Criteria B -Developing Ideas

Design brief: Developing Leaflets & Information for Children, Young People and Families. My
purpose of stepping into the stage of developing ideas is to create more ideas for my leaflet and
how is it going to look.
My product is a leaflet that I chose at criteria A to be appealing to the target audience.
The leaflet contains an environmental issue because our purpose of the unit is to spread
awareness.
The Leaflet is for school community so I need to use simple and informative words.
This product is perfectly safe because its just a leaflet it doesnt harm anyone.
The product should be size just good to see.
Function of this leaflet is to spread awareness.
Aspect

Requirements

Aesthetics (Consider appearance, My requirements are paper, and our text will be
style, color, shape/form, texture, baskerville old face, and our shape will be
pattern, finish, layout)
rectangular. The layout of our layout will be
simple.
Cost (Is there a maximum cost? Is It will take me 100 rupees to print my leaflet.
this a material cost/time cost/selling
cost?)
Customer (Who it is for? What is the The customer of my leaflet will be the school
target users age, gender, socio- community and my other friends.
economic background?)
Function (What it must do? What is The function and purpose of my leaflet on ozone
its purpose? Where will the product layer depletion will be to spread awareness to stop
be stored? How easily can it be depleting the ozone layer.
used/maintained?)
Content(Writing the content - My leaflet would include the main relative points,
Deciding on the design and images - and a broad statement.

Proof reading and checking)

Safety (What safety factors need to be My leaflet is a paper so it won't harm anyone.
incorporated into the design?)
Accessibility(where it will be My leaflet will be available in weebly accounts and
available-Online, in the form of it will be published
poster, website etc)
Format(suggest how the leaflet will The leaflet will be eye-catchy attractive and there
will be added so many colors.
be designed )
Manufacturing (What resources are For manufacturing my leaflet it will take a month.
available? Are there limitations as to
how this can be created? How much
time is needed to create the design?)

List a range of feasible design ideas for the solutions based on the data collected:
Design idea development
Strategies and techniques to communicate and develop ideas:
Technique/Strategy

Product Design

Mind map

Paper, pencil.

Initial concept sketching

Paper, pencil

Mind map 1:

Describe and paste Mind map

Mind Map 2: Describe and paste Mind map

Design Sketch 1: paste sketch, write design specifications and write brief.

Design Specification
Appearance of leaflet (Color, font, relevant
images and pictures, size, spacing, use of
bullet points and tick boxes)

Yes/No
Yes

Clear and positive title

Yes

specific to comments

No

Style (Language) (Easy to understand, check

for jargon, check for wordiness, check for
formality)

Yes

Purpose (Audience of leaflet; what level of

information will be provided

Yes

Involvement of service-users (Who and how;

discussed potential barriers; discussed format,
content, style and accessibility)

No

Examples (if relevant), to explain what you

mean

No

Design Sketch 2: paste sketch, write design specifications and write brief.

Design Specification

Yes/No

Appearance of leaflet (Color, font, relevant

images and pictures, size, spacing, use of
bullet points and tick boxes)

Yes

Clear and positive title

Yes

specific to comments

Yes

Style (Language) (Easy to understand, check

for jargon, check for wordiness, check for
formality)

Yes

Purpose (Audience of leaflet; what level of

information will be provided

Yes

Involvement of service-users (Who and how;

discussed potential barriers; discussed format,
content, style and accessibility)

Yes

Examples (if relevant), to explain what you

mean

No

Selecting and justifying the chosen design:

Prioritize the best possible design idea for the solution from the above list and
reason is why it is better than the other ideas.
Presenting the chosen design
Paste Final sketch

Design specification

Yes/No

Appearance of leaflet (Color, font,

relevant images and pictures, size,
spacing, use of bullet points and tick
boxes)

Yes

Clear and positive title

Yes

specific to comments

Yes

Style (Language) (Easy to understand,

check for jargon, check for wordiness,

Yes

check for formality)

Purpose (Audience of leaflet; what
level of information will be provided

Yes

Involvement of service-users (Who and

how; discussed potential barriers;
discussed format,

Yes