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Digital Convergence
Convergence of technologies to personalize and standardize mass
communications with individual communications is evolving. It can be divided
into technological, market, economic, and regulatory categories; and is taking
place between infrastructures. They are being merged at the content, service,
and application levels. It is changing the nature of communication, consumption,
work and leisure; and, more important, it brings benefits and opportunities as
well as challenges and threats to our society. Some of the biggest challenges are:
The policy challenge is to reach and protect public interests, and avoid
being used politically and artificially to protect vertically integrated
markets by the broadcasters and their regulators.
One example is the possibility to save lives and property during a crisis
with an effective response of emergency services, notified by immediate, on-thescene, reports from individuals via their personal cell phones. In 2011, there
were 6.8 billion people on the planet and about 5 billion cell phones. This
extraordinary ability to connect has turned a modern convenience into a lifeline
through a system called crisis mapping. It first gained prominence after the
earthquake in Haiti, when people used their cell phones to send text messages to
a centralized response team. Since then, crisis mapping has been used to help
victims in emergency zones following the tornadoes in the Midwest, the
earthquake in Japan and the unrest in the Middle East. (Leonard, 2011)
Mobility is attained by technology to communicate anytime and almost
anywhere, based on the massive infrastructure of cellular data which is very
different and much better than relying on and configuring Wi-Fi network
connectivity. (Whats the Difference Between Wi-Fi Data and Cellular Data)
Conclusion
Matters of importance are regulated on a global scale by our society.
Government and world committees issue regulations, standards, and guidelines
to direct and guide commercialization of technologies to ensure safe and
equitable access to resources. Social media, mobility, analytics, and cloud
(SMAC) are technologies that have all made their mark independently and are
rapidly changing the world (J.O. & Friday, 2012). The convergence of these
technologies are being used in new ways. Natural use of each technology but
they are not designed for optimal integration.
References
About OSTP - The White House. (2015, 03 20). Retrieved from The White House:
https://www.whitehouse.gov/administration/eop/ostp/about/
J.O., O., & Friday, M. (2012). Technological Convergence. Science Journal of Physics,
2012(2276-6367), 221-226. doi:10.7237/sjp/221
Leonard, A. (2011, May 13). Video: Crisis mappers: Mobile technology helps disaster victims
worldwide. Retrieved from http://www.pbs.org/wnet/need-to-know/security/video-crisismappers-mobile-technology-helps-disaster-victims-worldwide/9325/
Service, T. N. (2015). Technology convergence holds promise to redefine the federal landscape.
Washington, D.C: TechAmerica.
Whats the Difference Between Wi-Fi Data and Cellular Data. (n.d.). Verizon - Mobile Living.
Retrieved 3 20, 2015, from http://www.verizonwireless.com/mobile-living/techsmarts/wifi-vs-data-plan-verizon-wireless