About Us

Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary of a food listed company, QAF
Ltd, who also operates Gardenia Singapore, Gardenia Philippines and will soon be
opening Gardenia bakery in Fujian, China.
GBKL is an associate company of Padi Beras Nasional Berhad.

Brief History
In 1969, an American named Horatio Sye Slocumm was sent by International
Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm
brought with him 35 years of baking experience with one of America's leading chain of
bakeries. Gardenia was born.
Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within
four short years, it became the bread market leader with an astounding 99 percent
brand recall rate and 80 percent top-of-mind recall.
Gardenia's range of products grew and evolved through the years, becoming better
and better with each step. Leveraging on its brand strength, Gardenia now produces a
variety of baked products to satisfy consumers' demands.
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Achievements
2001: Best Supplier 2001 (Category: Bread), Dairy Farm Giant Retail
2002: Quality Management Systems ISO 9001, SIRIM QAS International Sdn
Bhd
2002, 2003/2004, 2005: Superbrands Awards for 3 consecutive
terms, Superbrands Malaysia
2004: National Award for Creativity and Innovation, Malaysian Design
Technology Centre
2005: MS 1480:1999 Food Safety according to Hazard Analysis and
Critical Control Point (HACCP) System, SIRIM QAS International Sdn Bhd
2005: Universal Integrated System ISI 2020, Research Institute of
Standards in Islam
2006: Superbrands Consumers' Choice Award, Superbrands Malaysia
2006, 2007: Low Glycaemic Diabetic-Friendly, Diet-Friendly Seal, Glycemic
Research Institute, Washington D.C.
2007: Highly Commended Product Award, Malaysian Institute of Food
Technology (MIFT)

2008: Malaysia's Choice Award 2008, Superbrands Malaysia

2009: Malaysia's Top Ten Brands 2009 - Gardenia Malaysia (7th
Place), The Nielson Company, Superbrands survey
2011: Malaysia's Top Ten Brands 2011 - Gardenia Malaysia (3rd
Place), The Nielson Company, Superbrands survey
2010, 2011, 2012: Putra Brand Awards - GARDENIA Malaysia (Gold
award),Association of Accredited Advertising Agents (endorsed by Malaysia
External Trade Development Corporation)
Consumers' survey on the Most Preferred Brand (Foodstuff category)