ROLE PROFILE

Role Title: Senior Manager Fixed Data Products

Reporting to: Assistant Director Fixed Data Services

Business Unit: Marketing

Department / Section: Product Development & Management/Fixed Data Services
A. ROLE & CONTEXT
Purpose:
The Fixed Data Services team is the team within
Ooredoo Product Development and Management
responsible
for
defining,
developing
and
implementing Ooredoos World Class Fixed data
propositions and products. In particular for leading
Ooredoos Broadband Strategy across Enterprise
and SME segments.

Context/ Background:
The role holder will direct a team of product
managers/specialists to develop, deliver and maintain
world class Fixed data products and services
including, but not limited to, internet and voice access
across copper (legacy migration) and next generation
Fibre networks, fixed wireless equivalent services (LTE
wireless infill), Telex, VAS, Domain names, Internet
VPN, M2M data services, VSAT, IPLC, IP-Metro Area
The role holder is responsible for not only Networks and Wavelink.
managing fixed network products and services but
also for thought leadership and product and user The role holder is responsible for in conjunction with
experience, key in the direction and steering of Mobile product team - driving Ooredoos long term
technology decisions and priorities across Broadband Strategy, a key component of Ooredoos
Ooredoo. Additionally, he/she will drive innovation overall strategy in Qatar.
and consolidation for on-premise equipment that
always ensures world-class user experience, a The incumbent must also create and foster a centre of
platform for profitable growth and driving down service excellence and innovation within the team
capital costs to our business.
under management.
The incumbent must be able to augment and The role holder and subsequent direct reports have
influence the organization to evolve and transform approx. QR 1.7Bn in revenues annually under
to allow a complete change in its operating rhythm, management
to adapt new go-to-market methodologies and
operational scale.
B. ROLE ACCOUNTABILITIES
Responsible for identifying, evaluating and prioritising product development opportunities to deliver value
to key customer segments.
Responsible for directing and delivering strategies that defend market share, grow Ooredoos value share
and increase loyalty and retention across all Fixed Data segments.
Responsible for ensuring that the businesses product teams deliverables are adequately resourced.
Responsible for ensuring the technical and commercial launch of products and services are delivered by
the team under management
Responsible for steering macro network technology choices and leadership within the entire broadband
product portfolio (CPE) across Enterprise, SOHO and Consumer.
Responsible for supporting the architecture, access and connectivity for connected homes, businesses
and communities.
Cross business leadership with steering and direction of mobile data portfolio teams to ensure
commercially sound, fixed wireless equivalent services
Responsible for identifying future technology trends and innovation, sponsoring PoCs where required (incl
non Telco ancillary revenue opportunities)
Responsible for continuous business improvement driving direct, tangible outcomes for reducing OPEX
and CAPEX burdens
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Accountable for the P&L for all fixed data services product and marketing campaigns that drive profitable
growth
Demonstrate and deliver product and service innovation for products under management.
Champion new, world class customer experience initiatives to drive brand image and customer longevity
Responsible for creating a dynamic and high performing team that thrives in a competitive environment
delivering insights and outcomes with world-class aspirations.
Responsible for guidance and support for the entire teams professional and personal development
Responsible for delivering innovation and leadership not only within the domestic marketplace and the
Gulf but to deliver world class services to assist in Ooredoos objectives of being a top 20 operator by
2020.
Business Impact
The business impact of this role is extremely high with great visibility of C-level executives. Not only is the
role-holder defining the workload of the various departments engaged to support him/her in the execution
of his product development responsibility but the products he / she ultimately launches into the market are
a key driver of Ooredoos market penetration and revenue figures.
Costs & Profitability
The role-holder is responsible for steering and directing new service propositions for his/her team to
market in a cost effective and timely manner and at the same time, ensures that new services deliver a
simple, reliable and rich customer service experience.
The role-holder is responsible for ensuring the team under management demonstrates due diligence with
researching, identifying and communicating the development cost (e.g. a cost-benefit analysis or business
case) and for recommending particular development / vendor solutions
The role holder is responsible that the implementation is within the allocated budget and that any vendor
implementation is within the agreed contractual limits.
Problem Solving
The role holder must be able to demonstrate exceptional skill in identifying complex business and
technology issues problems that will obstruct any relevant projects progress. Once issues are identified
the role holder shall actively try to solve the problem by any means necessary, including liaison with the
CxO leadership team and engaging cross business unit resources.
Responsible for identifying and driving hygiene activities that improve user experience, technical and
operational efficiencies, processes and skills within the company. These activities have a significant
bearing on Ooredoo becoming a world class operator.
Planning & Organizing
The role holder is responsible for ensuring that the Fixed Data services team prepare and communicate to
all relevant stakeholders detailed Project Plans for the introduction of new services.
The role holder shall make sure that all involved parties, e.g. Marketing, IT, O&M, NOC, etc are informed
of any deadlines they are responsible for and follow up on a regular basis to ensure that all milestones are
met on time and delivered to specification.
The role-holder is responsible for forecasting and requesting resource needs, defining roles &
responsibilities and setting performance and delivery timelines for the team
C. KEY RELATIONSHIPS & DECISION MAKING
Team working, Coaching/Development & Leadership (Coaching & Leadership applicable to people
managers)
Reports to
The role holder will report into the Assistant Director, Fixed Data services.
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Network
The position requires interfacing with the Technology and IT BUs for the feasibility study definition of
Wireless & Wireline services and the translation of marketing requirements into technical project
specifications.
PR and Marcomms: The role holder is integral to direct effective and powerful marketing communications
and PR messages for the products under management.
Sales and Support BUs: The role holder will deliver functional leadership for the team under management
to ensure clear briefs and communication plans are executed to supporting BUs.
Team working, coaching, guiding
The role holder will need to vet and approve the work of the product development team. In particular the
commercial, economic and business propositions (product development stage-gate documentation,
business cases, commercial agreements, marketing collateral) involved in the development of new
products & services (overall integrity of assumption & commercial viability)
The role holder will need to identify training requirements and champion the education and skills
development of the product development team.
Communicating, negotiating & influencing
The role holder needs to be able to identify, develop and negotiate relationships with strategic partners /
external suppliers in order to support product development and ensure commercial success.
The role holder is responsible for a regular dialogue with directorship and senior management of any
product within the development cycle and shall seek to influence, direct and shape the Service
Development both internally within Ooredoo, the wider Ooredoo Group and vendors.
To accurately represent product development progress to C level leadership
To make and communicate decisions across business units
To represent the company at industry events either as a speaker or delegate
To evaluate and present options / make firm recommendations to senior leadership
Decision Making
Authority to make decisions related to the specification of new Fixed Data services and their technical and
commercial implementation.

D. KEY PERFORMANCE INDICATORS (KPI) - (To measure and monitor the performance of the role in the
context of the Section/Departments activities)
Strong Project Management skills the ability to manage multiple projects simultaneously
Strong interpersonal skills and the ability to quickly develop an effective network of relationships
across the business.
Excellent communication and presentation skills both verbal and written (English a prerequisite,
Arabic preferred)
Producing quality output, often to tight timescales.
Being able to contribute innovative &/or strategic thought.
Successful introduction of new services according to Ooredoos Roadmap.
Implementation within allocated budget
Implementation according to Project Schedule.
Achievement of customer number and revenue targets under team management

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E. EXPERIENCE, QUALIFICATIONS & SKILLS
Minimum Experience & Essential Knowledge Minimum Entry Qualifications
At least 10 years experience in a related The role holder must possess a University
industry (telecommunications, new media, IT)

Degree

Of which at least 5 years have been within a The role-holder needs to be perfect in English
Senior or group management role in a fixed or
MSO telecoms operator
A strong commercial and technical background
A strong understanding of internet concepts,
technologies and Telco industry trends
Experience in managing, directing, crossfunctional teams and suppliers and a track
record in bringing world class products to market

(spoken and written). An ability to speak &

write in Arabic is preferable but not essential.

SKILLS Technical (job related) & Non-technical:

APPROVAL:
Line Manager :
Date: ___/___/____

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Department Head:

Compensation Team

Date: ___/___/____

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