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Профессиональный Документы
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societies and cultures and their development. E.g. dress codes,swearing,prayer, joy,
frustration and anxiety.
Ethnography - the scientific description of peoples and cultures with their customs,
habits, and mutual differences. E.g the study of the different experiences from different
modes of travel.
Staged Authenticity Products that are especially made for tourists with the aim of
creating authentic experiences for them often make use of what we call staged
authenticity, meaning that a tourist attraction has been staged just for the tourist
experience. Eg. Simulation of a volcano eruption or a waterfall.
Push Factors - defined as internal motives or forces that cause tourists to seek activities
to reduce their needs.
Pull Factors - are destination generated forces and the knowledge that tourists hold about
a destination (Gnoth, 1997)
Participant Observation - a technique of field research, used in anthropology and
sociology, by which an investigator (participant observer) studies the life of a group by
sharing in its activities. E.g experience the different modes of travel (air plane, train,
cruise ship).
McDonaldisation - is a term used by sociologist George Ritzer in his book The
McDonaldization of Society (1993). He explains that it becomes manifested when a
culture adopts the characteristics of a fast-food restaurant.
McDisneyisation - this term refers to the search for the authentic, the perfect simulation.
Their argument is that tourists are drawn to places where life within the destination
resembles play. E.g las vegas
The Grand Tour - a cultural tour of Europe formerly undertaken, especially in the 18th
century, by a young man of the upper classes as a part of his education.
Pseudo-events - An event that has been caused to occur or staged to engender press
coverage and public interest e.g F1 Night race in Singapore.
Triple Bottom Line - The TBL is an accounting framework that incorporates three
dimensions of performance: social, environmental and financial. This differs from
traditional reporting frameworks as it includes ecological (or environmental) and social
measures that can be difficult to assign appropriate means of measurement. The TBL
dimensions are also commonly called the three Ps: people, planet and profits. We will
refer to these as the 3Ps.
Dark Tourism - Tourists who would like to visit places associated with death or
catastrophe Lennon and Foley (2000). E.g President Kennedy was assasinated in Dallas,
Texas
Sociology the study of the development, structure, and functioning of human society;
the study of social problems.
Dom Joly The Dark Tourist
Cohen (1979) Existantial mode (fully committed to seek different experience)(Pg3-5)
inspired by minister of Guyana decided to commit a year to visit six dark tourism
destinations.
Pearce (1988) Travel Career Ladder (pg. 3-5) psychological needs-externally oriented
behavior motivated by need for external excitement. Behavior is stimulus hungry. Safety
& security (pg8) self-directed-behavior influenced by ones own safety. Self Esteem
The Impact (Economic and Otherwise) of Lord of the Rings/The Hobbit on New
Zealand
Ever since 2001, many of us have come to recognize New Zealand as the place where
Lord of the Rings and The Hobbit, was filmed. Now even more people know it as the
place where I took my vacation.
According to the general manager of Western long haul markets for Tourism New
Zealand, Gregg Anderson, Weve seen a 50% increase in arrivals to New Zealand since
Lord of the Rings. The first film in the trilogy, Lord of the Rings: The Fellowship of the
Ring, was released in 2001.
Lord of the Rings may have contributed to the economy of New Zealandbut then again,
as Anderson said, Im sure Lord of the Rings played a huge part in that, but it wasnt the
only factor.
About 1% of visitors said that Lord of the Rings was the reason they came. Its only one
1%, but thats worth NZD$33 million [currently US$27 million] a year. Six percent cited
Lord of the Rings as one of [emphasis mine] the major reasons they came. But the really
important thing is that upwards of 80% of our target audience understands that Lord of
the Rings and The Hobbit has been filmed and is being filmed in New Zealand.
Anderson said that traveling to New Zealand to take in the sites of Hobbiton (a.k.a.
Matamata) appeals to the biggest trend in the tourism market today: intergenerational
tourism, that is, grandparents, children, and grandchildren traveling together. For
example, someone may want to visit the gardens of Fernside Lodge, while another
person will want to see Lothlorienand theyre both visiting the same location.
Youll be able to walk through the natural countryside and take in those scenic
panoramas, thats really well kept as in the movie. In New Zealand, a percentage of
what you see on screen you can see in real life. Were not trying to sell the movie. Were
trying to say the sense of awe and grandeur that you get with the movie is very much
what youll get with the experience.
Currently, tourism is New Zealands second largest industry, behind dairy.
In fact, tourism is not the only industry that has had a boost from Jacksons movies. Other
jobs have been created as a result of the studios co-created or co-owned by Jackson,
which include Weta Workshop, Stone Street Studios, Park Road Post Production, and
others.
Does this mean director Peter Jackson has personally increased the GDP of New Zealand?
Although its difficult to put into numbers, its clear that the little-film-industry-that-could
has positively affected the economy of New Zealand.
Anderson said, The screen industry itself is an estimated NZD$3 billion, so were not the
hugest player on a world scale, but it supports 2700 businesses, and New Zealand is a
country of small businesses. And of that, 95% are involved in production and post
production work. And out of all of that, 80-90% percent of that screen revenue is
contributed by North American productions.
The government of New Zealand recognized the importance of the industry, specifically
the contribution of Jacksons upcoming The Hobbit when the New Zealand postal service
issued stamps with the faces of characters from the movie, as well as uncirculated
commemorative coins. Entertainingly, the New Zealand Custom Service currently stamps
visitors passports with a Welcome to Middle Earth stamp.
The New Zealand governments recognition also extends to tax incentives offered to
large scale productions. (Anderson noted that two of the top six highest grossing movies
of all time, Avatar and Lord of the Rings: Return of the King, were filmed in New
Zealand.)
Its not just the government basking in the glow of movie magic. Air New Zealand has not
one but two 777 airplanes decorated in a Tolkienesque themeand lets not forget their
clever Middle Earth-themed safety video. And to celebrate the release of The Hobbit in
New Zealand, a Kiwi weather reporter gave his forecast in Elvish.
Citizens of New Zealandall 4.4 million of themare also enjoying their one-degree-ofseparation fame, a consequence of New Zealands unexpected journey. During a fight
scene in Return of the King, Anderson said, I can see my nieces horse.
Reference
Carol, P. (2012). The Impact (Economic and Otherwise) of Lord of the Rings/the Hobbit
on New Zealand. Forbes. Retrieved from
http://www.forbes.com/sites/carolpinchefsky/2012/12/14/the-impact-economic-andotherwise-of-lord-of-the-ringsthe-hobbit-on-new-zealand/#32648886163e.