Miguelitos International Corporation

Corporate Social
Responsibility
Marketing 16 - Franchising

Group 5
Dela Cruz, Ma. Anita
Penaojas, Joje Mae
Tadeo, Desiree Lyn
Tolentino, Allister
Zara, Ma. Jessica Camille G. Zara

I.

Miguelitos International Corporation Overview

Miguelitos International Corporation as a Sole Proprietorship in year 2002, they
started the soft ice cream business in front of their Barbershop and LPG store, which they
called Miguelito's Ice Cream. Since they saw the potential of the soft ice cream concept
business, they started trading the ice cream machines and ice cream premixes. The
following year they developed their own formulation of 25 creamy and delicious flavors
of soft ice cream premixes. The business became known in manufacturing "Miguelitos
Ice Cream Premix" for their own brand of Miguelitos Ice Cream Franchise concept.
Their ice cream franchise concept has grown and expanded nationwide in the Philippines,
Luzon, Visayas and Mindanao. Presently, the company, Miguelito's International
Corporation has developed 8 more food cart concepts for franchising, namely;
Miguelitos Fried Ice Cream, Vanilla Ice Pearl, Churros City, Mini Donut Factory, Jian
Kang Noodles, Koyaki Takoyaki Japanese Balls, Waffle Island and Hot Pandesal.
Miguelito's as a manufacturing company also developed their own profile in "Food
Service Products" now also distributed in the market nationwide.

II.

Mission and Vision

MISSION

Miguelitos International Corporation aims to provide consumers with food cart products of the
highest caliber, and to assist interested parties to invest in a 100% Filipino business that is
lucrative and gives away 98% of customer satisfaction.

VISION

Miguelitos International Corporation continues to pursue excellence and quality in making our
consumers satisfied and happy with our products, making the Filipinos ingenuity, creativity and
resourcefulness recognized, not only locally, but internationally as well.
III.

Corporate Social Responsibility

Title: Giving back to the society: Sorbetes para Sayo
Description:
Today, children are often left in need. So we create a campaign that will help the
children feel that they are not alone in their battlefield. The Sorbetes para Sayo aims to
deliver half of the profit to the children who cant afford to buy. This will also raise the
awareness of the customers who are buying our product that half of what they bought will
help a child paint a smile on their faces.

Sorbetes para Sayo will also help the

employees to develop and grow as a person as they volunteer to do the project because
seeing a child smile or a thankful person makes a big impact to someones life. And that
is the greatest feeling in the world.