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information on all aspects of hair care, grooming and styling.
Wedding Planner contains so muchrelevant wedding planning information youll
want to take it everywhere with you. Planning the ceremony, dressing the
wedding party, fine tuning details for the reception and managing the budget and are clearly outlined. Youll also learn the essentials for starting and
marketing your own wedding planner business. This exciting profession is
made easy with the hands on tips and readymade tools this eBook gives you.
Event Planner is full of industry specific knowledge on how to successfully plan
and manage a wide range of events. Your eBook will remind you how to
win contracts, manage budgets, assess venues and establish the correct
etiquette. It includes charts, checklists and a real life case study. Its a must
for all event planners!
Marketing Your Business This is aneBook to keep at arms reach and refer to often. Marketing is an essential and ongoing part of every business. Invest in
this eBook so you have at your fingertipsinvaluable guidance on creating a
marketing plan, low cost marketing, brand building, use of social media and
much more.
Starting Your Business guides you, module by module, through all the important
areas to consider when starting your own business. Were upfront about the
challenges and show you how to tackle them. This eBook is like your entrepreneurial consultant by your side at all times.
You can access your eBooks on your mobile, tablet, laptop or PC and theyre
ideal for printing.
Keep up with the hottest beauty news and headline grabbing celebrity fashion by following us on social media. Well also keep you up to date with
details of course updates and the latest happenings at Trendimi. Enjoy your
eBooks!
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2. Understand colour
One of the biggest and first scientific discoveries into our understanding of
colour was by Sir Isaac Newton in the 17th century. He experimented with
light rays and found that when sunlight is directed through a prism it refracts
into a range of colours: red, orange, yellow, green, blue, indigo and violet.
Each colour has a distinctive wavelength and range.
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Yellow
Yellow-Green
Red-Orange
Green
Orange
Blue-Green
Red
Blue
Blue-Violet
Red-Violet
Violet
colours or hues. The most commonly used contains 12, like this one.
The three primary colours are red, yellow and blue. Mixing these, two at
a time, produces the secondary colours: green, violet and orange. Mixing
each of these six with its neighbours on the wheel produces another six,
combinations of the primary and secondary colours the tertiary colours.
The wheel is used to clarify colour families, combinations, contrasts and
harmonies.
2.2. Colour chart
To choose the exact tones and shades for an individual situation will need a
larger guide containing thousands of colours, like this colour chart.
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Items, garments or furniture in bright, intense colours will appear larger
than the same item in a duller shade. Things of higher value, that is lighter
and closer to white, will appear to expand and advance. Things of lower value, that is darker and closer to black, will appear to recede or reduce in size.
CHROMA
Chroma describes the purity, brightness or intensity of a colour. Pure hues,
the outer circle of tabs on the colour wheel, have the maximum chroma.
Colours with high chroma are described as bright, vivid, bold, rich and brilliant. The more a colour is changed by adding white, black or grey, the more
it becomes muted, soft, misty, dull, pale, dark or drab.
4. Warm or cool?
Its not that a colour has a measurable temperature but most people are
sensitive to the cool or warm feeling they get in the presence of particular
colours. The warmth or coolness of a colour is determined by the percentage of red or blue hues is contains. Generally, blues, greens and purples are
considered cool and reds, oranges and yellows warm.
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You can also create a wider choice of striking combinations by using a double
set of colour families that sit opposite and next to each other on the wheel.
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Here you can see some groupings of complimentary and harmonious colours:
Hue
Complimentary colours
(opposite)
Harmonious colours
(next to)
Sky Blue
Egg Yellow
Bright Red
Sea Green
Purple
Blues, reds
6. Meaning of colours
Colours have distinct personalities, psychological effects and meaning. These
can vary according to culture.
RED
Red is the colour of energy, drive, excitement, passion and aggression. Its
stimulating and draws attention. It stands out. Studies have found it can increase blood pressure and pulse. It helps to inspire confidence, enthusiasm
and also a sense of strength and security.
Red is commonly used to signify danger but is also associated with life the
colour of blood. Its not a colour most people would choose to paint a childs
bedroom but may be the perfect choice for a business logo.
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RED
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BLUE
Studies have shown blue to be overwhelmingly the favourite colour among
men and women.Were surrounded by blue in nature the sky, the oceans
and seas so its no surprise than it has the effect of calming and sedating.
It gives a feeling of trustworthiness, dependability and reliability, making it
a very common choice for uniforms.
Blue is a cooling colour and is often used in places where the atmosphere
needs to be calm, cool and restful, like waiting rooms. This calming effect
can enhance focus and productivity. Be careful when choosing the particular shade or tone the more intense blues can be quite cold. Blue is also
associated with communication.
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Purple can give an air of mystery and wisdom. Its often associated with spirituality and some find it uplifting.
PINK
The closer to red a pink is, the more it will represent reds qualities energetic and passionate. The vibrant, electric pinks are stimulating and exciting
but not as assertive and aggressive as red can be.
The misty, lighter pinks are definitely the colour of romance, softness and
femininity. The passion of red is diluted with white and tones down the effect to a calm, relaxed softness. Theres a delicate energy about pale pink
and this would not be a suitable choice for attending a job interview.
BROWN
Again, a colour of nature, brown represents reliability and stability. Earthy
colours are always calm and reassuring and brown can also represent friendship and good relations. Its soothing and natural. It gives a feeling of order
and wholesomeness. Its a commonly used neutral colour, particularly in a
wide range of tints.
WHITE
Particularly in the western world, white signifies purity and cleanliness. As it
reflects every colour and absorbs none, its the perfect choice for the colour
of neutrality.
It can represent a blank canvas, a clean slate, new beginnings. Its fresh and
non judgemental. It can also be sophisticated and creative.
GREY
Grey is a very popular neutral colour and often chosen as a backdrop to allow other colours, shapes and textures to be seen without distraction.
Its often seen as denoting wisdom, dignity and authority, possibly because
of the connection to greying of hair due to ageing. It can be drab and dull but
also classic and sophisticated. It often represents knowledge and intellect.
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BLACK
Black absorbs every colour and reflects none. Its a very strong colour and
often gives an impression of power and authority. It can be associated with
evil and fear.
Absorbing all colours and showing none could also represent an unwillingness to show personality, a hiding of oneself. This can give a restful feeling
to people who find it a strain to give too much of themselves and want to
be inconspicuous.
Its often chosen as a night time colour and can be sophisticated and sleek.
Its a contracting colour and is a popular choice in clothes as it tends to
reduce the appearance of size and outline.
7. Using colour as a make-up artist, hair stylist or nail artist
Using the correct colour palette is crucial when choosing make up, hair colour and nail colour. Shades that enhance tones and features help clients look
their absolute best. The wrong colours can drain the natural glow of a face.
An unsuitable palette wont blend features harmoniously.
Everyone has a unique combination of tones eye colour, hair colour and
skin tone. This means that on each person, some tones will look great and
lift the features. Other shades will do the opposite.
7.1 Why getting the tones, tints and shades right is everything!
You need to know whether youre choosing from a palette of warm or
cool colours so you work with the natural palette of tones, not against
them.
The right make up really does affect eye colour. Experiment and see!
Wearing harmonious make up shades can help skin look smoother.
Before recommending a hair colour to a client, identify whether you need
a warm or cool palette and then refine your choices further.
The face portrays moods and feelings. Make up shades can contribute to
looking light and happy or stern and dull.
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Winter skin can be as pale as porcelain or an olive colour. The tones in
the face will be pink or blue. Winter skinned people often have dark hair
and eyes. Asian people fall into this group, as well as Scandinavians with
blonde hair.
The colours that best suit winter skins are intense, rich colours such as black,
navy, red and pink. They can also wear light yellows or white. You should
avoid choosing beige, orange and gold.
Winter colour palettes:
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Autumn skins are warm and people who fall into this group have a golden
skin tone. Many red head and brunettes with brown eyes are in this group.
Youll often see people with black or blonde hair with golden tones also.
Earth tones work well with this skin tone - camel, beige, khaki, orange, gold
or dark brown.
Avoid white and black, they will make autumn toned people look tired. Stay
away from pastels also.
Autumn colour palettes:
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As winter skin tones have dark hair, summer skin tones usually have
blonde or light brown hair and pale eyes. The best colours for summer skins
are pale yellow, purples and mauves and pastel shades. Avoid orange but, in
general, go for earth tones.
Summer colour palettes:
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People with spring skin tones have creamy white, peach or very pale skin.
Hair is either golden blonde, auburn or reddish-blonde. Eyes are usually blue
or green. Rosy cheeks and freckles are typical of the spring group.
The difference between autumn and spring groups is usually the eye colour; spring is lighter. Your best colours are soft peach, golden yellow, golden
brown, ivory, green and light blue. Some reds can also work well. Avoid dark
and muted tones like dark grey and black.
Spring colour palettes:
Once youve determined which season a clients tones fit, youll find it easier
to choose the shades in make up, hair and nail colour that will make the
most of their appearance.
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Reds help you come across as assertive but be sure this is appropriate.
Red is a strong colour and can focus too much attention on you instead
of your client.
To set a neutral stage, beige or grey wont give any particular message,
allowing you to direct the meeting with your prepared content.
Dark colours like navy and black are strong and show youre in control.
This could work in your favour if your client is trying to decide between
you and a competitor. Lighter colours are less assertive but this may suit
introverted clients better.
If you want to come across as inspiring or creative, a bright colour like
cerise will do the trick
The above points can actually be applied to most business meetings.
B. Youre planning a corporate event and will be attending group meetings. How can colour help
you make the right impression?
You need to come across as being in control and authoritative so choose
darker colours like dark blue or dark grey.
If you really need to be noticed or have something important to get
across, wear red.
C. Youre specialising in wedding planning. How can you use colour to attract clients?
Romantic colours are the definite choice. They may be clichd but, take
it from us, if you change to unconventional colours, you wont appeal
to people with a wedding in mind! Choose peaches, pinks, creams and
white. If youre choosing more than one colour, use your colour wheel
to decide what works.
Softer, paler colours in your promotional material are inviting. They help
you seem approachable and understanding.
If youre setting up a stall at a bridal fair, use soft, misty fabric and light,
delicate shades.
Fill your portfolio with sample invitations that use the typical colours
chosen by wedding couples, creams and whites, embellished with silver,
gold and pastels.
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