Вы находитесь на странице: 1из 4

Course Title

: Business Communication

Program

: BTE

Session

: Summer 2016

No. of Lectures

: 20-24

Lecture Duration

: 90 Minutes

Text Book

: Lesikars Business Communication 13th Edition, Dr. Kathryn Rentz &


Dr. Paula Lentz. McGraw-Hill International Edition.

Course Instructor

: Mashnun Hassan

E-mail

: mashnunhassan063@gmail.com

Lecture Time & Place: Sundays & Tuesdays- 10:30, B1005

Course Description

: Effective communication is one of the most essential tools of modern


business management. Numerous surveys of managers, executives
and recruiters have shown the importance of communication in
business. Most of the surveys have suggested that communication
falls within the top most sought-after business skills required for
success today.

Teaching Strategy
The course instructor will introduce the topics via class lectures and talk about various
aspects of business communication with examples. Students are highly advised to read the
mentioned chapters from the text book in order to thoroughly understand the subject in
discussion. Assignments and/or group projects will be required to be undertaken by the
students and submitted within the time specified by the instructor.
Assessment Strategy and Grading Scheme
Grading Tool

Total

Points
30%
10%
10%
5%
40%
5%
100%

Midterm Exam
Group Presentation
Quizzes
Class Participation
Final Exam
Attendance

The final grade will be a percentage of the accumulation of all the points received over the
course as follows, as per the universitys grading policy:
Grade Point Equivalent Remarks
80%-100%

A+

4.00

Outstanding

75%-79.99%

3.75

Excellent

70%-74.99%
65%-69.99%
60%-64.99%

AB+
B

3.50
3.25
3.00

Very Good
Good
Satisfactory

55%-59.99%

B-

2.75

Above Average

50%-54.99%

C+

2.50

Average

45%-49.99%

2.25

Below Average

2.00

Pass

Fail

40%-44.99%
Less than 40%

Course Objectives

Learning Outcomes

Understanding the importance of practical business


communication process with real life business scenarios
and case studies.
Adapting communication processes in various business
situations and learning to communicate accordingly.
Developing students by demonstration of differences
between the different forms of writing techniques.
Assisting students in developing their CVs and resumes.
Preparation for job interviews and public speaking.
Expected to learn different types of communication in an
organisation.
Able to communicate effectively in an organisation.

Students should be able to convert their ideas into effective


messages.
Be able to build appropriate CV/Resume for job
applications.

Course Outline
1
2
3
4
5
6
7
8

Topics
Understanding Workplace Communication
Adapting Your words to Your Readers
Constructing Clear Sentences and Paragraphs
Writing for a Positive Effect
Choosing the Best Process and Form
Getting to the Point in Good-News and Neutral Messages
Maintaining Goodwill in Bad-News Messages
Preparing Informative and Influential Business Reports

Revision

10
11

Mid Term Exam


Conducting a Winning Job Campaign
Handling Interviews, Communication Etiquettes

Chapter 10
Chapter 10

12
13

Revision Work
Communicating Across Cultures

Chapter 2

14

Making Your Case with Persuasive Messages and Proposals

Chapter 9

15

Communicating Effectively in Meetings and Conversations

Chapter 15

16

Delivering Oral Reports and Business Speeches

Chapter 16

17

Revision

18

Chapter 1
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 11

Final Exam

Course Policies:

Students are required to maintain 60% class attendance in order to be eligible for
appearing in the midterm and final examinations.

There will be no make-up or repetition of any exams.

The assignments must be submitted on due date in order to be accepted.

Students are expected to maintain the class decorum at all times during lectures.

ALL THE BEST!!!