CORPORATE SOCIAL DESIRABILITY

Until the 20th century, it was something for business to exploit, not to
conserve. True enough, those large proceeds can be viewed as an
accomplishment for a company. The domination of the companys product
serves a great indication that the influence it had was a wide spread. But of
course large amount of proceeds and interest should not be the only focus
and objective of the company. Companies should primarily take the
responsibility of minimizing environmental distress and what benefits their
product and related services will throw into the general public. Furthermore,
no companies have been successful for a long period of time by having a
self-centered purpose of earning monetary values. That is why, Constructavia
ensures that the primary reason of the companys existence is to be an aid
for the improvement of the country, of every local community by introducing
pervious concrete material as a storm waste management system.
Utilization of Technology
For the month of May to October, Philippines are experiencing heavy
floods due to strong typhoons and monsoon rains. The country also endures
the consequential effect of global warming, due to the increasing amount of
carbon footprint emitted. Environmental phenomena caused by heavy
rainfalls and thrown wastes must be fully resolved for road flooding and
clogged drainage systems are its worsening results. With this matter,
Constructavia is like hitting two birds with one stone by fearlessly
constructing the:
1. ECOroads. The porous concrete pavements placed on roads, highways
and on similar terra-firma. It is designed to lessen the water being
retained on grounds and works as a pavement and draining instrument
by itself; and
2. ECOBlocks. The drainage covers that aid the trenches for the rapid
evacuation of surface water. Employed as a solid cover or grating,
ECOblocks are made of porous concrete pre-casted depending on the
specifications of the channel that it should adjoined with. Through this
innovation, it will reduce pavement noise and improves structural
aspect which enables durability on potential highway pavement.
Other Business Firms
Outsourcing of the companys materials for the production of our
product and delivery equipment like trucks will not be only cost wise but also
creates an opportunity to other industries. Advantages like minimization of
investments in infrastructures will lead to other network engagements.

Furthermore, these contractual arrangements with the outsourcing partner

and supplier results into good business relationships, which will eventually
stimulate long term profit generation, thus, creating a favorable effect on all
involved parties.

EMPLOYMENT OPPORTUNITY
In todays economic turbulence, the problem of unemployment is a
significant factor of it. This occurrence is caused by insufficient job
opportunities as population growth increases. With this, blue-collar workers
with limited qualifications suffer the most. Thus, companies which are
engines of job growth in our economy, especially those newly established
businesses, are the most reliable job creators. Constructavia effectively
offers an employment for a number of individuals and assures them to have
an equitable pay and will experience a positive benefit in their community.
For blue-collar jobs related in the companys industry, workers must have the
ability to place, compact, finish, edge, joint, cure, and protect pervious
concrete pavements. Additional employees must be also employed in
supervising and monitoring plant operations. Administrative positions will be
also offered for responsibilities in terms of policies implementation are
needed.

ENVIRONMENTAL RESPONSIBILITY
As urban and rural area in the Philippines are prone to flood,
Constructavia aims to control and establish a proper storm management
system. Nowadays, the public are also concern on each of their safety and
majority experience uneasiness when flood strikes in their communities.
Thus, the need for ECOroads and ECOblocks are highly recommended.
Managing the flow of flood through pervious roads and proper drainages will
make a difference on the safety of the people, infrastructures and properties.
Also, waste materials that usually clogged the drainages will also be
minimized because of the pervious roads and concrete slabs. Constructavia
will also ensure that the process of creating ECOroads and ECOblocks will not
harm the general public primarily those immediate location are found along
the construction site and concrete plant.

COMMUNITY AND ECONOMIC DESIRABILITY

Constructavias commitment to environmental sustainability, being one
of its business principles, not only reduces the impact on the environment

and benefits the safety and well-being of the communities, but also creates
economic value for each involved clients. The company also contributes to
the growth of the economy by offering employment opportunities and by
developing transportation advancements that both improve the living
experience of the people.
Specifically, Constructavia will be serving pavements that are steadfast
and accessible for transporting goods and service. New construction and
maintenance techniques have been developed by the company to upgrade
and rehabilitate the existing network fast and cost-effectively. There is no
doubt that transportation is essential in the operation of a market economy
that is why through the offered product, traffic congestions can be minimal
thus shorter travel times and lower vehicle operating costs can be obtained.
Development also of roads and pavements fitted in a certain location will be
a breakthrough for larger markets for products, labor, and services.

GOVERNMENT DESIRABILITY
Poor progress in improving and preserving existing road assets and
weak institutional capacity for development planning and implementation
are the repetitive complaints of the public towards the government. In
regards with this, people hardly see the improvement and efficiency of these
new paved roads in their everyday living. Some people also stated that the
time of their travel increases because of the traffic caused by frequent
road paving and yet after some period of time those roads being paved are
eventually not in their good condition. These unwanted consequences,
however, can be resolved immediately by Constructavia Builders Inc. A
pioneering company that can be a great aid in putting back the peoples
trust to the government by providing road that are built to high quality and
durable standards, resulting in low maintenance. Need for low maintenance
helps minimize downtime and optimizes availability of the road network
without sacrificing the roads quality, safety and convenience of the road
users.
Contructavia will also provide not the usual and conventional
pavements but instead offers the desirable pavements that can withstand
heavy rainfalls and devastating storms. With the companys new developed
paving techniques and methods, it will take every pavement to its extra
miles through benefit maximization. Expanding its advantages to the
government, road users life betterment and to the whole country.

SOCIAL DESIRABILITY

Constructavia aims to give comfortable and reliable ground transport

in a sustainable and environmental-friendly way for coming decades.
Through its new developed techniques, the company will be able to provide
the following innovations to the road users:
1. Greener Pavements- combining sustainable techniques and energyefficient technologies for the reduction of traffic nuisance.
2. More reliable Pavements- optimizing the availability, durability and
reliability of pavements. Durable or long-life road infrastructure with low
maintenance is the key to reliable ground works in the future.
3. Safer and smarter Pavement- optimizing flows of traffic of all categories
the public use and minimizing road construction maintenance making the
pavements accessible and safe.