LahoreUniversityofManagementSciences

DISC333SupplyChainandLogisticsManagement
FallSemester2015

Instructor
RoomNo.
OfficeHours
Email
Telephone
Secretary/TA
TAOfficeHours
CourseURL(ifany)

MuhammadNaiman Jalil
426SDSBBuilding
ByAppointment
muhammad.jalil@lums.edu.pk
8038
Nabeela
TBA
suraj.lums.edu.pk

COURSEBASICS
CreditHours
Lecture(s)
Recitation/Lab(perweek)
Tutorial(perweek)

3
NbrofLec(s)PerWeek
NbrofLec(s)PerWeek
NbrofLec(s)PerWeek

28

Duration
Duration
Duration

COURSEDISTRIBUTION
Core
Elective
OpenforStudentCategory
CloseforStudentCategory

Yes
Undergraduate3rdyear,4th year

COURSEDESCRIPTION

In todays world of competitiveness supplychains compete with supplychains rather than individual organizations. Individual
organizationscannotsurvivebymaximizingtheirlocalbenefitsrathertheyhavetodeveloplinkagesandcollaboratewithothersin
ordertosurviveandgetabiggerpieofthemarketshare.Moreover,globalizationbringsitsownchallengesandopportunitiesthat
impacttheperformanceofeachpartnerwithinasupplychain.
In the wake of these challenges, many local and multinational organizations in Pakistan and abroad have established their own
supply chain planning departments. Whether that be manufacturing sector (FMCGs, Textiles, Engineering goods, Defense etc.),
servicessector(FinancialServices,Retailing,FoodIndustryetc.)orsocialdevelopmentsector(naturaldisastermanagement,social
mobilizationetc.),theneedofsupplychainmanagementhasbecomeimperative.

COURSEPREREQUISITE(S)

None.Priorknowledgeofoperationsmanagementishelpfulbutnotrequired.

COURSELEARNINGOBJECTIVES

LahoreUniversityofManagementSciences
COURSELEARNINGOUTCOMES(CLO)

1.
2.
3.

4.

5.
6.

Aftercompletingthiscoursestudentshallbeableto:
Demonstrateandarticulatekeyconceptsinsupplychainmanagement.
Understandtheimportanceofsupplychainfunctioninanybusinessenvironment.
Understandvariousconflictingobjectivessuchascostsorprofitsandcustomerservicefortheirrolein
supplychainmanagement
Analyzesuitablesupplychainstrategiesandapplysuitablesupplychainanalyticsinanysupplychain
decisioncontext.
Useofcomputerbasedanalyticaltoolstoanalyzesupplychaindecisionsituations
Chooseandapplyappropriatesupplychainmanagementtoolsandtechniquesforsupplychaindecisions
inabusinessorganization.

UNDERGRADUATEPROGRAMLEARNINGGOALS&OBJECTIVES

GeneralLearningGoals&Objectives
Goal1EffectiveWrittenandOralCommunication
Objective:Studentswilldemonstrateeffectivewritingandoralcommunicationskills
Goal2EthicalUnderstandingandReasoning
Objective:Studentswilldemonstratethattheyareabletoidentifyandaddressethicalissuesinanorganizational
context.
Goal3AnalyticalThinkingandProblemSolvingSkills
Objective:Studentswilldemonstratethattheyareabletoidentifykeyproblemsandgenerateviablesolutions.
Goal4ApplicationofInformationTechnology
Objective:Studentswilldemonstratethattheyareabletousecurrenttechnologiesinbusinessandmanagement
context.
Goal5TeamworkinDiverseandMulticulturalEnvironments
Objective:Studentswilldemonstratethattheyareabletoworkeffectivelyindiverseenvironments.
Goal6UnderstandingOrganizationalEcosystems
Objective:StudentswilldemonstratethattheyhaveanunderstandingofEconomic,Political,Regulatory,Legal,
Technological,andSocialenvironmentoforganizations.

MajorSpecificLearningGoals&Objectives
Goal7(a)DisciplineSpecificKnowledgeandUnderstanding
Objective:Studentswilldemonstrateknowledgeofkeybusinessdisciplinesandhowtheyinteractincluding
applicationtorealworldsituations(Includingsubjectknowledge).
Goal7(b)Understandingthesciencebehindthedecisionmakingprocess(forMGSMajors)
Objective:Studentswilldemonstrateabilitytoanalyzeabusinessproblem,designandapplyappropriate
decisionsupporttools,interpretresultsandmakemeaningfulrecommendationstosupportthedecisionmaker

Indicatebelowhowthecourselearningobjectivesspecificallyrelatetoanyprogramlearninggoalsandobjectives.

ProgramLearningGoalsand
Objectives

CourseLearningObjectives(Outcomes)

CourseAssessmentItem

Goal1EffectiveWrittenandOral
Communication

Studentsshallbeabletodemonstratetheir
knowledgeandunderstandingofsupplychain
conceptsinoralandwrittenmanner(LO1).

Goal2EthicalUnderstandingand
Reasoning

Studentsshallarticulatetheunderstandingof
conflictingperformanceobjectives1)supplychain
profitsand2)supplychaincustomerservice.
Studentsshalldemonstratetheabilitytobalance

Classparticipationincaseclasses
Caseanalysisassignment
Midtermandfinalexam
Courseproject
Caseanalysisassignment
Classparticipationincaseclasses
Courseproject

LahoreUniversityofManagementSciences
Goal3AnalyticalThinkingand
ProblemSolvingSkills

Goal4ApplicationofInformation
Technology
Goal5TeamworkinDiverseand
MulticulturalEnvironments
Goal6Understanding
OrganizationalEcosystems

Goal7(a)DisciplineSpecific
KnowledgeandUnderstanding

Goal7(b)Understandingthe
sciencebehindthedecision
makingprocess

theseobjectivesinagivenbusinesscontext (LO3).
Studentsshallbeabletoanalyzevarioussupply
chaindecisionsituationsbyusingsupplychain
analytics(LO4).
Useofcomputerbasedmathematicalanddata
analyticstoolstoanalyzevarioussupplychain
decisionsituations(LO5).
Studentsshallworkinteamsfortheanalysisof
businesscasestudiesandcourseproject(LO1to6).
Studentsshallchooseacourseprojectfromany
organizationandanalyzehowsupplychainfunction
addstotheorganizationalperformance.
Studentsshallalsoanalyzebusinesscasestudents
fromvariousorganizationalcontextsandanalyze
thesecasestudiesfortheroleofsupplychain
functionintheseorganizationalcontexts(LO2).
Studentsshalllearntheoreticalconceptsinsupply
chainandusetheseconceptstoanalyzebusiness
decisionsrelevanttosupplychainsituationsviacase
studiesandcourseproject(LO1to6).
Understandingtheroleofsupplychainfunctionin
anybusinesssituation,identifyingkeysupplychain
decisions,analyzingthedecisionalternativesby
usingsupplychainanalyticsandsummarizingthe
impactofkeytradeoffs(LO1to6).

Classparticipationincaseclasses
Caseanalysisassignment
Midterm,finalexamandquizzes
Courseproject
Courseproject
Caseanalysisassignment

Courseproject
Caseanalysisassignment
Caseanalysisassignment
Courseproject

Quizzes
Midtermandfinalexam
Caseanalysisassignment
Courseproject
Quizzes
Midtermandfinalexam
Caseanalysisassignment
Courseproject

GRADINGBREAKUPANDPOLICY
CaseAnalysisAssignment(s)andClassParticipation:20%
Quiz(s):8%(2longquizzes)
Attendance:2%
MidtermExamination:25%
Project:20%
FinalExamination:25%

CourseProject
Thecourserequiresyoutoworkinaprojectdrawnfromareallifesituation.Itshallbedoneinagroupformat.Youshallsubmita
1~2pageprojectproposalby13thlecture.Yourgroupshallorallypresentyourfindingson27thor28thlecture.Presentationand
accompanieddataanalysisfilesshouldbesubmittedonthedayofyourpresentation.

ClassParticipationandCaseAssignment
Throughoutthecourse,five(5)casesshallbediscussed.Youaresupposedtoprepareawrittenreportoneachcase.Itshallbedone
inagroupformat.Thewrittenreportshouldnotbemorethan3pages(1.5linespaces,12fontsize,TimesNewRoman).This
reportshallbesubmittedatthebeginningofcasediscussionclass.Thisreportshallbeabasisforaportionofcasegrade.Restof
thegradeshallbemarkedonthebasisofclassparticipationduringcaseclass.
AttendancePolicy
Yourclasspresenceisrequired.Thereforebymissingaclassyouforfeitanopportunitytoparticipateinclassactivities.Maximum
three(3)absencesaretolerated.Anyfurtherabsencesshallingradededuction.Anystudentwhoexceedseight(8)absencesshall
automaticallyfailthecourse.Petitionsshouldbesubmittedalongwithproperdocumentation(e.g.amedicalcertificatecertifying
illnessesorOSAcertifyingparticipationinOSAactivity)andshallbeapprovedoncasebycasebasis.
Theinstructorreservestherighttomakechangestothegradingsystemandthesyllabusasappropriateduringthesemester.

LahoreUniversityofManagementSciences
EXAMINATIONDETAIL

Midterm
Exam

Yes/No:Yes
CombineSeparate:
Duration:2hours
PreferredDate:
ExamSpecifications:Calculatorsallowed.Closedbooks.Closednotes.FormulaSheetprovided

FinalExam

Yes/No:Yes
CombineSeparate:
Duration:2hours
ExamSpecifications:Calculatorsallowed.Closedbooks.Closednotes.FormulaSheetprovided.

COURSEOVERVIEW
TOPICS
WEEK/
LECTURE/
MODULE
Module:Introduction
Lecture1
IntroductiontoSupplyChain
Management
TypesofSupplyChains
Module:SupplyChainNetworkDesign
Lecture2&3
NetworkDesignintheSupply
Chain
DivergentandConvergent
SupplyChainNetworks
Lecture4
CaseStudy:Networkdesign
Module:ManagingSupplySideintheSupplyChain
Lecture5,6&7
SupplyChainSourcing:
ProcurementManagementand
SupplierRelationship
Management
PriceDetermination
Lecture8
CaseStudy:Procurement

RECOMMENDED
READINGS

SESSIONOBJECTIVES

DavidSimchiLevi:Chapter1.
MeyrandStadler,TypesofSupplyChains.

UnderstandingofSupply
ChainManagementBasics,
TypesofSupplyChains.

DavidSimchiLevi:Chapter2(pp.2335).
ChopraandMeindl:Chapter5,andChapter6
(pp.164165)

DesigningSupplyChain
Networkincertainand
uncertainenvironments.

StudentsAreExpectedtoPreparetheCase
BeforetheClass

ArjenvanWeele:Chapter2,(pp.2847)
PurchasingMustBecomeSupplyManagement.
Turningyousuppliersincostcuttingallies.Why
supplierrelationshipsfailtodeliver
D.C.Benton:Chapter12(pp.233249)
StudentsAreExpectedtoPreparetheCase
BeforetheClass
Lecture9,10,
ManagingInventoriesinSupply ChopraandMeindl:Chapter10,11,12
11&12
Chain
RiskPoolinginInventories.
Lecture13
CaseStudy:Inventories
StudentsAreExpectedtoPreparetheCase
BeforetheClass
Lecture14
MidtermExam
Module:ManagingDemandSideintheSupplyChain
Lecture15,16, DistributionNetworkDesign.
ChopraandMeindl:Chapter4
17&18
DistributionStrategies.
DavidSimchiLevi:Chapter5(pp.133138)
PartnershipsinDistribution
DavidSimchiLevi:Chapter6(pp.146153)
TheAgileSupplyChain
Christopher,M.,2000,TheAgileSupplyChain:
Transportation&Warehousing CompetinginVolatileMarkets
ChopraandMeindl:Chapter14
inSupplyChain
DonaldWaters:Chapter11(282307)

ProcurementandSupplier
Relationshipmanagement.
RoleofContracts.

RoleofInventoryPlanning
inSupplyChains.Risk
Pooling,Centralizationvs.
Decentralizationof
Inventories.

DiscussiononDistribution,
Warehousingand
TransportationIssuesin
SupplyChain.Company
Ownedvs.Partnership
Model.Leanvs.Agile
SupplyChainNetworks.

LahoreUniversityofManagementSciences
Lecture19

CaseStudy:Distribution,
StudentsAreExpectedtoPreparetheCase
Transportationand
BeforetheClass
Warehousing
Lecture20
PricingandDemand
ChopraandMeindl:Chapter15
SegmentationinSupplyChain
Management
Module:SpecialTopicsinSupplyChainManagement
Lecture21
SupplyChainPerformance:
ChopraandMeindl:Chapter2
AchievingStrategicFit
DavidSimchiLevi:Chapter4
ValueofInformationinSupply
Chain
Lecture22&23 PostponementandDouble
GaryM.Gaukler,2007,RiskPoolingandDouble
Marginalization
Marginalization.
JanusPagh,1998,SupplyChainPostponement.
Lecture24&25 LackofCoordinationinSupply RohAfzaGameInformation
ChainBullwhipEffect:
RohAfzaGame
Lecture26
CaseStudy:Valueof
StudentsAreExpectedtoPreparetheCase
InformationinSupplyChain
BeforetheClass
Lecture27&28 ProjectPresentations

PricingStrategiesinSupply
Chain

ConceptofPerformancein
SupplyChain
Management.
RoleofInformationin
supplychainmanagement.
Eretailtrendsandsupply
chainmanagement.
Impactofpostponement
anddouble
marginalizationonsupply
chainprofits.
BullwhipEffect

TEXTBOOK(S)/SUPPLEMENTARYREADINGS
Textbook:
None(i.e.CoursePack)

SupplementaryReadings:
SimchiLevi,D.,etal.,2003.DesigningandManagingtheSupplyChain.2e,McGrawHillIrwin,0072492569.
Chopra,S.,andMeindl,P.,2004.SupplyChainManagement:Strategy,PlanningandOperation.2e,PearsonEducation,ISBN:81
29701723.
Bowersox,D.J.,Closs,D.J.,andCooper,M.B.,2002,SupplyChainLogisticsManagement,McGrawHillHigherEducation,ISBN:007
2351004.
ArjenvanWeele,2010.PurchasingandSupplyChainManagement,CengageLearning,ISBN:9781408018965.