You

are invited to attend:

Crossing the Chasm 3.0

Frameworks + Tools to Drive Product / Market Success

... a 4-hour Training Presentation for technology professionals in marketing, product management and
product development looking to drive profitable growth for their product lines in 2016-2018.

The presentation will be focused on the following 3 topics:

(1) Tech Market Model from Geoffrey Moores Crossing the Chasm
(2) 9 Key Factors that determine market success or failure, and
(3) Practical Frameworks for more deeply understanding how customer needs
and product requirements change across the Technology Adoption Life Cycle

The presentation is from 1:00-5:00pm on Wednesday 17-Aug. It will be delivered by

Michael Eckhardt, Managing Director & Senior Program Leader of the Chasm Institute.

Registration required. Please email tistrate@bitdefender.com.

Details about the session

What: focused 4-hr. session for technology + new venture professionals that:

o develops capabilities / common language for market-centric success

o provides actionable frameworks for driving new business in 2016-2018
o helps the organization align successful Enterprise and SMB priorities

Who: technology professionals in marketing / product management / product development

When: 17-August 2016 (1:00-5:00pm)

Where: Hotel Novotel in Bucharest

Why: to gain key frameworks for accelerating business growth for hi-tech products in the
next 12-36 months, despite traditional rivals + emerging competitors, based on:
a predictive Tech Market Model


a powerful 9-Point Product / Market Framework


experienced expert Program Leader from the Chasm Institute



Presented by: Michael Eckhardt

Managing Director & Senior Program Leader, Chasm Institute (Silicon Valley Office)

Eckhardt is a recognized expert in accelerating product / market success. He provides clients:

in Silicon Valley, the US, and Europe / Asia-Pacific


with strategy workshops & practical product / market tools


for gaining (+ sustaining) leadership positions in highly-competitive markets

Michael Eckhardt is a Harvard MBA and has worked with over 90 technology-based businesses in 20 countries.
Founded in 1993, his clients with the Chasm Institute include: Adobe, Cisco, HP, Citrix, AT&T Wireless, SAP,
Agilent Technologies, QAD, Google, LMC Systems, NetApp, Autodesk, HotChalk, Mentor Graphics, and other
high-tech leaders.

Eckhardt has edited and contributed to several of Geoffrey Moores popular high-tech strategy books, including
the 2016 version of the best-selling Crossing the Chasm, with all-new tech examples / best practices for driving
new growth. Moore is Chairman Emeritus of Chasm Institute.