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1.

1 AN OVERVIEW
An organization, no matter how well designed, is only as good as the people who live
and work in it. - Dee Hock
An organization is an entity comprising multiple people, such as an institution or an
association that has a collective goal and is linked to an external environment. The word
is derived from the Greek word organon, which means "organ.
The functions of organization include planning, organizing, staffing, directing and
controlling. Other function includes defining the role of an individual, determination of
authority, fixation of responsibility, specialization, coordination, and proper utilization of
human resources, finance, sales, marketing, administration and efficient functioning.
Every organization belongs to certain sectors such as primary, secondary and territory.
Primary sector includes agriculture, mining, fishing, quarrying ,forestry, etc. secondary
industry are manufacturing industries which involve manufacturing of raw materials into
finished products by manual labor or machines. Tertiary industry sometimes referred as
service industry which provides service to people. The organization study is conducted at
Sintex India Ltd, Trivandrum which belongs to secondary sector.
The study titled Organization study conducted at Sintex India Ltd., Trivandrum with
the objective of sensitizing the nuances of the workplace and to understand the group
process and dynamics in organizations in first person perspective and for applying the
concepts learned in classrooms and develop a network of corporate contacts for future
career enhancements.
Sintex Industries (Earlier known as The Bharat Vijay Mills) has two divisions - textiles
and plastics. In the area of textiles, the company has been pioneers in high value fabrics.
Its Plastics Division started in the year 1975 and today it has most diversified
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manufacturing capabilities in plastic processing in the world, with 10 plants spread across
the country, more than twelve manufacturing processes under one roof, having more than
500,000 Sq. meter area and a more than 1000 strong work force. The company has also
created extensive finishing, assembling, metal fabrication and concrete products facilities.
Combination of such varied capabilities along with the companys state-of-the-art design
and tool room facilities enables it to give vast array of products and solutions.
The main products are water storage tanks(sintex water tanks, triple layered white tanks,
loft water tanks, reno water tanks, renotuf water tanks, reno g water tanks, reno coloured
overhead tanks, underground water storage tanks, FRP underground water storage tanks,
PUF insulated tank, SMC panel tanks), interior(factory made doors, plastic sections),
electrical SMC, environmental and green(waste bins and containers, sub ground
structure, CSP, bio gas plants),industrial(tanks, pallets, insulated crates, intermediate bulk
containers, dryer trays), prefabs(monolithic construction, prefabricated building, other
range, prefabs for, sanitation and standard applications. The areas they offer solutions are
structured solutions, electrical solutions, water management solutions, environment
solutions, energy solutions, building and construction, material handling, telecom
solutions and industrial solutions. Their capabilities include Thermoplastics, thermosets,
sandwich panels, post moulding, mental fabrications, civil engineering and concrete
facility. Sintex belongs to plastic industry.
The Indian plastics industry made a promising beginning in 1957 with the production of
polystyrene. Thereafter, significant progress has been made and the industry has grown
and diversified rapidly. Currently, the Indian plastics industry is spread across the
country, employing about 4 million people and over 2,000 exporters. It operates more
than 30,000 processing units, of which 85 per cent to 90 per cent are small and medium
enterprises (SMEs).
Individuals growth in personal and social wisdom is not possible without the
organization study. The practical knowledge and skill cannot be improved by the
individual if the research is not there. Interning for an organization helps to learn how
0classroom knowledge applies to real situations and reinforces concepts taught in classes.

1.2 NEED OF THE STUDY


Individuals growth in personal and social wisdom is not possible without the
organization study. The practical knowledge and skill cannot be improved by the
individual if the research is not there. The student progressively understands his capacity
by exploring the organization. Deficiency of organization study will create a
complication to an individual to reinforce the theoretical knowledge to real world
situations. And also it will impede professional network and prime to absence of proper
indulgent about the work culture and the environment .without the in depth view of the
study, the individual may obstruct to understand the organization policies, duties and
responsibilities of each department and also the culture of organization.
Without exposure to business world, organization couldnt get details about their strength,
weakness, opportunity and threats. This situation gives a sense of insecurity to the
employees and the employees do not stay loyal towards their job and do treat work as a
burden. If there is no investigation, the management cannot give better coordination
among various departments. The situation in an organization where there is no
exploration leads to a less peaceful and negative ambience at the workplace. The
management cannot identify the problems and area of efficiency. Privation of study may
obstruct to understand its organization culture, the attitude and perception to work,
motivation, personality, key personality characteristics relevant to workplace, learning,
job satisfaction, etc. Inadequacy in knowing the business world complicates to get an
idea about the competitors. Impediment to corporate world will thrash the improvement
of certain areas. Escalating the gap between academia and business world can impede the
skill of individual which may lead an obstacle in the development of intellectual capital
of the individual which may convolute the economy. Reducing exposure to organization
may create an obstacle to understand the economic condition and contribution of each
sector such as primary, secondary and tertiary to the development of the country.

1.3 SIGNIFICANCE OF THE STUDY


Performance is an internship is a boundless erudition experience. Any student of business
needs to be aware of the business element. Classroom studies are confined only to books
and theoretical learning. Through internship, they can achieve more in depth knowledge
of the theories. It supports to realize the organization policies, duties and responsibilities
of each department and also the culture of organization.
From the management point of view, it is important to understand people as individuals,
to be sure, but there is a "big picture" that management must have some insight into, as
well. A management can develop a product and market it well, if research is there. The
research explores the general aspects regarding the corporate which can be used as a path
in future. The intern scrutinize the industry profile which include the major competitors,
employment opportunity, growth in global, national, state perspective which can be used
as allusion. In insight view of business lesson would help the management to improve or
make any changes in the department structure and function. It also gives an idea about the
strength, weakness, opportunities and threats of an organization. It affords cherished
experience that can transform into full time work post- graduation. From the economic
point of view, the business world in today's environment is continuously changing.
Markets are becoming globalized. Organization study helps to adjust their own dynamics
in order to keep productivity at optimal levels, and productivity depends upon job
performance, and job performance to at least some degree depends upon job satisfaction.
The exposure to organisation can lead to the economic development of the country.
Reducing the gap between academia and business world can develop the skill of
individual which improves intellectual capital of the individual which may be useful for
the economy. It underwrites to different fields and thus in turn will increase its GDP.
Research studies in organizations boost the economic potential in a society and generate
the tools necessary to fuel its capitalistic system. Once an organization sees a window for
expansion, it begins to grow and thus alters the economic equilibrium by catapulting
itself forward, investigation helps for it.

1.4 SCOPE OF THE STUDY


The study covers the areas such as company profile, department study, products and
services, SWOT analysis, news and milestones, industry profile and internship activity. In
company profile, the history, vision, mission, objectives, values, culture, competitors,
policies, corporate governance, location, branches and also organization structure,
positions are explored. An overview on department study, department structure, positions,
policies, main and sub functions, duties and responsibilities are analyzed. Products and
services of the organization are observed. Strength, weakness, opportunities and threats
of the organization are analyzed. The major players, growth of the industry in global,
national and state view, employee opportunities and expected growth are enclosed in
industry profile. An idea about the work performance is observed through the behavior
of the sales executive and the clients and prepared data accordingly.

1.5 OBJECTIVES OF THE STUDY


1.5.1 Overall objectives

To sensitize the nuances of the work place and to understand the group process

and dynamics in organizations in first person perspective.


To apply concepts learned in classrooms and make the students move out of the

comfort zone and experience real life learning.


To develop a network of corporate contacts for future career enhancement.

1.5.2 Sub objectives

To get details about the history, vision, mission, objectives, values, culture,

organization structure of the organization.


To study in detail about the departments in the organization.
To distinguish the products and services of the organization.
To analyze the SWOT of the company.
To know about the major competitors of the company.

To study about the industry in which the company exists and the contribution

towards GDP by the company and the industry.


To study the employee opportunities and the expected growth.

1.6 RESEARCH DESIGN


The study focused on descriptive research that provides an accurate picture of a
particular individual, situation or group. It refers to the type of research question,
design, and data analysis that will be applied to a given topic. The types of data used
are primary data and secondary data. Primary research consists of a collection of
original primary data collected by the researcher. Department structure, duties and
responsibilities of each department, SWOT are collected through the source.
Secondary data is data collected by someone other than the user. Common sources of
secondary data for social sciences include censuses, organizational records and data
collected through qualitative methodologies or qualitative research. Intern collected
company profile, industry profile, news and milestones through this source.
1.6.1 Primary data

Information from the department through discussion.


Direct interview with clients and employees

1.6.2 Secondary data

From company brochure


Company Websites
Manuals
Company records
Search engines like google.

1.7 LIMITATIONS OF THE STUDY

The limitations faced by the intern are:

The method used for the study is interview which may not be accurate.
There are hitches in obtaining data from executives and managers due to their

busy work schedule.


The reliability of data used for study is basically being contingent upon the
internet and the information given by executives.

1.8 CHAPTERISATION
The chapter scheme of the study should be mentioned
Chapter 1

Introduction

Chapter 2

industry profile

Chapter 3

company profile

Chapter 4

organization structure and dept functions

Chapter 5

internship activity

Chapter 6

swot

Chapter 7

conclusion
Bibliography

2.1 INTRODUCTION
The Indian plastics industry made a promising beginning in 1957 with the production of
polystyrene. Thereafter, significant progress has been made and the industry has grown
7

and diversified rapidly. Currently, the Indian plastics industry is spread across the
country, employing about 4 million people and over 2,000 exporters. It operates more
than 30,000 processing units, of which 85 per cent to 90 per cent are small and medium
enterprises (SMEs)
Players in Plastic Industry in India
Based on June 2015 market
Table No.: 2.1
Name
Grasim
AB Nuvo
Voltas
3M India
Century
Sintex Ind
NESCO
DCM Shriram
Nava Bharat Ven
Bombay Dyeing
Kokuyo Camlin
Kesoram
Orient Paper
Prakash Ind
Cimmco

Last Price

Market

3,340.00
1,692.45
333.60
8,375.00
620.10
102.05
1,529.95
108.65
146.10
59.25
79.35
70.45
22.70
31.00
82.85

(Rs cr.)
30,678.82
22,025.94
11,038.31
9,434.50
6,294.99
4,424.81
2,156.00
1,811.20
1,304.49
1,223.72
795.91
773.32
465.05
416.91
166.93

Cap.Sales
Turnover
6,332.58
8,938.26
5,168.95
1,840.30
7,559.27
4,017.82
194.45
5,500.16
1,152.94
2,378.27
543.88
5,080.91
1,668.85
2,836.41
32.10

Net Profit

Total Assets

529.90
527.69
329.23
108.34
15.49
457.52
111.63
241.93
142.47
24.56
4.92
-515.55
-28.65
9.34
-25.78

11,959.12
11,633.93
1,791.32
814.61
6,217.10
6,448.14
438.77
2,670.88
2,545.01
2,529.62
275.45
4,514.67
760.11
2,958.12
218.49

2.2 GROWTH OF THE INDUSTRY:


The Indian plastics market is comprised of around 25,000 companies and employs 3
million people. The domestic capacity for polymer production was 5.72m tonnes in
2009. The State of Gujarat in Western India is the leading plastics processing hub and
accounts for the largest number of plastics manufacturers, with over 5,000 plastics firms.
The growth rate of the Indian plastics industry is one of the highest in the world, with
plastics consumption growing at 16% per annum (compared to 10% p.a. in China and
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around 2.5% p.a. in the UK). With a growing middle class (currently estimated at 50
million) and a low per capita consumption of plastics, currently 8kg per head, this trend is
likely to continue. The Plastindia Foundation estimates that plastics consumption is
likely to reach 16kg per head by 2015.
Despite India having a population of 1.15 billion and a work force of 467 million, plastics
companies have reported problems with labor shortages. This has led to increased
investment in technology such as automation and conveyor belt systems.
Apart from the shortage of a skilled labor, the plastics industry is also facing the problem
of a nationwide power deficit. The electricity demand deficit is 12-13 per cent. This
provides excellent opportunities for firms offering energy saving solutions, power saving
machines and ancillary equipment.
Figure no.: 2.1

Raw Material Supply and Demand


Reliance Industries, Indias largest private sector conglomerate company, stated in
January that Indias polyolefin market is expected to grow 12 percent to about 7.5 million
metric tons in 2011 with double-digit growth in consumption of both polypropylene and
polyethylene.

Polypropelene will account for the largest growth at 18% (with

consumption growing from 2.2 million metric tonnes to 2.6 million metric tonnes).

It is estimated that between 75-80% of Polypropylene demand in India is met by Reliance


Industries with around 20% coming from four Governments run companies Indian Oil
Corporation Ltd (IOCL), Haldia Petrochemicals, Bharat Petroleum Corporation LTD
(BPCL) and the Gas Authority of India Ltd (GAIL).
Partially due to the growth of the Indian construction industry (which is growing at
approx. 20% p.a.) the demand for PVC is exceptionally high with domestic production
barely meeting 50% of the demand. Again, of the domestic suppliers, Reliance is the
largest followed by Chemplast and Finoflex (with the latter two accounting for about 5%
of demand).
Figure no.: 2.2

EVA is also in high demand, with barely 10% of the demand being met by domestic
supply, in this case by Relene (a division of Reliance).
Despite the fact that India has one of the highest plastics recycling rates in the world (an
estimated 47% of all plastics are recycled) the demand for recycled plastics is huge,
especially for commodity plastics such as PP, PET, PS, LDPE and HDPE.
2.3 CONTIBUTION TOWARDS GDP:
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Plastic industry is one of the fastest growing industries in India playing a vital role in our
economy. Next two decades will witness unprecedented and explosive growth in all
segments of this industry.
The industry witnessed incredible growth over past few decades. This was led by the
need to find alternative materials which were lighter, energy efficient, easy to process,
more versatile and above all 'cost effective'. Besides computing, no other industry has
grown as rapidly as plastics.

Demand for plastic in India has tripled every decade since seventies. Present polymer
consumption is at a level of 5 million tonnes (MT) and is expected to reach 12 MT by
2012. This includes commodity plastics like PP, PE, PVC, PET and engineering plastics
like ABS, Nylon and Polyacetal. There are 15 resin manufacturers in India, producing
about 6 MT of raw material annually.
They include industry majors like Reliance Industries Ltd., Haldia Petrochemicals, GAIL,
Finolex, Supreme Industries, LG Polymers, DCW, Chemplast, Lanxess India and GE
Plastics. India's resin needs come from a rapidly growing processing industry that
operates 33,000 injection moulding, 5,000 blow moulding and 18,000 extrusion
machines. The gross revenue generated is in excess of Rs.65, 000 crores.
Indian plastic industry continues to grow at double digit rate well ahead of GDP growth.
On the basis of value added share, the Indian Plastic industry is about 0.5% of India's
GDP and the annual GDP growth rate is 8%. The export of plastic products also yields
about 1% of the country's exports. The sector has a large presence of small scale
companies in the industry, which account for more than 50% turnover of the industry and
provides employment to an estimated 0.4 million people in the country. Approximately
Rs.100 billion is invested in the form of fixed assets in the plastic processing industry.
The Polyolefin segment has shown a growth of about 20% in 2007 with consumption
exceeding 3.5 million tonnes. This segment continues to account for more than 60 per
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cent of total consumption. Apart from Polyolefin, PVC consumption is in excess of a


million tonne with other plastics accounting for the rest of the demand.
Table no.:2.2

Today, plastics and particularly plastic packaging have become an inherent part of our
daily life. Here, plastics find as diverse applications as sterile storage of medical and
pharmaceutical goods, enhancing the shelf-life of foodstuffs such as bread, meat and
vegetables, and protecting sensitive technical products from damage.
Plastics are used in food and healthcare sector in a major way. For production, handling
and distribution of food, plastic products are used to increase yield, reduce losses and
enhance shelf-life. The present level of medicare substantially depends on plastic
syringes, petri dishes, various diagnostic equipment and accessories, and consumables
made from plastics.
Engineering plastics, with their high performance properties, have not only gained
popularity in daily-life supplies and agriculture sectors, but have also been in high

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demand in many heavy-duty sectors such as automotive, electrical and electronics,


machinery and transportation among others.
Consumer products, automotive applications and packaging sector in Asia will continue
to drive the growth of polymers; as these three population-driven market segments will
benefit from the growing populace of the Asian region that already accounts for 40 per
cent of the world's inhabitants.
Current expenditure on R & D in this sector is less than one per cent of industry's
turnover. Promotion of research and technology development in the petrochemical sector
is envisaged to be carried out in a mission mode. A new scheme of petrochemical
research and development fund which would cater to the projects of R & D, waste
management, recycling and development of biopolymers and biodegradable polymers is
proposed to be formulated. The fund would be managed and controlled by the
Department of Chemicals and Petrochemicals.
Centres of excellence will be set up in existing educational and research institutions
working in the field of polymers. As the purchasing power and aspirations of our people
soar, more and more goods are produced to satisfy the growing needs. Rapid growth of
retail sector is an outshoot of these 'needs' being satisfied through a delightful
combination of products and services. With this the increasing use of plastics both for
wrapping and packaging is inevitable as it offers superior alternatives to conventional
material both in terms of cost and environmental footprint.
Another relevant and crucial sector where plastics can play a very major role in India is
the Public Distribution System (PDS). It is estimated that the post-harvest wastages in
India range from 10 to 26 per cent compared to a mere two per cent in developed
countries. The wastage being a colossal Rs. 4,500 crores, a figure 6 times the annual food
subsidy! Use of plastic packaging would not only save the handling losses, but also
prevent adulteration.

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The contribution of the plastic industry in the economic growth of countries the world
over has been tremendous. Typically, in an emerging market demand growth for plastics
is 2 to 2.5 times the GDP growth. Sadly, this has not been the case in India where the
growth at times has been lower than the GDP growth. The per capita consumption of
plastics in India at 5kg is much lower than that of China which averages 25kg.
The predominant role which plastic industry can play in meeting India's development
challenges simply cannot be ignored. Plastics, with its myriad advantages and
applications offer enormous growth potential in view of India's explosive growth and the
fast changing lifestyle of its people. Plastics are here to stay.
2.4 GROWTH OF PLASTIC INDUSTRY IN THE COUNTRY
The economic reforms initiated in 1991 brought major changes in the structure of the
domestic petrochemical industry. De-licensing and deregulation allowed the market
forces to determine growth and investment. Liberalization of trade policies and lowering
of tariffs enabled the domestic industry to compete with the global Petrochemicals
industry.
Industrial Policy
The domestic plastic sector has been deregulated and delicensed. Compulsory licensing is
required for the following three items only viz. Hydrocyanic acid and its derivatives,
Isocyanates and Di-isocyanates and Phosgene and its derivatives, some of which are used
in the production of polymers.
100% Foreign Direct Investment (FDI) is allowed through the automatic route without
any sectoral cap. Specific approvals are required from Foreign Investment Promotion
Board (FIPB) in the following three cases:
a) Proposals which require compulsory license,
b) when the proposed foreign investment is more than 25% in equity capital of a
company manufacturing items reserved for the small scale sector; and
c) Proposals relating to the acquisition of existing shares in an Indian company.
Plastic raw materials products are imported freely under Open General License (OGL).
The prices of plastics are market determined without any regulatory control.
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Structure of Plastic Industry


The entire chain in the Plastic industry can be classified into (A) manufacturing of
Polymers and is called upstream and (B) conversion of polymers into plastic articles
and is known as downstream. The upstream Polymer manufacturers have
commissioned globally competitive size plants with imported state-of-art technology
from the world leaders. The upstream petrochemicals industries have also witnessed
consolidation to remain globally competitive. Table no.: 2.3
Indian polymer industry profile
Major Raw material producers
Nos
8
Processing units
Nos
>20,000
Turnover (Processing industry)
Rs.bn
850
Capital asset (Polymer industry)
Rs.bn
550
Raw material produced
MMT
7.3
Raw material consumed
MMT
8.5
Employment (Direct, Indirect/ Downstream)
Million
3.3
Export value (Mainly polymers)
US $ bn
1.9
Revenue to government
Rs.bn
>180
Source : Planning commission, 12th plan, Working group report - petrochemicals
The downstream plastic processing industry is highly fragmented and consists of micro,
small and medium units. Presently there are about 26,000 registered plastic processing
units of which about 75% are in the small-scale sector. The small-scale sector, however,
accounts for only about 25% of polymer consumption. The industry also consumes
recycled plastic, which constitutes about 30% of total consumption. Plastic processed
articles which were earlier exclusively reserved for Small Scale sector has now been dereserved. The Micro Small and Medium Enterprise (MSME) Act 2006 increased the
investment in plant and Machinery to Rs 5 crore and the current exemption on Excise
Duty is Rs 1 Crore. This initiative helped the industry to increase competitiveness and
meet the global challenges.
Notwithstanding plastic being one of the important foreign exchange earners for the
country (Exports - US$ 3.512 Billion during 2007-08 and 3.603 Billion in 2008-09), the
share of plastics exports remains at an abysmal 1.2% in the global export market.
15

Despite the industrys high growth spanning over a period of over 2 decades and crossing
several milestones, Indian plastics industry is yet to realize its full potential. The low
level of per capita plastics consumption in India is indicative of the massive growth
potential of the plastic industry. Compared to per capita consumption of plastics in USA
at 109 Kg, China at 29 Kg and Brazil at 32 Kg. India at 5.8 Kg is still in nascent stage.
USA consumption has reached saturation level, while Chinas higher levels of
consumption are primarily due to exports. India has the advantage of high population and
is expected to maintain high economic growth. This should propel Indias plastics
consumption to new levels in coming years.
The domestic downstream industry comprises of 3 broad segments viz. Injection
molding, Blow molding and Extrusion and caters to the requirements of a wide array of
applications like packaging, automobile, consumer durables, healthcare, etc.

2.5 EMPLOYMENT OPPORTUNITY:


Students who are interested to pursue the career in area of Plastic Technology must have
completed 10+2 with physics, chemistry and mathematics. A good Plastic Technologist
can specialize at the graduate level through a BE course in Chemical/Polymer
engineering or a B.Sc. course in Chemistry followed by B.Tech./Diploma in
Plastic/Polymer Technology. Graduation in Chemical/Polymer engineering with
Chemistry is eligible for postgraduate courses in Plastic/Polymers technology. One has to
pass GATE for getting admission into the postgraduate course. Apart from these
opportunities production, management and marketing are other functional areas and entry
in these areas should not necessarily demand a background in Plastic Technology. Jobs in
Plastic industry community are created where knowledge is shared among the community
on latest development in plastic industry.
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3.1 HISTORY
Sintex Industries (Earlier known as The Bharat Vijay Mills) has two divisions - textiles
and plastics. In the area of textiles, the company has been pioneers in high value fabrics.
Its Plastics Division started in the year 1975 and today it has most diversified
manufacturing capabilities in plastic processing in the world, with 10 plants spread across
the country, more than twelve manufacturing processes under one roof, having more than
500,000 Sq. meter area and a more than 1000 strong work force. The company has also
created extensive finishing, assembling, metal fabrication and concrete products facilities.
Combination of such varied capabilities along with the companys state-of-the-art design
and tool room facilities enables it to give vast array of products and solutions.
17

3.2 BUSINESSES
Plastic- Sintex manufactures wide range of plastic products catering to various segments
like construction, interiors, Industries and consumers. It manufactures products like tanks,
PVC Pipes, Doors, window panels, kitchen cabinets, furniture, shelters, pallets, insulated
boxes, chemical tanks, meter boxes, bins, solar water heating system etc.
Core business being plastic products, it is also into manufacturing of plastic moulds
customized according the industries requirements.
Fabrics- It manufactures wide range of Mens and Ladies apparels and furnishing.
3.3 STORY:
1931-74

Incorporated

as

The

Bharat

Vijay

Mills

Established composite textile mill in Kalol, Gujarat

Limited

in

June

1931

1975-90

Commenced manufacturing of plastic moulded polyethylene liquid storage tanks


including water tanks.

Introduced new plastic products like doors, window frames and pallets

Plastic Sections for Conversion into Partitions, False Ceilings, Wall paneling,
Cabins, Cabinets, Furniture etc.

1995

Renamed to Sintex industries limited

Commenced manufacturing of SMC moulded products, pultruded products, resin


transfer moulded products and injection moulded products

Modernization and expansion of the textile unit

Commenced structured yarn dyed business

18

2000-Till date

Alliance with European design houses and a UK based textile marketing


company

Commenced production of pre-fabricated structures for classrooms, booths


kiosks and office rooms

Acquisition of 74% stake in Indian subsidiary of Zeppelin Mobile systems Ltd.

Germany

Entered the housing sector with monolithic construction

First international acquisition by acquiring 81% stake in Wasaukee Composites


Inc., USA.

Acquired 100% stake in Nief Plastic SA, a French company

Acquired automotive business division of Bright Brothers Limited

Wausaukee acquired 100% stake of its competitor, Nero Plastics Inc., USA

Zeppelin acquired Digvijay Communications and Network Pvt. Ltd., Indore and
became the total solution provider for telecom sector. Now the name changed to

Zep Infratech Ltd.

3.4 VISION AND MISSION:


We are a constant fight between the emotional half and the sensible half. Our left brain
vs. our right brain. The emotional half may dream big but it is the sensible half that
defines the path to teach there. The logical half lets us do.
At Sintex, we use our thinking to design products that let the world live a practical life.
Our left brain works overtime to create products that are simplified, low on maintenance
and long-lasting. When the world uses Sintex, it works.
Our products are designed to deliver simplicity. We put substance before style. It is the
most sensible thing to do. Derived very much from the same half of our mind that tells us
to think twice before anything. To not let emotion come in the way of a perfect solution.
We make sense. Because the world needs more of it.
19

Sintex. We make sense.


3.5 VALUES:
3.5.1 Freedom
Every individual has complete freedom to learn, become involved in the area of his/her
choice and is given a platform to share and develop his/ her ideas. Position or hierarchies
never come in the way of innovation. It is only through such freedom that we continue to
add value to the lives of our customers.
3.5.2 Integrity
As a team we put trust in each other to own each task and see it through with passion and
conviction. The honesty and transparency with which we work keeps us close to our
customers- the people we work for.
3.5.3 Excellence
To achieve excellence we practice excellence at every step. With every solution we
create, it is our endeavor to maximize its potential in terms of quality and reach.
3.5.4 Responsibility
We have taken it upon ourselves to create solutions for ALL so that it may contribute to
the progress not only of the nation but of individuals it consists of, irrespective of social
or economic class. When we move forward on the path of advancement, millions move
ahead with us.

3.6 OUR STRATEGY


Sintex is a highly growth oriented company that develops products and solutions which
are

aligned

with

the

growing

sectors

of

economy.

Driven by Innovation, Sintex group has a dedicated Innovation Team that constantly
looks for business ideas and opportunities. They strive to develop products that no one
else has made before.

20

3.7 OUR STRENGTHS


Our People: Our strength lies in our people the employees of Sintex group, in
India and abroad, is the organizations greatest assets. In addition to that, we
cherish the companys values that are ingrained in us.

Innovation Driven Ideas: The key to Sintex Groups growth is the continuous
innovation. The spirit of Active Thinking drives the organization on its path. The
innovative ideas are not just limited to the products but they are also
implemented

in the manufacturing processes, markets and management policies.

Focus: The groups focus all these years has been to align its businesses with the
growing sectors of economy. Be it health, education or telecom, Sintex is
present in

all these growing sectors, hence ensuring growth even in the hard

times.

Global footprint: From a Kalol based Indian company; Sintex has become a
global

group with its presence in 9 countries across 4 continents. Sintex group

serves its
Companies

clients across the globe and most of them are part of the Fortune 500
list.

3.8 CORPORATE GOVERNANCE:


MANAGEMENT TEAM
Leaders of innovation
Led by a highly motivated and experienced management, the Sintex groups leadership
team represents the companys strategy and expertise.

1. Dinesh Patel
Chairman
B.Sc. from Bombay University
More than 6 Decades of experience

21

2. Arun P. Patel
Vice-Chairman
B.Sc. from Bombay University
More than 6 Decades of experience

3. Rahul A Patel
Managing Director
Bachelors degree in Communications.
MBA from USA.
More than 28 years experience in textile and plastic

4. Amit D Patel
Managing Director
Bachelors degree in commerce
MT from USA
23 years of experience in textile, chemical and plastic

5. S B Dangayach
Managing Director
B.Sc. (Hons).
P.G.D.B.A from IIM Ahmedabad
3 decades of experience in plastics

6. L.M. Rathod
Group CFO & CS
Graduate in commerce and law, MBA and FCS
3 decades of experience in corporate finance, company law and taxation

22

7. Sunil Kanojia
Group President
Graduate in Engineering and MBA from IIM-A
29 years of domestic and international experience, across industries

Sintex Group companies are managed by independent professionals


1. Edward Trueman
President CEO
Wausaukee Composites Inc., USA.
BS in Economics from Michigan University and active member of Society of
Plastic Engineers.
30 Yrs. of Executive Leadership in Polymer Manufacturing, Bio Fiber
composites and clean base material compounding.
Worked with JER Envirotech as President CEO.

2. Gilles Nief
President CEO
Nief Plastic SAS, France.
Graduate from IAE University, Lyon
Managed family business since 1973
President of Regional French Plastic industry

3. Sanjib Roy
CEO, Sintex Plastics
Bachelor of Engineering and MBA
Extensive experience in the field of marketing

4. Gagandeep Singh
Chief Executive Officer
Bright AutoPlast Ltd, India
Graduate in Mechanical Engineering and MBA from Madurai Kamaraj
University
25 Years of industrial experience with 10 years in Automotives and specially in
23

Multicultural JV organizations like Plastic Omnium France, Bassel Germany and


Suzuki Japan.

3.9 COMPETITORS OF SINTEX INDUSTRIESS LTD


Table no 3.1
Company
Supreme

Sales Current Change


(Rs.Million)
Price
(%)

P/E
Market 52-Week
Ratio Cap.(Rs.Million) High/Low

39619.02

678.80

-0.68

29.74

86816.51

745/472

32331.20

107.45

-1.24

10.31

47174.88

136/63

10728.00

369.40

-4.20

66.30

45641.57

534/251

Responsive Inds

18422.96

153.80

0.59

122.96

40810.95

165/66

Finolex Inds

24530.31

281.45

-2.22

74.76

35720.86

348/245

41331.12

65.10

-1.88

59.00

29401.01

133/55

4696.14

420.00

-0.66

29.69

19566.17

515/328

9724.90

96.75

-1.28

28.91

13849.10

130/89

26307.25

270.00

-3.50

7.91

11764.95

364/169

12180.26

50.55

-1.75

13.44

10810.56

58/42

11144.99

583.00

-0.98

35.70

10353.54

745/490

Industries
Sintex Industries
Astral Poly
Technique

Jain Irrigation
Sys
Mayur
Uniquoters
VIP Inds.
Jindal Poly
Films
Time
Technoplast
Styrolution ABS

24

Wim Plast

2963.71 1722.25

Jai Corp

7031.79

Uflex
Nilkamal
Kama Holdings
Polyplex
Corporation
Manjushree
Technopac
Signet Industries
Flexituff
Internatl.
Arrow Coated
Paper
EPC Inds
Safari
Industries(I)
Plastiblends
India
OK Play India
Shaily Engg.
Plastic

0.23

26.89

10312.39 1790/746

55.55

-1.33

17.22

10046.70

117/50

31792.70

125.55

-1.26

6.47

9181.69

181/105

16547.69

537.00

-0.37

18.94

8043.24

570/296

301.81 1080.00

0.09

23.54

6962.37 1190/487

11186.36

197.80

-1.79

52.46

6441.70

319/176

4376.88

447.30

0.00

17.98

6059.89

491/231

6124.66

200.10

-1.91

38.62

5954.15

386/100

9683.76

224.50

-0.93

28.53

5638.44

290/202

174.41

470.00

-0.80

95.67

5562.39

590/78

1747.25

142.80

-0.35

220.69

3961.44

237/132

1779.19

800.00

-1.23

75.59

3227.85

925/515

4658.39

246.60

0.12

10.98

3200.57

312/140

1060.60

163.50

0.74

0.00

2918.49

176/41

1507.81

346.10

0.00

22.13

2879.01

432/47

25

Mold-tek

2551.20

199.00

-1.34

16.61

2792.64

260/49

8351.86

108.10

-0.83

14.66

2541.35

194/80

1037.10

550.00

1.95

26.51

2512.99

715/241

12325.66

25.05

-4.21

9.48

2460.01

29/12

TPL Plastech

1901.36

207.00

-0.86

21.40

1628.70

220/122

Hitech Plast

2710.38

84.50

-4.09

18.72

1336.98

145/51

2640.50

69.10

0.00

24.73

1240.48

69/66

Neo Corp Intl.

5922.46

31.10

5.60

5.01

1119.75

46/13

Peacock Inds

346.98

20.80

-2.12

93.05

1115.63

27/6

1778.26

171.60

-0.12

0.00

1100.76

333/46

Caprihans India

2419.57

76.00

-3.18

14.62

1031.02

101/43

Rajoo Engineers

1018.38

14.06

1.01

15.42

807.79

18/7

660.44

180.65

0.00

209.90

797.62

202/85

3585.14

24.50

0.00

0.00

750.01

25/25

794.60

56.00

-2.86

18.42

634.18

75/16

Packaging
Garware
Polyester
Acrysil
Kkalpana lnds.
(I)

Balmer Law Van


Leer

Hydro S & S
Inds

Mahindra
Composites
Jhaveri Flexo
India
Prima Plastics

26

Swadeshi Inds &

30.15

5.00

2.04

265.04

530.08

84/4

759.96

22.85

-0.22

14.93

500.71

64/18

2426.00

35.65

2.44

0.00

405.75

45/27

638.67

48.00

0.00

14.13

393.60

49/16

814.77

0.00

0.00

18.08

382.43

64/36

812.54

16.25

0.00

12.47

340.41

18/8

NA

53.00

-4.93

20.64

334.50

62/24

422.54

17.00

3.03

3.89

332.40

20/11

5363.54

0.00

0.00

0.00

325.20

29/15

Leas
Innovative Tech
Pack
Xpro India
Dhabriya
Polywood
Captain
Polyplast
Premier
Polyfilm
Dutron Polymers
Sri KPR
Industries
Kisan
Mouldings

3.10 LOCATION:
Corporate Office
Sintex Industries Limited
Plastic Division
Kalol (N. Gujarat) 382 721. India
Phone: +91-2764-253500, Fax: +91-02764 253800
Domestic Business
Email:plastic@sintex.co.in

27

International Business
Email: export@sintex.co.in

3.11 BRANCHES OF SINTEX INDUSTRIES LTD


Table no 3.2
Cities

Address

Phone

Fax

Email

Ahmedabad 903/904, Ship


079-2646 2328,
Building, Nr.
2646 8730, 2640
Municipal Market, 6157
C. G. Road,
Ahmedabad - 380
009

079- sintexahd@sintex.co.in
2646
8010

Bangalore

No. 739, Ground 080- 2323 5569,


Floor, 10th Main, 2323 5571
III Stage, III Block,
Basaveshwaranagar
, Bangalore
560079

080- sintex.blr@sintexindia.co.in
2323
5567

Bhubanesh
war

Plot No. 69,


Satynagar,
Bhubaneshwar,
Udisa 751007

Bhopal

181, Ist Floor,


0755-4099 600,
Above Corporation 4099 601
Bank, Opp. Sargam
Cinema, Zone-II,
Bhopal (M.P)
462 011

0755- sintex.bhopal@sintexindia.c
4099 o.in
616

Chandigarh SCO-17, 2nd Floor, 0172-5057 690,


Swastik Vihar,
5057 691
Mansadevi
Complex,
Panchkula ( Near
Chandigarh )
134109

0172- sintex_chd@sintexindia.co.i
5057 n
690

Chennai

0674-6510 757

sintex.bbsr@sintexindia.co.i
n

No. 166, A-18,


044-2220 0302 / 405044- sintex.chn@sintexindia.co.in
Anna Salai, Little / 230, 2235 3222
2235
Mount, Saidapet ,
3225
Chennai - 600 015
28

Coimbatore 44/A,
0422-2243 230
Balasundaram
Road, Kovai
Towers,
Coimbatore - 641
018

Jaipur

B-4, Aastha
0141-2220 893,
Square, R-18,
4003 108
Yudhishthir Marg,
C-Scheme, Jaipur 302004 (Rajsthan)

0141- sintex.jpr@sintexindia.co.in
2221
434

Kolkata

230-A, A.J.C. Bose 033-2287 0231,


Road, Kolkata 2280 1481, 2283
700 020
6041

033- sintex.kol@sintexindia.co.in
2287
4552

Lucknow

1-B, First Floor,


0522-3925 398,
Royal Court 4/45, 3058 309
Wazeer Hasan
Road, Lucknow226001 (U.P.)

0522- sintex.lko@sintexindia.co.in
3925
399

Mumbai

417 - 419 Midas 022-2820 8962 /


Sahar Plaza, M. V. 63 / 64
Road, Andheri
East, Mumbai- 400
059.

022- sintex@vsnl.com
2820
8960

Noida

B-139/A, Phase-2 0120Noida-201 305


2568101/102/103/10
(U.P)
4

Pune

Pradnaya Officer's 020-2433 2608,


Complex, 9/6, Sane 6520 9509
Guruji Road, Near
Neelayam Theatre,
Pune - 411 030
(MAHARASHTR
A)

020- sintexpune@sintexindia.co.i
2433 n
7850

Ranchi

Regent Plaza, 3rd 0651-2210 894


Floor, Opp.Shrilok
Complex,
H.B.Road, Ranchi834 001

0651- sintex_rci@sintexindia.co.in
2201
8941

29

sintex.cbe@sintexindia.co.in

sintex.delhi@sintexindia.co.i
n

Secunderaba 301, 3rd


040-2781 2360
d
Floor,'Swapnalok',
92/93 Sarojini Devi
Road,
Secunderabad - 500
003

040- sintex.hyd@sintexindia.co.in
2781
2631

Surat

205, Shree Shyam 0261-6459 657


Chamber, Opp. Sub
Jail, Rail Road,
Surat - 395 002

Trivandrum Old T.C. No.


0471-2346 543
20/1148/1 (New
No. 47/1133),
Karamana
Junction,
Trivandrum - 695
002

sintex.surat@sintexindia.co.i
n

0471- sintex.tvm@sintexindia.co.in
2346
542

3.12 UNITS OR PLANTS


Table no 3.3
Location Type
Factory/plant

Factory/plant

Factory/plant

Address
61-C, Bommasandra Indl. Estate, Hosur Road, Bommasandra
Bangalore - 562158
Karnataka - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
Plot No.40 & 41, Uluberia Growth Centre, Near Birsipur Railway Station
Howrah District West Bengal - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
Plot No. 34, 39 & 40, Survey No. 168, Dabhel Indl. Co. Op. Society Ltd.,
Dabhel
Daman Daman & Diu - India
Phone :
30

Factory/plant

Factory/plant

Factory/plant

Factory/plant

Fax :
Email : N.A.
Internet : N.A.
Pillanvali Road, Near Raja Forging Gears Ltd
Solan District Himachal Pradesh - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
Plot No. B/124, Batti-Bori, MIDC, Batti-Bori
Nagpur District Maharashtra - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
131, Sandhiyur Attayampatti Behind SVT School Via-Mallur Trichy Main
Road
Salem - 636203
Tamil Nadu - India
Phone :
Fax :
Email : N.A.
Internet : N.A.
Plot No. 1211/1 1223/24/31 Bhachau Gandhidham Highway Bhachau
Kutch 370140,Gujarat-India.

3.13 PRODUCTS AND SERVICES


Pioneers in the development of innovation in building products, custom moldings and textiles,
the Sintex group creates best in class products that deliver better utility and value to its
customers.

31

It is our quest to deliver quality products at affordable prices. Recently, we have even
expanded our global footprints by acquisitions to offer total solutions to our customers.
Our application driven Research & Development team is constantly on the look-out to come
up with products that can be made by integrating different materials with costume modeled
solution.
With our ability to innovate, we have always been successful in creating market-oriented
products that not only keeps the consumer happy, but also benefit the world at large.
Explore our family of product:
Building products
Custom Moldings
Textiles

3.13.1 Building Products


We manufacture and specialize in Prefab & Monolithic construction for mass housing.
Prefabs Preferred the world over, prefabs are common concepts in housing and
construction and are here to revolutionize construction methods. They can be used for
building temporary as well as permanent residences, setting up of schools, dispensaries,
orphanages,

police

stations,

defense

shelters

and

telecom

BT

shelters.

Monoliths These are used in low cost mass housing solutions like slum rehabs, Janta
housing and LIG (low income group) houses. Affordable, quick to construct, low
maintenance.

32

Storage Tanks with both overhead and underground options available, Sintex is
synonymous with water storage tanks for decades now.

Containers Moulded from high density polythene, these heavy duty and durable
containers are used for household as well as industrial sectors for bins, storage, and
even carrying liquids like acids etc.

Doors Sintex factory made doors are a onetime solution to all the problems that
one faces with the doors made from wood in places like kitchen, toilets and
bathrooms. These doors are made of reinforced with excellent polymeric
reinforcement to avoid weather effects. These are water-proof, extremely strong and
durable.

Windows The windows from Sintex are water-proof, weather-proof, and termiteproof. They are cost effective as well because they do not require recurring cost of
painting and requirement. There are open able windows and sliding windows which can
be fitted according to a specific need of the customer.

33

Plastic Section To do up the interiors of your shop and home Sintex plastic sections
are the most cost effective and light weight solutions. They require no painting and
varnishing and like all products from Sintex they are also consistent in quality. High on
aesthetic

value

these

sections

are

easy

to

install

and

are

reusable.

Sintex plastic sections are available with Polyurethane Foam or glass wool for improved
thermal and sound insulation properties in selected sizes

3.13.2 CUSTOM MOULDING

Custom Moulding is our stronghold. The group is equipped with diverse capabilities of
moulding and post moulding operations in Fabrication Techniques, Assembly Lines, paint
lines and Prototyping, R&D and Tool Design. It finds applications in following
industries:
Electrical and Power including Wind Turbine
Automotives
Aerospace
Defense
Sports and Leisure / recreation
Industrial truck and tractors
Mass Transit
Building and Construction
Medical
Medical Imaging
Transportation
Electronics
Telecommunications

34

3.13.3 TEXTILES
Under the brand name of BVM, our textile division is a profitable and high-margin
segment. With the tag of the largest producer of High End Jacquard and structured fabric
in India, we specialize in distinctive products, catering to the upper segment of fashion
industry.
Our state-of-the-art composite mill at Kalol in Gujarat is one of the reliable and
consistent mill in India manufacturing High End Jacquard and difficult structured fabric.
We create unique fabrics with new designs (nearly 36,000 per annum) and finishes that
cannot be duplicated. We are equipped to deliver designs with variety of weaving
including Corduroy, Dobby, Jacquard and double beam etc
Our alliances with various European design houses and a UK based textile marketing
company helps us to stand apart. We provide fabrics to reputed brands like Arrow and
Van Heusen. Internationally, we indirectly sell fabrics to global retail majors like Armani,
Hugo Boss, Diesel, Burberry, DKNY, S.Oliver, Zara, Mexx, Meggimo Dottie, Banana
Republic , G. Store etc
With our niche market positioning, we focus on high-end structured dyed yarn fabrics
and product fibers to fabric products. Our textile division can be segregated into:
High end mens structured shirting fabrics in finer counts like 60s, 70s, 100s, 2/80s and
2/100s.
Yarn- deyrd cotton accursed shirt

35

Superfine

and

ultimate

cotton

yarn

based

corduroy

in

limited

edition.

We have diversified our product range to sophisticated home furnishing and technical
textiles. This makes us as a provider of total fabric solution at one place

3.14 PICTURES OF PRODUCTS OF SINTEX INDUSTRIES LTD


1. WATER STORAGE TANKS

2. INTERIORS

SINTEX WATER TANKS


DOORS

FACTORY MADE

3. ELECTRICAL SMC

PLASTIC SECTIONS

36

4. ENVIRONMENTAL & GREEN

5. INDUSTRIAL

SUB GROUND STRUCTURE

WASTE BINS & CONTAINERS

TANKS

PALLETS

37

INSULATED CRATES

DRYER TRAYS

38

6. PREFABS
PREFABRICATED BUILDING

MONOLITHI CONSTRUCTION

OTHER RANGE PREFABS FOR STANDARD APPLICATIONS

39

3.15 SALES AND PROFIT:


Table no 3.4

YEARLY RESULTS:
YEARLY - SINTEX INDUSTRIES LTD.
Rs (in Crores)
Mar'15

Mar'14

Mar'13

Mar'12

Mar'11

4017.82

3237.54

2971.79

2568.22

2618.85

Other Income

100.43

109.45

53.29

55.92

57.13

Total Income

4118.25

3346.99

3025.07

2624.14

2675.98

3.64

23.37

-28.85

-4.32

5.36

2618.84

2056.52

1961.18

1657.98

1655.19

.00

.00

.00

.00

.00

127.68

113.00

106.40

94.46

93.15

Administration and Selling Expenses

.00

.00

.00

.00

.00

Research and Development Expenses

.00

.00

.00

.00

.00

Expenses Capitalized

.00

.00

.00

.00

.00

356.18

324.34

342.26

297.35

267.52

.00

.00

.00

.00

.00

3106.34

2517.22

2380.99

2045.47

2021.22

911.48

720.31

590.80

522.74

597.63

1011.91

829.77

644.08

578.67

654.76

INCOME
Net Sales Turnover

EXPENSES
Stock Adjustments
Raw Material Consumed
Power and Fuel
Employee Expenses

Other Expenses
Provisions Made
TOTAL EXPENSES
Operating Profit
EBITDA

40

Depreciation

144.84

138.33

123.18

98.05

89.25

EBIT

867.07

691.44

520.90

480.62

565.51

Interest

228.53

237.38

118.09

110.49

86.82

EBT

638.54

454.06

402.81

370.13

478.69

Taxes

159.22

102.94

43.27

93.80

121.13

Profit and Loss for the Year

479.31

351.12

359.54

276.33

357.56

Extraordinary Items

.00

.00

.00

.00

.00

Prior Year Adjustment

.00

.00

.00

.00

.00

Other Adjustment

.00

.00

.00

.00

.00

457.52

335.06

269.19

229.69

357.56

.00

.00

.00

.00

.00

42.44

31.12

31.12

27.11

27.11

Reserves and Surplus

4190.80

2982.70

2739.92

2382.00

2145.31

Equity Dividend Rate

70.00

.00

.00

.00

.00

2815.25

1846.74

1999.01

1733.82

1775.60

66.03

58.98

63.84

63.51

65.04

Government Share

.00

.00

.00

.00

.00

Capital Adequacy Ratio

.00

.00

.00

.00

.00

10.73

10.70

8.60

8.41

13.10

Reported PAT
KEY ITEMS
Reserves Written Back
Equity Capital

Agg. Non-Promoter Share(Lakhs)


Agg. Non-Promoter Holding (%)

EPS(Rs.)

41

BALANCE SHEET OF SINTEX INDUSTRY LTD


Table no 3.5

BALANCESHEET - SINTEX INDUSTRIES LTD.


Rs (in Crores)
Particulars
Liabilities
Share Capital

Mar'14

Mar'13

Mar'12

Mar'11

Mar'10

12 Months 12 Months 12 Months 12 Months 12 Months


59.43

59.43

27.11

27.11

27.10

Reserves & Surplus

2982.70

2739.91

2306.76

2145.31

1855.02

Net Worth

3042.13

2799.34

2333.87

2172.42

1882.12

Secured Loan

2373.84

1612.21

1415.42

1391.35

1058.72

Unsecured Loan

1032.17

972.69

1251.02

1104.63

1115.65

TOTAL LIABILITIES

6448.14

5384.24

5000.31

4668.40

4056.49

3474.21

2800.71

2584.09

2313.28

1773.64

808.72

693.67

574.02

524.73

437.05

2665.49

2107.04

2010.07

1788.55

1336.59

84.50

207.13

75.81

121.06

136.75

Investments

1029.24

966.55

874.23

1123.64

807.94

Inventories

168.28

200.97

175.77

174.69

168.70

Sundry Debtors

1299.64

1236.63

1146.07

838.12

677.06

Cash and Bank

102.70

355.19

605.63

900.44

815.04

Loans and Advances

2031.73

1085.21

1022.11

530.34

794.13

Total Current Assets

3602.35

2878.00

2949.58

2443.59

2454.93

890.18

732.44

612.35

510.90

385.65

43.26

42.04

297.03

297.54

294.07

Assets
Gross Block
(-) Acc. Depreciation
Net Block
Capital Work in Progress

Current Liabilities
Provisions

42

Total Current Liabilities


NET CURRENT ASSETS
Misc. Expenses
TOTAL
ASSETS(A+B+C+D+E)

933.44

774.48

909.38

808.44

679.72

2668.91

2103.52

2040.20

1635.15

1775.21

.00

.00

.00

.00

.00

6448.14

5384.24

5000.31

4668.40

4056.49

Rs (in Crores)

SINTEX INDUSTRIES'S KEY FUNDAMENTALS


Table no.: 3.6
Parameter

Values

Market Cap (in Cr.)

4,379.29

Earnings Per Share (EPS TTM) ()

12.79

Price To Earnings (P/E) Ratio

7.90

Book Value Per Share ()

95.90

Price To Books (P/B) Ratio

1.05

EBIT Margin (%)

20.38

PAT Margin (%)

10.11

ROCE (%)

10.85

PAT Growth (%)

24.47

Total Debt to Equity (D/E) Ratio

1.18

CASH FLOW OF SINTEX INDUSTRY LTD


43

Table no.:3.7

Cash Flow
Rs (in Crores)
Particulars

Mar'14 Mar'13 Mar'12 Mar'11 Mar'10

Profit Before Tax

438.00

402.80

Net Cash Flow from Operating Activity

712.37

598.75 -260.05

Net Cash Used in Investing Activity

323.49

478.69

806.15 -280.91

-1374.47 -451.00 -272.73 -730.87

Net Cash Used in Financing Activity

-2.03 -403.76

-71.70

341.48

170.50

-112.76
253.86

Net Inc./Dec In Cash and Cash Equivalent

-667.11 -256.01 -544.21

245.78 -139.81

Cash and Cash Equivalent - Beginning of the


Year

769.21

636.04 1182.36

941.35 1046.50

Cash and Cash Equivalent - End of the Year

102.10

380.03

638.15 1187.13

3.16 NEWS & MILESTONES


Sintex Industries
3.16.1 NEWS:
Sintex Industries: Mandatory Conversion of outstanding Bonds
May 28, 2015 at 17:00 | Source: Moneycontrol.com
Sintex Industries has informed that in terms of para 8.2 of offering circular dated
November 16, 2012; the Company has issued a notice dated May 28, 2015 exercising
Mandatory Conversion of the Bonds at the option of the Issuer pursuant to Terms and
Conditions of the Bonds (the
Buy Sintex Industries; target of Rs 163: Sunidhi Securities
May 13, 2015 at 16:58 | Source: Moneycontrol.com
Sunidhi Securities is bullish on Sintex Industries and has recommended a 'Buy' rating on
the stock with a target price of Rs 163 in its research report dated May 12, 2015.
Buy Sintex Industries; target of Rs 125: First call Research
May 13, 2015 at 16:58 | Source: Moneycontrol.com
44

906.69

Brokerage house First call Research is bullish on Sintex Industries and has recommended
buy rating on the stock with a target price of Rs 125 in its research report dated May 11,
2015.
Hold Sintex Industries; target of Rs 122: ICICIdirect
May 13, 2015 at 16:56 | Source: Moneycontrol.com
ICICIdirect.com has recommended holding Sintex Industries with a target price of Rs
122, in its research report dated May 12, 2015.
Sintex Ind consolidated Mar '15 sales at Rs 2,176.34 crore
May 10, 2015 at 16:29 | Source: Moneycontrol.com
Sintex Industries has reported a consolidated total income from operations of Rs 2,176.34
crore and a net profit of Rs 197.78 crore for the quarter ended Mar '15
Sintex Industries allots 70.22 lakh equity shares to FCCB holders
Mar 26, 2015 at 13:51 | Source: Moneycontrol.com
Sintex Industries Ltd has informed that the Committee of Directors at its meeting held on
March 26, 2015 has allotted 70,22,445 equity shares of Re 1 each to Foreign Currency
Convertible Bonds (FCCB) holders on the exercise of their conversion right.
Expect 50% upside in Sintex Industries: Prakash Diwan
Mar 17, 2015 at 11:31 | Source: CNBC-TV18
According to Prakash Diwan of Altamount Capital Management, Sintex Industries may
rise by 50 percent in the next few quarters.

3.16.2 MILESTONES:

1975 Moulded Polyethylene Industrial Containers and Tanks of sizes up to 10,000


liters

1977 Material Handling Containers for Industries and Institutions

1978 Water Tank

1985 Plastic Sections for Conversion into Partitions, False Ceilings, Wall
Panelings, Cabins, Cabinets, Furniture etc.

1988 Plastic Doors, Windows and Frames

1989 Insulated Containers, Sandwich Panels, Agri Containers and Biogas


Holders
45

1990 SMC and SMC Moulded Products, Pultruded Products, Resin Transfer
Moulded (RTM) Products, Blow Moulded Products, Injection Moulded Products
etc.

1995 Water Filters cum Purifiers

2000 Solar Water Heaters

2001 Prefabs

2002 Turnkey Blow Moulding & Profile Extrusion Plants

2004 FRP Underground Storage Tanks

2005 ISO 9001 Certification, Monolithic Concrete Construction Technology

2006 UL Listed for FRP Underground Petroleum Tanks

2008 Sandwich Panels

2010 Package Sewage Treatment Plants (PSTP) & Manholes

2011 Prefab Homes, Gloria Siding Panels

2012-Sintex Industries Ltd has recommended Dividend Rs. 0.65 per equity share

2014-Sintex has recommended Dividend of Rs. 0.70 per equity share for the year
2013-14.

2013-Sintex has recommended a Dividend Rs. 0.70 per equity share for the year
2012-13.

3.16.3ACHIEVEMENTS
Table no 3.8

1975

Moulded Polyethylene Industrial Containers


and Tanks of sizes up to 10,000 liters

2001

Prefabs

1977 Material Handling Containers for Industries and 2002 Turnkey Blow Moulding &
Institutions
Profile Extrusion Plants
1978

Water Tank

2004

1985 Plastic Sections for Conversion into Partitions, 2005


False Ceilings, Wall Panelings, Cabins,
46

FRP Underground Storage


Tanks
ISO 9001 Certification
Monolithic Concrete

Cabinets, Furniture etc.

Construction Technology

1988

Plastic Doors, Windows and Frames

2006

UL Listed for FRP


Underground Petroleum
Tanks

1989

Insulated Containers, Sandwich Panels, Agri


Containers and Biogas Holders

2008

Sandwich Panels

1990

SMC and SMC Moulded Products, Pultruded


Products, Resin Transfer Moulded (RTM)
Products, Blow Moulded Products, Injection
Moulded Products etc.

2010 Package Sewage Treatment


Plants (PSTP) & Manholes

1995

Water Filters cum Purifiers

2011 Prefab Homes, Gloria Siding


Panels

2000

Solar Water Heaters

3.17 ACHIEVEMENTS AND AWARDS


SINTEX now a super brand
Super stardom does not come easy. And neither is it easy to enter the elite club of the
countrys super brands where household brand names rub shoulders. For a name that was
once synonymous with water tank known to adorn rooftops, Sintex has gone much
beyond. The name is now a super brand, as per the second Business Super brands series
issued by the Super brands Council of India.

Bright Auto Plast Awarded by Maruti Suzuki

47

3.18 CORPORATE SOCIAL RESPONSIBILITY:

Individual Toilets

School Toilets

Septic Tanks

Biogas Plants

Hand Wash Stations

Package Sewage

Treatment Plants (PSTP)

As corporate, we believe in our share of responsibility towards the progress of the nation.
After careful study for years, we have evolved an innovative range of products and
solutions for sanitation to meet needs of society at large. Not only do we have established
products portfolio, but also have proven implementation record across the country
through numerous projects. We can be a complete solution provider and an ideal
implementing partner to help you set up the infrastructure for better hygiene for your
CSR initiatives and programs like Swachh Bharat Abhiyan.

48

4.1 Organization Structure of Sintex industry ltd

Sintex
industries
India Ltd

Zeppelin
Infratech India
(100%)

Sintex
holdings US
(100%)

Sintex
holding BV,
Netherlands
(100%)

Sintex
holdings
UK (100%)

Sintex infra
projects
(100%)

Bright
autoplast
India (100%)

Wausaukee
composites
US (100%)

Sintex
France SA
(100%)

Nief plastics, France


(100%)

49

Dustia
construction
(30%)

Figure no.:4.1

4.2 POSITION OF SINTEX INDIA LTD

Sintex
india ltd

CEO

WST Division

GM Logistics

East ZSM

GM Marketing

West ZSm

GM Production

North ZSM

South ZSM

ASM

SSE
50

SE

SO
Figure no.:4.2

4.3 DEPARTMENTS
Sintex industries ltd has mainly 5 departments. They are,
1. HR DEPARTMENT
2. PRODUCTION DEPARTMENT
3. ACCOUNTS DEPARTMENT
4. QUALITY CONTROLL/ ASSURANCE DEPARTMENT
5. MARKETING DEPARTMENT
4.3.1 HR DEPARTMENT:
Sintex has 10 plants spread across the country, more than twelve manufacturing processes
under one roof, having more than 500,000 Sq. meter area and a more than 1000 strong
work force.
4.3.1.1 Functions:
The function performed by the resource management can broadly be classified into two
categories, viz.
(1) Managerial functions, and
(2) Operative functions.
(1) Managerial Functions:
a) Planning
51

b) Organizing
c ) Staffing
d) Directing
e) Controlling
(2) Operative Functions:
a) Procurement
b) Development
c) Compensation
d) Industrial relation
4.3.2 PRODUCTION DEPARTMENT:
Sintex group creates best in class products that deliver better utility and value to its
customers. Production is the functional area responsible for turning inputs into finished
outputs through a series of production processes. The Production Manager is responsible
for making sure that raw materials are provided and made into finished goods effectively.
He or she must make sure that work is carried out smoothly, and must supervise
procedures for making work more efficient and more enjoyable.

4.3.3 ACCOUNTS DEPARTMENT:


The essential roles and duties of Sintexs accounting department include the following:

Money out making payments and keeping the bills paid

Money in processing incoming payments

Payroll make sure everyone gets paid (including the government)

Reporting preparing financial reports, e.g. P&L, Balance sheets and Budgets

Financial Controls to avoid errors, fraud and theft.

52

4.3.4 QUALITY CONTROLL/ASSURANCE DEPARTMENT:


Quality is an important factor at Sintex when it comes to any product or service. With
the high market competition, quality has become the market differentiator for almost all
products and services.
4.3.4.1 FUNCTIONS:

Inspection of in-coming goods.


Collection and monitoring of samples sent for analysis.
Performing analysis.
Handling quality related customers complaints.
Monitoring suppliers performance on quality issues.
Post marketing surveillance of items distributed by MSL.
Inspection of warehouses.
Interacting with customers.

4.3.5 MARKETING DEPARTMENT:


For a successful business it is important that marketing plays a pivotal role. Marketing
department is one of the most important components of a businesss survival in the
market. The main aims of the marketing department revolve around understanding the
customers and their needs. Marketing activities involve designing, promoting, pricing a
product according to the needs of the market and customers.
At Sintex marketing department focuses upon the psychological and physical factors of
Marketing. The Marketing managers are responsible for influencing the level, timing, and
composition of customer demand accepted definition of the term. While the
psychological factors focus upon discovering the needs and wants of the consumer and
the changing patterns of buying behavior, habit etc. the physical factors focus upon
fulfilling those needs and demands buy better product design, channel of distribution and
other functions.

4.3.5.1 OBJECTIVES:
1. Creation of Demand:
53

The marketing departments first objective is to create demand through various means. A
conscious attempt is made to find out the preferences and tastes of the consumers. Goods
and services are produced to satisfy the needs of the customers. Demand is also created
by informing the customers the utility of various goods and services.
2. Customer Satisfaction:

The marketing manager must study the demands of customers before offering them any
goods or services. Selling the goods or services is not that important as the satisfaction of
the customers needs. Modern marketing is customer- oriented. It begins and ends with
the customer.
3. Market Share:

Marketing department aims at increasing its market share, i.e., the ratio of its sales to the
total sales in the economy.
4. Generation of Profits:

The marketing department is the only department which generates revenue for the
business. Sufficient profits must be earned as a result of sale of want-satisfying products.
If the firm is not earning profits, it will not be able to survive in the market. Moreover,
profits are also needed for the growth and diversification of the firm.
5. Creation of Goodwill and Public Image:

To build up the public image of a firm over a period is another objective of marketing.
The marketing department provides quality products to customers at reasonable prices
and thus creates its impact on the customers.
The marketing manager attempts to raise the goodwill of the business by initiating imagebuilding activities such a sales promotion, publicity and advertisement, high quality,
reasonable price, convenient distribution outlets, etc...

4.3.5.2 FUNCTIONS:

54

The Total Marketing Effort:


The total marketing is all about latest trends organizing marketing and sales, building
customer-focused culture, improving marketing skills and monitoring market.
Environmental Analysis and Marketing Research:
Monitoring and adapting to external factors that affect success or failure, such as the
economy and competition; and collecting data to resolve specific marketing issues.
Broadening the Scope of Marketing:
Deciding on the emphasis to place, as well as the approach to take, on societal issues,
global marketing, And the Web.
Price Planning:
Determining Price levels and ranges, Pricing techniques, Terms of purchase, Price
adjustments, and the use of price as an active or passive factor.
Consumer Analysis:
Examining and evaluating consumer characteristics, needs and purchase processes; and
selecting the groups of consumers at which to aim marketing efforts.
Distribution Planning:
Forming logistical relationships with intermediaries, Physical distribution, Inventory
management, warehousing, transportation, allocating goods and services, wholesaling,
and retailing.
Promotion Planning:
Communicating with customers, the general public, and others through some type of
advertising, public relations, personal selling, and/or sales promotion.
Marketing Management:

55

Planning, implementing, and controlling the marketing program (strategy) and individual
marketing functions; appraising the risks and benefits in decision making; and focusing on
total quality.
Product Planning:
(Including goods, services, organizations, people, places, ideas):
Developing and maintaining products, product assortments, product images, brands,
packaging, and optional features, and deleting faltering products

4.5.3.3 STRUCTURE OF MARKETING DEPARTMENT


56

Figure no.:4.3

SINTEX INDIA LTD

CEO

(WST DIVISION)

GM MARKETING

ZSM

ASM

DM

SSE

SE

SO

5.1 DAILY ACTIVITY REPORT (June 1, 2015 to June 30, 2015)


57

DATE
01/06/2015
02/06/2015

TASK
Study about companys history, products.
Prepared documents on companys history,
vision, mission and objectives.
03/06/2015
Collecting data about the culture, values
and policies of the company.
04/06/2015
Discuss with company guide and made
documents on main competitors.
05/06/2015
Search internet and collect data about
management, locations and branches of the
company.
06/06/2015
Went with a marketing executive to market
the Sintex doors. Sold 10 doors.
08/06/2015
Study about the products and services from
the brochure of the company.
09/06/2015
Went with the marketing executive to meet
the client. Sold 100 doors.
10/06/2015
Went with marketing executive to meet the
client.
11/06/2015
Collected some reports about the sales and
profits of the company.
12/06/2015
Study about the Awards and Achievements
of the company through discussion with
guide.
15/06/2015
Went with marketing executive to market
the Sintex doors.
16/06/2015
Went with marketing executive to meet the
clients. Sold 25 doors.
17/06/2015
Do SWOT Analysis.
18/06/2015
Prepared document on Industry profile
through discussion with guide and
searching internet.
19/06/2015
Collected information about different
departments of the company in detail.
20/06/2015
Went with marketing executive to meet the
customer.
22/06/2015
Went with marketing executive to meet the
customer.
24/06/2015
Went with marketing executive to meet the
client. Sold 15 doors.
25/06/2015
Went with marketing executive to meet the
client.
26/06/2015
Went with marketing executive to market
the Sintex doors.
5.2 DETAILS OF INTERNSHIP ACTIVITY 1
Table no: 5.2
58

TASK 1
Marketing the Sintex door along
with the marketing executive

SUB TASKS
Meet the customer either existing or
new.
For new customer, give an
awareness about the product and
clarify their queries, convince them
and market the product
For existing customers, enquire
about the existing stock and
requirements for future

CUSTOMER
Customer 1
Customer 2
Customer 3

DETAILS OF TASK 1
Table no 5.3
TYPE OF CUSTOMER
New
Existing
Existing

Customer 4
Customer 5
Customer 6

New
Existing
Existing

Customer 7
Customer 8
Customer 9
Customer 10

New
New
New
New

REMARKS
Deal closed for 10 doors
Deal closed for 100 doors
Customer already has stock.
Not required this time
Not interested in a deal
Deal closed for 25 doors
Customer already has stock.
Not required this time
Not interested in a deal
Deal closed for 15 doors
Not interested in a deal
Not interested in a deal

5.3DETAILS OF INTERNSHIP ACTIVITY 2


Table no.: 5.4
TASK 2
SUB TASKS
Develop job description and job
Prepared the checklist for job
specification of Marketing Executive
description and job specification(see
Annex 1)
Interview the Marketing
Executives(Total 12 executives,
interview 2)
Compiled the job description and
job specification
Submitted to HR department
DETAILS OF TASK2
59

Job description and job specification developed for Marketing Executive


Sales Executive Job Duties:

Identifies business opportunities by identifying prospects and evaluating their

position in the industry; researching and analyzing sales options.


Sells products by establishing contact and developing relationships with

prospects; recommending solutions.


Maintains relationships with clients by providing support, information, and

guidance; researching and recommending new opportunities; recommending


profit and service improvements.
Identifies product improvements or new products by remaining current on

industry trends, market activities, and competitors.


Prepares reports by collecting, analyzing, and summarizing information.
Maintains quality service by establishing and enforcing organization standards.
Maintains professional and technical knowledge by attending educational

workshops; reviewing professional publications; establishing personal networks;


benchmarking state-of-the-art practices; participating in professional societies.
Contributes to team effort by accomplishing related results as needed.

Sales Executive Skills and Qualifications:


Presentation Skills, Client Relationships, Emphasizing Excellence, Energy Level,
Negotiation, Prospecting Skills, Meeting Sales Goals, Creativity, Sales Planning,
Independence, Motivation for Sales.

SWOT Analysis

60

SWOT analysis is the detailed study of an organizations exposure and potential in


perspective of its strength, weakness, opportunity and threat. This facilitates the
organization to make their existing line of performance and also foresee the future to
improve their performance in comparison to their competitors. As though this tool, an
organization can also study its current position, it can also be considered as an important
tool for making changes in the strategic management of the organization.

STRENGTH:
>Market leader.
>World largest producer of plastic water tanks.
>New technology and manufacturing process used.
>Superior product and beautifully designed product.
>Strong distribution network.
>Strong work force.
>10 manufacturing plants across the country.
>Complete clients satisfaction.
>Industry leading prices.
>Prompt and quick delivery in urban areas.
>Customized solution.
>Strong logistics support.
>Innovation driven ideas.

WEAKNESS:
>Problems in product covering.
>Less market presence in rural areas.
>Weak distribution network in rural areas.

OPPORTUNITY:
61

>Sintex may benefit when focus in rural areas.


>Company may be able to offer a product at a much lower price.
>Company may benefit by investigating their duplicity of their brand.

THREATS:
>Competitors develop fourth, fifth and seven layers of water tanks.
>Higher cost.
>Threat from the manufacturer those who made. duplicate sintex water tanks.
>Technology obsolescence.
>Volatility in raw materials cost can hamper margins.

62

7.1 Findings and Conclusion


The internship of one month with Sintex industries Ltd. in Trivandrum is to sensitize the
nuances of the workplace and to understand the group process and dynamics in
organizations in first person perspective, moreover to apply concepts learned in
classrooms to practical and to develop a network of corporate contacts for future career
enhancements. Sintex Industries Ltd. was established in India in 1931. The Sintex group
is one of the leading providers of plastics and niche textile-related products in India. With
global footprints spanning 9 countries, Sintex has a strong presence in the European,
American, African, and Asian markets including countries like France, Germany and
USA. The Indian plastics industry made a promising beginning in 1957 with the
production of polystyrene. Thereafter, significant progress has been made and the
industry has grown and diversified rapidly. Currently, the Indian plastics industry is
spread across the country, employing about 4 million people and over 2,000 exporters. It
operates more than 30,000 processing units, of which 85 per cent to 90 per cent are small
and medium enterprises (SMEs). The study focused on descriptive research that provides
an accurate picture of a particular individual, situation or group. The types of data used
are primary data and secondary data. Primary research consists of a collection of original
primary data collected by the researcher. Department structure, duties and responsibilities
of each department, SWOT are collected through the source. Common sources of
secondary data for social sciences include censuses, organizational records and data
collected through qualitative methodologies or qualitative research. Intern collected
company profile, industry profile, news and milestones through this source. . The
practical knowledge and skill cannot be improved by the individual if there no exposure
to business world. Shortage of organization study may obstruct the individual to
understand the organization policies, duties and responsibilities of each department and
also the culture of organization. Through internship, they can achieve more in depth
knowledge of the theories. It affords cherished experience that can transform into full
time work post- graduation. The study covers the areas such as company profile,
department study, products and services, SWOT analysis, news and milestones, industry
profile and internship activity. . An idea about the work performance is observed through
63

the behavior of the sales executive and the clients and prepared data accordingly. There
are some limitations in conducting the organization study at SINTEX INDIA Ltd. The
method used for the study is interview which may not be accurate. There are hitches in
obtaining data from executives and managers due to their busy work schedule. Sintex
India Ltd. Is a plastic industry and the departments including HR, Marketing, finance,
production and quality control. The organization consist of many products among this the
main product includes storage tanks, containers, doors, windows and plastic section.
Intern identified the strength, weakness, opportunity and threats of the organization. The
internship activities include meeting the clients and marketing the plastic doors of Sintex
India Ltd.

64

7.2 BIBLIOGRAPHY
7.2.1 Books referred

Kothari, C., R., (2007) RESEARCH METHODOLOGY (second edition) New


Delhi: New Age International publishers.

Kotler, Philip; Kevin Lane; Koshy, Abraham; Jha Mithileshwar (2013), Marketing
Management, (14th Edition , Noida)

7.2.2Websites referred

http://www.sintex-plastics.com/
www.sintex.in/aboutus.html
www.moneycontrol.com
www.sintex.in/investor/Sintexs_Annual_Report_2013-14.pdf
content.icicidirect.com/.../ICICIdirect_SintexIndustries_
money.livemint.com/iid91/F102742/directorsreport/company.aspx
www.plasticsindustry.org/
www.ibef.org/exports/plastic-industry-india.aspx
www.indian-plastic-industry.com/

65