FINAL YEAR PROJECT SYNOPSIS

A Study on Eating Pattern of

Children and Impact of
Access and Availability of
Packaged Food Product
Under the guidance of Prof. Mahima Singh
Thakur
Akash Singh

Signature Guide
Signature Student

Title: A Study on Eating Pattern of Children and Impact of Access and

Availability of Packaged Food Product.

Objectives:
Advertising to children is the act of marketing or advertising products or
services to children, as defined by national legislation and advertising
standards. Advertising to children is often the subject of debate, relating to
the alleged influence on children's consumption. Rules on advertising to
children have largely evolved in recent years. In most countries, advertising
for children is now framed by a mix of legislation and advertising selfregulation.
Advertising to children can take place on traditional media - television, radio
and print - as well as new media (internet and other electronic media).
Packaging, in-store advertising, event sponsorship and promotions can also
be means to advertise to children.
Through this report we want to find out how children are influenced by the
advertisements. So the statement of this project would be A Study on Eating
Pattern of Children and Impact of Access and Availability of Packaged Food
Product.
The subject matter for this Project is to study the effects of advertisement on children. Following
are the main objectives of this report.
To know the children's awareness about confectionary Products, fast food & their
advertisements.
To study the impact of advertisement of fast food on children.
To know whether is there any connection between TV watching habit of children and their
medium of study or not.
There are mainly two of sampling methods which are being used by the marketers:

Methodology

This study attempts to study the relationship between the psychological factors and buying
behavior. The study will use both quantitative as well as qualitative data. The quantitative data
(collected through the survey technique) would be subjected to statistical analysis like correlation
test, ANOVA, regression etc.

Hypothesis
H1: There is a significant relationship between advertisement of specific food
products and desire for those food products.
H2: There is a significant relationship between a section of mothers and frequency
of fast food.
H3: No significant difference between desire of packaged food products and
different income levels.

Questionnaire or any other measuring instrument

Sample: A sample of nearly 100 respondents would be selected.
Sampling technique: The sample would be collected through random technique (Fish bowl
technique)
Tools: An attempt would be made to find and use a standardized questionnaire. If it is not
available then a questionnaire would be constructed after a thorough review of literature. Review
of literature would help me know dimensions to the particular variable that I am studying and
thus would not only make the research meaningful but would also contribute to the existing body
of literature.
Once the questionnaire is constructed it would be tested for its reliability & Validity.

Bibliography
1. Jason C.G Halford, (April 2004,), Effect of television advertisements for
foods on food consumption in children ;Appetite Volume 42.
2. Yaare Akta Arnas (2006), The effects of television food advertisement
on children's food purchasing requests; Pediatrics International.

Chapter Plan

Abstract
Index
Introduction
Theoretical Framework
Review of Literature
Rational of Hypotheses
Methodology
Results
Discussion
Recommendations
Bibliography