Prepared By

Turhan Shabnam Hiyam

ID: D140043
Fauzia Nur
ID: D140049
Tarjina Mahjabin
ID: D140025
Tahmina Hossain
ID: D140039

Submitted To
Mr. Md. Shariful Islam
IBA, RU

Table of Contents:
Overview of Uniliver.. 04
Introduction ... 05
History... . 06
History according to years07
Operation.10
Departments in Unilever..11
Products.......................... 12
1. Food and drink...13
2. Home Care..16
3. Personal Care and.......................18
4. Purifier 21
Plants. .21
Bangalore, India... ..22
Colworth, UK..................................... 22
Port Sunlight, UK23
Shanghai, China...........................................................................................24
Trumbull, North America..24
Vlaardingen, The Netherlands..25
Subsidiaries25
Major Competitors.27
Home & Personal Care Competitors 27
Food & Beverage Competitors...30
Competitive Rivalry34
Future Plan..35
Improving health & well-being37
Reducing Environmental Impact37
Enhancing Livelihoods37
Observation .38
Bibliography 39

Overview of Uniliver
Unilever at a glance
Type
Dual-listed (Naamloze
Public limited company)
Traded as

Industry
Predecessor
Founded
Founder

Headquarters

Area served
Key people

Products
Revenue
Operating
income
Net income
Number of
employees
Subsidiaries

Euronext: UNA
LSE: ULVR
NYSE: UN, UL
Consumer goods
Lever Brothers
Margarine Unie
1930; 86 years ago (by merger)
Antonius Johannes Jurgens
William Lever, 1st Viscount Leverhulme
James Darcy Lever
Samuel van den Bergh
Georg Schicht
Unilever N.V. Rotterdam, Netherlands
Unilever House, London
HU Ram NHY Mumbai
Worldwide
Michael Treschow
(Chairman)
Paul Polman
(CEO)
Foods, beverages, cleaning agents and personal care products
53.272 billion (2015)
7.515 billion (2015)
4.909 billion (2015)
172,000 (2015)

Slogan

Hindustan Unilever
Unilever Australasia
Unilever Bangladesh
Unilever Nepal
Unilever Pakistan
Unilever Philippines
Unilever Indonesia
The Bright Future

Website

www.unilever.com

Introduction
As one of the most successful consumer goods companies ever, millions of
families choose Unilever brands to feel good, look good and get more out of life.
With a huge range of food, personal care and home care goods sold across the
globe, consumers will choose a staggering 330,000 Unilever products.
Unilever is an Anglo-Dutch multinational consumer goods company coheadquartered in Rotterdam, Netherlands, and London, United Kingdom. Its
products include food, beverages, cleaning agents and personal care products. It is
the world's third-largest consumer goods company measured by 2012 revenue,
after Procter & Gamble and Nestl. Unilever is the world's largest producer of food
spreads, such as margarine. One of the oldest multinational companies, its products
are available in around 190 countries.

Headquarters
Unilever N.V. Rotterdam, Netherlands
Unilever House, London
HU Ram NHY Mumbai
Founder
Antonius Johannes Jurgens
William Lever, 1st Viscount Leverhulme
James Darcy Lever
Samuel van den Bergh
Georg Schicht
Predecessor
Lever Brothers
Margarine Unie
Founded
1930; 86 years ago (by merger)
Products
Foods, beverages, cleaning agents and personal care product

History
From humble beginnings, this is the story of the early pioneers whose innovation
and vision led to the creation of a global company that changed the lives of both its
customers and employees alike. This is the story of Unilever and the two products
that started it all.
The journey begins late in the 19th Century, with the industrial revolution in full
swing and Britain replacing much of its farm land in favor of industrial
development. A growing population and an increasing gap between rich and poor
had created a shortage of butter - at the time a vital ingredient in maintaining the
health of the wider population.
As a result, Britain was importing butter from the Netherlands, but Dutch capacity
was already reaching its limit. However fierce competition between two rival
family businesses - the Jurgens and the Vandenbergs - was driving
innovation.transforming quality and production capabilities.
One of the ways of increasing production and shelf-life was the invention of
margarine. Developed in France in 1869 under the orders of Napoleon, margarine
was designed to be a longer-lasting version of butter.
Initially margarine didnt taste very good, but the competition between the two
Dutch families resulted in significant developments and improvements. Innovation
followed innovation; new technologies like refrigeration, used to import animal
fats from the US, were embraced and the companies went from strength to
strength. Later, faced with increased competition, the two rival businesses merged
to create Margarine Unie. The business continued to invest heavily in new research
to improve flavor and adding vitamins that contributed to the improved nutrition of
families all over the world.
At the same time, another visionary was building a business that would eventually
touch every country in the world. English grocery wholesaler William Lever, had a
revolutionary idea. Instead of selling to shops in bulk, he would cut up his soap
into smaller pieces, package it, and create a brand that was ready for consumers to
use... Lord Levers idea of creating a mass-produced product that made cleanliness

and hygiene affordable for everyone turned merchandising on its head. And
transformed the lives of the poverty-stricken lower classes of sVictorian England.
But William Levers ideas stretched beyond sales. He realized that a successful
business needed solid foundations if it was to win long-term. In class-dominated
Britain, he had an original idea, by paying people properly, reducing their hours
and treating his employees fairly he could boost productivity. Unheard of at the
time, he started pension schemes, unemployment and sickness benefits, work
Canteens and the concept of the eight-hour working day He used his wealth to
build Port Sunlight, a village for his employees to live in and enjoy. It is these
ethics and sense of social responsibility that are ingrained in Unilevers success to
this day.
Eventually, in the 1920s, with businesses growing rapidly, Margarine Unie and
Lever Brothers merged to create Unilever.
Over the decades, the business has built on the pioneering work of its forefathers.
In everything we do, whether its leading in sustainability or our award-winning
television and digital marketing, William Levers entrepreneurial spirit lives on.
The companys growth strategy continues to draw on its proud heritage, as through
our products, we aspire to create a better future every day.

History according to years

1930 1939
These conditions make the newly merged business's need to rationalize even more
urgent. So in the UK Unilever cuts its 50 soap-manufacturing companies to
concentrate on fewer brands, while governments in continental Europe protect
local butter production through taxes, excise duties and limits on production. The
end result is that Unilever's margarine and edible fat plants are cut from ten to five.
1940 1949
This leads to the development of a corporate structure in which local Unilever
businesses act with a high level of independence and focus on the needs of local

markets. After the war, Unilever's interests in Eastern Europe are lost with
nationalization and the control exerted by the Soviet Union. The Chinese market is
affected in a similar way. Yet throughout the 1940s Unilever continues to expand
in the food market.
New businesses with a diverse range of products are acquired, and resources are
put into research and development for new materials and production techniques.
1950 1989
Unilever's United Africa Company grows fast, producing goods for sale in the
newly independent African states, which helps create new local manufacturing
industries. Meanwhile post-war prosperity in Europe, spurred by the start of the
European Community, leads to a consumer boom and rising standards of living.
Early in the decade in a bold change of strategy it decides to refocus on core
product areas with strong markets and equally strong growth potential. The
necessary rationalization leads to large acquisitions and equally large divestments,
including the sale of animal feeds, packaging, transport and fish farming
businesses.
1990 2009
Restructuring creates four core business areas: Home Care, Personal Care, Foods
and Specialty Chemicals. The new structure is led by a new team, ExCo (the
Executive Committee) and includes 12 business groups, each responsible for a mix
of geographical and product areas.
The 21st century started with the launch of Path to Growth a strategy to
transform the business, leading to more acquisitions and the rationalization of
manufacturing and production sites to form centers of excellence. This was
followed by the One Unilever programmer, aligning the organization behind a
single strategy, simplifying our business and leveraging our scale more effectively.
2010 Present
The Unilever Sustainable Living Plan launches in 2010 outlining our commitments
with three key goals set for completion by 2020:
We will help more than a billion people improve their health and well-being
We will halve the environmental impact of the making and use of our products
We will enhance the livelihoods of thousands of people in our supply chain.

In October 2015, Unilever agreed to acquire the Italian premium ice cream maker
GROM for an undisclosed fee.
In July 2016, Unilever bought a US start-up Dollar Shave Club for a reported $1bn
(764m) in cash to compete in the male grooming market.
Global employment at Unilever 200008 Black represents employment numbers in
Europe, light grey represents the Americas and dark grey represents Asia and
Africa. Between 2000 and 2008 Unilever reduced global workforce numbers by
41%, from 295,000 to 174,000. Notes: Europe figures for 20002003 are all
Europe; from 2004 figures in black are Western Europe. For 20042008 figures for
Asia and Africa include Eastern and Central Europe. Source: Unilever Annual
Reports 2004, 2008

OPERATION

Organizational Structure

Unilever is multinational with operating companies and factories on every

continent except Antarctica and research laboratories in: Colworth and Port
Sunlight, England; Vlaardingen, Netherlands; Connecticut and New Jersey, United
States; Bangalore, India; and Shanghai, China. It has subsidiaries in almost 100
countries. Notable Unilever subsidiaries include Hindustan Unilever, in which
Unilever holds a 67% controlling share.
Unilever is organized into four main divisions:
Personal Care (production and sale of skin care and hair care products, deodorants
and oral care products).
Foods (production and sale of soups, bouillons, sauces, snacks, mayonnaise, salad
dressings, margarines and spreads)
Refreshment (production and sale of ice cream, tea-based beverages, weightmanagement products and nutritionally enhanced staples sold in developing
markets)
Home Care (production and sale of home care products including powders, liquids
and capsules, soap bars and other cleaning products).

Departments in Unilever
In Unilever offices following departments are currently working:
Research and development
This department brings ideas to improve and introduce their brands as well.
Information technology
The managers of this department find the new technologies available and use this
technology to drive competitive advantage.
Human Resource department
Managers of this dept. use to drive the employees in a disciplined manner to
achieve organizational goal. Here they also motivate the employees to the fullest
possible extent.

Customer development
Building relationship with customer and maintain the relation is important job for
any organization that and is done by the managers of this departments. This
department also tries to find needs and wants of the customers.
Supply chain department
After production how products should be distributed to the supplier- wholesalers,
retailer or what would be the chain of supply of the products from production till
sales to the final consumer is totally operated by this department.

Marketing department
Managers of Marketing department tries to create values of their brands to the
customer by taking various steps like- promotion, advertisement, free distribution
and so on.
Finance department
The vital role is played by finance department this department develops plans for
their financial activities and also prepares the budget for the coming fiscal year.

Products
Unilever make some of the best known brands in the world, and those brands are
used by 2 billion people every day
Unilever's products include foods, beverages, cleaning agents and personal care
products. The company owns more than 400 brands, which are organized into four
main categories 1. Food and drink
2. Home Care,
3. Personal Care and
4. Purifier.

Food and drink

Becel is a brand of margarine. It was launched in the
Netherlands in the 1950s. The name is a combination of
the letters B, C and L, an acronym for "Blood
Cholesterol Lowering. In 1999, the Becel brand
replaced Nytta in Sweden.In many markets, Becel is
instead known as Flora. In the United States, it is known
as Promise.
Regional presence
Belgium, Brazil, Bulgaria, Canada, Denmark, Estonia, Finland, Germany, Greece,
Israel, the Netherlands, Portugal, Romania, Slovenia, Sweden, and Turkey. In the
United Kingdom, Ireland, Spain, Poland, Czech Republic, Australia, New Zealand
and South Africa the product is sold under the name Flora, in France as Fruit d'Or,
in Israel as Mazola and in the United States as Promise.
Bertolli is an Italian food brand. Originating as a brand of
extra-virgin olive oil, it grew into an international brand of
Italian and Mediterranean food. The company was founded
by Francesco Bertolli in 1865, in Lucca, Tuscany. The
company was bought by Unilever. .
Lipton is one of the worlds greatest refreshment brands. Its
the worlds
best-selling tea brand, has been established
for more than 100 years, and is available in more than 100
countries.
Regional presence:Argentina, Canada, Turkey, India, Indonesia, Hungary,
Bangladesh etc.

From the first crack of thick chocolate to the last mouthful of

smooth vanilla ice cream, Magnum is the ultimate experience
for pure pleasure seekers.
Regional presence: Austria, France, Germany, Global, India,
Italy, Pakistan etc.

Unilever Food Solutions aims to be the leading global

provider of culinary and commercial inspiration to chefs.
Unilever provide products, expertise and ideas that help
chefs find the inspiration they need to satisfy their guests
every day.
Regional presence
Austria, Belgium, Italy, Singapore, China, France, Germany etc.
In 1869 Arthur Brooke, the son of a tea merchant, opened a
tea shop in Manchester. That was the start of the Brooke
Bond family of teas which are sold in countries around the
world, including Russia, India and Pakistan. By 1957 it was
probably the largest tea company in the world, with onethird share of both the British and Indian tea markets. There is now a wide range of
products available from Brooke Bond including tea bags and loose tea of different
varieties.
Launched in 1962 under the brand name of Deluxe Green
Label, Bru is a coffee brand available in India and Sri Lanka.
It is the no. 1 coffee in India and Unilevers only coffee
brand. The full product range includes instant coffee and ice
cappuccino.

Known for its unique chocolate tip trademark, Cornetto has

been for decades one the world's most famous and popular
ice-creams. Cornetto's soft creamy core, crunchy wafer,
and delicious chocolate ending make it an exciting journey
of tastes and textures from the first bite to the last. Cornetto
was born in 1959, when Spica, an Italian ice-cream manufacturer based in Naples,
came up with a groundbreaking innovation: to create the world's first packaged ice
cream cone by insulating the wafer from the ice-cream with a special coating of
chocolate.
Regional presence: Austria, France, Germany, Greece, Italy, Pakistan etc.

For decades, our products, ranging from margarine spreads

and cooking margarine to cream alternatives and cheese
spreads, have been a daily source of essential nutrients that
help every family member to grow, develop and thrive.
Regional presence
Poland, Pakistan, Nigeria, Hungary, Austria etc.

Knorrs range includes soups, bouillon cubes and stock

pots, meal makers, sauces, seasonings and snacks that are
designed to bring flavour to dishes using short cuts that
people feel good about.

Other Food and Drink

Home care brands

Surf Excel (also known as Surf in many parts of the world) is a
brand of laundry detergent with an accompanying range of
laundry products. It launched in 1959 and is now available in
Europe, Latin America, Asia and Africa, with a comprehensive
range of offerings including bars, powders, liquids, tablets and
capsules.

Omo is a global laundry brand, which emphasizes its stainremoval technology. It is available in the form of washing
liquids, capsules, powder, tablets and sachets and is effective
with low-temperature washes. It is sold under the name of Persil
in some markets.
Regional presence
Austria, Bolivia, Brazil, Chile, China etc.
Drive is a brand of laundry detergent with an accompanying
range of laundry products. It is available in Australia,
Argentina, Chile, New Zealand and Uruguay, with a
comprehensive range of offerings including bars, powders,
liquids, tablets and capsules.

Magic is a home care brand available in India, with products

designed to reduce the amount of water used during laundry.
The Magic Water Saver helps save three buckets of water for
every laundry wash by reducing the amount of water needed
for rinsing. Magic Water Saver is a valuable innovation for a
water-scarce country like India where more than 100 million
people face water shortages every day.

Rinso is a brand of laundry detergent with an

accompanying range of laundry products. It launched in
1959 and is available in Latin America and Asia, with a
comprehensive range of offerings including bars, powders,
liquids, tablets and capsules.

Sun is a brand of laundry detergent with an accompanying

range of laundry products. It launched in 1965 and is now
available across Europe, with a comprehensive range of
offerings including bars, powders, liquids, tablets and
capsules.

Super Pell is a brand of cleaning products available in

Indonesia. Its products are used primarily for floor cleaning
and come in a variety of scents.

Vixal is an Indonesian brand of toilet cleaner used for

porcelain and other surfaces on and around the toilet. The
brand promotes its stain-removing functionality.

Wheel is the largest detergent brand in India and

Bangladesh and is used in millions of homes every day.

Other Home care brand

Personal Care Brands

Lux works with the worlds best perfumers to create beauty

treats infused with the finest fragrances. For each Lux shower
to be a delight to the senses, making women feel fabulously
feminine, every day.
Available in the following countries
Argentina, Bangladesh, India, China, Bolivia, Pakistan etc.
P/S (also known as Pespodent, Mentadent and Signal) is a
leading oral care brand with a wide range of products,
benefitting from Unilevers long tradition of R&D in this
field. In 2008 Pepsodent collaborated with the Indian Dental

Association (IDA) and the World Dental Association (FDI) to help educate school
children on the importance of regular brushing.
Available in the following countries
Banagladesh ,Argentina ,India Austria ,Italy etc.
Sunsilk and eight world renowned hair experts share a
mission to help women all over the world get hair on their
side. Sunsilk, also known as Elidor, Seda and Sedal is sold
in more than 68 countries across the globe.
Developed in 1975, Fair & Lovely is a best-selling fairness
cream. The product contains no bleach or harmful
ingredients. It is the no. 1 fairness cream in India and is
popular throughout Asia.tik
Lakm was the first home-grown cosmetics brand in
India to achieve wide success, having launched in 1952. It
takes pride in its heritage and in having been the expert on
Indian beauty for over 60 years.

Mods Hair is a hair-care brand that has its roots in a hair

salon in Paris in 1968. The brand developed from the salon
and is now popular in Japan and Taiwan, with a wide range
of products including shampoo and styling products
In 1859, Robert Chesebrough, a chemist from New York,
visited the oil fields of Titusville, Pennsylvania in the US
to research to what new materials might be obtained from
the fuel. Over the next decade he perfected the formulation
of Vaseline petroleum jelly before opening for business in
1870. Vaseline quickly became known for its ability to

protect and restore dry and damaged skin, and over the next century it established
itself as a skin product found in households around the world.
Zwitsal (also known as Fissan) is a baby care brand whose
products include shampoos and moisturising creams. Zwitsal
has over 80 years history as a baby care brand. The brand
can be found in Belgium, the Netherlands and Indonesia and
is also sold in other regions as Proderm and Gabi.
Organics is a shampoo brand which was launched in South
Africa in 1995. It quickly became market leader and has
remained one of the top five brands in the South African
market.

Lever Ayush Therapy is a brand of holistic medicines and

remedies in India which uses natural ingredients to treat
skin, hair and respiratory problems

Other Personal care brands

Water purifier

Pureit is an in-home water purifier and the first of its kind. It

was designed by Unilever in order to purify tap water and make
it as safe as boiled water without the hassles of boiling.
Available in the following countries
Bangladesh, India, Sri Lanka, Global, China etc.

Plants
More than 6,000 scientists, engineers, chefs and technicians work in Unilever's
R&D centres around the globe - inventing new products and improving existing
products to delight consumers everywhere. Unilever have following R&D centres
worldwide.

Bangalore, India
Bangalore is the research and development centre for a number of brands including
Lifebuoy, Ponds, Fair & Lovely, Vim, Radiant, Omo, Brooke Bond, Lipton,
Walls and Knorr. A number of breakthrough innovations, such as the Fair &
Lovely cream and Pureit water purification system, were also driven from this
laboratory.
People
Around 300 employees work at the site
including 75 scientists (bio-scientists,
chemical engineers, material scientists,
physicists and chemists), 150 research
associates and 50 support staff
specializing in Microbiology, Human
and Plant Biology, Materials Chemistry
and Process Science.
Unilever set up its first India R&D facility in Mumbai in 1958 to carry
out research on soaps, infant foods and perfumes. In 1997, the research efforts
moved to Bangalore. Over the years, the team has been responsible for delivering
innovations such as bar soaps, fortified salt and instant tea.

Colworth, UK
Colworth has a strong track record of building and contributing to a number of
brands including Lipton, PG Tips, Flora/Becel, Magnum, Cornetto, Ponds and
Dove. It is one of the two main R&D
centres in the UK.
People
Over 600 employees from 30
nationalities between them have almost
130 PhDs. They bring together diverse
scientific and technical expertise

including plant science, cell and molecular biology, health psychology, social
science, engineering, physical sciences, and environmental and human health
sciences. Specialists in information and technology management ensure that R&D
scientists worldwide can access the information they need to carry out their work
efficiently.
Colworth has been at the forefront of industrial research for 60
years, and provided much of the early innovation to support Unilevers expanding
interests in new businesses such as agribusiness and frozen foods in the 1960s and
70s.
Port Sunlight, UK
Port Sunlight is the centre for Unilevers Home Care and Personal Care R&D, with
major programmes for Hair, Laundry, Deodorants and Household Care being run
from the site. World famous brands such as Dove, Sunsilk, Rexona, Axe,
Domestos, TRESemm, Comfort,
Dirt is Good, Surf and Signal all
have Port Sunlight technology
inside.
People
Port Sunlight is a multi-national
community over 750 scientists
who have 200 PhDs between
them more than most leading
UK
universities.
The
predominantly UK workforce is
joined by colleagues from the US, Latin America, Europe, the Indian sub-continent
and China.
Port Sunlight was home to Unilevers first purpose built research
laboratory when it opened in 1911, and many of our core Home and Personal
Care technologies have been created here. These include two laundry inventions:
fluoresces which increase the whiteness and cleanliness of fabrics, and bleach
activators that help remove stains and soils.

Shanghai, China
Shanghai research centre focuses on global research and development for brands
including Amora, Clear, Domestos,
Dove, Hellmanns, Knorr, Lipton,
Lux, Magnum, OMO, Ponds and
Rexona.
People
The centre is home to a world-class
team of almost 450 professionals
from 22 nationalities, over half of
whom have Masters or PhDs. As one
of the largest R&D buildings in
Unilever covering some 30,000 square metres, it has the capacity to accommodate
over 650 people.

Trumbull, North America

Trumbull R&D centre supports over a dozen brands across Unilevers Skin, Hair
and Deodorants categories.Brands
supported at Trumbull R&D centre
include Pond's, Lux, Dove, Axe,
Vaseline, Fair & Lovely, Lifebuoy,
Suave, Q-Tips, Degree, Sunsilk,
Caress, Lever 2000 and TIGI.

People
The team of 400 Unilever R&D
employees has expertise in Bioscience, Materials, Processing, Advanced
Measurement and Data Modelling and Sensory Science. On-site are also 600 staff
members from Supply Chain, IT, Supplier Management, HR, Finance and
Accounting functions. The campus supports a range of diversity and inclusion
networks for Unilever colleagues across North America.

Vlaardingen, The Netherlands

Vlaardingen R&D is the research
centre for Unilevers foods brands, and
in addition the development centre for
Spreads and Dressings brands and
Food Solutions. It also houses the
regional development centre for Home
Care and Personal Care.
People
Employing more than 900 people of over 50 nationalities, Vlaardingen is home to
Unilevers global research expertise in Structures and Structuring and Advanced
Process Science; Nutrition and Health; Taste and Flavour; Microbiology and
Analytical.

Total number of Unilever employees worldwide from 2003 to 2015 (in 1,000s)

Subsidiaries
Unilever may sell shares of subsidiaries in developing countries, to meet political
demands for wider ownership.
Hindustan

Unilever

Hindustan Unilever Limited (HUL) is an Indian consumer goods

company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company
Unilever which owns a 67% controlling share in HUL as of March 2015 and is the
holding company of HUL..HUL's products include foods, beverages, cleaning
agents, personal care products and water purifiers.

Unilever Australasia
Unilever Australasia is the Australian and New Zealand subsidiary
company of Anglo-Dutch FMCG company Unilever. The 3 divisions of the
company are Home & Personal Care, Foods (excluding Ice Cream) and Ice Cream.
The company is headquartered in Epping, Sydney, Australia, and has factories
located in North Rocks (Sydney, NSW, Australia), Minto (Sydney, NSW,
Australia), Tatura (Melbourne, VIC, Australia) and Petone (Wellington, WGN,
New Zealand). Most of the HPC and foods products sold are similar to those sold
by Unilever in other Western countries, whilst the ice cream subsidiary company is
Streets, which is the largest ice cream company in Australia.

Unilever Bangladesh
The Unilever Bangladesh Limited is consumer goods company, engaged
in the manufacture and distribution of home care products, personal care products,
and foods. It is a Joint Venture of the Government of Bangladesh and
Unilever.Unilever holds 60.4 per cent and Government of Bangladesh holds 39.6
of the share.

Unilever Nepal
Unilever Nepal Limited (UNL); (Nepali: NEPSE: UNL) formerly Nepal
Lever Limited is the Nepali subsidiary company of Anglo-Dutch FMCG company
Unilever. Its products include foods,beverages, cleaning agents and personal care
products. Nepal lever is one of the largest personal care company in South Asia.

Unilever Pakistan
The Unilever Pakistan Limited (UPL), formerly Lever Brothers Pakistan
Limited was established in Pakistan in 1948. The town of Rahim Yar Khan was the
site chosen for setting up a vegetable oil factory. Unilever Pakistan is the largest
fast-moving consumer goods (FMCG) company in Pakistan, as well as one of the
largest multinationals operating in the country.
Unilever Philippines
Unilever Philippines, Inc. is the Philippine subsidiary of Anglo-Dutch
multinational company, Unilever. It is based in Paco, Manila. It is a manufacturer
of laundry detergents and soaps, shampoos and hair conditioners, toothpastes,
deodorants, skin care products, household cleaners, and toilet soaps with an annual
sales of over 40 billion pesos. It employs over 1,000 people nationally.s
Unilever Indonesia
PT Unilever Indonesia Tbk was established in Indonesia on December
5, 1933 as Lever Zeepfabrieken N.V. a subsidiary of Lever Brothers which initially
operated a soap factory at Angke, Jakarta. The name was changed to Unilever
Indonesia on July 22, 1980.
Unilever Indonesia has two subsidiaries, PT Anugrah Lever (in liquidation), and
PT Technopia Lever, a joint venture company with Technopia Singapore Pte. Ltd.

Major Competitors
Unilever has very strong competition with some strong multinational companies
like P&G, LOreal, PepsiCo, Nestle and Kraft. P&G , and LOreal, both of which
give significant resources to new product development activity and respond to
changes in the market faster than Unilever. A companys competitive position in
one country both affects and affected by its position in other countries.

Home & Personal Care Competitors:

PROCTOR & Gamble (P&G)
Procter & Gamble Co., also known as P&G, is an American multinational
consumer goods company headquartered in downtown Cincinnati, Ohio, United
States, founded by William Procter and James Gamble, both from the United
Kingdom. Its products include cleaning agents, and personal care products. Prior to
the sale of Pringles to the Kellogg Company, its product line also included foods
and beverages. David Taylor became P&G CEO and President effective November
1, 2015.

The company structure has been categorized into four sectors and six Selling &
Market Organizations (SMOs).
Sectors
o Beauty Care
o Baby, Feminine, and Family Care
o Fabric and Home Care
o Health and Grooming

Selling & Market Organizations

o Asia Pacific
o Europe
o Greater China
o India, the Middle East, and Africa (IMEA)
o South America
o North America

As of 2015, twenty one of P&G's brands have more than a billion dollars in net
annual sales. Most of these brandsincluding Bounty, Crest and Tideare global
products available on several continents. P&G's products are available in North
America, Latin America, Europe, the Middle East, Africa, Asia, Australia and New
Zealand. P&G's baby, feminine and family care division accounted for 29% of the
company's total net sales, the highest of all its divisions.

LOreal
LOreal S.A. is a French cosmetics company headquartered in Clichy, Hauts-deSeine with a registered office in Paris. It is the world's largest cosmetics company
and has developed activities in the field of cosmetics, concentrating on hair color,
skin care, sun protection, make-up, perfumes and hair care. LOreal got its start in
the hair-color business, but the company soon branched out into other cleansing
and beauty products. LOreal currently markets over 500 brands and many
thousands of individual products in all sectors of the beauty business.
Sectors
o
o
o
o

Hair color
Body and skin care
Cleansers
Makeup and fragrances

The company's products are found in a wide variety of distribution channels, from
hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets,
pharmacies and direct mail.

Colgate-Palmolive
The Colgate-Palmolive Company is an American worldwide consumer products
company. The company's corporate offices are on Park Avenue in Midtown
Manhattan, New York City. Colgate now markets a broadly diversified mix of
products in the United States and other countries. Major product areas include:
o Household and Personal Care Products
o Food Products
o Health Care and Industrial Supplies
o Sports and Leisure Time Equipment.
The company operates approximately 280 properties of which 80 are owned in
over 70 countries. Major overseas facilities used by the Oral, Personal and Home
Care segment are located in Australia, Brazil, China, Colombia, France,
Guatemala, India, Italy, Malaysia, Mexico, Poland, South Africa, Thailand,
Venezuela, Vietnam and elsewhere throughout the world.

Food & Beverage Competitors

Nestle
Nestle is a Swiss transnational food and drink company headquartered in Vevey,
Vaud, Switzerland. It is the largest food company in the world measured by
revenues and ranked 72 on the Fortune Global 500 in 2014. Nestle was formed in
1905 by the merger of the Anglo-Swiss Milk Company, established in 1866 by
brothers George Page and Charles Page, and Farine Lactee Henri Nestle, founded
in 1866 by Henri Nestle(born Heinrich Nestle). The company grew significantly

during the First World War and again following the Second World War, expanding
its offerings beyond its early condensed milk and infant formula products. Nestles
products include:
o Bottled Water
o Breakfast Cereals
o Coffee and Tea
o Confectionery
o Dairy Products
o Ice Cream
o Frozen Food
o Pet Foods
o Snacks.
Nestle has 64 brands with a wide range of products across a number of markets,
including performance and healthcare nutrition, seasonings, soups and sauces.
Nestle is the biggest food company in the world, with a market capitalization of
roughly 231 billion Swiss francs, which is more than US$ 247 billion as of May
2015. In 2014, consolidated sales were CHF 91.61 billion and net profit was CHF
14.46 billion. Research and development investment was CHF 1.63 billion .

Sales per category in CHF

20.3 billion powdered and liquid beverages

16.7 billion milk products and ice cream
13.5 billion prepared dishes and cooking aids
13.1 billion nutrition and health science
11.3 billion pet care
9.6 billion confectionery
6.9 billion water

PepsiCo
PepsiCo is an American multinational food, snack and beverage corporation
headquartered in Purchase, New York, United States. PepsiCo was formed in 1965
with the merger of the Pepsi-Cola Company and Frito-Lay. PepsiCo has since
expanded from its namesake product Pepsi to a broader range of food and beverage
brands. The company's products were distributed across more than 200 countries,
resulting in annual net revenues of $43.3 billion. Approximately 274,000
employees generated $66.415 billion in revenue as of 2013. PepsiCo's product mix
as of 2015 (based on worldwide net revenue) consists of 53 percent foods, and 47
percent beverages. On a worldwide basis the company's current products lines
include several hundred brands. Some brands are global brand, some good for you
brands, some better for you brands and some are fun for you brands. PepsiCos
global brand include:
Pepsi
Lays
Quakar
Tropicana

It is separated into six main divisions:

o North America Beverages
o Frito-Lay North America

o
o
o
o

Quaker Foods North America

Latin America
Europe Sub-Saharan African
Asia, Middle East and North Africa

The 73 percent of the company's net revenues came from North and South
America, 17 percent from Europe and Sub-Saharan Africa, and 10 percent from
Asia, the Middle East and Africa. PepsiCo and its combined subsidiaries employed
approximately 263,000 people worldwide as of December 2015.

Kraft Foods
Kraft Foods Inc. was an American multinational confectionery, food and beverage
conglomerate. It marketed many brands in more than 170 countries. Twelve of its
major brands annually earned more than $1 billion. Mondelz International Inc. is
recognized as Kraft Foods' legal successor, while the grocery company was named
Kraft Foods. Before the company was split, its core businesses were in beverage,
cheese, dairy foods, snack foods, confectionery, and convenience foods.
Kraft's major brands
o Cadbury
o Jacobs
o Kraft, including Kraft Dinner, Kraft Singles, Kraft Mayo
o LU

o Maxwell House
o Milka
o Nabisco
o Oreo
o Oscar Mayer
o Philadelphia
o Trident
o Tang
Seventy additional brands have revenues greater than $100 million. In total, 40
brands are at least 100 years old.

Competitive Rivalry
In a consumer products business Unilever has a large
number of competitors and these competitors are in reality
very strong. They range from small local corner shop
retailer to big giants. The competitors almost provide
equally attractive products and services and sometimes
better. These competitors have the power to attract and
influence the consumers by more attractive substitute,
prices and marketing techniques.

Threats of Substitution
Today customers like to try something new and better. This trend has reduced the
customer loyalty and product lifecycle. Unilever is under continuous threat of
substitute products and its competitors are already spending huge sums on R&D
and new product development. Unilever has to be very adoptive and closer to its
customers so as to get what exactly its customers want.
Threats of New Entry
As Unilever operates in different geographical markets so threat of new entrants
varies in different markets. In well developed countries where big company like
Unilever have very strong hold and brand image, it is very hard for a new entrant

to enter the market because of higher cost to set up a business. Unilevers brand
image is a strong barrier in the way of new entrants.

Suppliers Power
Unilever has a policy of local buying and local manufacturing. Which provides
itself an edge to brake power of its suppliers and make them weaker to negotiate at
its own terms. Most of time Unilever has blanket agreements with its suppliers to
provide for a certain period of time at a certain rate. This strategy help to prevent
suppliers from switching to other competitors and charge higher rates. Also
Unilever treat its suppliers fairly so as to create more loyalty among them like
customers

Future Plan
The Unilever Sustainable Living Plan is blueprint for achieving vision to grow
business, whilst decoupling environmental footprint from growth and increasing
positive social impact.
The Plan sets stretching targets, including how to use source of raw materials and
how consumers use brands. The scale of Unilever ambition means that finding new
ways to partner with others in business, government and society.
Faced with the challenge of climate change and the need for human development,
they want to move towards a world where everyone can live well and within the
natural limits of the planet. Thats why inspire people to take some everyday
action. They evaluate three big goals.

 Improving health & well-being

By 2020 they will help more than 1 billion people take action to improve
their health and well-being. sell appealing products with leading-edge
health, hygiene and nutrition benefits
Encourage people to take action through behavior change programmes.
Advocate to bring these issues higher up the policy agenda; and
Work with the Unilever Foundation and other partners dedicated to health,
hygiene and nutrition, to broaden our impact.

Reducing Environmental Impact

By 2030 their goal is to halve the environmental footprint of the making and
use their products as they grow their business.
Tackling climate change by eliminating deforestation.
Developing sustainable agriculture and smallholder farmers.
Helping consumers use less water, less energy and recycle more.
Making manufacturing and distribution more eco-efficient.
Advocating for public policy to tackle climate change.

Enhancing Livelihoods
By 2020 they will enhance their livelihoods of millions of people as they
grow their business. Driving fairness in the workplace - by implementing the
UN Guiding Principles on Business and Human Rights throughout their
operations, and working with suppliers who commit to promote fundamental
human rights.

Advancing opportunities for women - empowering 5 million women by

advancing opportunities for women in their operations, promoting safety,
providing up-skilling and expanding opportunities in value chain.

Developing inclusive business - by improving the livelihoods of 500,000

smallholder farmers and the incomes of 5 million small-scale retailers, and
by increasing the participation of young entrepreneurs in value chain.

Our Observation
Today Unilever is one of the popular companies all over the world with their best
quality of products. They always focus on customer satisfaction and want to give
their products best position in the market. They are also continuously analyzing the
market share, PLC stage, segmentation level, target people and market position.
They have research team who work on product line, mix, branding, and packing
in marketing strategy. For remaining target people they are showing lots of
advertising and with this they will achieve higher position in the country.
Unilever bright Future is a platform that helps unite and amplify the efforts of a
growing community of people who believe it is possible to build a world where
everyone lives well and lives sustainably, and who recognize they can only achieve
this if they all work together to do small actions every day that make a real
difference.

Bibliography:
=> www.unilever.com

=> www.google.com
=>Wikipedia