Grammar And Mechanics Chapter 6Shawntae Richardson

9/15/2016

1. Companies find it difficult to name new products; consequently, they often

hire specialists. [Guide 27]
2. New product names must be interesting; however, many of the best names
are already taken. [Guide 27]
3. Branding a product is a creative endeavor; the name becomes a product
shorthand. [Guide 27]
4. Global names must be appealing in such faraway places as Beijing. China;
Montreal, Canada; and Dubai City, United Arab Emirates. [Guide28]
5. One naming expert warned companies with the following comment: Be
aware of global consequences. For example, Bimbo is the name of a Mexican
baking conglomerate. However, the word in English has an unsavory
meaning. [Guide 30]
6. Product and company names are developed by combining the following three
linguistic elements: morphemes, phonemes, and syntax. [Guide 29]
7. One of the reasons company names such as Google and Apple work is that
they are catchy; however, they are also backed by high-quality products.
[Guide27]
8. Some English sounds (such as L, V,E,and W) are considered feminine; others
such as (X,M, and Z) are viewed as masculine. [Guide 27]
9. Among the company offers judging new names are Anthony Simmons, vice
president; Rachel Lohr, CEO; and Lavonne Jones. [Guide 28]
10. Syntax, or word order, is key to consumers perception; therefore, two-word
product names must sound pleasing. [Guide 27]