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Primary object;
To analysis the satisfaction level of customer towards tata communication ltd
Secondary object
How the customer choose their respective ILL and broadband services
To find the awareness among the customers about Tata communication
ILL and its new product
To find out the problem faced by ILL users
To analysis the position of Tata communication ILL against against its
competitor
To identify the customer preference
To make suggestion, to improve existing condition.
Hypothesis;
1.
H01. Majority of potential customers are satisfaction with ILL
services offered by the TCL
H11. It is possible to potential customer satisfaction level with
the help of suitable research technique.
2.
H01. To more satisfied the customer are with the speed of data
transmission, the higher is the customer satisfaction
H11. To more satisfied the customers are with after sales
services, the higher is the overall satisfaction.
3.
H01. Quality of ILL services has an impact on customer
satisfaction in the TCL
Sample size
50 respondents
Research design:
There are different types of research design, consisting of literature survey,
descriptive research consists of case studies and statistical method and the
experimental research consist of surveys, field research.
For the collection of data I will go throught
Field research
Desk research
Field Research:
Field research is the search the direct contact the customer and collect the
information about the customers behavior and customers opinion. In held
search, I will collect primary data through this method
1. Interviewing and
2. Questionnaire
Interviewing: it is face to face interview which collect the information
about customers opinion. It also include telephonic interview and . I
will interview around 150 consumers.
Desk research
For collecting secondary data
Search the product review on net and looking for magazine and media
for adverts.
I will go for the companys branch office and ask about the internet
lease line product, Price and data sheet.
Search buyers guide and direction for product specialization and
background.
Questionnaire;
Strongly Agree
Agree
disagree
strongly disagree
TCL
Airtel
Reliance
BSNL
TTL
others
o
o
o
o
2mbps
4-6mbps
8-10mbps
more than 12
ILL
BB
MPLS
p2p
others
Less than 10
10-20
21-30
great than 30
o
o
o
o
Offer
quality of services
speed and safety
Brand name
o
o
o
o
Strongly agree
somewhat agree
Neither agree nor disagree
strongly disagree
disagree
o
o
o
o
o
o
o
o
o
good
average
best
poor
10.Compared to other product in this catrgory, would you say that our product is
o
o
o
o
Much better
somewhat better
worse
Particulars
Speed
good
Average
best
poor
User
Experience
After
Purchase,
customer
Services)
12. Overall, I rate TCL ILL
o
o
o
o
Good
Average
best
poor
13.If you are asked to select among the following as first preference which would
you choose
o
o
o
o
o
o
TCL
Airtel
Reliance
BSNL
Vodafone
Others