ANNEX C: SURVEY QUESTIONNAIRE

Annex C 1: Survey Questionnaire for ESL personnel

Instruction: This survey is conducted to gather the needed data for our current research study
with the title The Contributions of the English as a Second Language Industry, as a Soft
Power, to the Philipine Nation Brand. Please circle the most appropriate letter which
corresponds most closely to your desired response. Your honesty and cooperation in this
research survey is highly-appreciated.

Name of establishment:
How many years have you been in operation?
a. 3-5years
b. 5-10years
c. 10-15years
What other services do you offer aside from teaching english?
a. Leisure activities
b. Tour packages
c. Rest and relaxation activities
Others:
How many people are employed in your center?
a.
b.
c.
d.
e.

0-20
20-40
40-60
60-80
80-100

How many teachers do you employ?

a.
b.
c.
d.

0-20
20-40
40-60
60-80

In hiring your teachers, what qualifications are you looking for?

a. High School Graduate

b. College Graduate
c. Masters degree holder
Others:
Please indicate the job descriptions of your teaching staff:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
_____________________________________________.

Number of enrollees in the past 3 years:

a.
b.
c.
d.
e.
f.

Below 100
100-300
300-600
600-900
900-1200
1200 above

What are the nationalities of your enrollees? Please indicate the number of population of each
nationality.
a.
b.
c.
d.

Koreans
Japanese
Vietnamese
Chinese

no. of enrollees________
no. of enrollees________
no. of enrollees________
no. of enrollees________

Other:

Annex C 2: Survey Questionnaire for ESL clients/students

Filter question: Are you currently enrolled in an ESL Center?

If yes, indicate nationality: _______________
Instruction: This survey is conducted to gather the needed data for our current research study
with the title The Contributions of the English as a Second Language Industry, as a Soft
Power, to the Philipine Nation Brand. Please circle the most appropriate number of each
statement which corresponds most closely to your desired response. Your honesty and
cooperation in this research survey is highly-appreciated.
Number of visits to Cebu?
1-3 visits
4-6 visits
Over 7 visits
I have lived in Cebu
I live in Cebu

Strong
ly
Disagr
ee

Disagr

Undeci

Agree

Strong

ee

ded

The country-of-origin is important for me

when choosing where to study ESL.

The Philippines offers good quality

English teaching.

The price I pay for the ESL tutorial is

affordable.

There is much respect for individual

human rights in the Philippines .

The government is effective in regulating

ly
Agree

EXPORT

GOVERNANCE

ESL centers.
The visa application process and
requirements imposed by the Philippines
is hassle-free.

CULTURE AND HERITAGE

Strong
ly
Disagr
ee
1

Disagr

Undeci

Agree

Strong

ee

ded

ly

Agree
5

The museums and galleries in Cebu are

fascinating.

I enjoy watching the festivals in the

My ESL teachers are well-qualified.

My ESL teachers explain lessons in very

precise ways so concepts are easily
understood.

The ESL personnel are friendly and

accommodating.

I consider studying here in Cebu.

I am satisfied with the ESL program I am

currently enrolled in.

Cebu city is a conducive place for

learning.
TOURISM

Cebu has many interesting historic

buildings, traditions, and architecture.

Philippines. It speaks so much of their

culture.
PEOPLE

INVESTMENT AND IMMIGRATION

Cebu City has a vibrant city life.

I would visit Cebu again because it has

many activities for tourists that I can
enjoy.

I would recommend Cebu as a tourist

destination to my friends.

Table 2: Likert Scale Survey for the perception of ESL Clients about ESL in Cebu City

Respondent Profile
Name:___________________________
Age:_______ Gender: ________
ESL center enrolled in:_____________
E-mail:______________________
Signature:________________________