Success

is not the key to happiness. Happiness is the key to success. If you love
what you are doing, you will be successful.
A.1. History
1MG is an e-commerce health care company based in Gurgaon , (Haryana). The company
was founded in 2015 by Prashant Tandon, Gaurav Agarwal and Vikas Chauhan. 1MG was
earlier known as Health kart Plus, the generic drug search business of Health Kart, an online
vendor of health products run by Bright Life care Pvt. Ltd. In April 2015, 1 mg operates
an online marketplace for medicines, besides facilitating medical appointments and
diagnostic test bookings. It delivers services in Delhi - NCR, Chennai, Agra, Indore,
Hyderabad, Lucknow, Bhopal, Bangalore, Jaipur, Kolkata & Ahmadabad. The
firm appointed former Zomato executive Tanmay Saksena as its chief operating officer.
2. Growth, geographically and fiscally
1MG has seen tremendous organic growth to become the largest mobile health platform for
consumers in India. It currently has over 6 million users. The company operates a digital
marketplace that connects consumers to their local pharmacy in Delhi and Bangalore, and is
looking to expand into Mumbai, Hyderabad, Chennai, Pune and Chandigarh by the end of the
year. 1mg Technologies Pvt. Ltd on 4 July 2016 announced the acquisition of diagnostic labs
aggregator Medical.

3. Description of resources (physical and financial) and CORE business

1MG has a database of about 100,000 medicines with detailed information on their side
effects, interactions and composition .1MG selling products in a broad range of categories
such as fitness and nutrition supplements, sports nutrition, health devices, personal care, eyecare. 1MG is looking to raise $20 million in the next six months.. The company is planning to
enter the fitness services market, where it will offer gym memberships and services of gym
trainers and yoga trainers.
4. Current markets served
1 MG has 6 million users out of 1.5 has use it on daily basis. 1MG has recognized by
Government of India - Ministry of Health and Family Welfare as a m-health initiative that
consumers can use, and Winner of m-Billionth award for m-Health in South Asia.

B. Mission and Vision

It Mission is to make healthcare understandable, accessible and affordable.
Vision
Lead the evolution of healthcare to enable every member of the communities we serve to
enjoy a better, healthier life.

C. Goals (Domestic)
1.

Increase the number of customers by more than 30% per year

2.

Bring transparency and price-effectiveness to diagnostic tests.

3.

Plan to reach across all cities in India in 2020.

Goals (Africa)
1. Providing quality medical support for child care
2. To provide high quality integrated TB & HIV services, including TB diagnostics
3. Plan to provide services to Cape Town, Nairobi and Johannesburg

D. Product positioning process and its strategy

Target audience
Africa is a continent of opportunity for pharmacy. it has 60% of the world's HIV/AIDS cases
and 90% of world malaria cases, mainly in children under 5.The 45% of population are
suffering from any type of diseases ( Malaria ,Hiv ,polio, Tuberculosis).we want to serve
whole peoples. We ensure that no one will sick. we provide innovative service to patient for
his recovery. At initial stage we are targeting only Cape Town, Nairobi and Johannesburg.

Product features
We provide OTC ( over the counter)products for specific Diabetes, Mother and
Baby Care and for skin care. We also provide details of composition of medicines
prescribed to you by your doctor and search for its cheaper but equally effective
substitute. You can also book appointment If you are looking for the best
specialized doctors or hospitals in your locality, then explore our website.
Booking appointment with doctors is much easy now with our services along with
purchasing medicines online. From Child Specialist to Gynaecologist,
Orthopaedican, Dietician, Neurologist, all can be found and accessed easily on
our website.

USP
Fast and free delivery of online ordered medicines at your doorstep is our driving
motto.

Swot analysis

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Tagline:We care for your health.

http://www.vccircle.com/news/technology/2015/04/20/online-marketplace-medicines-healthkartplus-rebrands-1mgraises-6m.

http://www.jagranjosh.com/current-affairs/1mg-technologies-acquiresdiagnostic-labs-aggregator-medd-1467777884-1 . Description of resources.