to `43,269 crores, at a rate of ~6% year
on year. During FY15- 20, the market is expected to grow at a compounded annual
growth rate (CAGR) of 9%, on the back of the mid-teens growth forecast in the mobile
services and managed services space. Growth in the Indian market is mainly driven by
higher penetration of mobile services, growth in consumer broadband services and
increased adoption of network services by Indian businesses. The Company leads the
Indian market in several segments. In the financial year 2014-15, the Indian Internat
-ional Long Distance (ILD) voice market had ninemajor operators, an estimated
inbound market size of 91.5 billion minutes and an estimated outbound market size of
4.6 billion minutes. The Companys market share was 27% of the addressable inbound
traffic and 18 % for ILD outbound traffic. The countrys estimated National Long Distance
(NLD) voice market size was 387 billion minutes during the year with More than 10 major
operators. The estimated NLD addressable market size was 15 billion minutes,of
which the Companys market share was 30%. In 2014-15, the Company had a 20%
market share of the Indian enterprise data market and a 28.5% market share of the Indian
data centre market.

Annual turnover of the company (in Rupees / $ US):

1. Paid up Capital (INR) : `285 crores
2. Total Turnover (INR):

Revenue from
telecommunication
services

Standalone
Rs.in Crores

Consolidated
Rs.in Crores

4,316.03

19,909.02

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Other Operating Income
Other Income
Total Turnover

3.32
670.53
4,989.88

4.32
396.46
20,309.80

Gross and net profit including capital structure:

Total profit after taxes (INR):
Profit / (loss) after taxes

Standalone
Rs.in Crores

Consolidated
Rs.in Crores

674.62

2.95

Address and contact details of the Head Quarters:

Head Office
Tata Communications Limited
Plot No. C-21 and C-36, Block-G Bandra Kurla Complex, Bandra(East)
Mumbai-400098, Maharashtra, India
Tel No- +91-22-66578765
Toll free No. 1800-209-8765
Fax No. +91 22 6639 5162
Website: www.tatacommunications.com

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SECTION: B

Estimated total hours to be worked:

The working hour is from 9.30 am to 6 pm i.e. 9 hours.

Abstract:
The Tata global network encompasses one of the most advanced and largest submarine
cable networks, a Tier-1 IP network, connectivity to more than 200 countries across
400 PoPs and more than 1 million sq. ft. data centre space. Tata Communications serves
its customers from its offices in 80 cities in 40 countries worldwide. Tata
Communications has a strategic investment in South African operator Neotel, providing
the company with a strong anchor to build an African footprint.

The Business Immersion programme is giving the students an exposure to the corporate
life. The programme is of four months wherein the interns gets a chance to sharpen
their skills in corporate world. It provides an opportunity to the Student interns to practically
implement the knowledge and the concepts learnt during our Academics. The company
which is Tata Communication, is global presence that offers a services to network.
The job description for internship is mainly, we were given database of companies along
with their contact number in which the interns has to call the IT manager and ask about the
existing network they are using and enquire about their requirement and fix the meetings of
the customer with Company guide or forward the call to manager.

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Description of Student Interns Duties:

The company Tata communication Ltd provides training to the interns and makes
us ready to work on field and deal with customer over the phone. The company also
ensures the development of an intern which complies that at with the duration spent
in the company, the intern will be given full exposure with the corporate working,
Understanding of the networks product and services which the company deals in.

The main job for the interns in Tata communication is calling to companies and take
Information about the existing network service provider they are using in currently and also
try to know they have any backup or upgrades or not and ask the bandwidth they are
using. We also ask them about any requirement of internet connectivity, and fix the meetings
on the basis of the customers requirement, and also ask the official email id and
phone number of IT Manager for future reference. First we have to tell the customers about
Tata Communication and the services we provide like the LL, MPLS and P2P etc. and if any
customer has such requirement then we fix meeting with the company guide or forward the
call to manager. The Manager of Tata company tries to convince the customers by
offering some more services which is only offered by Tata Communication. The products and
services are co-location, Vproxy, Jamvee, Hosted contact centre. Apart from that we google
and collect the information about IT, Telecom and Network companies and end of the day
We fill the all same information whatever we gathered from customer or google
in excel sheet and we have to submit it to the company guide.

Goals and Expected Learning Outcomes:

1. Personal goals and general skills you hope to gain or improve

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The business immersion programme which is for four months is a very big opportunity
for me to improve myself in everything. The business immersion programme gives the
chance for improving the individuals personality, Working as an intern with Tata
Communication Ltd. gives me an opportunity to sharpen my technical knowledge that is
important for my future and also to develop the skills like Business Management,
Communication Skills, Self Confidence, Presentation Skills, personality Development
and over all development. Being a management student and working with Tata
Communication ,we are just trying to understand what are the basic requirement to run a
business. This is a very big opportunity and a very big platform wherein I can improve my
skills. The personal goal which I am hoping from this internship is to gain deep Knowledge
about Internet connectivity, in depth knowledge about Networks products and services.
During this period, we are taught the importance of time and how and where to use our time.
We are taught how to talk with customers and represent in front of them and deal with them.
I am developing skills of dealing with customers professionally. I am developing to manage
stress and work load , the most important thing that most of the people dont able to manage
stress and work pressure. I am gaining knowledge about the networks product and services,
and I am also getting well versed with how to work these services which globally connect
with us. We are being taught how to convince the people on phone professionally.

2. Professional or Career Goals. What new things will you be learning

in the organization that may be useful in future job or in your career?
My Professional career goal will be to enhance the managerial skills, and to be updated
to current situation of market. My marketing knowledge is developing which will be helping

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me a lot during my placement time. I want to develop my knowledge in networking field
and understand their product and services. I want to interact with more and more customers
because by this I am improving my communication skill and I am getting more idea about
the customers perception. I want to learn, how the company analyze and utilize their idea
and compete with their competitor. I also want to understand the international market,
and the Indian market , how International MNCs penetrate Indian Market and vice varsa.
I want to learn how to professionally follow and adhere to the instructions given to me
by my manager.At the same time I want to learn what kind of problem comes in thecorporate
world and What different types of situation an organization faces in the market.
I want to understand the strategies undertaken by the company that will be enhance my
learning and make me an effective professional in the future. My interactions with my
company guide have made me realize that how difficult to convince the customers and take
out the information from customer. Most important factor this BI Program does is developing
the individual performance, Confidence and Motivation. During internship we get different
ideas and it is developing our mind. I am not only targeting at my career and personal goal
by increasing my self-confidence but also want to gain more experience. I want to learn,
how a company satisfies his customer needs and makes them loyal towards the companies
products and services and the strategies of making healthy relationship with customers, and
how to manage customers problem.

3. Academic Connections. How does this BI experience enhance or

complement what you have learned in your classes of KIAMS?
During our Academics, we were taught about various things and basic Knowledge that are
requirement for running a Business. If business and corporate are not being able to satisfy

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the customers need and requirements ,then the organization cannot grow or sustain.
We have learned about Marketing and communication of the product and how the
company works at operational level. Tata Communication is a reputed corporate
organization where we get an exposure regarding our communication and negotiation
skills, personality and most important my self-confidence. In PGDM course we have
learnt the concepts theoretically. So, we dont get that much needed exposure.
In the company we get to do things practically and we get a deeper knowledge. In the
Business Immersion Programme, we are learning the real aspects of managing and dealing
people that are called as clients in professionalism. In classroom sessions, we do not get a
chance to perform practically. Hence the business immersion experience is
complementing to that learning in which we will be give technical, and
adequate responses to the queries raised by the customers. In Tata Communication,
we get an opportunity to interact with customers and we discuss our products and services
to them and hopefully ask them to fix a meeting. we are learning the importance of
how to maintain a healthy relation with each of our customers. The internship has just started
and within 15 Days we are motivated to learn and Perform more and developed the
skill power. Tata Communication is providing some new learning every day to their interns.
We hope that we get more opportunities to learn with Tata Communication Ltd.

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