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AW 2016
AW
2016

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OSCAR OF SWEDEN

2 | OSCAR OF SWEDEN A U T U M N / 2016 W I N

A U

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U M N

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2016

W I N

T E R

Oscar of Sweden’s new releases for au- tumn and winter 2016 have one thing in common: The collection is urban – very urban. It weaves together the metropo- litan claims to quality with the genuine craftsmanship of finely worked details and two-ply twill – a quality fabric that ensures great lustre and vibrant colours. We’re also introducing a uniquely ge- nerous selection of top-class, two-ply Italian flannels.

A true urban environment is fast-chan- ging and trend-sensitive. Our new collection reflects this season’s fashions with paler colours, darker tones and a renaissance of stripes. The dominant pattern element is still prints, both in dressy and casual styles, although the casual prints are definitely splashier. For just the right relaxed feel, we’re also launching garment-washed models, a treatment that creates volume in collars and materials. The result is quite simply a favourite shirt right from the start.

Our choice of venue to show off this new collection was simple. We went straight to the crowning glory, the Venice of the North, the capital of Sweden – Stockholm. A city of traditions with a reputation for having its finger on the pulse of the future. Once languishing at the outskirts of Europe, now an essential destination for the trend spotters of the modern fashion industry. A city that has conquered the world with fashion, music and computer games.

industry. A city that has conquered the world with fashion, music and computer games. COVER #

COVER # 8863

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# 8854
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# 8865

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# 8828 12 | OSCAR OF SWEDEN OSCAR OF SWEDEN | 13

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18 | OSCAR OF SWEDEN # 8851 OSCAR OF SWEDEN | 19

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WALL STREET

WALL STREET # 8802-335 BLACK & WHITE # 8815-010 URBAN CITY # 8820-113 URBAN FALL #

# 8802-335

BLACK & WHITE

WALL STREET # 8802-335 BLACK & WHITE # 8815-010 URBAN CITY # 8820-113 URBAN FALL #

# 8815-010

URBAN CITY

STREET # 8802-335 BLACK & WHITE # 8815-010 URBAN CITY # 8820-113 URBAN FALL # 8832-245

# 8820-113

URBAN FALL

& WHITE # 8815-010 URBAN CITY # 8820-113 URBAN FALL # 8832-245 22 | OSCAR OF

# 8832-245

22

| OSCAR OF SWEDEN

CITY # 8820-113 URBAN FALL # 8832-245 22 | OSCAR OF SWEDEN # 8801-145 # 8814-004

# 8801-145

URBAN FALL # 8832-245 22 | OSCAR OF SWEDEN # 8801-145 # 8814-004 # 8817-275 #

# 8814-004

FALL # 8832-245 22 | OSCAR OF SWEDEN # 8801-145 # 8814-004 # 8817-275 # 8834-127

# 8817-275

22 | OSCAR OF SWEDEN # 8801-145 # 8814-004 # 8817-275 # 8834-127 BLUE STORY #

# 8834-127

BLUE STORY

# 8801-145 # 8814-004 # 8817-275 # 8834-127 BLUE STORY # 8808-312 # 8813-101 # 8818-255

# 8808-312

# 8814-004 # 8817-275 # 8834-127 BLUE STORY # 8808-312 # 8813-101 # 8818-255 # 8826-055

# 8813-101

# 8817-275 # 8834-127 BLUE STORY # 8808-312 # 8813-101 # 8818-255 # 8826-055 # 8808-310

# 8818-255

# 8834-127 BLUE STORY # 8808-312 # 8813-101 # 8818-255 # 8826-055 # 8808-310 # 8815-001

# 8826-055

BLUE STORY # 8808-312 # 8813-101 # 8818-255 # 8826-055 # 8808-310 # 8815-001 # 8821-247

# 8808-310

STORY # 8808-312 # 8813-101 # 8818-255 # 8826-055 # 8808-310 # 8815-001 # 8821-247 #

# 8815-001

# 8813-101 # 8818-255 # 8826-055 # 8808-310 # 8815-001 # 8821-247 # 8828-235 # 8807-019

# 8821-247

# 8818-255 # 8826-055 # 8808-310 # 8815-001 # 8821-247 # 8828-235 # 8807-019 # 8811-005

# 8828-235

# 8826-055 # 8808-310 # 8815-001 # 8821-247 # 8828-235 # 8807-019 # 8811-005 # 8822-113

# 8807-019

# 8808-310 # 8815-001 # 8821-247 # 8828-235 # 8807-019 # 8811-005 # 8822-113 # 8830-235

# 8811-005

# 8815-001 # 8821-247 # 8828-235 # 8807-019 # 8811-005 # 8822-113 # 8830-235 CASUAL ASPEN

# 8822-113

# 8821-247 # 8828-235 # 8807-019 # 8811-005 # 8822-113 # 8830-235 CASUAL ASPEN # 8836-028

# 8830-235

CASUAL ASPEN
CASUAL
ASPEN

# 8836-028

URBAN TREND

# 8822-113 # 8830-235 CASUAL ASPEN # 8836-028 URBAN TREND # 8848-314 GENOA TREND # 8856-315

# 8848-314

GENOA TREND

CASUAL ASPEN # 8836-028 URBAN TREND # 8848-314 GENOA TREND # 8856-315 PITTI TREND # 8862-320

# 8856-315

PITTI TREND

URBAN TREND # 8848-314 GENOA TREND # 8856-315 PITTI TREND # 8862-320 # 8839-247 # 8855-327

# 8862-320

# 8839-247

GENOA TREND # 8856-315 PITTI TREND # 8862-320 # 8839-247 # 8855-327 # 8857-319 # 8861-320

# 8855-327

# 8856-315 PITTI TREND # 8862-320 # 8839-247 # 8855-327 # 8857-319 # 8861-320 # 8838-215

# 8857-319

PITTI TREND # 8862-320 # 8839-247 # 8855-327 # 8857-319 # 8861-320 # 8838-215 # 8854-015

# 8861-320

# 8838-215

# 8839-247 # 8855-327 # 8857-319 # 8861-320 # 8838-215 # 8854-015 PITTI TREND # 8860-320

# 8854-015

PITTI TREND

# 8857-319 # 8861-320 # 8838-215 # 8854-015 PITTI TREND # 8860-320 # 8865-318 # 8844-258

# 8860-320

# 8861-320 # 8838-215 # 8854-015 PITTI TREND # 8860-320 # 8865-318 # 8844-258 # 8849-315

# 8865-318

# 8844-258

# 8854-015 PITTI TREND # 8860-320 # 8865-318 # 8844-258 # 8849-315 # 8861-330 # 8864-305

# 8849-315

PITTI TREND # 8860-320 # 8865-318 # 8844-258 # 8849-315 # 8861-330 # 8864-305 # 8841-224

# 8861-330

TREND # 8860-320 # 8865-318 # 8844-258 # 8849-315 # 8861-330 # 8864-305 # 8841-224 #

# 8864-305

# 8865-318 # 8844-258 # 8849-315 # 8861-330 # 8864-305 # 8841-224 # 8851-377 # 8863-319

# 8841-224

# 8865-318 # 8844-258 # 8849-315 # 8861-330 # 8864-305 # 8841-224 # 8851-377 # 8863-319

# 8851-377

# 8865-318 # 8844-258 # 8849-315 # 8861-330 # 8864-305 # 8841-224 # 8851-377 # 8863-319

# 8863-319

# 8865-318 # 8844-258 # 8849-315 # 8861-330 # 8864-305 # 8841-224 # 8851-377 # 8863-319

# 8866-317

OSCAR OF SWEDEN | 23

REKYL. PHOTO: MIKAEL KENTA. STYLING: JOHAN SALOMONSSON & ROBIN ANDERSSON. HAIR & MAKEUP: EVELINA ANDERSSON. CLOTHES FROM SIR OF SWEDEN & ERIC SKOGLUND, HUMLEGÅRDSGATAN 20. LOCATION: STOCKHOLM.

ERIC SKOGLUND, HUMLEGÅRDSGATAN 20. LOCATION: STOCKHOLM. sweden | united kingdom Oscar of Sweden AB Klintegatan 12,

sweden | united kingdom

Oscar of Sweden AB Klintegatan 12, 506 40 Borås, Sweden Phone: +46 33 108580 info@oscarofsweden.se

canada

Altitextil Canada Inc.

511 Castlefield Ave. ON M5N 1L7 Toronto

Phone: +1 416 565 7950 c.altinius@rogers.com

ireland

Richard Flanagan, Reef Fashions

70 Waterloo Road, Dublin 4

Phone: +353 87 997 9969 richard@reeffashion.com

finland

Oma Line Oy Ltd, Pekka Pajunen Hämeentie 153 C 5 Krs, 00560 Helsinki Phone: +358 45 109 29 29 pekka.pajunen@omaline.fi

norway

Erland Fagernes Bottegård & Livar Askø Norsk Moteforum Room 316 Sjølyst Plass 3, 0278 Oslo

Erland: Phone: +47 950 27844 erland@eb-tekstilagentur.no

Livar: Phone: +47 994 83542 livar@lyse.net

belgium

Dyco nv/sa Fashion Park Boechoutlaan 107 1853 Strombeek-Bever Phone: +32 2 263 21 41 tj@dyco.be