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A STORY TO TELL.
START
CORPORATELEVEL
STRATEGIES
EXTERNAL
ANALYSIS
INTERNAL
ANALYSIS
INDUSTRY
EVOLUTION
BIZ-LEVEL
STRATEGIES
MBA 817
Technological
General
The External
Environment
Strategic Intent
Strategic Mission
4
MBA 817
General Environment
Sociocultural segment
General Environment
Economic segment
Inflation rates
Interest rates
Trade deficits or surpluses
Gross domestic product
MBA 817
General Environment
Political/Legal Segment
Antitrust laws
Taxation laws
Deregulation
Labor training laws
Educational policies
General Environment
Technological Segment
Product innovation
Encourage applications of knowledge
Support R&D expenditures
New communication technologies
MBA 817
General Environment
Global Segment
General Environment
Demographic Segment
Population
Age structure
Geographic distribution
Ethnic mix
Income distribution
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MBA 817
Industry Environment
(Competitive)
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MBA 817
Five Forces of
Competition
Bargaining Power of
Buyers
13
Barriers to entry
Economies of scale
Product differentiation
Capital requirements
Switching costs
Access to distribution channels
Cost disadvantages
Government policy
14
MBA 817
MBA 817
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Intensity of Rivalry
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MBA 817
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Strategic Groups
A group of firms in an industry
following similar business
strategies/models in their
products/services to serve similar
targets of customers.
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10
MBA 817
Competitor Environment
Competitor intelligence is the ethical
gathering of needed information and
data about competitors objectives,
strategies, assumptions, and capabilities
Competitor Analysis
Future objectives
Future Objectives:
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MBA 817
Competitor Analysis
Future objectives
Current Strategy:
Current strategy
23
Competitor Analysis
Future objectives
Assumptions:
Current strategy
Assumptions
24
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MBA 817
Competitor Analysis
Future objectives
Current strategy
Capabilities:
Assumptions
Capabilities
25
Competitor Analysis
Future objectives
Current strategy
Assumptions
Response
Response:
Capabilities
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13