ASSIGNMENT

ON
BRAND MANAGEMENT

TOPIC ON- WIPRO

SUBMITTED TO- PROF.SANJIT DASH

IBS, BHUBANESWAR
SUBMITTED BY- MANAS KUMAR MEHER

ENROLL.NO – 08BS004011

INTRODUCTION TO WIPRO GROUP

Wipro was born in 1947 as Western India Products Ltd. It was started by Mr. M. Hasham
Premji, father of Mr. Azim Premji, who set up an oil mill in Amalner, Maharashtra. The
rechristening happened in 1977 and the company came to be known as Wipro Products Limited.
In 1983, Wipro Information Technology Limited and Wipro Systems Limited were formed. In
1995, the companies merged to form Wipro Limited.

Wipro seeks leadership in all businesses. They are the No. 2 in Information Technology in Sales
and No. 1 in Market Reputation. They are No. 1 in other areas like Network Integration,
Support, and Healthcare Technology in South Asia, Hydraulic Cylinders, Export of Healthcare
Systems, Hair Care Soaps, Circular Florescent Lights and No. 2 in Software Exports, Fluid
Power Consumption, Baby Toiletries and Bakery Fats.

IN WHICH WIPRO BRAND HAS PRESENCE

• Wipro lightings
• Aerospace
• Automotive
• Banking
• Communication Service Providers
• Computer Peripherals
• Computer Software
• Computing
• Consumer Electronics
• Consumer Packaged Goods
• Energy
• Healthcare
• Hi Tech
• Hospitality & Leisure
• Insurance
• Manufacturing
• Medical Devices
• Mobile Devices
• Pharmaceutical & Bio-Tech
• Retail
 • Securities & Capital Markets
• Semiconductors
• Storage
• Telecom
• Telecom Equipment
• Transportation
• Utilities

OVERVIEW OF PRODUCTS

WIPRO LIGHTINGS

Wipro Lighting is in the business of manufacturing and marketing Wipro Brand of Luminaries,
Lamps and Accessories. Wipro Lighting caters to both institutional and retail consumers and
offers comprehensive lighting solutions across various application areas. Wipro Lighting is part
of the Wipro Consumer Care & Lighting Division of Wipro Limited. Wipro Limited is a Rs.
8170 crore diversified corporate having interests in Information Technology, Healthcare,
Infrastructure Engineering and Consumer Care.
Wipro lighting has leadership in Lighting of:

Commercial lighting, Modern Work Spaces

Lighting Controls
Manufacturing & Pharmaceuticals
Designer Petrol Pumps
Architectural Outdoors

At Wipro Lighting, innovation is a never-ending journey. Its passion for innovation and quality
drives it to develop and deliver new products and solutions for its customers. Wipro Lighting has
been at the forefront of providing creative lighting solutions for modern workspaces, healthcare
centers, pharmaceutical industry, manufacturing, roads and highways, landscape etc.
Wipro Consumer Care and Lighting (WCCL), has launched a range of products from Unza’s
portfolio under the brand Enchanter in India. This includes deodorants, body lotions, shampoos
and shower gels. “We have just launched at least seven products under the Enchanters brand at
select modern retail stores in Kolkata and Bangalore. Wipro Lightings follows different pricing
strategies depending on the type of customer. It has two pricing strategies for B2B and B2G
customers. In case of B2B the company charges based on the volume of good purchased, i.e.,
Bulk volume purchase and frequency of purchase by any particular dealer
Product range of Wipro lightings

Wipro lightings has divided its product range into 9 different categories as follows

Commercial lighting for modern workspaces

Lighting controls
Landscape lightings
Retail lightings
LED’s
Pharmacy and F & B lightings
Industrial/Factory lighting
Street and flood lighting
Accessories

COMPETITORS:
The major competitors of Wipro Lightings are Philips ltd., GE ltd., Osram, Havells, Autolite
Ltd., Surya Roshini Ltd. Usha electronic, and Bajaj lightings

WIPRO AEROSPACE AND DEFENSE SYSTEMS

Wipro offers a full range of solutions, from product conceptualization to manufacturing along
with SLA's on schedule, productivity and product/process quality. The eco-system of partners
comprises of tool vendors, IP's, training systems, research and manufacturing. Wipro is AS 9100
certified, has ITAR registered centers and its processes comply with DO 178B & DO 254.
World class compliance test facilities comply with the DO 160 and MIL standards. R&D
services are achieved through implementation of systems engineering, embedded and application
software, electronic hardware (board design, FPGA/VLSI/SoC, RF/Sensors), DSP &
Multimedia, Technical Publications, Enterprise Application Integration and Volume
Manufacturing.
Product & System of Wipro are generally base on Conceptualization, Analysis, Architectures &
Design, Rapid Prototyping, Technology Implementation, Testing, Enhancement & sustenance,
Process /Product Optimization.
Product range of Wipro Aerospace and defense systems are-
Software: Porting; Structural coverage testing; DO 178B based development and testing
Electronic Hardware: DO 254 based development and testing, obsolescence
management like footprint & component reduction/upgrade and ROHS, reliability
analysis
 Mechanical: Chassis Design, Structural Analysis, Thermal Management, DFMA,
Drawings.
Aero structures - Fuselage, landing gear panel and composite parts
Avionics - Control computers, fuel systems, hydraulic systems, environmental control
systems, emergency systems and flight controls
Cockpit Display - Simulation and security devices
Communication networks
Navigation and Surveillance (CNS)
In-Flight Entertainment (IFE)
Test bench development

WIPRO AUTOMATIVE ENGINEERING DESIGN SERVICES

Automotive group has a pool of domain rich engineers with varying levels of industrial,
consulting and onsite experience. Wipro, with 18 years of automotive design and engineering
expertise, helps customers meet industry challenges using digital design and virtual simulation
and product validation technologies.

The Automotive group has proficiency in,

Design: class - A surfaces, styling data to engineering surfaces, BIW, closures,

bumpers, seats, exterior and interior trim
Engineering analysis: vehicle dynamics, crash analysis, durability, NVH, CFD, and
thermal analysis
Design improvement and optimization: defining countermeasures; weight, cost and
topology optimization
Tool design: stamping dies and molds
Fixture design: welding, machining, assembly, testing and checking fixtures
Design automation using CATIA V5, CAA and other tools
Thorough knowledge on testing and homologation of products
Deep understanding of FMVSS/ECE/NCAP/ISO and JIS standards

WIPRO BANKING

Banks and financial institutions today face an environment marked by rapid consolidation, rising
customer expectations, increasing regulatory requirements and fierce competition. In this dynamic
scenario, creating, leveraging and retaining value from customer relationships and maintaining profitably
pose crucial challenges. With over decades of experience, we are focused on ensuring that our services
and solutions are aligned with your business goals of enterprise agility, business vigor and operational
excellence. The concrete benefits that your enterprise stands to gain are reduced operational risk,
enhanced employee productivity, streamlined processes and a single comprehensive view of customers
across various distribution channels. To gain and retain market share, we provide you with the means to
maximize operational efficiencies by building new products and services to leverage technology across
the entire organization. Wipro services span across application development and management services,
SOA consulting services, packaged software implementation, integration, technology infrastructure, and
business intelligence services, including:

Web services: J2EE and .NET product engineering

Migration/reengineering services: cross vendor and same vendor migration spanning across
platform/DB upgrade, application/UI reengineering etc.
Maintenance services: support and enhancements of applications and interfaces such as EDI,
B2B and XML
Legacy modernization services: Platforms and applications including IBM mainframes and
AS/ 400 to open systems
Business integration: WS integration, SOA
Risk & compliance: AML, SOX, credit /operational risk, Basel II - Credit/Operational risk
Business intelligence: domain-specific solutions for banking, wealth management, Insurance
etc.
Portal/channel integration: solutions focused on optimization
Application development, maintenance services and package implementation for core
banking, asset liability management, risk, reinsurance and other peripheral applications
Reference data integration: STP solutions for trading life cycle
Single customer view: unified relationship management solutions

WIPRO COMMUNICATION SERVICE

With the onset of globalization, global telecom companies are looking at innovative, cost-
effective and integral way of running their business. Wipro works closely with telecom service
providers to reduce their operating costs, establishing significant improvements in efficiency and
ensures profitable growth through delivery of exceptional customer service. Wipro strength in
telecom managed services lies in its strong proven models of strategic transformation and
transition. Wipro currently services over 50 telecom equipment vendors and service providers;
some of these engagements and partnerships have extended over a decade.

Over the years, Wipro has gathered rich experience and knowledge in this domain and tackles
client concerns of technology complexity, process maturity and integration, as well as transition
issues through proven methodologies and quality service. Wipro addresses client issues across
the gamut of technologies. Wipro has experience in various telecom network / technologies with
a variety of telecom equipment vendors; this experience has been amassed by working in a host
of domains, including product engineering, testing, system integration and network
management.

Service offerings by Wipro are-

Network Planning and Design Services

Network Management Services
Integration and Project Management Services
Enterprise IT Services
Contact Center Services

The main aim of Wipro to provides the service on communication for the Client benefits like-

Transforming services and aligning to business strategy.

Option of “Lift-Shift-Fix” or “Fix-Lift-Shift” approach to meet varied service
requirements.
Offshore strategy and service consolidation to achieve immediate cost savings.
Leverage IT and systems integration to achieve operational excellences and cost
reduction.

WIPRO COMPUTER PERIPHERALS

Way back in 1993 there was high demand for third party servicing of PCs, peripherals and office
automation products due to Mass computerization of all fields in the society. This also has been
the beginning of Citi Computers as a third party maintenance services organization in the field of
Computers, Computer peripherals, Computer accessories and Networking products. From the
very humble beginning Citi Computers has grown to the current stature and deals with IBM, HP,
ACER, Allied Telesyn, CISCO, TVSE and many other leading brands for PCs, Servers,
Peripherals, computer consumables and other accessories. Citi Computers is also a service
vendor for WIPRO.
In 1999, a new division namely Citi Computer Services was established as an Authorized
Service Center for SAMSUNG INDIA for their range or Audio, Video and Home appliances.
Because of its core strength in service capabilities in the IT arena, it was named as an
Authorized Service center for Monitors (CRT & TFT) Laser Printers.
Appointed as one of the Six Regional Repair centers in India for SAMSUNG OMS
(Optical Media Storage) product range since 2002.
 Exclusive Authorized Service Center for SAMSUNG Laser Printers and Multi function
printers since 2002
Citi Computers has a wide customer base spanning from Fortune 500 companies to Blue Chip
corporate to government and PSUs to Defense establishments to Small Medium Enterprises to
individual customers.

WIPRO COMPUTER SOFTWARE

The software industry is driven by ever-evolving consumer demands centered on continuous
innovation and cost-efficiency. The increasing dominance of web-based and free-to-use
applications has shifted the market trend towards SaaS and cloud-based offerings.
Wipro possesses two decades of Outsourced Product Development expertise in the software and
internet space. Wipro enable to launch products and solutions through our IPs, which include,
SaaS enabler – the Wipro SaaS solution
Web2Works – the Wipro Web 2.0 framework
SOA framework
Wipro focuses on customized solutions within the Independent Software Vendors (ISV) and
software products industry. Wipro’s solutions include consulting, product engineering, IT, BPO
and infrastructure services. Wipro enable to reduce R&D and IT costs through our innovative
operational models including the factory model, the shared services model and new business
modules.

WIPRO MOBILE COMPUTING SERVICE

Wipro Mobile Computing service is centered on the future of enterprise computing is incomplete
without mobility. It stems from the fact that mobility is now crucial to productivity and the
overall success of the enterprise. Wipro offers a wide range of mobile services such as voice and
data including new activation, replacement, support and maintenance. Wipro round the clock
mobile computing facility allows for lock-down of handsets and devices anywhere and anytime.
It also supports financial management processes with appropriate demand management reporting
including provision for exception reports based on a typical usage.

Provision of a mobile voice & data service

Provision and activation of new and replacement mobile voice and data devices
Provision, maintenance, management and support for IT infrastructure to support
mobile data services e.g. Blackberry exchange connections
Maintain and report on accurate records of mobile voice and data
 Management and implementation of ‘global policies’ on handsets (e.g. blocking
international calls)
Provision and support of the update process, including delivery and training
Provision of online billing (invoices) and management information online
Resolve billing queries in agreed timeframes

Support financial management processes with appropriate Demand Management

reporting including, but not limited to reports on highest spenders, highest
international calls and unused extensions. Provide exception reports based on
atypical usage.

Messaging Wipro Messaging Systems Management Services helps to get the most out of
applications across platforms, vendors and delivery requirements through a combination of
highly skilled people, processes, technology and innovative delivery models, that ensures
smooth functioning of messaging systems.

Wipro offers cost effective, end-to-end IT services based on the best-shore model, leveraging
technology alliances with world technology leaders including Microsoft, IBM, and Intel, EMC
and HP and stringent quality methodologies.

WIPRO CONSUMER ELECTRONICS

Design Services Consumer and Industrial (C&I) group has a pool of engineers who are skillful
in execution of end-to-end product development, value engineering and product enhancements
using an indigenously developed Product Development process in line with the industry
practices. The Consumer and Industrial team has a mix of talent pool to cover the various
aspects of product design; Six Sigma MMBB, Reliability Practitioners, Quality Engineers,
Purchasing Engineers to name a few.

The C&I group has proficiency in,

Major appliances (Oven, Refrigerator, Washer, Dryer, Dishwasher, Air

Conditioner)
Small appliances (Personal Care, Coffee Makers, Tabletop Appliances)
Floor care
Elevators and escalators
Power tools
Industrial equipment (switches, connectors, valves etc.)
CONSUMER PACKAGED GOODS

In a global economy with ever-changing consumer preferences, CPG manufacturers need the
flexibility to adapt and serve new demands promptly. Further, there is a need to understand the
downstream implications of design changes in manufacturing, shelf-life, supply chain and
customer relationship management. Today it is not just about products and services based on
consumer insight but to take a leap ahead from insight to foresight and PACE ahead of your
consumer. It is the time to develop goods not only in accordance with consumer preferences but
also which will redefine their tastes and preferences.

In the pursuit to PACE ahead of the consumer, Wipro can enable CPG manufacturers in the
following ways –

Protect ‘BRAND’
Enhance ‘REACH’
Nurture ‘INNOVATION’

Wipro expertise spans areas of Packaged Application Services, Application and Infrastructure
Management, IT Consulting, Business Intelligence & Data Warehousing (BI&DW), and
Business Process Consulting. Wipro CPG has over 2500 consultants who have been actively
engaged with top customers of the CPG industry. With rich domain expertise and delivery
capabilities across diverse technology platforms, Wipro offers a full array of technology
solutions and services that cater to the total value chain; right from the point of procurement to
the point of production/processing till the point of sale.
WIPRO ENERGY & UTILITY ENGINEERING

Design Services Energy and Utilities (E&U) group offers Engineering Design Solutions for
upstream and downstream processes of plants and assets across the E&U industry. Wipro E&U
team is experienced in various tools like Smart Plant, PDMS, PDS, AutoCAD, Micro station,
CAE pipe, CAD pipe, Iso extractor, CAESAR-II, Solid works, Ansys, Auto Plant.

Wipro provides Engineering solutions in-

Plant Design & Simulation

Plant Reliability Improvement
Process Engineering
P & ID - As built drawings generation
Piping Engineering
Utilities Engineering
Asset virtualization
Valve design
Industries

INTEGRATING FLEXIBILITY AND EFFICIENCY INTO HEALTHCARE

The ever-evolving healthcare scenario and its changing requirements have transformed the
medical device manufacturing sector into a highly competitive market. With the focus on
enhancing life expectancy and cost-effectiveness, medical device firms are addressing new
avenues of healthcare that require careful investment in sophisticated infrastructure. Wipro has
vast experience in end-to-end patient care and medical device regulatory lifecycle management.
Wipro processes are ISO 13485:2003 certified and compliant with ISO 14971 and IEC 62304,
with strong in-house medical QMS frameworks.

Wipro knowledge to provide solutions and solutions in four key areas,

Patient monitoring
Imaging systems
In-vitro diagnostics
Therapeutic devices

We provide services to medical products and diagnostic equipment manufacturers involving:

 Current engineering involving embedded software & applications, hardware design
services, mechanical engineering and regulatory compliance
Integrated product development involving hardware, software and mechanical,
product compliance lab, regulatory consulting, integrated system design and IT
Product feasibility consulting involving market research, value engineering based of
cost, size and geography, and product feasibility analysis.

WIPRO HI TECH’S VALUE PROPOSITION

Wipro established excellent business relationships with Original Design Manufacturers and Tier
number one vendors for providing Mechanical Engineering Design Services. The blend of
technical and functional consultants from varied engineering disciplines with domain expertise,
complimented by state-of-the-art technologies enables Wipro to meet a multitude of customer
requirements in the Hi Tech space. Engineering Design Services has well qualified and
experienced technical resources to offer the following services.

Hi Tech group has people rich experience with design and manufacturing
capability
Freeze Prototype development time for concepts and to validate design solutions
Extensive expertise to deliver DFM and DFA Solutions
Innovative Prototype capability to demonstrate the functionality of the product
In-house testing facilities for shock, vibration, thermal and acoustics
Diversified product development expertise with core technologies
Provides high-end Thermal Management Solutions
Hi Tech group at Wipro focuses on industry compliances like RoHS, WEEE, and
EMI/EMC/ESD etc.

WIPRO HOSPITALITY & LEISURE

The exponential growth in the hospitality industry has resulted in host of complex issues that
need swift and proactive measures in operations, customer relationship management, back office
processes, etc. Since multiple business units or chains are scattered all over the globe, it is hard
for the service providers and the customers to be on the same page. The Wipro Hospitality
practice is armed with futuristic business solutions and smart technology packages that create the
perfect holiday experience for your customers. Our current initiatives in the Hospitality and
Leisure space, delivered through the Center of Excellence (CoE) include,

RFID-based guest experience manager

 MS Surface applications (in collaboration with Microsoft)
Enterprise property management and distribution system (e-Inn)
Common Use Self Service kiosks (CUSS)
Outsourced revenue management (in partnership with IDeaS)
Online demand based pricing and ticketing for leisure and amusement parks
Drive-thru solutions for QSR
E- and M-commerce applications for TSR

Wipro hospitality practice also partners with some of the leading technology vendors like
Oracle, Microsoft, SAP, etc. and with leading ISVs in the lodging space like, IDeaS, Prologic
First, IDS, etc. Wipro also preferred SI partner for Oracle in the hospitality industry across the
world.

WIPRO INSURANCE

Wipro is one of the few companies that are foremost in the development of Industry
Accelerators using Microsoft Office System 2007, Windows Mobile 5.0 and .Net 2.0/3.0. Wipro
solutions enable industry workforce to access information regardless of time and place, with the
ability to assimilate data from disparate Line of Business (LOB) applications that can help them
make critical decisions. Microsoft’s Unified Communication and Collaboration (UCC) are
creating the ability to do all this and more. Wipro’s existing Industry Accelerators demonstrated
during the Microsoft Worldwide Partner Conference showcase the “Day in a Life” of an industry
practitioner and their ability to collaborate effectively using various communication devices like
the hand-held and the Tablet PC’s.

These solutions are based on the concept of UCC and make the “Place of work” less relevant, by
connecting data, applications and people to create a more agile organization. We are targeting
most industry verticals including Healthcare, Retail, Legal and Insurance.

Business Scenario

Technologies adoption for automation qualifies as a critical aspect of any business. Here is a
scenario demonstrating the need for technology and its relevance to instill efficiency and
business productivity in the area of communication and collaboration. The scenario revolves
around the activities undertaken by Insurance - Claims Management specialists in a day

Below are the highlights of the scenario:

Information Availability: Mobility is one of the important aspect that is intended to

enhance productivity of a CMS
 Efficient Planning for Claimant visit: CMS needs to plan claimant visit and there is a
need for optimization of the routes for better time management
Manage Claims related data: Means to gather various information ranging from audio,
video, pictures, forms and documents related to a particular claim at ease
Automation of approval cycle: Faster turnaround time by automation during the times
when a CMS exceeds the reserve amount limit and needs approval
Business Performance Reports: Effective consolidation and representation of business
data.

WIPRO MANUFACTURING ENGINEERING

In the era of business globalization, manufacturing segment is pressed to be more innovative,

faster to market, excellent in achieving optimized process time and cost by using latest cutting
edge technologies, and process compliant with global standards. Wipro’s diverse and skilled
employee base and the latest available technology help us to provide services to our customer in
achieving their aspirations in technology and business. Wipro Technologies has a global appeal
and has served clients in the automotive, industrial equipment and aerospace industries.

The service offering of Wipro Technologies in Manufacturing Engineering domain are,

Plant layout, Modeling, Process Planning and Simulation

Robotic and Human Simulation
Manufacturing Process Management
Design and Detailing services in Stamping Dies, Plastic Moulds, Welding
Fixtures, Assembly Fixtures and Testing Fixtures
Numeric Control (NC) Planning, Programming and Simulation
Process improvement and compliance
Global Sourcing Solutions

WIPRO MEDICAL DEVICES

The ever-evolving healthcare scenario and its changing requirements have transformed the
medical device manufacturing sector into a highly competitive market. With the focus on
enhancing life expectancy and cost-effectiveness, medical device firms are addressing new
avenues of healthcare that require careful investment in sophisticated infrastructure. Wipro has
vast experience in end-to-end patient care and medical device regulatory lifecycle management.
Our processes are ISO 13485:2003 certified and compliant with ISO 14971 and IEC 62304, with
strong in-house medical QMS frameworks.

Wipro knowledge to provide solutions in four key areas,

Patient monitoring
Imaging systems
In-vitro diagnostics
Therapeutic devices

Wipro provide services to medical products and diagnostic equipment manufacturers involving:

Current engineering involving embedded software & applications, hardware design

services, mechanical engineering and regulatory compliance
Integrated product development involving hardware, software and mechanical, product
compliance lab, regulatory consulting, integrated system design and IT
Product feasibility consulting involving market research, value engineering based of cost,
size and geography, and product feasibility analysis

WIPRO IN MOBILE DEVICES

With increasing consumer demand on features and technology, mobile phones have morphed
into a diverse range of rich entertainment devices. Mobility and convergence have transformed
VoIP, IM, and email even as Web 2.0 brings a new dimension to mobility. Clearly, making
decisions in such a dynamic environment is a major challenge for enterprises hoping to harness
the power of new mobile and wireless solutions. Wipro provides consulting, system integration,
development and support services in the wireless and mobile application space.

Wipro have focused solutions for sales force automation, consumer mobile applications, mobile
portal applications and mobile enabling of web applications. Company offers the following
service lines:

Enterprise mobile applications

Mobile service delivery platform
Location based services
Machine to machine communication
Mobile device management
WIPRO PHARMACEUTICAL & LIFE SCIENCES

The search for innovative therapies has developed the Life Sciences industry into one of the
fastest growing industries in the world. However, patent expiry, fast-paced competition,
changing government regulation and policy, new and changing data, and reporting standards
create challenges that continue to be a cause of concern. Geographically dispersed locations or
mergers and acquisitions leave companies with disparate systems which need to speak the same
language. At Wipro, we understand the challenges of this industry and have solution frameworks
and service offerings that comply with the regulatory demands and help you achieve

Significant reduction in the clinical development cycle time

Reduction in time to market
Efficient knowledge management
Process optimization

Wipro’s flexible framework allows to continually adapting to the changing scientific

environment and methodologies. Healthcare and Life Science practices have more than a
decade of experience in providing technology services to Pharmaceutical, Healthcare and Life
Sciences companies worldwide. Wipro also providing IT and process services to the world’s top
Life Science customers across the life science value chain.

WIPRO RETAIL (Ensuring profitability in your shelf-life)

The retail sector keeps reinventing itself as it moves with the times and matches ever increasing
customer demands for efficient services and best prices. This has raised considerable challenges
for your retail business as you strive to achieve cost optimization with the best processes in
place. Leveraging decades of experience in this sector, Wipro Retail unit provides focused
solutions for this sector and helps you achieve strategic business targets in a competitive market.
Wipro’s in-depth retail knowledge provides the insight and project execution skill to offer
customized solutions in the CRM e-business, CRM, SCM, Technology Infrastructure, ERP, Data
Warehousing and Business Intelligence space. Wipro’s offerings cover various segments of the
retail sector like grocery, specialty, Pharma and convenience retailing. Wipro work with industry
specialists and customers through our Centers of Excellence in supply chain planning and
execution, merchandizing and pricing, RFID, pharmacy in retail, in-store solutions and data
analytics.

Wipro retail offerings include

Consulting
 Application Development and Maintenance
Process Improvement.

Wipro’s acquisition of Enabler, a leader in Oracle Retail Implementation and Consulting,

provides us the experience and expertise of nearly 300 Oracle Retail consultants. Through these
strategic skills and resources Wipro has created a niche for itself in this segment.

WIPRO SEMICONDUCTORS (Strategic collaboration for high-performance)

The increasing demand for semiconductors and its subsequent impact on the electronics sector
has altered the present day market dynamics. The companies have to overcome the increasing
pressure due to various intricacies, reducing timelines and selective consumer preferences, to
ensure their market presence. Wipro has an invaluable experience of over 20 years in delivering
industry specific solutions in this domain. Wipro solution capabilities encompasses the entire
semiconductor industry sector, including,

Product companies including IDMs and fabless firms

Equipment manufacturers
Fab companies
Assembly and Test houses
IP vendors

Wipro innovative engineering solutions include,

Development and prototyping of high-end ASIC and SoC validation

Silicon product engineering
Core technology IP block development
Reference designs and support

Wipro is the largest third-party design services provider in the world. Wipro’s development
expertise encompasses multiple domains and provides innovative, reliable and scalable design
solutions to help you deal with the increasing market pressures and stay ahead of the
competition.

WIPRO STORAGE (Securing your data across IT environments)

With the growth in data, IT organizations are seeking solutions that are competitive and cost-
effective, to address storage consolidation, standards-based management, information lifecycle
management (ILM), effective information security and reliable disaster recovery. With a decade
of experience and active contribution to forums like Storage Networking Industry Association
(SNIA), Wipro’s PULSE framework for storage product engineering offers end-to-end services
for developing and sustaining new products globally. Wipro’s world class storage testing lab,
‘Tarang’, is a product qualification and compliance certification facility, accredited in
accordance with ISO 17025/IEC 17025:2005 standards. It is the only FCC listed facility in India,
with the capability to test up to 40 GHz that enables inter-operability testing.

Wipro Product Engineering services include,

Storage Hardware Engineering (integrated hardware, software, manufacturing,

sustenance and support)
Storage Firmware Engineering
Data Protection Engineering

Wipro’s experience, competence, unique ROI calculator and Storage Product Sustenance
Framework helps you to optimize and evaluate the product portfolio and implement the best
strategy for sustenance of legacy storage products. Company help storage product manufacturers
deliver solutions faster to market through point solutions like,

SMI-S manageability solution

iSCSI simulator
Storage virtualization platform
Storage security product accelerator
Symantec Netback up OST plug-in

WIPRO TELECOM INFRASTRUCTURE

With the onset of globalization, global telecom companies are looking at innovative, cost-
effective and integral way of running their business. Wipro works closely with telecom service
providers to reduce their operating costs, establishing significant improvements in efficiency and
ensures profitable growth through delivery of exceptional customer service. Wipro strength in
telecom managed services lies in its strong proven models of strategic transformation and
transition. Wipro currently services over 50 telecom equipment vendors and service providers;
some of these engagements and partnerships have extended over a decade.

Over the years, Wipro has gathered rich experience and knowledge in this domain and tackles
client concerns of technology complexity, process maturity and integration, as well as transition
issues through proven methodologies and quality service. Wipro addresses client issues across
the gamut of technologies. Wipro has experience in various telecom network / technologies with
a variety of telecom equipment vendors; this experience has been amassed by working in a host
of domains, including product engineering, testing, system integration and network
management.

Service offerings by Wipro

Network Planning and Design Services

Network Management Services
Integration and Project Management Services
Enterprise IT Services
Contact Center Services

Client benefits

Transforming services and aligning to business strategy

Option of “Lift-Shift-Fix” or “Fix-Lift-Shift” approach to meet varied service
requirements
Offshore strategy and service consolidation to achieve immediate cost savings
Leverage IT and systems integration to achieve operational excellences and cost
reduction
Proven transition framework that are well-defined with quality gates and defined
deliverables

WIPROTELECOM EQUIPMENT (True Partner for Technology Innovation)

Telecom industry is rapidly changing and powerful forces like disruption in technology, newer
consumer services, over the top players, recession and regulation are reshaping the telecom
landscape leading to rapid and complex change.

As a result of this the telecom equipment majors are facing the following business challenges,

Shift in revenues from product to Telco services

Extreme competitive pressures on equipments from low cost players
Monetizing the existing and new product portfolio
Product customization for global markets
Keeping up-to-date with the disruptive technology innovations

Wipro is a pioneer in the telecom services industry with its two decades of experience working
with the entire telecom value chain - semi vendors, equipment vendors, device vendors and
service providers and system integrators. We are focused towards helping telecom equipment
vendors with our solutions and services for the above business challenges by

Helping vendors gain more revenues through product transformation initiative and
innovative solutions
Reducing the cost to serve Telco through professional services and adaptation of
tools and processes for service integration
Reducing the cost to product through transformational levers for product
development and sustenance
Enabling monetization of product through global presence leveraging our operator
experience
Reduce time-to-market through custom engineering solutions (DSL Quic, Service
Management, Test Solutions)

WIPROUTILITIES (Empowering those who power our World)

Utility firms continue to be affected by trends of deregulation, changing consumer

demographics, aging work force and enhanced customer service expectations. These trends
combined with highly volatile commodity prices are affecting utilities, making them take a fresh
look at technology as a tool for enhancing their profitability.

Wipro helps enhance profitability of utility firms through solutions which have immediate
impact on the operational cost and through solutions having positive impact on revenues by
improving customer satisfaction.

Wipro’s solutions for reducing operational costs are

Work Method Standardization

Smart Agent Workspace
Remote diagnostics solutions for energy trading and risk management

Wipro also introduce solutions for enhancing revenues that

Provide single view of the customer and enable consistent customer interaction
Enable quick development and deployment of utility products and services
Improve environment, health and safety for increasing brand value
Enabling Wipro to deliver these services is

2500+ professionals dedicated to Utilities practice

Over 9 years of experience with various utility firms across Europe and America
Strategic relationship with three major utility firms across UK
A domain team of over 100 with expertise in working with
government/municipal owned utilities, cooperatives, investor owned utilities and
independent system operators
A trading and risk management team with backgrounds in energy trading firms
and utility using trading to manage risk
A pioneer in implementation of SAP ISU with strategic relationship with SAP.