INSTITUTE OF MARKETING & MANAGEMENT

Marketing Tower, B-11, Qutab Institutional Area, New Delhi-110 016

Phones : 26520892-96, 26962226, 26967541, 26967596
Fax : 26520897, 26520903
Website : www.immindia.com E-mail : info@immindia.com ; immnd@nda.vsnl.net.in

IMM-221(III): A- MANAGING INTERNATIONAL OPERATIONS

1. Introduction to the Module and Module Objectives
The aim of this course is to encourage students to think about some of the issues
surrounding globalization. In many respects, it is an extension of the micro issues
surrounding the operation of markets and the capitalist system. Instead of the problems of
monopoly power, pollution, exploitation and the like being a focus of one country in which
the business is operating, the global nature of business these days means that the impact of
business's activities are felt by increasing numbers across the planet. It is difficult to find a
clear definition of the term 'globalization' but it is clear that it is associated with particular
characteristics that include growth in technology, capitalist or market economic systems,
corporate expansion, trade issues, poverty and inequality, impact on the environment,
communication, FDI etc. Each of these is important in its own right, but in their wake they
bring other problems. There are many in the world that believes that the benefits of
increasing global economic growth are being outweighed by the costs. The gap between the
'haves' and 'have-nots', for example, is an important source of frustration and
disenchantment. The gap is made all the more obvious because of the spread of global mass
communication. Such a situation invariably results in some form of violent response. By
discussion and interaction, students will be encouraged to see both sides of globalization.
And the various input that goes into making international operations a success.

2. Introduction to the Tutor

3. Module Overview

Session

Topics

Session 1

Introduction to the Course

Session 2

From GATT to WTO

Session 3

Global Economic Integration

Session 4

Framework for International Operations I

Session 5

Framework for International Operations II

Session 6

Evaluation , Selection & Strategy of International Market

Session 7

Methods of Entry in International Market

Session 8

MNE & FDI

Session 9

International Marketing : Product Strategy

Session 10

International Marketing : Promotion Strategy

Session 11

International Marketing : Pricing Strategy

Session 12

International Trade Operations and Supply Chain Management

Session 13

Sourcing Decisions ( focus on Outsourcing)

Session 14

International Human Resource Management

Session 15

Presentations

Session 16

Revision of the Syllabus

4.
Module

Readings
4.1

Text Book

International Business by Rakesh Mohan Joshi, Oxford University Press, New Delhi

4.2

Reference Books
Handbook of International Business by I. Walter, Willey, New York.
International Marketing by Shaw and Onkvisit, Prentice Hall of India, New Delhi
Global Marketing Management, by Warren Keegan, Prentice Hall Inc, New Jersey, USA.
International Business Text and Cases by Francis Cherunilam, Himalyan Publishing
House
International Business by Justin Paul, Oxford University Press

 International Business Competing in the Global Marketplace by Charles W.L, Hill

University of Washington, McGrawHill, Irwin
Supply Chain Management by Sunil Peter Meindl D.V Kalra, Pearson
Newspapers and Journals

INSTITUTE OF MARKETING & MANAGEMENT

Marketing Tower, B-11, Qutab Institutional Area, New Delhi 110 016
Phones : 26520892-96, 26962226, 26967541, 26967596
Fax : 26520897, 26520903
Website : www.immindia.com E-mail : info@immindia.com ; immnd@nda.vsnl.net.in

IMM221(III): B- INTERNATIONAL FINANCE & FOREIGN

EXCHANGE MARKET
1. Introduction to the Module and Module Objectives
In International Finance, students will learn about various mechanisms of international
transactions, the kind of loans they can take, the procedures and the financial institutions from
which they can borrow loans. Also it will help them to know various derivatives, financial risks
and their management in the stock market, while dealing in international transactions. It is ideal
for students interested in learning the basic of International Trade. It provides practical
understanding and awareness of the activities, knowledge requirements and processes involved
in international trade as also the steps involved in the exporting and importing process.

2. Introduction to the Tutor

3. Module Overview

Session

4. Session 1

Topics
Management of International Finance

Mo

Session 2

International Monetary and Financial System

dul

Session 3

Balance of Payment

Session 4

Foreign Exchange and Exchange Rate

Session 5

Exchange Rate Quotes and Exchange Arithmetic

Session 6

Foreign Exchange Exposure

Session 7

Foreign Exchange Risk

Session 8

The Centralized and Decentralized System for Managing Risk

Session 9

Foreign Exchange Market

Session 10

Foreign Exchange Market (Arbitrage, Future Contract )

Session 11

Foreign Exchange Market (Currency Options )

Session 12

Financing of Foreign Exchange

Session 13

Foreign Exchange A/C and Transactions

Session 14

Theories & Forecasting of Exchange Rate

Session 15

Presentations

Session 16

Revision of the syllabus

Readings
4.1

Text Book
International Financial Management by PG Apte, Tata McGrawHill

4.2

Reference Books
International Business by Rakesh Mohan Joshi, Oxford University Press, New Delhi
International Financial Management, Eun/Resnick , Tata McGrawHill
The Theory and Practice of International Financial Management, Reid W. Click , Joshua
D. Coval, Prentice Hall India
International Financial Management by SP Srinivasan & Dr. B Janakira( Biztantra )

International Business Competing in the Global Marketplace , by Charles W.L ,Hill

University of Washington, McGrawHill, Irwin

INSTITUTE OF MARKETING & MANAGEMENT

Marketing Tower, B-11, Qutab Institutional Area, New
Delhi 110 016
Phones : 26520892-96, 26962226, 26967541, 26967596
26520897, 26520903

Fax :

Website : www.immindia.com E-mail : info@immindia.com ;

immnd@nda.vsnl.net.in

IMM-221(III): C-INTERNATIONAL LOGISTICS

MANAGEMENT

1. Introduction to the Module and Module Objectives

Logistics and other closely related concepts of SCM are necessary cornerstones of
competitive strategy, increased market share & shareholder value for most
organizations. Due to rapid stride in global economy the concept of Logistics has
grown at a rapid pace not only domestically but also internationally. The main
objective of this course is to impart knowledge to the students about International
Logistics Management giving special attention to the terminology, insurance,
concept of cost, sea, air and multi-modal transportation system. With the help of
case study analysis and project work the students will be able to visualize the
learning through real business explanation.

2. Introduction to the Tutor

3. Module Overview
Session

Topics

Session 1

Introduction to the Course

Session 2

Introduction

to

International

Logistics&

Supply

Chain

Management.
Session 3

Logistics Management External & Internal Environment

Session 4

Methods of Entry in Foreign Markets

Session 5

Approaches & Techniques in Analyzing Logistics Systems & Types

of Cargos

Session 6

Logistics Relationship: 3Pl and 4PL

Session 7

Concept of Insurance in International Logistics Management

Session 8

International Ocean Transportation,

Session 9

International Air Transportation

Session 10

International Land, Rail & Multi Modal Transportation

Session 11

Containerization: Role in International Logistics

Session 12

Custom Clearance

Session 13

Terms of Trade: INCOTERMS

Session 14

Terms of Payment with Overview of Documents

Session 15

Presentations

Session 16

Revision of the Complete Syllabus

4. Module Readings

4.1 Text Book

International Logistics by Pierre David, Biztantra, New Delhi,

4.2 Reference Books

 The management of Business Logistics 7e by Coyle, Bardi and Langley,

Thomson South Western.
Marketing Logistics A Supply Chain Approach by Satish K Kapoor and Purva
Kansal, Pearson education.
Logistics Strategy from Logistical Management by Donald J. Bowersox and
David J. Closs, TMH

INSTITUTE OF MARKETING & MANAGEMENT

Marketing Tower, B-11, Qutab Institutional Area, New
Delhi 110 016
Phones : 26520892-96, 26962226, 26967541, 26967596
26520897, 26520903
Website : www.immindia.com

Fax :

E-mail : info@immindia.com ;

immnd@nda.vsnl.net.in

IMM 221(III): D-INTERNATIONAL SUPPLY CHAIN

MANAGEMENT
1.

Introduction to the Module and Module Objectives

Supply Chain Management concepts are being increasingly used in business

practice for initiating and sustaining organizational redesign, within and

across

industrial sectors and thus can serve as platform for discussions regarding the
future direction of a firms development. The basic aim of this course is to develop
an understanding of the supply chain basic practices and their interrelationships
with other function of a company such as marketing and manufacturing, to become
familiar with analytic tools necessary to develop solutions for a variety of supply
chain management problems, and also to develop a knowledge base on how to plan
and manage both the material flow and information flow and also the people,
environmental and other issues, which controls and provides uncertainty, which
leads to inefficiency and customer service level failures.

2.

Introduction to the Tutor

3. Module Overview
Session

Topics

Session 1

Introduction to the Course

Session 2

SCM : Meaning, Concept & Definition

Session 3

SCM & Demand Forecasting

Session 4

Aggregate Planning in SCM

Session 5

Network Design in a Supply Chain.

Session 6

Presentations

Session 7

Planning and Managing Inventories in SCM

Session 8

Managing Uncertainties in Supply Chain Management and Optimal

Level of Product Availability

Session 9

Information Technology in a Supply Chain

Session 10

Designing and Planning Transportation Networks

Session 11

Price and Revenue Management in Supply Chain

Session 12

Sales and Operations Planning

Session 13

Coordination in a Supply Chain

Session 14

Managing Cross Functional drivers in a Supply Chain

Session 15

Recent Developments & Supply Chain Performance Measurement

Session 16

Revision of the Syllabus

4. Module Readings

4.1 Text Book

Sunil Chopra and Peter Meindl, and D.V. Kalra, Supply Chain Management:
Strategy, Planning, and Operation, Pearson Education New Delhi 4e
4.2 Reference Books

 Mohanty R P and Deshmukh S G, 2005, Supply Chain Management: Theories

and Practices, Bizztantra , New Delhi
Logistics Management by V.V. Sople , Pearson 2e
Business Logistics A Supply Chain Perspective by Coyle, Bardi and Langley,
Thomson

INSTITUTE OF MARKETING & MANAGEMENT

Marketing Tower, B-11, Qutab Institutional Area, New
Delhi 110 016
Phones : 26520892-96, 26962226, 26967541, 26967596
26520897, 26520903
Website : www.immindia.com

Fax :

E-mail : info@immindia.com ;

immnd@nda.vsnl.net.in

IMM-221(III): E- EXPORT PROCEDURE &

DOCUMENTATION
1. Introduction to the Module and Module Objectives
The Study of Export Procedure and Documentation is ideal for students interested in
learning the basics of International Trade. It provides practical understanding and
awareness of the activities, knowledge requirements and processes involved in
international trade. It surveys the steps involved in the exporting and importing
process. Using these import/export procedures students will be equipped to deal
successfully with banks, freight forwarders, customs broker, and foreign customers.
They will learn the important documents to obtain the greatest cost benefit for their
company and timely execution of their orders. Students will be able to identify
export trends and understand international market research and entry. They will
understand the fundamental level of logistics and distribution when moving goods
in foreign market. They will be in a position to implement the vast terminology of
international trade and understand the importance and requirement of proper
documentation.

2. Introduction to the Tutor

3. Module Overview

4.

Session

Topics

Session 1

Getting Started into Export Business A Step by Step Approach

Session 2

Organizing an Export Firm

Session 3

Processing of an Export Order

Session 4

Arranging Finance for Exports

Session 5

Labeling, Packaging , Marking & Inspection

Session 6

Inspection and Quality Management Systems of Export Order

Session 7

Logistics for Export

Session 8

Understanding the Framework of Export Documents

Session 9

Export Documentation: INCOTERMS-2010

Session 10

Methods of Payments

Session 11

SEZ, EHTP,STP & EOUs, Types of Export Houses

Session 12

Export Promotion Schemes

Session 13

Custom Formalities in India & Framework of Foreign Trade Policy

M
o
d
u
l
e

of India
Session 14

Institutional Infrastructure for Exports EPCs, Commodity

Boards, ITPO, EXIM Bank, IIFT etc.

Session 15

Presentations

Session 16

Revision of the Syllabus

Reading
4.1 Text Book
Export Management by Prof P K Khurana , Galgotia Publication
4.2 Reference Books
Export Import Management by Justin Paul, Oxford Publication
Export Import Management by Justin Paul and Rajiv Aserkar, Oxford Higher
Education

 International Marketing Management by RL Varshney & B Bhattacharya,

Sultan Chand & Sons
Export Marketing by TAS Balagopal, Himalaya Publishing House
Import Strategies & Practices of Export Import Management by Justin Paul
Global Marketing Management, by Warren Keegan, Prentice Hall Inc, New
Jersey, USA.
International Business text and cases by Francis Cherunilam, Himalaya
Publishing House