Rates 2014

Retail

Rates 2014

Effective January 1, 2014. Rates on this card do not include taxes.

Retail
Technical information

Volume rates
Linage per year

Strips
Monetary contract ($)

W ithout contract
1,000
3,000
5,000
10,000
15,000
20,000
30,000

10,000
20,000
40,000
75,000
100,000
150,000
200,000

Size
Sun. to fri.

Rate per agate line ($)

Sun. to fri.

Saturday

9.46
8.76
8.51
7.96
7.77
7.37
7.00
6.72

10.85
10.07
9.78
9.15
8.93
8.44
8.06
7.74

Front page

Saturday

Publication & distribution

On sale at newsstands from 5 a.m. daily.
Published every day of the year except December 25
and 26and January 1and 2.

$2,960
$2,960
$1,580

Booking and deadlines

For space reservation, deadlines and production of material,
speak to your advertising consultant. Le Journal reserves the
right to refuse advertisements submitted or placed in production after deadlines. Le Journal is not responsible for errors
or omissions in advertisements submitted after deadline.

Rate

20 li. x 7,5 co l.

$2,960

25 li. x 8 col.
25 li. x 8 col.
20 li. x 8 col.

$2,550
$2,550
$1,370

(1 colour, 52-week contract)

Page 9
Page 11
Floating page

Material
For better reproduction, the Publisher recommends the
use of computerized materials. For more information,
please contact the preparation department at
(514) 521-4545, ext. 2510.

Technical specifications

Maximum and minimum ad sizes

Colour

3 Colours (process)

Sun. to fri.

Saturday

$5,775

$6,650

Description

Specifications

A ds on 1 and 2 columns
A ds on 3 to 6 columns
A ds over 155 agate lines

25 agate lines minimum

40 agate lines minimum
Billed at 176 agate lines
(exception for 7 columns)

Required screen ruling: 100 lines per inch maximum.

Dot gain: 28% mechanical and optical.
For 4 colours: electronic files preferred, Macintosh.
Colour choice: ANPA catalogue or ask for ours.
For more information, see our Technical Standards Guide.

Classified advertising
10% screen only is accepted. Illustrations and reverse solid
black are permitted only in the automobile, motorsport,
real estate, specialized schools and furniture categories.

Base bar below special columnists

General terms

RATE ON REQUEST

Technical requirements
Blocks
RATE ON REQUEST

Guaranteed positions
Position requested

Premium

Pages 12 to 49
30%
Any other right-hand page
10%
Two page center spread without seperation, Billed at 17 columns
Specific guaranteed position
30%
Page 8 (88 lines x 8 columns max.)
40%
Page 10 (Full page only)
40%
BA CK COV ER,

52-W EEK CONTRA CT

7 days a week

30%

Retailers
To be considered a retailer, dealers-vendors must deal directly
with the consumer at a fixed address open to the public
on a regular basis, with a publicly displayed sign identifying
the particular company. All other advertisers, including
associations of retailers, are considered non-retailers.

Tabloid format
Offset printed
Column width: 1 5/32
Page width: 10 7/32
Column depth: 12 19/32 (176 agate lines)
Columns per page: 8
Page size: 1,408 agate lines

Credit policy
Invoices are payable upon receipt.
Interest after 30 days: 1.5%.
Contract duration
Maximum length of contract: 1 year.
Retail rates are non-commissionable.

1
2
3
4
5
6
8
17

column
columns
columns
columns
columns
columns
columns
columns

7
14
22
30
38
45
61
126

picas
picas
picas
picas
picas
picas
picas
picas

9 points
6 points
3 points
9 points
3 points
6 points

1
2
3
5
6
7
10
21

5/32
15/32
3/4
1/32
11/32
5/8
7/32
3/32

Contests
The advertising of a contest requires
the publication of the results.
Publishers approval
Advertising copy is subject to Publishers approval.
Publishers responsibility
Sun Media Corporation and Le Journal de Montral cannot
be held responsible for the non-publication of any ad,
for whatever reason. In case of a printing error,
the responsibility of the Publisher is limited to the cost of
the space involved. It is the responsibility of the advertiser
to point out the error at its first appearance.
All rates quoted are in Canadian funds.

Technical Standards Guide

Co lu m n w id t h f o r
le T l -h o r a ire ( TV lis t in g )

Commonly used programs

Columns

1
2
3
4
5
10

7
16
24
33
41
87

Picas

Agate

Picas

picas 11
picas 4
picas 10
picas 3
picas 9
picas 3

80

34 picas 6 pt

85
90
95
100
105
110
115
120
125
130
135
140
145
150
155
160
165
170
175
176

36
38
40
43
45
47
49
51
53
56
58
60
62
64
66
68
71
73
75
75

pt
pt
pt
pt
pt
pt

Gutter: 6 pt

Co lu m n w id t h f o r t h e re g u la r e d it io n
Columns

1
2
3
4
5
6
8
17

Picas

7
14
22
30
38
45
61
126

picas
picas
picas
picas
picas
picas
picas
picas

0
9
6
3
0
9
3
6

pt
pt
pt
pt
pt
pt
pt
pt

Gutter: 9 pt

picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas

6
9
9
0
3
3
6
6
9
0
0
0
6
6
9
0
0
0
3
6

pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt

Dimensions
Please provide your document in the exact dimensions used
to reserve ad space. Any ad in the wrong size may be
cropped or allowed to float in the reserved space.

D e p t h o f co l u m n ( h e i g h t )
Agate

Picas

15
20
25
30
35
40
45
50
55
60
65
70

6
8
10
13
15
17
19
21
23
25
28
30

picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas
picas

3
3
3
0
0
3
6
6
9
9
0
0

pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt
pt

75

32 picas 3 pt

Horizontal measurement is in columns. The column itself

is measured in picas (1 inch = 6 picas). Vertical measurement is in agate lines (1 inch = 14 agate lines).
Gutters are 6 points for the Tl-horaire and 9 points
for our regular edition.

Production process
CTP (computer-to-plate) offset printing
Screen: 100 LPI Recommended
image resolution: 300 DPI -Monochrome images: 600 DPI

Dot gain: 28%

Custom option:
SWOP (newsprint): 28%, High GCR
Black saturation: 95%
TAC: 220%
UCA: 5%

We use Macintosh hardware and software (10.x.x or higher).

If your ad was created on a PC, please provide
Macintosh-compatible files.

QuarkXPress, Version 6.x or higher (PostScript fonts only)

Adobe Illustrator, Version CS3 or higher
Body copy must be converted to Outline mode, or else
provide fonts used (Macintosh screen and printer fonts)
Adobe Photoshop, Version CS3 or higher (for photos only)
If you are using any programs other than the above,
please contact our production manager to ensure the
compatibility of your material.

Fonts
For perfect results, please use Adobe type fonts for body
copy and display when creating your ads. Avoid using
nonstandard shareware or Fontographer modified fonts.
If you use a font that is not on our house list (Adobe),
please substitute an equivalent font.
With Illustrator, however, you may use any fonts you wish,
provided you create an Outline/Path version of the font.

2014
Final file format
PDF, version 1.4, ideally PDF X1-A
Download detailed Adobe Acrobat Distiller
specifications directly from our production site:
http://portail.journalmtl.com/
EPS (PostScript level 2) Fonts and images included

Acceptable media for submitting files

CD-ROM or DVD
In addition to your CD-ROM or DVD, please provide:
Laser or colour proofs
Original copy and/or artwork
A list of all fonts used (screen or printer)
All image files (EPS or TIFF) used
You want your ad to look its very best in print. So
do we. It is therefore very important to make sure
that the standards in this guide are followed carefully. Please check your work before sending.

Sending files electronically

(final material only)

Colours

To send files electronically, you must go to our website:

http://portail.journalmtl.com
Please contact your sales rep to obtain a temporary User
Name and Password, which you will need to send your files.
All documents sent via our website must be
compressed (.sea or .sit).

All colour work must follow CMYK protocols for colour

separation.

N.B. Please fax a copy of your ad to your sales rep at

(514) 525-5442.

Trapping

Deadlines

Recommended allowance for trapping is 1% of the size

of your copy. Example: On a 24-point font, allow 0.24 point
for trapping. For fonts smaller than 14 points, copy must
be in overprint or knockout.

All ad materials must reach Le Journal de Montral

at least 24 hours before the weekday edition,
and 72 hours before the Monday edition,
in which the ad is to appear.

In colour ads, knockouts must be done for any outline or

shadow-style characters created in QuarkXPress.

Ads that have been canceled as the result of a delay

or missed deadline will be charged to the client.

We reserve the right to replace a given font with a

font from a related family.

We will not be held responsible for results in print of

any colour ad supplied without trapping allowances.

Image files
Image files must be saved as EPS or TIFF formats only.
NEVER save image files in DCS format. NEVER save an
image in Indexed colour or Lab colour mode.
A DUOTONE file must consist of process colours
(cyan, magenta or yellow).

Technical production and printing requirements

are subject to change without notice.

This guide will familiarize you

with the computer equipment and technical
specifications you must use for your ads.
If you need more information, please feel free
to call us at (514) 599-5818 and ask
to speak to our pre-press supervisor.