CTF

Core values: sincerity and eternity

Core competencies:
Strong brand name: with brand name better known than rolex, bvlgari or
tiffany
Control of the entire value chain: raw material procurement, design,
production and marketing
Only company that partnered with worlds three diamond miners: high
BTE in this section for competitors as they cannot offer expensive
rproducts. Current: autions
Largest network of retailing
Proprietary IT systems that gave it real-tieaccess to POS data throughout
Greater China and monitor sales and inventory movement
Strong membership programme: 32% sales from members
Trend: rising income (middle income from CNY16300 to CNY37300)
expected to jump from 235 milion in 2010 to 330 million in 2025
and urbanization
e-tailing: major driver in spurring consumption in lower-tier cities.
Currently there are not enough local stores and consumers still preferred
to shop in first-tier cities. The e-commerce will help meet demands for
goods that traditional stores had not yet managed to deliver. In 4th tier
cities, the average online shopper was alr sending 27% of their disposable
income through e-tailing (alibaba, JD.com, weibo STRONG)
Robust GDP growth of china of 7% in 2013
Product: gem-set jwelr, gold products, and diamonds to platinum pieces
We are a mass luxury brand with wide product range to fulfill our
customers dreams during their different life stages
Tailor its marketing programs and product lines to celebrate the diff
milestones I the lives of its customers
Pricing: mass luxury: 2000 to 100000
Luxury: >100000
Youth collection: <2000, ecommerce
Current:
China: 53% of revenue
Franchise arrangement
Births, anniversaries, new business, graduations, and some Chinese
holidays: CNY, chinses national day, valentine buy and giftin gold

Aim: number-one brand in mainand china, the most trustworthy Asian

jewelry brand in the world