ALI FARHAT

CURRICULUM VITAE

Personal
Current Residence
Information Mobile
E-mail
Linkedin account
Marital Status
Nationality / Date of Birth
Driving License
SUMMARY

: Dubai, UAE
: +971553329211 / +971501398899

:
:
:
:

alifarhat11@hotmail.com
https://www.linkedin.com/in/ali-farhat-51b64a52
Married
Lebanese 26/08/1978
: Valid UAE Driving License

I am a highly motivated and experienced professional with a very strong background in

Sales Filed, Operations Business Development and Management. I have more than 10
years experience with medium and large enterprises in UAE. I am a self-starter with a
proven track-record in business development, client management and operations,
eager to learn new things and have strong communication skills. I provide exceptional
contributions to customer service for all customers, internal and external, and I strive
for continued excellence.

QUALIFICATIONS
2002 2003 Saida High Technical School, Lebanon
Diploma in Computer Science
2006 Advanced Computer Technology ACT, Beirut Lebanon
Hardware and Operating Systems certified technician (A+)
2008 Liberty Institute, Dubai UAE
Successfully completed Adobe Photoshop and Illustrator Course
TRAINING

AND

COURSES
2005 Unlimited Technology Training center, Dubai UAE
Diploma Mastering MS Office
2007 Epiphans Limited UK, Abu Dhabi UAE
Advanced Organizational Development Training II
2010-2011 Brain Power, Centre for training and development, Dubai- UAE
Time Management
Key Account and Client Management
Advanced Selling Skills
Change Management
Business Etiquette
Business Writing Skills
2012 Knowledge Horizon, Dubai UAE

Effective Manager Course, Certified from City & Guilds UK

EXPERIENCES

Experience

April 2014 May 2016 Ambassador Coffee, Dubai, UAE

Department Manager
Roles and Responsibilities

Experience

Managing technicians and delivery team

Research the market for identifying new business opportunities.
Organizing Maintenance schedule of coffee machines in the outlets
Monitoring spare parts and organizing monthly inventory of machines
Helping in maintaining the quality taste of coffee beans by conducting in
house taste at the outlets
Managing warehousing and stock keeping
Managing imported products to be delivered to warehouse
Develop in-depth knowledge about business development practices,
marketing activities, prospective clients and industry trends.
Develop strong customer relationships in order to generate high volume of
prospective deals.
Participate in industry forums, client discussions, and conferences as a
representative of the organization.
Determine cross-selling opportunities among different offices.
Preparing and providing reporting on sales activity and progress to the
Managing Director.
Keep in contact with the client at all stages.

April 2008 April 2014, ROOM SERVICE DELIVERIES, Dubai UAE

Operations Manager
Roles and Responsibilities

Managing Sales & Operations teams consisting of 20

employees
Interact directly with V.I.P customers for assistance in all the aspects
Managing delivery drivers fleet
Insure customer calls are handled professionally and customer satisfaction
reached
Meet up with hotels & restaurants to offer our services and negotiate deals
Developing & implementing operations procedures to support the delivery
team
In-charge of material distribution & organizing team with distribution
schedules
Specifying & prototyping tools to increase inquiries efficiently in the
workplace, and work directly with teams & partners to achieve clientservice
satisfaction
Insure customer satisfaction by making sure deliveries distribute
accurately
and on time
Handling office computer network and maintain hardware, software and
telephone system
Maintaining the Revenue & Profit generating schedule & ensuring smooth
work cycle
Collaborating across teams to share information on new ideas at the
weekly
team meetings
Editing & managing network links and providing usability feedback for

Website Development & Marketing that showcased the companys

business
services
Interviewing/hiring sales & operation teams
Maintaining accurate records of all pricing, sales, and activity reports
submitted by sales team
Assisting in the development & implementation of marketing plans as
needed

Experience

Dec 2005 April 2008, ROOM SERVICE DELIVERIES, Dubai UAE

Sales Account Manager
Roles and Responsibilities:
In-charge of signing up new hotels and restaurants to subscribe in
company
service
successfully signed up hotels like, Le Meridien-Rotana Chain-Sheraton-and
many others
Attained proficiency in expanding the business operations and sales &
marketing activities
Handle Presentations, Service demos and interaction with all key people
and
convince them implicitly, closing the case keeping all the major aspects in
front and increased sales growth.
Planning & Developing and appointing new business partners to expand
product reach in the market and working in close interaction with the
dealers
and hotels to assist them to promote their product.
Managing customer centric operations and ensuring customer satisfaction
by
achieving delivery and service quality norms.
Identifying improvement areas & implementing measures to maximize
customer satisfaction levels
Monitoring, recruiting, training & motivating the manpower and providing
direction to office team for ensuring optimum performance and enhancing
their professional and soft skills.
Assisting in the development & implementation of marketing plans as
needed
Analyzing the performance of team members for assigning targets on
a regular basis.
Specifying & prototyping tools to increase inquiries efficiently in the
workplace, and work directly with teams & partners to achieve clientservice
satisfaction

Experience

Dec 2004 Dec 2005, CityTec (Security System Provider), UAE

Sales Engineer
Roles and Responsibilities:
Managing account activity, Timely execution of the project.
Pitching new Business and meet the revenue and business targets.
Providing reporting on sales activity and progress to management.
Developing prospection strategy and meet clients to discuss their needs.
Solving any problems and making sure deadlines are met checking and
reporting on the projects progress

Experience

Keep in contact with the client at all stages of the project.

Managing the accounts budget and invoicing
Co-ordination of internal operational resources in line with the client
requirement
Sales target focused
Direct and indirect sale of all Citytec Products range (CCTV, Access Control,
Intrusion Alarm, SMATV, PA, Gate Barrier, Speed lane)
Dealing with different types of customers (i.e. contractors, consultants,
end users)
Understand the clients demand and offer them the correct solution
Make sure the solution offered to the clients will achieve their need in
terms of quality, price and delivery
Negotiating pre-sales technical assistance and product education
Design and preparing shop drawing, schematic diagram, signal level
calculation and technical submittals for consultants approvals
Develop and present the company value proposition in line with potential
clients
Make sure all sales payments are collected within the agreed period
Recording and maintaining clients contact data and expands existing
clients portfolio in line with company growth strategies
Report all information regarding sales activities, clients gained and lost,
competitive activities, result of marketing programs to management.

Oct 2003 Dec 2004, Quality Inn Horizon Hotel, Dubai UAE
Front office supervisor
Roles and Responsibilities:
Ensure Outstanding customer care at all times.
Maintains a friendly, cheerful and courteous demeanor at all times.

Responds to telephone and in-person inquiries regarding reservations,

hotel information and guest concerns.
Uses suggestive selling techniques to sell room nights, increase occupancy
and revenue.
Resolve customer issues, complaints, problems in a quick, efficient manner
to maintain a high level of customer satisfaction and quality service.
Allocate rooms to expected arrivals after checking the guests preferences
and special requests.

SKILLS & COMPETENCE

Microsoft Office
Web development
Computer hardware & operating system
Adobe Photoshop, Illustrator & Premier
Photography and editing
CRM
ACHIEVEMENT
Osfoura.com: Designed and managed in all aspects
Camtrail.com: Developed and manage in all aspects
Youtube channel: camtrail.com
LANGUAGE
Arabic: Native language

English: Speaking, Writing and Reading (Fluent)

REFERENCE WILL BE FURNISHED UPON REQUEST