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  • Gorenje Izola

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    Gorenje-Izola

    Авторское право:

    © All Rights Reserved
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    27 просмотров6 страниц

    Gorenje Izola

    Загружено:

    Finance
    Gorenje-Izola

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF или читайте онлайн в Scribd
    Отметить как неприемлемый контент
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    cee cnt Molk ‘GORENIE-ZOLA 0036S PROJECT a STATEMENT & PROPOSAL ‘The GORENJEIZOLA 00365 project PREFACE lula coastal ownship wih an exceptional poston, dep Nistor hetoge and custom is» gemstone ‘onthe lveia ousian,esmal rmaritown wth fing and turin Yao, a besa etractve ‘monument of the Mise Ager and Inter progr The eld ahwrmen vile has arent» moderte Ineusaed town with the doce tourist sea nla was welcoming ving and working cndons Yet ys potential never came to ts fal reaiaton a8 large neghtours Koper, Pan sd Porro, wth ter amine, resentil busines amd ire cle tours fesures, dominted the costa raglan of Slovenia. ‘he recent economic eis cused the clase of 2 nce Booming industry and decline of arg Indust completes (fh and food procesing, siya, ty fctoy) sing wih emaonmeral and demoeaghc problems ona ther ar mows rgns of economle regrowrt “our I focused primary on sure seson wth inaigifiant lesion and integration of ls wast “interna or even eins ott ‘Sul ls station provides opportunites for @ potenti urban renewal of lls and the oust region with ‘pei foo on tourom and econ revi. Retaliation and development ofl se laced en the ‘edefinition ofthe 2 km caastne area eas af the ok town ot, where local iadecuate land we proves ‘erenivespadal poten Moe econamie developments tes on crsty, knowledge, Information, a, culture, business end srgnerng, A components ofceaveecoromy, they conser, especialy majr Tacos fr fob ereton, Innovation ng socal engagement Pate n oa a ts backcountry con pomate ols at. centre of he new developmen, engagement and Insate~ a platorm for ete economy anéqunty theatre wth higher add ale ad long ‘term ana ng rane effects onal yer seth nd jos fr reion. Te plantation of the prof wil ensure sustainable develoment of thereon. Tec ontont lula part ofthe coastal repon with good accssibty to nelghbouing counts (Kper, Fran Porton, ‘approx 10 to 25 min Al lrg dstance tafe conrecon ae focsed In Koper (highway, tah, apane oenectons ae possible from the nearby arportPortoror or Teste Alport or ublans Apr. Wh Rs Tecan nthe mile f Savona coastand ts wel sted for water pb transport Disanees tom main ies ‘bane: 105k, ust Nghway: up to 2 hourby ar Venice: 180, Js highway, upto 2 ours by er Viena: 500m ust har apps 5 hors by car 4 Munchen: 500s Js Mea spprox. 5-8 hous by eat 4 dano: 480 km; ust gta, approx. 5 hours by er Budapest 575 jst highway opr. hous by ar ‘je: 8 tm; approx 1 5hour by car {+ Zape:24 ys tghway approx. hous ear ‘Sone 201A00% Project, sete v007 renincnt BOR (GORENIE-ZOLA 00365 PROLECT Pocenaaer mses Basic consideration for GORENIEAZOLA 00365 projet, economic bench ye tothe fact that many tour projects ex, more and more ae berg ceveleped abl ew, pu thi in ato topic Turon, becomes nereasngy fet wo place unique slg props nthe are. Ths fac known to the EU and therefore projet ae prferaby supported that represent the lng rm sess ‘dive negation of relonal corey ad demogropns. ‘The face tht st present many Med and concepts ar made the project I2OUAOOBES resort. Neverthe, tsa reser sil not eating 3 von acer mare view and arket irae, dea proces, ana meet the following spect ~ Av are of unique sling propostion (USP) nthe levnt mart. The creation of 9 consequent market postoning ana marketable Ine, which covers an existing of ew ntting need in the marta for which there 3 suient potential consumers whme = Ea ~_Yearound destination (tas sping to autumn) ané nest summer. Fist of al, a consumer demand for 2 specfled product an serve (toute consumption) sould aways be treated at target groups consumers), then ob ale oor the elective ue of the ower one plc sc Sezesstly marates, Inother wor enly when the cansumarfsiethe nee to consume ti power he wl comet the destination where heut gt ths power ‘The ger the unique sling peopotion In the eleva tage rou art the more succes he proc. ‘Af succes project topes fouren heath, spa, event edu, entertainment et) are based tS ‘undamantl strep marketing approseh. Fundamental principles: sally reltvay large amount f capital eats in the are, which Investors woud ke o pace in secre and longteim projets. n dation, tere are wibin te rope of Ed undng promos 8 ore number of sites concerning the captalaton of tours Inanvuctre project wich eerporte = gh ee of ‘ded valve tough regonl super, an dewsopment project. To ths end sede stele mode sad ‘cancotproperls mst be compe tafored tothe dese sn of veers an seb erro, Proje fnancng no longer sil «quetion of “el ete venture seals rar. cpt” or "echnalogy role sess investment ance. ater, for ample, plausble on urate adce vale els must be Eom to which above alse ong tar enor fat re well thought oa, ha projec contr ha sleor and postive mare. The ote! beefs nd economic added vale whic the proj wil Ong mst be clay demonstrated a well as 3 dete ard wel socamerted busines plan whch mast be unemsGvous and eat endestandabe. ‘Market mestage~ Market Postioning and Image ve. Market Oerand and Target Goup intention must be communicated qulcy ed entirely understnasbe ‘Sum of possible service aspects: ‘Variant development of sate ln forthe projet captain: ~Saborton of the trate maretng models with primar fous onthe latreducton of outs apa oe ludry representation and -eubniasfor the pre elton = For and agin, meaningless, fessibes, own intentions and foreign intents, indirect proftabiy, ser fects, ain parameters or eferet nestor tractus or farang possbtes ning, — Garelton tote commercl model concern the economle seuss, = Consoldsted presertaton documents fr Investors (when fecesiry, according 9 Investors prof) andor Fnacler wal esto funding pogroms endo PP. ORO MOLA O35 roc ‘sete 2von7 Pest UTR cmb OGRE GORENIE-ZOLA 00365 PRONECT Sree ~ Provan of any nacesary profesional experts. = Atsicevalation and necessary mre sensi sratgcal yer partner <> niet proftabty. ~ fvauaton of subldy posites: National and EU subsidy programs or necerar subsidy instrments forkgulty pretation te bn the foreground stands and cemain the socal mart product” (the overall Ifastutice prolet {GORENIE-ZOUA 00365) the appropiate srctre mst ful rie ~ Servis” Market elements walt ‘urn be are ef the crcumstances es mentioned above. ‘Theres of the above provisions previes the bai for Invests proposals EU funding suppor and Reon salu ade cin. These provide decsion mating bass ed wil be» decive fatarn eclng how the Project wl beset n motion ond martes [agendas in relations of funding shoud, a marone be dest saparetely. The whole concept of the ‘GOREN ZOLA 0355 projects determining far nthe funding eatstion td suomi. ‘tol ingrtan factor wl be the inten ofthe eos econonse powers, he rglona poi sutures, the ours feceraions and a the Slovenian cones nthe goverment Variation models as Slovenian leading company "abortion and dfiton of he tur mare postonngincling an idcaton ofthe accompany araet |woupinerionson te bas of erratonal market potenti, rende and benchasThiscan bes notable fer ofthe preparation of en overall Soverian tur masterplan, whith cul be cnsuted an eeveoped {paral wth tis project. rojo wl nce al partners rom oa ey fone (publ spot busines coat eerie, farmers tours, mating transport, heath) bactaround in are of 1025 hm, tcl rena ‘usa ate, cout an epioal operon with en nesta aly. Topics and image Stoo tourist projects dispose as 2 nue always 2 unique theme or sblect picture, which ceey

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