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Seoul Shopping

Seoul: The Shoppers Paradise

CONTENTS

KEY TO SYMBOLS

Seoul, All About Shopping .............................................. 4


Top 10 Items to Buy In Seoul ............................................ 8

Shop
.

Must Visit Shopping Destinations in Seoul.................. 14


Seoul: The Shopper's Paradise....................................... 18
The No.1 Place to Shop in Seoul : City Center....................... 20
Myeong-dong Euljiro, Namdaemun Market

A Shopping Area Filled with


History and Tradition : Palace Quarter.................................... 30

Shopping Mall
Major Tourist Attractions

Museum / Exhibition Hall


Theater
Performance Hall
Casino

Insa-dong, Samcheong-dong Bukchon

Club

The Center of Koreas Fashion Industry :


Dongdaemun & Around................................................................. 40

Hotel

Dongdaemun Market

A Center of Creative Arts and Culture : University Quarter... 50

City Tour Bus


Airport Limousine

Hongik Univ. Area, Sinchon Ewha Womans Univ. Area

Tourist Information Center

Seouls Cosmopolitan Town : Yongsan................................... 60

Duty Free Shop

Itaewon

Gangnam Style Streets : Gangnam........................................... 68


Apgujeong-dong Cheongdam-dong,
Sinsa-dong Garosu-gil Area

Mall Complexes Nearby Subway Stations............................ 82


Other Areas

Themed Shopping ........................................................... 85


- Traditional Markets to Visit in Seoul
- Socially Responsible Products

Seoul Travel Information ............................................... 90


Index .................................................................................. 95

Seoul Free Wi-Fi *


Restaurant
School
Post Office
Police Station
Embassy
Craft Studio
Bank
* Seoul Free Wi-Fi Available Area

Travel information about Seoul:


Call 120 and then press 9 when
you hear a recorded message in
Korean. (You can choose from
the following languages : English,
Chinese, Japanese, Vietnamese
and Mongolian.)

Seoul: The Shoppers Paradise


Publishing Date January 2014 Published by Seoul Metropolitan Government, Tourism Business Division
Planning & Design Design Soomokwon Illustration by Natsko Seki
* For further information on Seoul tourism, visit www.visitseoul.net or download the mobile application iTourSeoul.
The shops recommended in this guide book have been carefully selected by a panel of experts and consultants in the field.
Copyrights to content and images in this book belong to Seoul Metropolitan Government and pertaining organizations and
individuals. This book may not be reproduced in part or in whole without the express permission of the copyright owners.

Seoul,
All About
Shopping
Just as each person has his or her own distinct personality, so
do they each have their preferences when it comes to shopping.
Some look for the very best bargains, others look for highquality items, and still other shoppers look for the most unusual
items. Seoul is a city that will satisfy all of these personalities.
Introducing Seoul, a veritable shoppers paradise where every
kind of shopping is possible.

Four Seasons and


Four Big Sales
In Seoul, new seasons begin together with
shopping. Spring, summer, fall, winter
- the four distinct seasons of Korea - are
the defining characteristics of Seouls
fashionistas and shoppers. As each new
season approaches, so does the need for
more shopping, since trends change every
year. However, it isnt just the new items that
receive all the spotlight: shoppers who chase
the latest trends take the opportunity to
look for new items for the upcoming season,
4

while bargain shoppers wait until the end


of the season so they can take advantage of
end-of-season prices. Shoppers looking to
complement their own personal styles say
that their favorite season is between seasons
because it is the sale season.
- Main department stores and shopping
centers hold gigantic sales four times per year
- The longest sales take place before and after
the Lunar New Year and Chuseok holidays
- In the summer there is a Seoul Summer Sale,
and in the winter there is a Korea Grand Sale
- There are very big sales for cosmetics in
December
5

Smart Shopping
in Seoul
In Seoul, there could be a thousand
opinions on how to buy a single item. There
are also many outlets where shoppers may
find high-quality brand goods at a discount.
The outlets mostly sell end-of-season
goods at up to 70% off regular prices. They
are ideal for hardcore shoppers that like to
compare prices and bargain, since outlets
are organized like a big department store
featuring individual boutiques within.
- Know your Korean size before shopping for
clothing (see p94)
- Bargaining can be a fun part of shopping.
Try it at traditional or wholesale markets
- Shop for electronics, cosmetics and
accessories and explore specialty markets
where such goods can be found
- Visit traditional markets where you can shop,
experience local culture, and dine all in the
same place

VAT (Value Added Tax)


Refund Service for
Foreigners
Conditions for refund
- For purchases on any item priced above
30,000 won at tax free shops
- For tourists staying in Korea for less than six
months or for overseas Koreans (green card
holders with Korean passports) staying less
than three months

How to receive refunds


1. Be sure to get the receipt form for purchases
on any item priced above 30,000 won at
participating Tax Free stores in Seoul
2. Present your goods and passport at customs
and receive the official stamp on the receipt
form
3. Upon receiving confirmation from customs
for exports, use the automated machines at
the airport or request the refund through the
Internet

Refund Counters at
Incheon International Airport
Galleria Department Store
Korea Tourism Organization

Namdaemun Market
Korea Tourism Organization

- Global Blue
Third Floor Duty Free Zone near Gate 28,
Open 7am to 9pm
- Global Tax Free
Third Floor Duty Free Zone near Gate 28,
Open 7am to 9pm

Dongdaemun Market

Yongsan Electronics Market


Korea Tourism Organization

- Ktis
Passenger Terminal Third Floor,
Gates 14 near Customs,
Third Floor Duty Free Zone near Gate 27,
next to Plus Palm Pharmacy/ Open 24 hours

Top 10 Items
to Buy
in Seoul
What are the things that all visitors want to buy as souvenirs or presents?
From handicrafts full of Seouls culture and history to fashion props that
cant be found anywhere else in the world, we have made a list of the top
items to buy in order to commemorate your trip to Seoul.
The following list was compiled from a survey of 300 foreigners studying Korean in Seoul.
Korea Tourism Organization

Korea Tourism Organization

Korea Tourism Organization

Korean Food

Cosmetics

At a time when people the world over are


seeking to eat more healthily, Korean food
culture is making its global mark. Some of
the most popular souvenirs are Korean tteok
(rice cakes) or alcohol made from rice,
dried natural products that can be eaten
conveniently on the go, as well as snacks
good for your body. You can spot a wide
selection of well-packaged food souvenirs
at supermarkets or in the food section of
department stores. However, out of all the
products available, one of the most popular
is well-being cookies. These beautifullypackaged cookies, good enough to be
offered as presents, are made only with the
finest, non-harmful ingredients or are
entirely organic. They are also easily purchased at any convenience store nearby
at affordable prices, making them very
popular.

One frequently-heard remark by international visitors to Seoul is that most Koreans


are pretty and have good skin. Nowadays
however, these same visitors have also
learned the Korean secret to flawless skin:
BB Cream. This magical cream takes away
blemishes and leaves in their place a clear
and lively skin. A Korean cosmetic staple,
BB Cream has become so popular worldwide that even luxury brands are using it to
benchmark their own products. However,
there are other must-buy cosmetics in
Seoul. In Myeong-dong, one of Seouls leading shopping districts, there are countless
cosmetics boutiques all clustered together
where shoppers can get personalized skin
consultations and test any product before
they buy. Because there are so many boutiques competing ferociously for shoppers,
prices tend to be quite competitive.

Where to buy?

Where to buy?

Myeong-dong (see p21)


Namdaemun Market (see p26)

SinchonEwha Womans Univ. Area (see p56)


Myeong-dong (see p21)

Hanbok and
Traditional Korean
Accessories

Traditional
Handicrafts
Traditional handicrafts from any country
usually make excellent travel souvenirs
since they represent that regions history
and culture, and are not available for purchase anywhere else. This is the case with
the many traditional handicrafts that can be
frequently spotted in Insa-dong or Bukchon.
Some perennially-popular items include
dolls wearing hanbok (traditional Korean
dress), mother-of-pearl keychains, and
humorous folk facial mask sets. The traditional fan is another popular item because
it is beautifully crafted and can serve as a
decorative piece in addition to its usefulness
in hot weather. It is also a gift of great significance, since the fan is traditionally offered
to loved ones and is very environmentallyfriendly.

Koreans can still be seen wearing hanbok,


the traditional Korean garment, on special
occasions such as Lunar New Year or weddings. Most of the hanbok that Koreans wear
on those days are custom tailored, but offthe-shelf hanbok are also available. With
curves that flow like ripples in the water and
woven in a rich tapestry of colors,
the hanbok is a thing of splendid, yet simple,
beauty, which may explain why it has
recently given so much inspiration to many
of todays top fashion designers. Hanbok
are also accompanied by various traditional
accessories, such as hair pins or brooches,
both of which are usually delicate and
intricate works of art, making them popular
souvenirs in and of themselves. If you want
to get all the attention at a special event, try
wearing a hanbok rather than a dress.
Perhaps you will be the starlet on that
special day.
Where to buy?

Clothing and Shoes

Hallyu Goods

When choosing garments, look for the


Made in Korea tag to be sure of their
caliber. Anyone who tries on a Korean-made
garment falls in love with its quality fabric,
intricate patterns and prints, and meticulous
needlework. The garments are stylized and
designs are incredibly diverse, making them
great value for money. This also applies to
shoes, socks, and T-shirts: of these, couple
T-shirts and character socks are two mustbuy items in Seoul. Foreign visitors to Seoul
often recount seeing couples dressed exactly alike as being among the most surprising of the citys sights, and couple T-shirts
make excellent and unique souvenirs, not
to mention being difficult to find elsewhere.
Character socks meanwhile, or socks bearing famous characters such as Korean stars,
are witty and incredibly cute, and even
those who are not fans of the Korean Wave
will appreciate them. What these items have
in common is their ability to make anyone
smile.

There is a famous saying among die-hard


fans of Korean celebrities, in particular the
musicians: He is not a singer. He is a way
of life. This saying goes a long way toward
demonstrating the undying ardor of hallyu,
aka Korean Wave fans. The phenomenon is
not limited to just Koreans; there are countless fans from all over the world that visit
the city in order to see their favorite stars,
waiting in line from dawn in order to attend
a broadcast, performance or an autographsigning session. Hallyu fans will treasure
their gifts of just-released Korean CDs,
DVDs, or autographed stills. Thus anyone
who is a fan of Korean dramas or K-pop must
visit one of the hallyu souvenir shops, often
operated by entertainment agencies or the
family members of celebrities.

Where to buy?
Dongdaemun Market (see p41)
Sinsa-dong Garosu-gil (see p77)

Namdaemun Market (see p26)


Insa-dong (see p31)

10

Everysing
Apgujeong Branch Map p71 C1
Myeong-dong Branch Map p21 B3
Incheon International Airport Branch
(Inside Shilla Duty Free Shop, Third Floor)
YG Shop Map p21 A2
K-Story Map p21 B3
Star Avenue
Sogong-dong Main Store Map p21 A2
Jamsil Branch Map p82
Coex Branch (Inside Lotte Duty Free Shop,
Coex InterContinental Seoul B2)

Korea Tourism
Organization

Where to buy?
Insa-dong (see p31)
Samcheong-dongBukchon (see p35)

Where to buy?
Hallyu Souvenir Shops

Kumdanje Hanbok

Korea Tourism Organization

Korea Tourism
Organization

11

Postcards and
Stationery

Accessories
A Seoul shopping guide would not be complete without a few words on where to buy
fabulous accessories. Accessories are musthaves when it comes to defining a personal
sense of style. Visitors may find an assortment of standard accessories, from earrings,
necklaces, and bracelets to expensive pieces
of jewelry. There are also many different
places to shop for items that only cost a few
thousand won at Namdaemun Market for
example, to rare luxury brand antiques at
Garosu-gil. They can also be found at countless street stalls, and around the Hongdae
district, where shoppers will often find
young designers eagerly selling their own
hand-made jewelry directly on the street.
These original and unique accessories are a
perfect fit for fashion-conscious shoppers in
pursuit of their own unique styles.

Photos of landmarks, or just unique and distinctive postcards, make excellent presents
or keepsakes, and are also light and inexpensive. Some postcards show off Seouls
major landmarks, while others are emblazoned with traditional patterns, paintings
or cultural assets. There are also specialized
shops that sell postcards arranged by subject. Stationery also make great souvenirs,
and range from those featuring cute characters appealing to kids, to those made with
high-quality materials and design. You can
find a large variety of stationery from Korea
and around the world at large bookstores
throughout Seoul.
Where to buy?
Myeong-dong (see p21) Insa-dong (see p31)

Where to buy?
Namdaemun Market (see p26)
Sinsa-dong Garosu-gil (see p77)

Books

12

Another good souvenir is travel books


written in foreign languages about Seoul or
Korea. Some visitors buy books in Korean in
order to study the language, but other shoppers will enjoy books that are less languagedependent such as photo-rich cookbooks,
maps, and coffee-table design hardbacks,
all of which have been suggested by our
contributors. Even if one is not interested
in buying books, Seouls mega-bookstores
often sell a variety of stationery, souvenirs
and music, so be sure to have a good look
around. For visitors with an interest in rare
and second-hand books that cannot be
found anywhere else, Pyounghwa Market,
located near the Cheonggyecheon (Stream),
is recommended. Seoul residents also like to
sell their used books every Saturday in front
of the former Seoul City Hall, which is now a
library.

Tableware

Where to buy?

Where to buy?

Insa-dong (see p31) Hongik Univ. Area (see p52)

Namdaemun Market (see p26) Insa-dong (see p31)

Traditional tableware, such as plates,


spoon and chopstick sets, and teacups, is
another way to explore Korean culture, not
to mention local dining customs. These are
made from a variety of materials, such as
earthenware, aluminum, and wood. Korean
tableware is as beautiful as it is functional,
and comes in such a huge variety that those
with an interest in household items will
have just as much fun as the fashionistas in
pursuing the latest trends. There are even
collectors who take an interest in Korean
ceramics produced using traditional methods because of the high degree of perfection
that goes into their construction. Recently
the focus has shifted to producing highlyfunctional modern tableware using lighter
and more modern materials.

13

Must Visit
Shopping
Destinations in
Seoul
The best way to shop in Seoul depends on both time and place since each
district has a distinct personality. There are places where the latest trends
can be bought at low prices, traditional luxury streets, and even places to
experience traditional Korean culture. This guide introduces the very best
destinations in Seoul for shoppers to shop to their hearts' content.

14

Luxury Brand
Goods

Traditional Markets
Full of History
and Culture
Around Myeong-dong
Namdaemun Market see p26

Shilla Duty Free Shop

Cheongdam-dong
Fashion Street
Korea Tourism Organization

Around Myeong-dong
Lotte Department Store (Main) see p25
Lotte Department Store Avenuel see p21
Shinsegae Department Store (Main) see p25

Around Jongno
Gwangjang Market see p86
Tongin Market see p86
Seoul Yangnyeong Market see p87

Around Gangnam
Sinsa-dong Garosu-gil see p77
Apgujeong Rodeo Street see p70
Cheongdam-dong Fashion Street see p71

Around Yongsan
Itaewon Comme Des Garons Street see p63
Shilla Duty Free Shop see p93
Gyeongnidan-gil see p62

Tongin Market

15

Shopping Areas
with Traditional
Culture and Art

Latest Fashion and


Beauty Trends

Rising Designer
Boutiques & Street
Brands

Household Goods
and Accessories,
Food

Around Jongno
Insa-dong Street see p31
Samcheong-dong Street see p35
Bukchon Hanok Village see p35
Itaewon
Comme Des Garons Street

Samcheong-dong Street
Korea Tourism Organization

Insa-dong Street
Korea Tourism Organization

16

Hongdae Street
Korea Tourism Organization

Itaewon

Gwangjang Market
Korea Tourism Organization

Around Dongdaemun

Around Hongik Univ.

Around Myeong-dong

Dongdaemun Shopping Complex see p43


Pyounghwa Market see p47
Dongdaemun Fashion Town see p41

Hongdae Street

Around Yongsan

Namdaemun Market see p26


Lotte Mart (Seoul Station Branch) see p28

Around Gangnam

Itaewon Comme Des Garons Street see p63


Gyeongnidan-gil see p62

Sinsa-dong Garosu-gil see p77


Apgujeong Rodeo Street see p70

Around Dongdaemun

Around Yongsan

Dongdaemun Shopping Complex see p43


Dongdaemun Fashion Town see p41

see p53

Around Jongno
Gwangjang Market see p86
Tongin Market see p86

Itaewon Comme Des Garons Street see p63


Shilla Duty Free Shop see p93
17

Seoul:
The
Shoppers
Paradise
- The No.1 Place to Shop in Seoul : City Center
Myeong-dong Euljiro, Namdaemun Market
- A Shopping Area Filled with
History and Tradition : Palace Quarter
Insa-dong, Samcheong-dong Bukchon
- The Center of Koreas Fashion Industry :
Dongdaemun & Around

Dongdaemun Market

- A Center of Creative Arts and Culture : University Quarter


Hongik Univ. Area, Sinchon Ewha Womans Univ. Area
- Seouls Cosmopolitan Town : Yongsan
Itaewon
- Gangnam Style Streets : Gangnam

Apgujeong-dong Cheongdam-dong, Sinsa-dong Garosu-gil Area

- Mall Complexes Nearby Subway Stations



18

Other Areas
19

Namdaemun-ro

Kookmin

Myeo
ng-d
Shop ong Und
ping Ce ergroun

d
nter

Noon Square

Hadonggwan

Maki

Haechi Hall

l
ong 8-gi

Myeongd

Savoy
Silk Button

Migliore

20 4

(B1-2F)

State Tower
Namsan

(4F-5F)

Gyeseong Girls'
High School

Youth's Dreaming Shop

Seoul Global
Culture &
Tourism
Center (5F)

Gogung

Woori

-gil

Myeongdong 8ga

Sejong

Tabby Mall

CGV

Hallyu
Souvenir
Shop

Myeongdong

Toegye-ro

Prince

Myeongdong Station
Underground
Shopping Center

Myeongdong Kyoja

M-Plaza

16

ong 4-gi

IBK

Line 4

Shinsegae
Dept. Store

Aland

Myeongd

Nutrition Chicken

gil

ong 8na-

Myeongd

Myeong-dong
Cathedral

19

15

17

13

Hallyu
Souvenir Shop 6

Post Tower

12
10

Mamonde Flagship Store

il

Myeongdong Kyoja

Woori

Myeong-dong Street
Overseas Chinese
Primary School

-g
ong
gd
on
e
My

Shinhan

UNESCO
House

Embassy of the peoples


republic of China

18 9

Nanta Theater
Myeong-dong

Seoul
YWCA

Seoul
Royal
Olive Young Lifestyle
Experience Center

Myeongdong
Tonkatsu
11

CGV

Din Tai Fung

nk
Ba
The

4N5

4
Namsan Elementary School

Woori

Pacific
o 18
ye-r

75m

150m

il

20-g

Toe
g

-ro

e-ro

y
Toeg

-gil

Namdaemun Market
ong

Namdaemun Market is commonly referred to as the even


has the kitchen sink market. While it is small, there are
countless small vendors that sell clothing, groceries, flowers,
and other items both retail and wholesale all congregated in
the same place. Many tourists seek out this market, which
opens at night and where the lights are never switched off.

14

Hallyu
Souvenir Shop

Myeong-dong is a shopping destination filled with inexpensive cosmetic boutiques and specialty apparel boutiques. As
one of Seouls leading tourist attractions, it contains many
boutiques with multilingual staff ready to guide and assist
you. Myeong-dong is typically crowded, and at times there
are more overseas shoppers here than Koreans.

Ibis Ambassador
Myeong-dong

Korea
Federation
of Banks

Sog

Myeong-dong Cathedral
Myeongdong Theater
Sungnyemun Gate
Namsan (Mountain)
Culture Station Seoul 284

O'sulloc
Tea House

Myeongdong Theater

Lotte Duty Free Shop Lotte Dept. Store


(9F-11F)
Hallyu Souvenir Shop
10 Corso Como

il

3-g

g1

don

ng
yeo

Nearby Attractions

Tie Holic

t
Stree
qian
Guan

KEB Head Office


Myeong-dong Tourist
Information Center

Metro

Lotte
Young Plaza

Line 2

Lotte Lotte
Duty Free
Shop (2F)

Namdaemun Market
Myeong-dong Street
Department Stores
(LotteShinsegae)

Eulji-ro Underground Shopping Center

Sogo
n
Shopg Underg
ping Ce round

nter

This is Seouls leading shopping district. In this area are


located two of the most popular destinations for tourists
Myeong-dong and Namdaemun Market. There are also
two department stores and malls that sell all the premium
private labels and eight underground shopping arcades that
offer many unique items that can be visited regardless of the
weather.

IBK

T.um

Hana

Euljiro 1(il)ga

d
roun
derg
n Un ter
hyeo Cen
Hoeopping
Sh

Recommended Courses

Hana

10(5F)

Getting There

Myeong-dongEuljiro
Line 2 Euljiro 1(il)ga Station
Line 4 Myeongdong Station
6001, 6015, 6701
Namdaemun Market
Line 1 Seoul Station
Line 4 Hoehyeon

(Namdaemun Market) Station,

Seoul Station
A'REX Seoul Station
Gyeongui Line Seoul Station
6001, 6015, 6702

Lotte Cinema
Avenuel

B.
Namdaemun
Market

Euljiro 1-ga
Underground
Shopping Center

Hanbit Media
Gallery

Myeongdong 11gil

A.
Myeong-dong
Euljiro

Mirae Asset
Center One Bldg.

Ferrum Tower

9-gil

Myeong-dong Euljiro +
Namdaemun Market

A. Myeong-dong Euljiro

Nampo Myeonok

gdong

City Center

of
Ko
rea
Jun
ctio
n

Myeon

The No.1
Place to Shop
in Seoul:

The
Main
Shopping
Area

20

21

4N5

A.
Myeongdong

Euljiro

Map p21

A4, Map p27

D1

4N5 is Koreas largest contemporary fashion


house. All in one place, visitors can shop
from a selection of over 40 Korean and
international luxury brands. The breathtaking interior of the boutique was designed by
Jeffrey Hutchison, who designed the sales
floors of Barneys New York. Located on the
fourth and fifth floors of Shinsegae Department Stores new wing.

4N5

Open 10:30pm to 8pm, Friday to Sunday until 8:30pm.


Closed once a month. 1588-1234

10 Corso Como
10 Map p21

A2

An exclusive international boutique, 10 Corso


Como has so far made Seoul its exclusive
home in the Asian region. Carla Sozzani, the
boutiques founder, once remarked that she
became infatuated with the unique liveliness
of Myeong-dong; leading to a new branch of
10 Corso Como in the district. Located on the
fifth floor of Lotte Department Store Avenuel.
Myeong-dong Street

Migliore (Myeong-dong
Branch) Map p21 B4
From casual to formal wear, this mall is
packed with boutiques specializing in
womens apparel. The fifth floor is dedicated
to accessories and lingerie, while the sixth is
home to hand-made shoes and leather goods.
There is also a food court on the 7th floor.
Open 10:30am to 11pm. Closed Monday.
02-2124-1538

M-Plaza Map p21

B3

A must-visit mall for those looking to buy


the American brand Forever 21 and the
Spanish brand ZARA. From the first through
third floors, you can find specialty apparel
stores and restaurants, cafes and on the
fourth and fifth floors, a tourist information
center.
Open 10:30am to 10pm.

22

02-752-0744

Noon Square Map p21

A2

A good place to find special apparel labels


such as ZARA, H&M, MANGO, and MIXXO,
all of which are located on the first to fourth
floors. On the fourth floor, shoppers can find
street fashion stores, and on the fifth, local
Korean shops. This shopping center is especially good for finding unique items with a
youthful flair.
Open 11am to 10pm.

02-3783-5005

Tabby Mall Map p21

B3

This mall features Asias largest branch of


Uniqlo. Many events of all sorts are regularly
held here, including wedding expos.
Open 11am to 11:30pm. Closed Monday.

Open 10:30pm to 8pm, Friday to Sunday until 8:30pm.


Closed once a month. 02-2118-6098

Aland (Main Store)


Map p21

B3

Aland is a multi-shop selling an enormous


assortment of goods for all tastes, and in
general is full of trendy and sensational
clothing and accessories. From the first to
fourth floors, there are famous brands aswell as new-and-upcoming brands, and also
vintage goods well-presented from cornerto
corner. Prices also can vary greatly.
Open 9am to 11pm.

Maki Map p21

1566-7477

10 Corso Como

Mamonde Flagship Store


Map p21

B3

A specialty store offering handmade goods


based on the motifs of international illustrators. The first floor houses stationery, while
the second floor sells home interior goods.
All of the items at this store are exquisite and
make excellent gifts as well as souvenirs.
Open 10am to 10pm. Closed on Lunar New Year day
and the day of Chuseok. 02-757-7947

B3

The flagship store of Amore Pacifics cosmetics line, Mamonde. Mamonde has been
making beauty products for 22 years and
all of its knowledge and expertise can be
found at this store. Everything for sale can
be tested, and the store provides assistance
and information for foreign visitors, as well
as operating a gift-wrapping corner.
Open 9:30am to 10:30pm.

02-318-3695

23

Shops
Endorsed by
the Korea
Tourism
Organization

Olive Young Lifestyle


Experience Center

Tie Holic

This specialty boutique is


operated by a master tiemaker with over twenty
years of experience. The
ties are original and made
of atypical materials such
as wool and knitwear, and
come with unique patterns
including camouflage, ethnic and paisley. The store
also sells boutonnieres,
bow ties, tie pins, cuff links
and other accessories that
make good gifts for men.

Map p21

B2

Olive Young is a drugstore


chain, where famous beauty and health care products
can be found all in one
place. In addition to makeup, fragrances, health foods,
body care, and accessories,
there is a mens corner that
is especially popular.
Open 10am to 10:30pm.
02-736-5290

Osulloc Tea House


(Myeong-dong
Branch)
Map p21

B2

Map p21

B2

Open 11am to 9:30pm, Sunday


3pm to 9pm. Closed on Lunar New
Year day and the day of Chuseok.
02-3789-2083

A modern teahouse operated


directly by Amore Pacific.
Visitors can taste and purchase tea grown and picked
from Jeju-do Island.

B3

A specialty store offering


handmade silk accessories
and scarves. There is a rich
selection of gorgeous and
elegant items, so the store
is frequently mentioned on
TV and in fashion magazines. The owner can also
occasionally be seen working on her designs. Located
in the Savoy Hotel.
Open 11am to 10pm.
02-778-3889

24

Accessorize (Myeong-dong
Branch)
Map p21 B3 1
Fashion Accessories

Open 11am to 10pm, Sunday


noon to 9pm.

Babara (Myeong-dong
Jungang Branch)

Map p21 B3 2 Cosmetics
Open 11am to 10pm.

Babara (Myeong-dong No.1


Branch)
1
Map p21 C3 3 Cosmetics

Bean Pole (Myeong-dong


Flagship Store)

Map p21 B3 4 Clothing
Open 11am to 8:30pm.

Cheong Kwan Jang


(Myeong-dong direct Store)

A3 5 Cosmetics
Open 10:30am to 8:30pm,
Saturday and Sunday 11am to 7pm.
Map p21

Silk Button
Olive Young Lifestyle
Experience Center

Etude House (Myeong-dong


Chungmuro Branch)

Map p21 B3 6 Cosmetics
Open 9am to 11pm.

Etude House (Myeong-dong


No.1 Branch)
1
Map p21 B3 7 Cosmetics
Open 9am to 11pm.

Etude House (Myeong-dong


No.2 Branch)
Tie Holic

3
Map p21 B2 9 Cosmetics
Open 9am to 11pm.

Frisbee (Myeong-dong
Branch)
Map p21

B3 10 Apple Reseller

Open 11am to 9pm, Sunday until


8:30pm.

Its Skin (Myeong-dong


UNESCO Branch)

Open 11am to 10pm

Open 9am to 10:30pm, Friday


and Saturday until 11pm.
02-774-5460

Map p21

1ST PREMIUM
SHOPPING

Etude House (Myeong-dong


No.3 Branch)

2
Map p21 B3 8 Cosmetics
Open 9am to 11pm.


Map p21 B2 11 Cosmetics
Open 11am to 8:30pm.

Shops with Top


Tourism Souvenirs

Duty Free
Shops

Myeong-dong Tourist
Information Center
Map p21

B1
Open 9am to 10pm. Closed on
Lunar New Year day and the day of
Chuseok.

Lotte Duty Free Shop (Main)

Youth's Dreaming Shop


(Myeong-dong Branch)

Map p21

Map p21

C3
Open 10am to 9pm. Closed on
Lunar New Year day and the day of
Chuseok.

B2 12 Shoes
Open 11am to 9pm, Saturday
and Sunday until 8:30pm.
Map p21

B2 13 Shoes
Open 11am to 9pm, Saturday
and Sunday until 8:30pm.
Map p21

Lesmore (Myeong-dong
Branch)
B2 14 Shoes
Open 10:30am to 9:30pm.

Map p21

Levis Bodywear (Myeongdong Branch)


Map p21

B3 15 Underwear

Open 10:30am to 10pm.

Resportsac (Myeongdong FSS Branch)


FSS Map p21

B3 16 Bag

Open 11:30am to 9:30pm.

Tonymoly (Myeong-dong
Chungmuro Branch)

Map p21 B3 17 Cosmetics
Open 9:30am to 11pm.

Youths Dreaming Shop


(Myeong-dong Branch)

B3 19 Cosmetics
Open 9:30am to 11pm.

A2

Open 8am to 10pm.

Lotte Department Store (Main)


Map p21

A2
Open 10:30am to 8pm, Friday to
Sunday until 8:30pm. Closed once a
month.

Lotte Young Plaza


Map p21

Euljiro 1-ga Underground


Shopping Center
Map p21

A1
Open 10am to 9pm. Closed
Sunday and Holiday.

Map p21

A2

Open 11:30am to 9:30pm.

B1-C1

10am to 10pm. Closed Sunday


and Holiday.

Hoehyeon Underground
Shopping Center

Map p21

A3-A4, Map p27 D1


Open 9am to 10pm. Closed 1st
and 3rd Sunday.

Shinsegae Department
Store (Main)

Myeongdong Station
Underground Shopping
Center

Map p21

Map p21 A4, Map p27 D1


Open 10:30am to 8pm. Closed
once a month.

B4-C4
Open 9am to 11pm.

Myeong-dong Underground
Shopping Center
Map p21

A2

Open 9am to 10pm.

Sogong Underground
Shopping Center

Open 9am to 11pm.

Map p21

Map p21

Euljiro Underground
Shopping Center

Department
Stores

B2 18 Cosmetics

Tonymoly (Myeong-dong
No.5 Branch) 5

Lotte Duty Free Shop


(Lobby Branch)

Underground
Shopping Malls

Tonymoly (Myeong-dong
No.3 Branch) 3
Map p21

A1

Open 9:30am to 9pm.

Kumkang (Myeong-dong
Branch)

Landrover (Myeong-dong
Branch)

Lotte Duty Free Shop


Korea Tourism Organization

Shinsegae Department Store (Main)


Korea Tourism Organization

Map p21

A2
Open 8am to 10pm. Closed 1st
and 3rd Sunday.

Who.A.U (Myeong-dong
Branch)
B3 20 Clothing
Open 11am to 10:30pm.

Map p21

Lotte Department Store (Main)


Korea Tourism Organization

Myeongdong Station Underground


Shopping Center

25

15

18

1
L in e

Entrance 3 1

Kookmin

19

20

Sungnyemun
Junction

IBK

Namda

Woori
Alpha

Sungnyemun Gate
22

23

Chilpae-ro

Food Alleys

24

Sungnyemun
Imported Goods
Market

Woori

Daedo
Shopping Tower

Kookmin

Namdaemun
Market

Entrance
27-28

IBK

Fashion City

Namdaemun

nsijang 4-gilMarket (Accessory)


Namdaemu

Entrance 7 Ladies Apparel Market
l-ro
Sowo

Namdaemun Dokkebi
Imported Goods Mall

Palace
Rex

Toegye-ro 2-gil

Toegye-ro 4-gil

ro

e-

gy

gil

e
To

o 8-

ye-r

Hana

(4F-5F)

Toeg

e
L in

4N5

a
(N
on
ye
h
e
Ho (

Entrance 5

Kookmin

Mano Accessories

un
Ma
r ke

Swedish
Embassy
Hana

Shinsegae
Dept. Store

NH

27-2

Entrance 6

da
) em

26

Payard

Entrance 4

25

Clothing Shops

Shinhan

Tongil-ro

Entrance 1

Mesa

Samik
Fashion Town

Jungang
Shopping Center

jang-gil

emunsi

Entrance 2

Hana

21

17

Shinhan

nd
rgrou
Unde
unnog Center
m
e

in
da
Nam Shopp

B. Namdaemun Market

d
roun
derg r
n Un ente
hyeo g C
Hoe Shoppin

B.
Namdaemun
Market

16

Namdaemunsijang 10-gil

14

t)

13

6gil

Lotte Outlets Lotte Mart

Culture Station
Seoul 284

Seoul Station

Seoul Station Bus


Transfer Center

284

Namdaemun Market Map p27


Seouls oldest traditional market. This leading tourist attraction has 500,000 daily visitors and
over 10,000 vendors offering their goods, and is especially known for childrens clothing, with
the overall quality of the clothes offered at this market (sold by more than 6,000 vendors) at
a standard which will appeal to overseas visitors. Besides clothing, there is an assortment of
kitchen goods; folk art; locally-produced goods; agricultural and marine products; everyday
goods; and imported goods. Many of the items can be purchased here at wholesale prices. The
small alley restaurants, part of the market since its early days, are also recommended.
Open 9am to 5pm. Womens clothing and childrens clothing stores are also open at night 10pm to 5am. Closed
Sunday and during Lunar New Year day and Chuseok breaks. Please check the markets operating hours between the
end of July through mid-August for summer closing times before heading out.
Namdaemun Market Tourism Information Office: 02-752-1913

26

4
Sopa-ro

Dodong
Junction

Kookmin

KTX
Namdaemun Market
Korea Tourism Organization

SK Namsan Bldg.

all
it y W
lC
ou
Se

Seven Luck
Casino

Baekbeom Square

Millennium Seoul Hilton

Alpha Map p27

75m

150m

C1

A specialty stationery store, housing an astonishing variety of stationery, paper, art supplies, and
related products. Everyone from amateurs to professionals will find all of their supplies here,
especially any items related to photography.
Open 8:30am to 8pm, Sunday and Holiday 10:30am to 7pm. Closed during Lunar New Year and Chuseok breaks.
02-752-0096

Daedo Shopping Tower Map p27

C2

This shopping arcade groups together many vendors specializing in goods for interior and
kitchen supplies. It is also known for its coffee-related products.
Open 9am to 5pm. Closed Sunday.

27

Shops
Endorsed by
the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING

Namdaemun Market (Accessory)


Map p27

C2

Here can be found intricately hand-crafted


brooches for less than 5,000 won, earrings,
rings and other accessories. Shoppers may
find pretty accessories at surprisingly low
prices browsing through the various tightlypacked stores.

Map p27 C1
1 Crafts & Souvenirs
Open 8am to 8pm.

C2

This shopping center specializes in offering


tableware and interior goods imported from
around the world, including premier brands
such as Wedgwood. Visitors may spend
countless hours just browsing through their
immense collection of unique merchandise.
Open 7am to 6pm. Closed Sunday.

Shinsegae Department
Store (Main)

Kwanchenru Street Chinese Dining


Including the Taiwanese Din Tai Fung Myeong-dong branch, this
street offers authentic Chinese dining clustered around the Chinese
Embassy.

Map p21 A4, Map p27 D1


Open 10:30am to 8pm. Closed
once a month.

Outlet

Lotte Mart (Seoul Station Branch)


Korea Tourism Organization

Map p26

A4

This gigantic shopping complex was designed for foreign tourists: signs across the
mart have been posted in English, Japanese,
and Chinese; simultaneous interpretation
services are offered; there is a special shopping zone gathering the 100 most-popular
items purchased by international tourists.
International shipping is also possible for
Japanese and Chinese tourists.
Open 9am to midnight. Closed 2nd and 4th Sunday.
02-390-2500

28

Mesa Map p27

D1

Also known as Mesa Jewelry, this shopping mall specializes in wholesale accessories. There are three floors (first floor
and two basement levels) that sell various
accessories made from silver, gems and
other materials. Shoppers with an interest
in hand-made goods should definitely pay
Mesa a visit.

Myeong-dong Street Food


Korea Tourism Organization

Myeong-dong Street Food


Ice cream and fruit sticks, potato fries, fish cakes, and other
seasonal street food.


Namdaemun Dokkebi Imported Goods Mall
Korea Tourism Organization

Myeong-dong Street Food


Korea Tourism Organization

Department
Stores

Shinsegae Department Store (Main)

Lotte Mart
(Seoul Station Branch)

Must-try Delicacies

Arirang Shopping

Open 7am to 5pm, Weekend & Holiday 7am to 2pm.

Namdaemun Dokkebi Imported


Goods Mall Map p27

OTHER TOURISM INFORMATION

Namdaemun Galchi Jorim


Fresh and meaty hairtails are simmered in a spicy and sweet broth
with radish, a specialty at Namdaemun Market.
Namdaemun Kalguksu
Filling, hand-kneaded and chewy noodles in a smooth, clear and
rich broth.

Events & Festivals

Lotte Outlets
(Seoul Station Branch)

Global Myeong-dong Festival


Held twice a year in spring and fall, the festival features traditional
performances and B-Boy dance-offs.

Map 26 A4
Open 11am to 9pm, Friday to
Sunday until 10pm. Closed Monday
once a month.

Seoul Friendship Fair


Held every year in May, the festival celebrates multiculturalism, displaying foods and customs from around the world.

Underground
Shopping Centers
Namdaemunno
Underground
Shopping Center

Map p27 C1
Open 10am to 7pm. Closed 2nd
and 4th Sunday.

Flea Market
Myeong-dong Myeongnang Market
A market where artists not only sell their own creations, but where
shoppers can also buy home-grown produce and food. Visitors
can also enjoy hands-on sessions making crafts with the artists,
listen to indie bands, or watch artists as they work.
May to June: Open 2nd and 4th Sunday, 1pm to 6pm
July to October: Every Sunday, 1pm to 6pm. Open until 9pm during summer
Myeong-dong Korea Exchange Bank (Head Office) Square; 3 minute walk
from Euljiro 1(il)ga Station (Line 2) Exit 5 or 6

Open 8am to 4pm. Closed Sunday and during Lunar


New Year day and Chuseok breaks.
02-2128-5000
Namdaemunno Underground
Shopping Center

Myeong-dong Myeongnang Market

Myeong-dong Myeongnang Market

29

A Shopping
Area
Filled with
History and
Tradition:

The
Main
Shopping
Area

Woori

Hana

5

uk7
Ang

Pungmoon Girls'
High School

e
L in

Anguk-dong
Junction

3
10

13

56

Topohaus
Art Center

Palace Quarter

Mokin17 Museum
Balwoo Gongyang

Insa-dong +
Samcheong-dong Bukchon

60

21

Jogyesa Temple

14

Ssamzie-gil

Isae

Ahwon19Gongbang
14
Yongjung
Collection

13

Gana Insa Art Center

Insa-dong

Knife
Gallery

22

16

Crown

Information Center
61

15

23

62
Sopri
18

17

Mera Hatt

24

Doore

19

63

-gil
ng 4

do

Insa

Nakwon Arcade

27-2
22

L in e

Standard
Chartered

24

56

Kookmin

26

Chohyung
Gallery

Seoul Art Cinema

67
27-2

27-2

Insa-dong Street

Insado

56

68

57

69
Jongno Tower 59
Bandi & Lunis

58

Jongno 1-ga
Junction
60

Jonggak

61

62

Line 1

63

65

Samilmun Gate

Woori

61

Entrance

Insa Cultural
Plaza71

70

Tapgol Park

64

Standard Chartered

g -r

ng 3-gil

Jon

60

68

69

Jongno 2-ga
Junction

Jonggak Underground
Shopping Center
64

44

65

NH
9

45

Bosingak Belfry

67

46

68

69

44

45

66

70

47
0

71

25

Beautiful Tea Museum


66

57

Sachoom
Theater

Seoul Art Center


Gongpyeong Gallery

27-2
Violet23 Gallery

Woori

65

National Souvenir Center

Haap

28-gil

-daero

21

District
Tax Office

Samil

20

Twinkle Twinkle

26

il
0-g Jongno

o3

aer

il-d

Sam

-g i

30

20

17

National Museum of Modern and


Contemporary Art, Korea
Gyeongbokgung Palace
The National Folk Museum of Korea
Bukchon Hanok Village
Unhyeongung Palace

Seouls Bukchon area consists of over 900 traditional Korean


houses, or hanok. There are also galleries, craftsmens workshops, traditional Korean culture programs, or hanok guesthouses on offer. Nearby Samcheong-dong is a great shopping
area where new and old traditions exist in harmony. Visitors
can also find Korean restaurants inside hanok, cute cafeterias,
and shops selling unique design goods. Those looking for
handmade shoes will also find opportunities to buy them.

Kyodong
Elementary School

12

yo-r

Nearby Attractions

59

11

Sup

Seoul Gyeongun
Special School

Samil-daero

Insa-dong Street
Bukchon
Samcheong-dong Street

daero

Samil-

32-gil

Ujeongguk-ro

Recommended Courses

Insa-dong in Jongno-gu, Seoul, is a shopping area full of


Korean antiques such as old furniture or old books and handmade crafts. In addition, there are traditional Korean cafeterias
and restaurants, and some traditional performances held on
weekends.

Duksung Women's
University

18

Shinhan

Jogyesa
Junction

16

NH
64

Unhyun
Elementary School

Hangwachae

Gallery Lux

25

This is a tourist shopping area in Seoul where visitors can also


experience the history of Korea. Visitors to the area will see
numerous traditional Korean sights such as Joseon Dynasty
palaces, old-style Korean houses, and traditional markets.

Entrance

58Kyung-In
Museum
10
of Fine Art

Unhyeongung Palace
12

15

Nwijo

Todok
Gongbang

The Central
Temple of
Cheondogyo

Relic Museum

Gallery Miz

Jirisan

Templestay
Information
Center

Seoul Senior
Welfare Center

11

Jogeum
Hana
Dongduk Art
Gallery
57

The Korea-Arab
Friendship
Society
2

Getting There

Insa-dong
Line 1 Jonggak Station,

Jongno 3(sam)ga Station
Line 3 Anguk Station,

Jongno 3(sam)ga Station
Line 5 Jongno 3(sam)ga Station
6002, 6005, 6011
Samcheong-dongBukchon
Line 3 Anguk Station
6002, 6011

Public Information and Cultural Center,


Japanese Embassy

Mmmg

KEB

A. Insa-dong

Beautiful Store

-daero

A.
Insa-dong

Samil

B.
Samcheong-dong
Bukchon

75m
48

150m
49

31

Nakwon Arcade

A.
Insa-dong

Map p31

C3

A shopping complex
dedicated to musical instruments, and the largest of its
type worldwide which led
to it earning a place in the
Guinness Book of World
Records. Sound-producing
items, such as speakers and
amplifiers, are also available. Professionals are on
hand to provide customized recommendations, and
will even repair damaged
instruments if asked.
Open 10:30am to 7:30pm.
Closed Sunday. 02-743-4200

Ahwon Gongbang
Map p31

B2

A workshop for Korean


handcrafts. These include
beautiful accessories, Korean spoons, candlesticks,
and etc.

Ssamzie-gil
Korea Tourism Organization

Ssamzie-gil
Map p31

B2

A 6-story shopping mall


consisting of about 80
shops selling handmade
crafts and designer goods.
Visitors can even make
their own traditional
Korean crafts on level B1.
Open 10:30am to 8:30pm.
Closed on Lunar New Year day and
the day of Chuseok.
02-736-0088

Map p31

Mera Hatt
Map p31
B1

A recycling store in South


Korea. There are several
branches across the country, however the Anguk
branch is especially known
for the quality of its products. There is also a caf
consisting of recycled facilities such as donated coffee
machines, and which offers
fair-trade tea and coffee.
Open 10:30am to 8pm. Closed
Sunday and Holiday.
02-736-0660

Isae (Anguk Branch)


Map p31

B2

Stop here for traditional


Korean fabrics, accessories,
and clothes. These include
hemp or hansanmosi fabricbased items, such as quilts,
dresses, T-shirts and jackets
all of very high quality.
Open 11am to 8pm, Sunday and
Holiday noon to 7pm. Closed on
Lunar New Year day and the day of
Chuseok. 02-733-7326

Magazine Editors Recommend: Ssamzie-gil

A shopping mall full of fashion accessories


2 Various cultural events, performances, or exhibitions
available
3 Traditional Korean products available for purchase
4 Authentic French food and some desserts in a hanok
1

B2

A lifestyle store based on the


themes of naturalism, the
handmade, and fair trade. It
sells clothes, fabrics, natural
bar soaps, and etc.
Open 11am to 8pm, Saturday
and Sunday noon to 7pm.
02-722-5592

Mmmg (Anguk Branch)


Map p31

B1

A stationery supplies store,


popular for the modern
designs of its wares. Items
for purchase include pens,
notes, bags, places, sofas,
and etc.
Open 11am to 10pm, Sunday
until 9pm. Closed on Lunar New
Year day and the day of Chuseok.
02-3210-1604

National Souvenir
Center
Map p31

B3

A shop selling goods made


exclusively by Korean craftsmen (deemed intangible
cultural heritages in Korea).
Visitors to the store will find
various items such as traditional Korean souvenirs,
foods, and etc. Duty-free
purchases are also available.
Open 10am to 10:30pm. Closed
on Lunar New Year day and the day
of Chuseok. 02-756-3361

Sopri Map p31

Ssamzie-gil Experience Workshop


This arts & crafts workshop is located inside the Ssamzie-gil
shopping complex in Insa-dong. There is a total of five workshops for making Korean pottery, mother-of-pearl crafts, Korean
paper (hanji), woodcraft, fragrant candles, soap, and more. The
workshop is especially popular for its low-participation costs
and various programs with short running times.
Open 10:30am to 8:30pm. Closed on Lunar New Year day and the day
of Chuseok. Time Required: 30 minute-3 hours Fee: 7,000-30,000 won.
Varies between each program. 02-2118-7093

32

Open 10:30am to 7:30pm.


Closed on Lunar New Year day and
the day of Chuseok.
02-734-3482

Beautiful Store
(Anguk Branch)

B2

A store selling traditional


Korean wrapping cloths and
sewing items. Every item
is handmade, so prices are
correspondingly high. The
quality however is worth it.
Insa-dong Street
Korea Tourism Organization

Open 10am to 8pm.


02-725-2996

33

B. Samcheong-dongBukchon

B4
Eyewear
Open 11:30am to 10pm, Sunday
from noon. Closed on Lunar New
Year day and the day of Chuseok.
1

10

Arirang Master Crafts Shop

eo

wa

da

Yido

e-

ro

11

Han Sang Soo


Embroidery Museum

12

Sneaksoul

17

A2

A place to buy handmade stamps. Visitors can purchase


stamps bearing their name or other engraved characters, all
of which are very nicely-wrapped.
Open noon to 10pm, Thursday until 8pm. Closed on Lunar New Year day
and the day of Chuseok. 010-8844-3812
21

Yongjung Collection Map p31

15

16

Rice cakes
Open 9am to 10pm.

Etude House (Insa-dong


Branch)
18

Kumkang (Jongno Branch)


Map p31

Shoes
Open 11am to 9pm. Closed on
Lunar New Year day and the day of
Chuseok.
5

Sells antique watches. A range of luxury brands are available,


including Cartier, Patek Philippe, and Longines.
Open 10am to 7pm. Closed Sunday and Closed during Lunar New Year day
and Chuseok breaks. 02-735-2700
25

Shops with Top Tourism Souvenirs


National Souvenir Center Map p31

B3
Open 10am to 10:30pm. Closed on Lunar New Year day and the day of
Chuseok.

Underground Shopping Centers

B4

Apple Reseller
Open 11am to 9pm. Closed on
Lunar New Year day and the day of
Chuseok.
8

Jonggak Underground Shopping Center

Youngpoong Bookstore
(Jongno Branch)

Map p31 B4
Open 10am to 10pm. Closed 1st and 3rd Sunday.

Map p31 A4 9 Bookstore


Open 9:30am to 10:30pm.

Ssiat

Chung Won
San Bang

Myeongin
Museum

Jaedong
Elementary School

Bukchon-ro 5-gil

Art Sonje Center


23

24

Bukchon Traditional
Culture Center

Dal

Gallery Dam

Lacquer
Workshop

Shinhan

Intangible Cultural Properties of Seoul


Bukchon Center

National Museum of
Modern and Contemporary Art, Korea

27-2

27-2

Polish Embassy
Kumho
Museum
of Art

Stori

Duksung Girls'
Middle School

Duksung Girls'
High School

Constitutional
Court of Korea

Beautiful Store

Gallery Hyundai

Dugahun

Mmmg

Pungmoon Girls'
High School

L in

Woori

Gwanghwamun Gate

34

Map p31

Willy's Map p31

Isae

Ahwon Gongbang

The Store from Tong-In

Willys (Jongno Branch)

Jinjooshell

Gyeongbokgung Palace

Bronze ware
Open 10am to 7:30pm, Sunday
and Holiday 11am to 7pm.
B2
7 Crafts & Souvenirs
Open 10:30am
to 6:30pm.
26
Closed Tuesday and Lunar New
Year day and the day of Chuseok.

Bukchon Art Center (Bongsanjae)


Modern Marketplace

Jeongdok
Public Library

Hakgojae Gallery

B2

Bukchon Chogo
Workshop 'Godraetdol'

World Jewelry
Museum

o
20

Gahoe Museum

Kukje Gallery
19

Woori Bitkkal
Workshop

Donglim Knot Museum

C4

Napcheong Bronzeware
22
Map p31 B2
Shop

Samcheong-dong
Sachawon

The Restaurant

Map p31 B3 4 Cosmetics


Open 9:30am to 9:30pm.

Cha ma si neun Ddeul

Gallery Biim

Gallery
Jinsun

Bukchon
Jeotdae (flute)
Workshop

don
gC
ultu
re S
tree
t

Sam
che
ong
-

eong-r

Todok Gongbang Map p31

The National
Folk Museum of Korea

Samch

Insa-dong Street
Korea Tourism Organization

C3

Museum of
Humanities

Gallery Doll

ng

B3
Crafts & Souvenirs
Open 10am to 9pm. Closed on
Lunar New Year day and the day of
Chuseok.
14

Map p31

Choongang
High School

Ch

Bizeun (Insa-dong Branch)

Asian Art Museum

Map p31

13

Samcheong-dong Street

ALO 2 Map p31

Bukchon
Hanok Village

Bukchon Museum
Old Fragrance
Osulloc Tea House

Cheong Wa 8Dae
(Office of the President)

Community Credit
Cooperative

ALO Eyewear Space


(Jongno-2ga Branch)

B
Repetto

Bukchon-ro

Shops2
Endorsed by
the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING
6

e3

Hana

uk
Ang

75m

150m

35

Modern Marketplace

B.
Samcheong-dong
Bukchon

Map p35

C2

A store for household supplies. Korean handicrafts


and traditional Korean
household supplies are
examples of its wares.
Open 11am to 8pm. Closed
Tuesday.
02-798-2231

Repetto
(Samcheong-dong
Branch)
Map p35

B1

A store selling various


kinds of ballet wear such
as silk ballet shoes or pink
tutus. It also sells flat
shoes in a range of colors
or fabrics.
Open 11am to 8pm, Weekend
and Holiday until 9pm.
02-720-2065

Samcheong-dong
Sachawon
4 Map p35
Samcheong-dong Street

Ahwon Gongbang (Samcheong-dong Branch)


Map p35

B3

A workshop for Korean handcrafts. These include beautiful


accessories, Korean spoons, candlesticks, and etc.
Open 10am to 7pm. Closed on Lunar New Year day and the day of
Chuseok. 02-735-3482

Isae (Gahoe Branch) Map p35

C3

Sneaksoul
Map p35

C2

Sells all manner of Korean pearl craft, including jewelry


boxes, business card boxes, mirrors, photo frames, and etc.
Open 11am to 6:30pm. Closed Sunday and Lunar New Year day and the
day of Chuseok. 02-2253-7585

B2

A shoe store selling a wide


range of choices in various brands, from Sperry
Top-Sider, the worlds
first boat shoe brand, to
Birkenstock.

Open 10am to 8pm. Closed on Lunar New Year day and the day of
Chuseok. 02-745-2260

36

Samcheong-dong Sachawon

Open 11am to 9pm, Lunar New


Year day and the day of Chuseok
from 1pm. 02-737-3816

Stop here for traditional Korean fabrics, accessories, and clothes.


These include hemp or hansanmosi fabric-based items, such as
quilts, dresses, T-shirts and jackets all of very high quality.

Jinjooshell (Bukchon Branch) Map p35

A2

A bag store offering good


quality leather bags in standard designs. The stores
reformed hanok interior
design has appeared in
domestic and international
media.

Samcheong-dong Street

Open 11am to 9:50pm.


02-734-0755

Sneaksoul

37

OTHER TOURISM INFORMATION

Must-try Delicacies
Nakwon-dong Tteok
Various kinds of tteok (rice cake)
including sweetened tteok,
chewy tteok, or decorated tteok,
etc.

Insa-dong Traditional Korean


Snack
Numerous traditional Korean
teas made from flowers, herbs,
or vegetables.

Nakwon-dong Agwi-jjim
Agwi-jjim (spicy monkfish soup
with bean sprouts) originates
from Masan.

Jongno 3-ga Gul Bossam


A gul bossam (napa wraps with
fresh oysters) restaurant. Radish
kimchi is free and bottomless.

Nakwon-dong Agwi-jjim

Yido

Ssiat

Map p35

Yido Map p35

C3

Specialists in traditional Korean handicrafts,


with everything from all kinds of small
handicrafts to traditional Korean furniture.
Everything is prominently displayed, making the shop worth a visit even just out of
curiosity.
Open 11am to 8pm.

Stori Map p35

02-3676-1008
A4

Looking for bags made by Korean designers?


STORI is the place for you. Bags here come
decorated with hangeul, hanbok, Korean
paper, traditional Korean paintings, and etc.
Unique Korean souvenirs guaranteed.
Open 11am to 7:30pm.

02-735-7101

C1

The main store of the Yido Korean pottery


brand, Yido also runs a gallery and shop in the
same area. You can buy Korean pottery made
by the owner or other popular designers.
Open 10am to 7pm. Closed 3rd Sunday.

02-762-0756

Shops Endorsed by
the Korea Tourism
Organization
1ST PREMIUM SHOPPING
Dar:l Map p35

A1 1 Clothing
Open 11am to 10pm.

TNGT (Samcheong-dong Branch)


TNGT Map p35
A2 2 Clothing
Open 10:30am to 10pm.

Jongno 3-ga Gul Bossam

Intangible Cultural
Properties of Seoul
To develop and market Seouls
beautiful traditional culture
and technology, the city is
promoting many of its intangible cultural heritages and
the invaluable local experts
that maintain the authenticity
of these traditions. Visitors
can observe and purchase
products created by master
artisans and craftsmen at educational exhibitions operated
by the city government, and
also learn how to make these
products through programs
run by the experts themselves.

Changing of the Royal Guard at Gyeongbokgung Palace


Mondays and Wednesdays 11am, 2pm, 4pm. Ceremony may be
canceled in the event of bad weather.

Craft-making and Handson Experience Programs


Traditional knot-making,
distilling traditional rice wine,
making hwamunseok coasters,
and making traditional fans.

Royal Wedding Ceremony of King Gojong and Queen


Myeongseonghwanghu
An annual royal wedding ceremony conducted every April and
October.

Program Fee: Cost of materials


(10,000 to 20,000 won)
How to Participate:
Make a phone reservation at least a
week in advance

Tolling the Bosingak Bell Event


Tuesdays through Sundays from 11:30am to 12:20pm.

Bukchon Center Map p35 C3

Lotus Lantern Festival


An annual festival celebrating Buddhas birthday every April 8th in
the lunar calendar.

Donhwamun Center

Events & Festivals

Insa-dong Traditional Cultural Festival


An annual cultural festival held from September to October in Insa-dong.
Royal Ancestral Ritual in the Jongmyo Shrine
An annual royal ancestral rite held the first week of Sunday in May at
Jongmyo Shrine, a UNESCO World Intangible Cultural Heritage site.

Open 10am to 5pm. Closed


Monday.
02-747-0303

Open 10am to 5pm. Closed


Monday.
10 minute walk from
Jongno 3(sam)ga Station (Lines 1,
3, 5) Exit 7; 10 minute walk from
Anguk Station (Line 3) Exit 4
02-741-1303

Shops with Top Tourism


Souvenirs
Bukchon Traditional Culture Center
Map p35 C3
Open 9:30am to 6pm, Weekend & Holiday 9:30am to 5pm.

The National Folk Museum of Korea


Ssiat

38

Map p35 A2
Open 9am to 6pm, November to February 9am to
5pm. Closed Tuesday and January 1.

Changing of the Royal Guard at


Gyeongbokgung Palace
Korea Tourism Organization

Donhwamun Center

39

l
-gi
-ro

43
-gi
l

L in e

-ro
ng

Nearby Attractions

-ro
dan

ung
gch

3-gil

46-ro
Jon
g

204

Designer Club

5-gil

U:US

Hanyang
Middle School
Eulji-

Toeg
ye

ro

Nuzzon

Design
Gallery

ark

-ro 6

Team 204

Dongdaemun
History Museum

Majang-ro

Dongdaemun History &


Culture Park

Hanyang
Technical High
School

Seongdong
Global Business
High School

Line 2

Toegye-ro

4
o

Toegye-r

Gwanghuimun Gate

Cheonggu-ro

Pyeongyang
Myeonok

()

Belpost

Dongdaemun
Stadium Memorial

Dongdaemun
Design Plaza

Jan

& Cu
lture
P

()

Eul
ji-ro
4

43-gil
Eulji-ro

Lotte Fitin

Hyeyang Elisium Chung Pyeong Hwa



Fashion Mall

Don
gdae
m
un Hist
ory &
Cult
ure P

ark

ne

The area is set for a major enhancement in 2014 with the arrival of the Dongdaemun Design Plaza, designed by acclaimed
architect Zaha Hadid. It will encompass a design exhibition
hall, museum, and a convention hall.

Megabox

Li

Dongdaemun Design Plaza


Heunginjimun Gate
Seoul City Wall

Goodmorning City

Techno

73-gil

Dongdaemun Shopping Complex


Pyounghwa Market
Dongdaemun Fashion Town

Hello APM

Event Hall

2
1

Theot

Toegye-ro

Recommended Courses

The markets mainly sell clothes for a wide range of ages, although there are also some places that sell accessories, shoes,
toys, stationery supplies, or kitchen supplies. Seoul Folk Flea
Market in Hwanghak-dong in particular is home to household
supplies, local products, and traditional Korean crafts, as well
as traditional Korean cultural events.

Wall

Line 1 Dongdaemun Station


Line 2 Dongdaemun History &
Culture Park Station
Line 4 Dongdaemun Station,
Dongdaemun History &
Culture Park Station
Line 5 Dongdaemun History &
Culture Park Station
6001, 6002

Shinhan

Migliore

Do
ng
dae
m
un
Histo
ry

Getting There

Studio W

Gwanghui
Fashion Mall

ty
ul Ci
Seo

Art Plaza

Jeil Pyeong Hwa Market


Maxtyle

The Dongdaemun area consists of over 40 markets such as


Dongdaemun Market, Pyounghwa Market, and Shin Pyeong
Hwa Fashion Town, so it is well-known for being the hub of
Koreas fashion and design industries. Korean and international shoppers flock to this area, as various kinds of fashion
items are available for purchase. Many stores are wholesale
vendors, so try to negotiate over the price!

Dong Pyeong Hwa


Market

Nam Pyeong
Hwa Market

Dongdaemun Sports
Underground
Shopping Center

Cheonggye 6-ga
Underground
Shopping Center

Doota

Jong-ro 54-gil

Cheonggyecheon-ro
Shin Pyeong Hwa
Fashion Town
Cheonggyecheon (Stream)

Cheonggye 6-ga
Junction

il

Ogansugyo (Bridge)

Dongdaemun
Market

il
3

Dongdaemun
Underground Shopping Center

2-g

Dongdaemun
Stationery & Toy Market

Standard Chartered

Pyounghwa Market

o5

1
NH Kookmin

gil

Jo

Dongdaemun
Shopping Complex

-ro 13-g

g-r

Jong

Jong-ro 50-gil

un
em
gda
Don

KEB

ungdan

Jon

n
aemu
Dongd

Heunginjimun Gate

Jangch

Dongmyo Station (Lines 1, 6)

51

ro

Dongdaemun
Fortress Park

o
g-r
Jon

gok
Yul

Naksa
nseonggwak 1-gil

Seoul City Wall

e4

Dongdaemun Market

Dongdaemun Market

Jong-ro

Jong-ro 40-gil

Dongdaemun &
Around

Jong-ro 41-gil

The Center
of Koreas
Fashion
Industry:

L in

The
Main
Shopping
Area

100m

200m

40

41

Designer Club
Map p41

Dongdaemun Stationery &


Toy Market

C3

A wholesale vendor shopping mall in the


Dongdaemun area and a good place for purchasing uniquely-designed fashion items.
Open 8pm to 7am. Closed Saturday.

02-2237-2503

Dongdaemun Shopping
Complex
Map p41

A2

A wholesale market best known for its


accessories made with various fabrics and
materials. Many stores in the mall make
their own fabrics, and they sell original
stones, beads, and more. If you are looking
for handmade items to purchase, this mall is
highly recommended.
Open 9am to 7pm, Saturday until 5pm. Closed
Sunday. 02-2262-0160
Heunginjimun Gate
Korea Tourism Organization

Art Plaza Map p41

Map p41

C1

A wholesale market for various stationery


items and toys at cheap prices. Visitors to
this market will find a wide range of toys
like blocks, dolls, soccer balls, and also stationery goods like school supplies or party
supplies.
Open 8am to 7pm in general. Each store has its own
operating hours

Dong Pyeong Hwa Market


Map p41

C2

A wholesale market specializing in underwear and socks made of various kinds of


materials. There are also some stores that
sell childrens wear at cheap prices, making
them popular with young mothers.
Open 9am to 6pm. Closed Sunday.

02-2235-5881

C2

A wholesale vendor specializing in clothes


for middle-aged women. Many of the stores
are veterans in the trade and items are
cheap, but of good quality.
Open 8:30pm to 8:30am. Closed Saturday.
02-2236-1768

Belpost Map p41

B3

A shopping mall known for selling very


high-quality fashion items, though this does
however mean prices may be relatively
expensive. Many of the items are also sold
in department stores across Korea, but come
here for the original shopping experience.
Open 8pm to 6am. Closed Saturday.

02-2231-4678

Chung Pyeong Hwa Fashion


Mall () Map p41 C2
A wholesale market that mainly sells womens wear and is a good place to buy trendy
printed T shirts at cheap prices. Prices here
are generally considered the cheapest in the
market.
Open midnight to noon. Closed Sunday.
02-2252-8036

42

Dongdaemun Market
Korea Tourism Organization

Dong Pyeong Hwa Market

43

Doota Korea Tourism Organization

Doota Map p41

A2

Doota is one of Dongdaemuns most iconic


shopping malls, offering a wide range of
clothes in different styles for purchase,
including the clothing creations of new,
local fashion designers at reasonable prices.
Unlike the wholesale vendors, prices here
are fixed.
Open 10:30am to 5am, Monday 7pm to 5am, Sunday
10:30am to 11pm. Closed on Lunar New Year day and
the day of Chuseok. Please check the markets operating
hours between the end of July through mid-August for
summer closing times before heading out.
02-3398-2386

Doota Korea Tourism Organization

44

Magazine Editors Recommend:


Doota Shopping Spot

Goodmorning City

Goodmorning City

Hello APM Map p41

Map p41

A shopping mall consisting of small stores


selling fashionable items for young women
at a cheap price. Performances are held at
the stage in front of the entrance of the mall
every weekend.

A3

A shopping mall that sells trendy clothes


and other fashion items. Also includes a
basement sauna and a Megabox movie theater on the 9th floor, famous for having Seo
Taijis special hall, the latter a popular draw
for his many fans.
Dooche
For truly unique clothing designs, try Dooche,
where new domestic brands get their debut.
There are also shops run by annual fashion
award winners.

Low Classic
A fashion brand created by designer Myong-sin
Lee, famous for her appearances on Project
Runway Korea. Popular with women in their 20s
or 30s who enjoy its reasonable prices and gorgeous designs.

Open 10:30am to 4:30am. Closed Tuesday.


02-2118-8700

Gwanghui Fashion Mall


() Map p41

B2

A wholesale vendor that mainly sells finequality products made out of various kinds
of materials such as leather, fur, mustang,
or fleece. Located on floors B1 to 2. Queens
Square, on the 3rd through 5th floors, is
famous for being the backdrop of popular
local TV program Running Man.
Open 9pm to 5pm. Closed Saturday.
02-2232-2882

A3

Open 10:30am to 5am. Closed Tuesday.


02-6388-1369

Hyeyang Elisium Map p41

C2

A wholesale seller known for its childrens


clothing, found on the 1st and 2nd floors of
the mall. There is also a mannequin store
on the 6th floor. In addition, there are some
shops in the mall that mainly deal with fashion exports to Japan, Taiwan, or China.
Open 8pm to 7am. Closed Saturday.

02-2250-1114

Jeil Pyeong Hwa Market


Map p41

B2

A wholesale market that sells high-quality


business suits for women at reasonable
prices. It is crowded till midnight.
Open 9am to 5:30pm and 8pm to 5am, Saturday 9am
to 5pm, Sunday 9pm to 5am. 02-2252-6744

45

Lotte Fitin
Map p41

Shin Pyeong Hwa


Fashion Town Map p41

A4

A wholesale market that sells underwear,


household supplies, and socks at cheap
prices. Unlike many other stores in the area,
items here are brand goods.

Open 11am to midnight. Closed on Lunar New Year


day and the day of Chuseok. 02-6262-4000

Studio W W Map p41

Maxtyle

A wholesale vendor that sells imported


clothes and fashion items made from
unique, good-quality fabrics.

Map p41

Open 24 hours. Closed Saturday 5pm to Sunday 9pm.


02-2253-0714

Nam Pyeong Hwa Market

B2

A wholesale vendor of fashion items. There


is an outlet for ZARA and Spain SPA, and the
mall is conveniently-located right next to
Dongdaemun Design Plaza.
Open 11am to 5am, Saturday until 2am. Closed
Sunday. 02-2218-0000

Migliore (Dongdaemun
Branch) Map p41
Lotte Fitin

B2

Run by Lotte Group, FITIN sells international brand fashions, digital equipment, and
cosmetics that shoppers may not be able to
find in other malls around Dongdaemun.
In addition, there are many stores run by
Korean indie fashion designers.

A3

A wholesale vendor of fashion items. Each


store in the mall displays and sells fashion
items according to its own designs. There is
also a reasonably-priced nail supplies store
on the 16th floor.

Pyounghwa Market
Map p41

A2

A wholesale market known for selling


fashion items - mainly scarves, towels, and
hats. Non-wholesale customers may be able
to purchase fashion items at a surprisingly
cheap price. Information signs in the mall
are provided in Korean, English, Japanese,
and Chinese.
Open 10pm to 6pm. Closed Saturday.
02-2265-35313

C2

Open 8:30pm to 5am. Closed Saturday.


02-2230-7000

Team 204 204 Map p41

C3

This wholesale mall has various fashion accessories and also a lot of childrens clothing.
In addition, there are also many leather bags
and shoes that come in different designs
and materials. The 3rd and 4th floors sell the
most popular childrens clothing items.
Open 8pm to 6am. Closed Saturday.

02-2232-3604

Open 10:30am to 4:30am. Closed Sunday.


02-3393-0001

Nam Pyeong Hwa Market


Map p41

B2

A wholesale seller of bags in South Korea.


The market sells a variety of bags from the
B1 floor to the 1st floor of the mall. Over 80%
of the bags sold in the mall are made in
Korea and are of great quality.
Bag store open midnight to noon, Monday from 6am.
Clothing store 9pm to 9am. Closed on Lunar New Year
day and the day of Chuseok. 02-2237-0620

Nuzzon Map p41

C3

A mall whose 4th floor is home to a popular


footwear store where the handmade shoes,
boasting a wide range of design styles, are
a best seller. Visitors will also find clothes,
other fashion items, and imported products.
Lotte Fitin

46

Open 8pm to 8am. Closed Saturday.

02-6366-3100

Pyounghwa Market

47

Shops Endorsed by
the Korea Tourism
Organization
1ST PREMIUM SHOPPING

OTHER TOURISM
INFORMATION

Must-try Delicacies

LesMore (Dongdaemun Branch)


Map p41
Open 11am to 10pm.

A3 1 Casual shoes

Spris (Dongdaemun Branch)


Map p41
Open 11am to 10pm.

A3 2 Sports shoes

Seungjin Toy

Dongdaemun Saengseon-gui

Map p41 C1 3 Toys


Open 8:30am to 7pm.

Capo Sports Nike


Map p41 B4 4 Sporting goods
Open 10am to 8pm. Closed on Lunar New Year day
and the day of Chuseok.
U:US Korea Tourism Organization

Techno Map p41

Shops with Top Tourism


Souvenirs

C2

This mall is best known for its knitwear. It


specializes in clothing for women, and the
building is not too large so it is easy to check
out all the stores. Another one of its merits
is that its prices are generally very low, even
when compared to other stores.
Techno

Open midnight to noon. Closed Sunday.


02-2117-8000

Theot

48

Map p41

B3

Underground Shopping Centers


Map p41 A3
Open 10am to 11pm. Closed Sunday.

C2

A shopping mall selling womens clothing,


chiefly clothes for young adults in their
teens or 20s. Though a wholesale vendor,
many of the malls stores are open during
the day.

U:US

Map p41
Open 9am to 9pm.

Dongdaemun Sports
Underground Shopping Center

Open 9:30pm to 6am. Closed Saturday.


02-2232-4822

Theot Map p41

Dongdaemun Design Plaza

Dongdaemun Dakhanmari

Dongdaemun Saengseon-gui
Briquet-grilled saury, yellow corvina, Spanish
mackerel, or mackerel with steamed rice.
Dongdaemun Dakhanmari
A chicken soup made of a whole chicken,
seasonings, and minced garlic, recommended
by the Michelin Guide.
Sindang-dong Topokki
Topokki (stir-fried rice cake with spicy and sweet
seasoning) boiled and eaten at your table.

Dongdaemun
Underground Shopping Center
Map p41 B2
Open 10am to 9pm. Closed 2nd and 4th Tuesday.

Cheonggye 6-ga
Underground Shopping Center
6 Map p41 B2
Open 10am to 5pm. Closed last Monday of the month.
Sindang-dong Topokki

C3

A wholesale vendor that mainly sells fashion items for women in their 20s or 30s, U:US
consists of many stores run by brand new
fashion designers. The fashion information
center on the 4th floor provides fashionrelated materials such as magazines or DVDs
free of charge.
Open 8:10 to 5am. Closed Saturday.

02-6270-1347

Events & Festivals


Dongdaemun Special Tourist Zone Festival
A festival held annually every Spring and Fall
involving bazaars and fashion shows.

Dongdaemun
Underground Shopping Center

Sindang-dong Topokki Cultural Festival


An annual festival held in October involving the
making or eating of topokki.

49

The
Main
Shopping
Area

A Center of
Creative
Arts and
Culture:

A.
Hongik
Univ. Area

University
Quarter

A.
Hongik Univ. Area

B.
Sinchon Ewha
Womans Univ. Area

Getting There

Hongik Univ.
Line 2 Hongik Univ. Station,

Hapjeong Station
AREX Hongik Univ. Station
Gyeongui Line Hongik Univ. Station
6002
SinchonEwha Womans Univ.
Line 2 Sinchon Station,

Ewha Womans Univ. Station
Gyeongui Line Sinchon Station
6002, 6011

Recommended Courses
Sinchon
Ewha Universitys Street
Hongdae Street
Club Street

Nearby Attractions
KT&G Sangsang Madang
Trickeye Museum
Hongdae Free Market

50

Hongik Univ. Area +


Sinchon Ewha Womans Univ. Area

The Hongdae and Sinchon areas are full of fashion items


that fit the taste of college students in South Korea who are
sensitive to the latest trends. Stores in this area reflect the
characteristics of the universities around them, for example,
the area near Ehwa Womans University is full of fashion
items for women.
There are also numerous stores in the Hongdae area
that sell unique fashion or arts associated with Korean
street culture as influenced by neighboring Hongik University,
known nationwide for its programs in the arts.
Many stores in the area are also cafeterias or restaurants that
sell fashion items or display or sell local artwork. In recent
times, there has been a tendency for such shops to sell a variety of goods such as fashion items, accessories, stationery
supplies, furniture, and etc.
A flea market is held every weekend in Hongdae, underscoring
its college town atmosphere. Here can be found handmade
crafts or vintage items at reasonable prices. There are also
many cultural performances or exhibitions held in the area.

Mecenatpolis Mall

Mecenatpolis Mall

Aland Hongik Univ. Branch: Map p53

Map p52

After Aland: Map p53

A3

A unique shopping mall consisting of a variety of stores such as domestic or international fashion brand outlets, beauty shops,
and household supply stores. There is also
a movie theater, restaurants, and an event
zone where showcases of popular singers
are often held.
Open 10am to 10pm.

02-2269-7178

Y'Z Park Map p53

C1

A shopping mall popular with young adults


that consists of Korean cosmetic brands
such as Innisfree, CJ Olive Young, and
Aritaum, etc, other SPA brands, and fashion
items. There is also a bookstore in the basement and a movie theater.
Open 11am to 10pm.

02-322-8775

A2,

B3

A shopping mall that sells fashion goods


from emerging designers such as clothing,
bags, accessories, stationery, household
supplies, kitchen supplies, and books.
It is popular among young fans of unique
designs. The Hongik Univ. branch in
particular is known for its distinctive exterior design and basement theatre.
Hongik Univ. Branch Open 11am to 11pm. After Aland
Open noon to 10pm.
Hongik Univ. Branch 070-7820-74789 After Aland
070-7820-7485

Around The Corner


Map p53

B3

A shop offering a range of fashion brands,


as well as clothes from new designers,
accessories, candles, perfumes, and more.
Open 11am to 11pm.

02-3144-7418

51

A. Hongik Univ. Area


Woori

uk

pb

Cu

Un
ik
ng
Ho

18
-g
il

Hana

n
Ja

Around
The Corner

Bike Repair Shop Flagship Store


Map p53

g
on
pje
a
H

Castle Praha

DGBD

il
Juch
ajan
g-g

KT&G

Caf aA
aA

il

Wau Park

Hongik University

Club Street

Snob

Gourmet
Market

Far East
Broadcasting
Company

B3

Gourmet Market

Manhattans

Map p53

Map p53

B3

Open noon to midnight. Closed


Monday.
02-322-0362
Gourmet Market

100m

200m

A market selling various imported spices, sauces, pasta,


snacks, beverages, chocolate, and frozen fruit. Small
purchases are possible.

F.ound Store reflects the local street fashion in Seoul,


offering Korean design products, CDs, or household
supplies that show Korean culture. The local brands like
Brown Breath and Bratson are good examples of this.

52

Hana

Club Evans

Aland After Aland

F.ound Store

an-ro
Waus

F.ound Store

Open 1pm to 11pm.


02-333-4441

B-boy Theater

F.ound Store

Teppen

Open 11am to 10pm.


02-332-8778

Map p53

2-g

Club NB2

KT&G Sangsang Madang

aA Design Museum

Cacao Boom

Club NB
Jazz Club Palm

Mobssie Chocolate Cake

Bike Repair Shop


Flagship Store

Hongik
Childrens Park

Manhattans

B2

The flagship store of a casual brand bicycle repair shop


run by Cheil Industries. The interior design is outstanding, and patrons will find a variety of goods here
such as stationery supplies, sunglasses, shoes, or new
designers products.

il

Wausan-ro 22-gil

3
Bike Repair Shop Flagship Store

-gi

Wildhogs

M2
-g

Taste of the Moon


(Wolhyang)
27

Free Bird

10

Alla Torre

Hongdae Street

-ro

ro

Paul & Paulina

Thanks Books
wa

-ro

Platform Place

-ro

The Gabriel

Hongdae Donburi

gh

ik-

gik

Woori

Ya
n

san

Mapo Lifelong
Learning Center

Trickeye Museum

Music Show
Wedding Theater
Seoul Art Space_
Seogyo

Kookmin

n
Ho

Menya Sandaime

Eo
ulm
ad
an
g-r
o

Ho
ng

-ro

wa

gh

n
Ya

Storage & Co.

Seokyo

Aland

Mecenatpolis Mall Lin

Wa
u

Seokyo
Elementary School

Gami Udon

e2

Ho

ro

il

Seogyo-dong
Junction

gik

ro

ri-

da

World Cup-ro 8-g

il

Kookmin

Shinhan

Hongik Univ. Station


Junction

6
-ro

an-

29
-gi
Hongdae
l
Pedestrian-Friendly Street

-g

Citi

il
-g

dC

rl
Wo

-ro

ro

ro

k-

u
pb

ne

wa

k 2

i Li

Wa
us

Standard Chartered

Taste of the Moon


(Wolhyang)

-ro

gh

KEB

gyo-ro

Dong

IBK

Donggyo

ng
AR ik Un Gy
EX iv. eon
gu

Lotte Y'Z Park

Cinema
iv.
n
Ya

bu

bu

Cup

Ho

gil

2-

up
dC

rld
Wo

Bulia

rl
Wo

o
k-r

il
5-g

rld
Wo

-ro

B3

A store consisting of several


street fashion brands from
South Korea, Japan, and
America. They also sell American-style business brands
along with some accessories.
Operating hours vary, so call in
advance to make sure.
070-7514-6411

53

Platform Place

Platform Place
Map p53

Thanks Books

C2

One of the leading fashion stores in Hongdae. Here, you will find various clothing,
bags, socks, perfumes, candles, headphones, along with fashion goods from new
designers.
Open 10:30am to 10pm.

Thanks Books Map p53

02-323-2319

Storage & Co.


Map p53

Open noon to 9:30pm. Closed the last Monday of the


month. 02-325-0321

C1

An American vintage shop selling clothes,


shoes, bags, accessories, pomades, and etc.
If you are a fan of American fashion items,
this shop will not disappoint.

Wildhogs Map p53

Open noon to 10pm.

54

B3

A shopping mall selling vintage fashion


items in 4 different themes, including military, riding, mountain, and casual. Only the
very best brands are represented.

Open 11am to 10pm. Closed on Lunar New Year day


and the day of Chuseok.
02-337-4022

Storage & Co.

B3

A local bookstore in the Hongdae area with


a great selection of arts and design books.
You will also find some stationery supplies
and CDs. Though Thanks Books is fairly
small in size, it also contains a cafeteria that
holds a variety of events and exhibitions.

Hongdae Street

Shops Endorsed
by the Korea
Tourism
Organization
1ST PREMIUM
SHOPPING

Wildhogs

02-470-2859

Frisbee (Hongdae Branch) Map p53

B2

Apple Reseller

Open 11am to 9pm, Sunday until 8:30pm. Closed on


Lunar New Year day and the day of Chuseok.
1

Lotte Himart (Hongdae Branch)


Map p53 B1 2 Electronics
Open 10:30am to 9pm. Closed on Lunar New Year day and the day of
Chuseok.

55

Aland

B.
Sinchon
Ewha
Womans
Univ. Area

Aritaum (Ewha Womans Univ. Branch)

Sinchon Branch: Map p56

A3, Ewha Womans Univ. Branch: Map p57

Map p57

D2

A shopping mall that sells the fashion goods from emerging designers such as clothing, bags, accessories, stationery,
household supplies, kitchen supplies, and books. It is popular among young fans of unique designs.

Open 10am to 10:30pm.


02-313-0552

Sinchon Branch Open 10:30am to 10pm.


Ewha Womans Univ. Branch Open 10:30am to 10:30pm.
Sinchon Branch 070-7820-7487
Ewha Womans Univ. Branch 070-7820-7489

Fair Lady Map p57

D2

A nail salon with professional staff. The shops interior design


is outstanding, and trendy nail and skin care are guaranteed.
Open 11am to 9pm. Closed during Lunar New Year day and Chuseok
breaks. 02-362-5533

Ewha Womans Univ. Street


Korea Tourism Organization

D1

This store provides skin care programs that help test your
epidermal health. Programs are free of charge to those who
make advance reservations.

B. Sinchon Ewha Womans Univ. Area

Severance Hospital
Yonsei University
-r o
Seongsan

Seongsan-ro

Ewha Womans University

Sinchon (Gyeongui Line) ()

Gyeongui Line

Sinchon-dong Community
Service Center

Yonsei-ro

Megabox
Yonsei-ro 13-gil

Yonsei-ro 11-gil

gm

eon

My

Yonsei-ro 9-gil

ul

My

hon

-ro

a-g

Changcheon
Childrens Park

il

i-r

g
4-

ro

Yon

5-g

Hyundai Dept. Store U-Plex

gil

a-

Youths Dreaming Shop


sei

Hyundai Dept. Store


Line 2

2-gil

Sinchon Posvill

24-gil

Changcheon Elementary,
Middle School

on-ro

5-gil

Jangsu
Bath Hall

-gil

n 11

Gosa

Sinch

-gil

-ro 1

um
aekb

gil

Daeheung-ro 29-

Daeheung-ro

Kyobo Life
Insurance Bldg.
an
Gos

Sinchon-ro

Standard Chartered

Shinhan

Shinhan

v.
Ewha Womans Uni

Woori

Ewhayeodae 2-gil

Aland

Yo

Sinchon

Seobu District
Office of Education

CGV
ro
nsei-

Hongik
Bookstore

Daeshin
Elementary
School

Aland

The Stage

O'nl
Daehyeon
Culture
Park

Fair Lady

Kookmin

Changkwang
Church

Kookmin

56

Ewhayeodae 3-gil

Woori

i-r

se

n
Yo

n
o2

(B2)

Sinchon-ro 26-gil

Sinc

Deoksan Sauna

o 5d

Sinchon-dong
Community Center

il

se

il

ei-r

g
ul-

n
Yo

Yonsei-ro 5ga-gil

Hyundai
Campuville

gm

n
eo

gil

Ewhayeodae 8-gil

Ewha University's
Street You Want to Visit
Sinchonnyeok-ro

o 7-

Seoul Changseo
Elementary School

Yon
s

Sinchon's
Pedestrian-Friendly Street
il

ei-r

Daehyeon
Lucky Apt.

Aritaum

Yonsei-ro 2da-gil

Yon
s

Kookmin

Kookmin

O'nl

Myeongmul
Junction

Yonsei-ro 12-gil

il
1-g

n-gil

Gosa

75m

150m

57

OTHER TOURISM
INFORMATION

Must-try Delicacies
Onl

Onl
Sinchon Branch: Map p56 A2,
Ewha Womans Univ. Branch: Map p57

Hongdae Desserts Caf


A street full of cafs in the Hongik Univ. area
serving various kinds of desserts.

Sinchon Branch Open 10am to 10:30pm.


Ewha Womans Univ. Branch Open 9am to 10pm.
Sinchon Branch 02-3143-5375
Ewha Womans Univ. Branch 02-362-7880

&

Hongdae Street Art Exhibition Mapo-gu


Seoul Fringe Festival Mapo-gu

Hongdae Desserts Caf

Hongdae Street Art Exhibition


A festival of international foods and cultures held
every September.
Korea Experimental Arts Festival
An annual festival of experimental and avantgarde arts held during fall.

Innisfree Herb Station (Sinchon


Branch) ()
A3 1 Cosmetics
Open 10am to 11pm.

Map p56

Shops with Top Tourism


Souvenirs

Mapo Dwaeji Galbi & Jumulleok

Yeonnam-dong Chinatown
A street full of tasty restaurants serving authentic
Chinese cuisine, prepared by Chinese chefs.

Map p56 A2
Open 11am to 10pm. Closed during Lunar New Year
and Chuseok breaks.

Yeonnam-dong Chinatown

Hyundai Department Store (Sinchon Branch)


Map p56 A3
Open 10:30am to 8pm. Closed Monday once a month.

Seoul Fringe Festival


An annual arts festival presenting more than a
hundred individual artists and groups held in the
summer.

Seoul Live Music Festa


A musical concert held in about 10 live music
clubs once a month on Saturdays.

Hongdae Free Market


Korea Tourism Organization

Sinchon Festival
An arts festival of young artists held every May.
Wowbook Festival
A festival of writers and readers held every
October.

Hyundai Department Store U-Plex (Sinchon


Branch) Map p56 A2
Open 10:30am to 10pm. Closed Monday once a
month.

Seoul Friendship Fair


An arts festival held every early May held by
Hongik University students majoring in Arts.

Seoul International New Media Festival


A media arts festival of alternative videos held in
October.

Youths Dreaming Shop (Sinchon Branch)

Department Stores

An artists market at the playground in front


of Hongik University. Since copycat designs,
ready-made, and used items cannot be sold
here, shoppers will find only unique and original
wares. In turn, only artists that have been preapproved through an online application process
may sell their goods at both markets. Since it
is the artists themselves that sell their works,
prices are lower than retail and bargaining is also
possible. The markets are also known for playing
host to frequent street performances.
Hongdae Free Market Every Saturday 1pm to 6pm,
March to November. Hope Market Every Sunday 2pm
to 6pm, March to November.
Hongik Childrens Park ; In front of Hongik University,
10 minute walk from Hongik Univ. Station (Lines 2,
Gyeongui Line, AREX) Exit 9

Mapo Dwaeji Galbi & Jumulleok


Grilled pork ribs and beef grilled sirloin with soy
sauce.

Shops Endorsed by the Korea


Tourism Organization
1ST PREMIUM SHOPPING

Flea Market
Hongdae Free Market & Hope Market

D2

A beauty salon providing skin or body care


programs and selling perfume, bathing
supplies, aromatic candles, and household
supplies. Moisturizing creams can be
purchased at less than 20,000 won, and
Onls cosmetic containers are fashionable
and creative, all of which attract young
women in their teens and 20s.

58

Events & Festivals

Yeonnam-dong Chinatown

Zandari Festa
An indie culture festival of over 400 indie
musicians held every October.

Hongdae Free Market

59

The
Main
Shopping
Area

Seouls
Cosmopolitan
Town:

Magazine Editors
Recommend:
Beaker Hannam
Flagship Store
Unique interior design
with recycled furniture
2 Hot fashion goods
such as clothes, beauty
supplies, furniture, or
household supplies
1

Yongsan
Itaewon

Beaker Hannam Flagship Store

Beaker Hannam Flagship Store


Map p63

E2

Cheil Industries multi-brand Beaker flagship store sells a


variety of goods such as fashion items, stationery supplies,
and furniture. It shows a different concept every season, and
is a popular tourist destination for its creative structure and
eco-friendly interior design, including recycled furniture.
Open 11am to 8pm.

02-543-1270

Magazine Editors
Recommend:
Comme Des Garons
One of the most unique
fashion brands in the
world
2 New designs for
window shopping
3 The 9th-largest
Comme Des Garons store
worldwide
1

Itaewon

Getting There

Line 6 Itaewon Station,



Hangangjin Station,

Noksapyeong

(Yongsan-gu Office) Station

6030, 6702

Recommended Courses
Itaewon Street
Itaewon Antique Street
Gyeongnidan-gil

Nearby Attractions
Leeum,
Samsung Museum of Art
Seoul Central Mosque

60

Yongsan is Seouls international quarter, where citizens from


around the world hang out. The global community here is a
product of the nearby U.S. army base, embassies, and foreign
residents who have come here to make a life for themselves.
Yongsan is therefore also a good place to find international
shops that show the lifestyles of these residents.
To some, Itaewon, a district of Yongsan, is seen as a foreign
country whose liberal environment reflects its cultural
diversity. Its streets contain numerous ethnic restaurants,
cafeterias, and vintage shopping stores. Visitors will be able
to find European antiques, large-sized clothes, and shoes
that they may not see elsewhere in Korea. It is also home to
Seouls only mosque, around which can be found many halal
restaurants.
In recent times, nearby Gyeongnidan-gil and Hannam-dong
have become increasingly popular, the former for its many
chef-owned restaurants and fashion designer shops, and the
latter as a place to enjoy brunches or desserts. The area is
also good for buying hard-to-find international ingredients.

Comme Des Garons Flagship Store

Comme Des Garons Flagship Store


Map p63

E1

A fashion flagship store of Japanese designer Rei Kawakubos


brand Comme Des Garons. A landmark of the Itaewon
fashion scene, the store is one of the few places that sells all
14 branches of Comme Des Garons.
Open 11am to 8pm. Closed on Lunar New Year day and the day of
Chuseok. 02-749-1153

61

E
Kyotofu

Hangangjin Station (Line 6)

Itaewon
Gyeongnidan-gil

-ro

u
am

l
-gi

na

44

Leeum,
Samsung Museum of Art

n
oe

Comme Des Garons


Flagship Stores

Grand Hyatt
Seoul

Mo Jain Song

Decade Shop

Trevia

Beaker Hannam
Flagship Store

Noksapyeong-daero 40na-gil

ewon-ro 55na-gil

Ita

Series; Corner

40d
a-g
i

Woori

dae
ro

ro

No
ksa
pye
ong
-

Belgian Embassy

-gi

27

Itae

Monday Edition

Post Poetics

May Bell Bakery


-ro
on
ew
Ita

Muntaro

IP Boutique
The Bungalow

Tartine

Le Saint-ex
PBAB

Standard Chartered

Noksapyeong (Yongsan-gu Office)


Station (Line 6)

Okitchen

Between

La Tabola

Neals Yard
Agra

Hamilton Smoky Saloon

Itaewon Street

Itaewon

Itaewon-ro

Sultan Kebab

Unknown
People

Jonny Dumpling

Itaewon Antique Street

Taj Palace

Foreign Restaurant

En Pleine Nuit

La Bocca

Ha

nn
Un am 2
der -do
pas ng
s

Product Seoul

Marakech Night

Saudi Arabian
Culture Center

Hana

Itaewon Fire House


Dubai Restaurant

Kookmin
Kervan Restaurant

Moghul

Hannam
Foreigners' Apt

Itaewon-ro 27da-gil
nwo

e6

Itaewon

Itaewon-ro 27ra-gil

Ocean Restaurant

L in

-ro 55ra

-gil

Seoul Central Mosque

Hannam-dong
Community Service Center

Tailrable & Co

75m

150m

Decade Shop Map p63

E1

A mens wear store offering modern American casual fashion goods. Also contains a
cafeteria and a Brick Seoul pants store.
Open 11am to 8pm. Closed Monday.

En Pleine Nuit Map p63

02-511-0677
E3

A Paris-style designer shop run by two


siblings and known for its chic design. Prices
are high, though the fashion items are of
good quality.
Open 11am to 8pm, Saturday and Sunday from 1pm.
Closed on Lunar New Year day and the day of Chuseok.
02-792-9419

Decade Shop

62

Decade Shop

En Pleine Nuit

63

Series; Corner

Map p63

E2

Kolon Industries male brand Series flagship store. Visitors


will find in here a wide range of choices such as Series products, handmade accessories, eco-friendly beauty brands, vintage wristwatch collections, household supplies, furniture,
cosmetics, and stationery supplies.
Open 11am to 9pm.

02-797-0710

Magazine Editors
Recommend:
Series; Corner

A store selling various


kinds of goods including furniture and
household supplies
2 All kinds of interesting
items for purchase
1

Mo Jain Song

Mo Jain Song Map p63

E1

The flagship store of designer Song Ja-in.


Contains a contemporary fashion store on
the 1st floor, a caf and a section for interior
design items on the 2nd, and a garden on the
3rd floor.
Open 11am to 8pm. Closed during Lunar New Year
day and Chuseok breaks.
02-797-6231

Monday Edition Map p63

E2

A store specializing in creative jewelry, with


its message-engraved pearls being especially
popular. Staff can also act as guides in helping
shoppers find what they are looking for.
Open 10:30am to 8pm, Saturday 11am to 6pm.
Closed Sunday and Holiday.
070-4412-5922

PBAB Map p62

Series; Corner

A3

A fashion store selling American work wear. It


has a relaxed atmosphere, and sells relativelylarge fashion items at affordable prices.
Open noon to 8pm, Saturday and Sunday until 7pm.
070-7787-4752

Post Poetics Map p63

E2

A bookstore specializing in design, architecture, arts, and magazines. It also sells indie
label CDs and unique small goods.
Open 1pm to 8pm. Closed on Sunday.

02-322-7023

Product Seoul Map p63

D3

A store selling the products of charismatic


designers such as clothes, shoes, accessories, socks, and etc. Come here for new
fashion trends.
Monday Edition

64

Open 11am to 8pm. Closed Holiday. Closed on Lunar


New Year day and the day of Chuseok.
02-790-0797

Series; Corner

65

OTHER TOURISM INFORMATION

Must-try Delicacies
Halal Foods
The Itaewon area has many places where one
can try food that is made under the criteria set
by the religion of Islam.

Itaewons International Foods


American, Asian, European, or African
restaurants and cafeterias.

Tailrable & Co

Tailrable & Co Map p63

E3

A high-quality suit shop where you can


request both the fabrics and styles that you
want. The store itself has a very trendy design and it is worth visiting the small terrace
cafeteria upstairs for their chocolato.

Events & Festivals

Open noon to 9pm. Closed on Lunar New Year day


and the day of Chuseok. 070-7651-7801

Unknown People Map p62

A3

An American-style fashion store selling various goods including casual clothes, hats, bags,
wallets, pomade, and accessories for men.

Itaewon Global Festival

Open 11am to 9pm, Sunday and Holiday noon to 8pm.


070-8635-2512

Shops Endorsed by
the Korea Tourism
Organization
1ST PREMIUM SHOPPING

Unknown People

Itaewon Culture Festival


A festival dedicated to fusion-traditional Korean
music or B-boy performances for tourists
North Beach
Map p62 B3 2 Clothes & Leather goods
Open 9:30am to 9pm.

Ferrara Korea

YH.Kim

Map p62 B3 1 Shoes


Open 9am to 9pm. Closed on Lunar New Year day and
the day of Chuseok.

Map p62 C3 3 Leather goods


Open 9am to 10:30pm. Closed during Lunar New Year
day and Chuseok breaks.

66

Itaewon Global Festival

Itaewon Flea Market


A flea market held in a staircase in the Usadan-ro
street the last Saturday of the month
Itaewon Global Festival
A festival full of international culture programs,
Korean singing performances, and parades held
every October
67

Gangnam
Style Streets:

The
Main
Shopping
Area

A.
Apgujeong-dong Cheongdam-dong

Gangnam

Apgujeong-dong Cheongdam-dong +
Sinsa-dong Garosu-gil Area

10 Corso Como

10 Corso Como 10 Map p71

A.
Apgujeong-dong
Cheongdam-dong

B.
Sinsa-dong
Garosu-gil Area

Getting There


Apgujeong-dong
Cheongdam-dong
Line 3 Apgujeong Station
Bundang Line
Apgujeong Rodeo Station
6006

Sinsa-dong Garosu-gil Area
Line 3 Sinsa Station
6006, 6009

Recommended Courses
Cheongdam-dong Fashion Street
Apgujeong Rodeo Street
Sinsa-dong Garogu-gil

Nearby Attractions
Dosan Park
Space*C
Simone Handbag Museum
'Bagstage'

68

A great place for shopping, Gangnam is full of famous highclass international brands. Fashion lovers come here specifically to find new and stylish fashion items. However, the
area is broad, and every street has its own style.

D2

The third 10 Corso Como store to open


worldwide, the Milanese concept outlet sells
fashion items in a manner that showcases
the craftsmanship of the designer, as well as
photography, beauty items, and household
supplies. Prices however are high.
Open 11am to 8pm.

02-3018-1010

Addicted Shop
Map p71

C2

Sells various international fashion brands


such as KTZ, FAM, WOODWOOD, Henrik
Vibskov, and etc. The store is well known for
its selection of outstanding artistic designers, many of whom are experimental or
adventurous in their creations.
Open noon to 9pm.

02-547-7332

Apgujeong-dong and Cheongdam-dong are home to original


luxury brands and the boutiques of famous designers, with
the Galleria Department Store at their center. Most shops in
this area are large in size and have a gorgeous interior design.
In addition, there are many hair and makeup salons where
you may run into some Korean celebrities.
Garosu-gil in Sinsa-dong is a street full of design studios and
galleries, as well as being a place to find numerous designers
boutiques and fashion stores. It is also a good place to find
a unique selection of luxury brand goods not available in
Apgujeong-dong, and there has been a trend in recent times
for new stores to open behind Garosu-gils main street.

Addicted Shop

69

Cecil Art Hall

Apgujeong
Rodeo Street

Woori

Pop Green
Mealtop

Jaseng Hospital
of Oriental Medicine

Gamjabawoo

Eonju

IBK

0-gil

What I Want

Bbanzzac

Central Post

Msk

ro 1

68-

gil

Boulangerie Le Alaska

Buona Sera
Kumsu Bokguk

Line 3

Assouline Lounge

Ceci Cela

Min's
Kitchen

Paper Garden

Maison Hermes Dosan Park


Galleria Department Store Branch: Map p71

Bunda
ng Lin
e

Mue

Caf T
T

Gourmet Eo

Sandang
D.Nue

Dongduk Women's Cheongdam


Junction
University Design
Research Center

Ahnsei
Hospital

My Boon

Dosan-daer

Seomi &
Tuus Gallery

Grill H

Cheongdam
Human Starville

IBK

100m

200m

Beaker Cheongdam
Flagship Store

B3,

Map p71

C2

A customized jewelry shop housing collections of contemporary designers such as Shourouk and Ek Thongprasert.
Items range from 100,000 won to 2,000,000 won.

70

ur

Apgu

D1

Open 12:30pm to 8pm, Saturday until 7pm. Closed Sunday. Closed on


Lunar New Year day and the day of Chuseok. 02-3446-5681

ux

-gil
jeong-ro 80

Dosan Park Branch Open 10:30am to 11pm, Saturday 11am to 10pm,


Sunday 11am to 9pm. Closed 3rd Sunday. Galleria Department Store Branch
Open 10:30am to 8pm, Friday and Weekend until 8:30pm. Closed Tuesday
once a month.
Dosan Park Branch 02-517-0316 Galleria Department Store Branch 023449-4114

Bbanzzac

gL

Tutto Bene

The Seoul flagship store of French publisher Assouline, and


the first to open in Asia. The complex includes a galleria,
bookstore, and a caf. Visitors will be able to find books on
luxury fashion brands such as Chanel, Dior, and Cartier.

Bbanzzac Map p71

John White
don

Assouline Lounge Dosan Park Branch: Map p70

a m-

Daily Projects

Riviera Maison

ngd

Cheongdam-dong
Fashion Street

L'espoir Du Hibou

Seolleung

Kookmin

C h eo

10

Hak-dong
Junction

Dure Noodles

Standard
Chartered

-ro 152-gil

[Ho;ya] And More

on-

Guilaume

ung-r

hye

Blush

Dosan Park
Space*C

Non

Muimui

SK Gas Station

Flow

Seolle

Nonhyeon-ro

Samwon Garden

10 Corso Como

Bistro De Yountville

L'amitie

CGV

1 24/7

Highkickz

Danuri

Yoo Art Space

10

Beaker Cheongdam
Flagship Store

The Love Comes

San Francisco Market

CGV

S.M. Entertainment
10 Corso Como Caf

Mik 24/7

Boy+

Gallery Won


East(3F)

Ce Soir

Unipair

Assouline Lounge

East(3F)

et

Jamie & Bell

Addicted
Shop

Sawore Boribap

Cheongdam Elementary
School

Elbon The Style

Hallyu
Souvenir
Shop

-ro 17

The Galleria Luxury Hall East

t re

Cheongdam
High School

yS

Gangnam
Tourist
Information
Center

Shingu
Middle School

Ganga

West

Gaehwaok

Eonju-ro

Apgujeong

The Galleria Luxury Hall West

East

Bon Nuvel

KDB

A. Apgujeong-dong Cheongdam-dong

ong-r

Apguje

Woori

46-gil

Kare

Apguje
ong Rode
o

Hyundai
Dept. Store

Hana

Apguje
ong-r
o

Kookmin

Kookmin

Elbon
The Style

ujeo

Apg

il

b
g-ro

o 60-g

Beaker Cheongdam
Flagship Store

D1

A fashion item complex run


by Cheil Industries. Here you
will find domestic and international fashion brands, cosmetics,
books, and various other goods.
The interior design is noteworthy for its water tank-shaped
fitting rooms and faucet-shaped
hangers. Various regular events
are also held in-store, such as
eco-friendly recycled fashion
promotions, pet parties, flea
markets, and music concerts.
Open 11am to 8pm.

02-543-1270

71

Daily Projects Map p71

D3

A complex consisting of a caf, lounge, and


fashion stores, where the latest creations
of new designers are available to purchase.
The lounge is also full of arts magazines that
may not be found elsewhere in Korea.
Open 11am to 8:30pm.

D. Nue Map p71

02-3218-4075
E3

A fashion and beauty store selling various


domestic or international fashion brands.
There is also a cafeteria, London Tea, on site
for when shoppers feel like taking a break.
Open 10:30am to 8:30pm.
Blush

Blush Map p70

Elbon The Style


Hyundai Department Store Apgujeong Branch: Map p70
A1, Galleria Department Store Branch: Map p71 D1

C3

An outlet selling various fashion brand


items, so visitors will have a good chance of
finding their favorite.

The place to go for luxury brand bags and


shoes. Run by a Korean celebrity, visitors
will find various fashion brands including
Zanellato, Anniel, Zagliani, and more.

Open noon to 9pm, Sunday from 2pm. Closed on


Lunar New Year day and the day of Chuseok.
02-542-8328

Boy+ Map p71

C2

Sells fashion items with highly-unique


designs. Has recently become more famous
for its joint-collection with Push Button.
Open 11am to 10pm.

02-3444-4756

Boy+
Daily Projects

Hyundai Department Store Apgujeong Branch:


Open 10:30am to 8pm. Closed once a month, Galleria
Department Store Branch: Open 10:30am to 8pm.
Hyundai Department Store Apgujeong Branch 023449-5924 Galleria Department Store Branch 02-69053740

02-548-5379

Central Post Map p71

C2

A shoe store offering various brands such


as Toms, Victoria, Izoia, Goody Grams, and
more. Toms in particular is a good purchase
at this time because of their current 2-for-1
pair of shoes campaign.
Open 11am to 9pm, Sunday until 8pm. Closed on
Lunar New Year day and the day of Chuseok.
02-6925-0067

Ce Soir Map p71

Central Post

D2

Sells vintage fashion items, accessories,


European fashion items, and others. Some
Korean celebrities often visit for Ce Soirs
unique fashion items not found in other
stores across the country.
Open 10:30am to 8pm, Saturday until 7pm. Closed
Sunday. Closed on Lunar New Year day and the day of
Chuseok. 02-543-1117

72

Ce Soir

Elbon The Style

73

Msk Map p70

A3

A menswear shop that fashion bloggers in


South Korea visit every season. The store is
full of basic fashion items, and if you area
fan of East Harbor Surplus, Used Future,
BLANKOF, Labor Day, Our Legacy, or Spectator, this is the place to go.
Open 11am to 8pm, Sunday and Monday from 1pm.
Break time noon to 1pm. Closed during Lunar New Year
day and Chuseok breaks. 070-8233-3107

My Boon Map p71

Flow (Cheongdam Branch)

Flow (Cheongdam Branch)

Jamie & Bell Map p71

Map p71

A vintage fashion store selling jewelry


mainly from Paris. Korean celebrities usually visit for its unique, well-designed items.

D2

Sells domestic and international designerbrand fashion items. Caters to both male
and female fashion brands, local designers
collections, and etc. Their international
brand items are well priced.
Open 11am to 9:30pm. Closed on Lunar New Year
day and the day of Chuseok.
02-511-4074

Highkickz Map p70

C2

A fashion store selling mainly Americanbrand outdoor wear and boots such as Red
Wing, Danner, Thorogood, and more. Also
sells leather goods and military-style wear.
Open 10am to 8pm. Closed Sunday.

02-545-0044

[Ho;ya] And More


Map p71

C3

Sells fashion items such as jewelry, leather


goods and indoor ware like aromatic candles
and similar. Luxury items are a specialty.
Open noon to 8pm. Closed Sunday.

02-517-0991

Open noon to 10pm.

E2

A fashion store selling international designer brands such as Markus Lupfer which have
not been officially launched in South Korea.
There is also a caf on the first floor.

Mik 24/7

Mik 24/7 24/7 Map p71

D2

A fashion store run by Chae Hansuk, a prominent stylist. Here, shoppers will find various
international or local fashion brands like
Nohant, Viatory, and Surreal but Nice, and etc.
Open noon to 9pm. Closed Sunday.

02-3446-8556

Riviera Maison Map p70

C3

A store selling goods made by the Dutch


lifestyle brand Riviera Maison. Visitors will
find wooden furniture, eco-friendly colored
fabrics, plates, kitchen supplies, bathing
supplies, and other household items.
Open 10am to 8pm. Closed on Lunar New Year day
and the day of Chuseok. 02-547-1977

Open 10am to 9pm, Sunday until 8:30pm.


02-3440-5317

Kare Map p70

B1

A German household supplies store selling


colorful furniture and interior supplies in
charismatic designs reminiscent of pop art.
Open 10am to 7:30pm, Saturday and Sunday 10am
to 6pm. Closed on Lunar New Year day and the day of
Chuseok. 02-545-9871

Mue Map p71

E3

A fashion store selling international-brand


items. Visitors to this store will see a unique
display of fashion items that appear almost
as if they were works of art.
Open 11am to 8pm. Closed on Lunar New Year day
and the day of Chuseok. 02-3446-8074

74

Open 10:30am to 10pm. Closed on Lunar New Year


day and the day of Chuseok. 02-6947-1270

D2

070-8247-7834

John White Map p71

E3

A fashion shop in Cheongdam-dong in


which internationally-prominent designer
Milan Vukmirovic, a mutual founder of Colette in Paris, has overseen as Director. Many
fashion lovers visit regularly, and the newlyopened juice bar on the premises is proving
quite popular.

My Boon

75

o1
8-g
il

UM Gallery

2
3

Gallery AM

Gangnam Tourist Information Center


l

-gi

162

ero

da
m-

Deux Cremes

ro
19
-g
il

Premium Outlet Raum


Ilmo Outlet

gil

ero

-da

8 Seconds

gil

gna

ero

-da

nam

g
Gan

Villa De Bailey

gil
52-

o
aer

an-

Dos

NH

e3

IBK

54-

ro 1

L in

Kookmin

Topten 10

ae
m-d

7-gil

gna

Map p70 A1
Open 10:30am to 8pm. Closed once a month.

Sinsa-dong
Garosu-gil

m-d

Gan

Bell & Nouveau

ero 1

il
2-g

gil

56-

o1
aer

151-gil

Simone Handbag Museum


'Bagstage'

West Map p71 D1


Open 10:30am to 8pm, Sunday until 8:30pm

Hyundai Department Store


(Apgujeong Branch)

Nonhyeon-ro

n-da

-gi

158

m-

gna

Gan

ro
dae

Seoul Mode
Fashion Institute

Dosa

D1

160

Chapter 1
5

13-gil

am

gn
Gan

Department Stores

Maison De Parfum Soul

Brown Breath

Marimekko Flagship Store

gna

Gan

onh

Ourthings

nyeo

gil

55-

ro 1

Erl Gallery,
Urban Art Gallery
Vintage Hollywood

-r
eon

nhy

No

&

Map p71 D2
Open 10am to 10pm. Closed 1st Monday and during
Lunar New Year day and Chuseok breaks.

gil

57-

o1

Epoca

Tommer & Jeffer

Danuri (Gangnam Branch)

A shoe store for womens footwear. Sells


different types of shoes in various designs
from basic to feminine and unique.

No

e
da
nsa
Do

Shops with Top Tourism


Souvenirs

C2

eo
nhy

gil

59-

o1

n-r

Around The Corner

Koon With
A View
Flow

Galleria Department Store Luxury Hall West

nhy

No

Open 11am to 8pm.

gil

61-

o1

-r
eon

D2 4 Shoes

East Map p71


Open 10:30am to 8pm.

g -r

Gallery SP

Galleria Department Store Luxury Hall East

n
jeo

Open 10am to 7pm.

What I Want

76

8-g

Repetto (Cheongdam Flagship Store)

Gan

Open 11:30am to 9pm, Sunday until 7pm.


070-7778-5923

Gallery
Street

g-ro

Open 11am to 9pm, Sunday 11am to 8pm.


02-542-0370

-ro

jeon

A handmade footwear store selling gorgeous shoes for men and women and other
footwear items. The stylish shoe care shop
within the store is known for providing the
best shoe care in South Korea.

ng

il

u
Apg

C2

jeo

5Cijung

Map p70 A2
Open 10am to 8pm. Closed on Lunar New Year day
and the day of Chuseok.

Singu Elementary School

Dosan-daero

Open 11am to 9pm, Sunday 2pm to 6pm. Closed


during Lunar New Year day and Chuseok breaks.
070-4184-8316

Map p70

Shinhan

12-gil

C2

A shop located on Apgujeong Rodeo Street


selling several fashion brands. If it is trendy
and stylish, you will find it here, with selections made by the owner through their long
expertise in public relations. The accessories
are especially outstanding.

Unipair Map p70

gu

Apgujeong-ro

Open 11am to 9pm, Sunday until 8pm. Closed on


Lunar New Year day and the day of Chuseok.
02-542-3156

Elbon The Style

Ap

E2 3 Jewelry

Map p71

u
Apg

A menswear store consisting of various


fashion brands from Italy, France, Japan, the
United States, Spain, and elsewhere. Classic
casual wear is the specialty.

The Love Comes Map p71

Map p71 A2 2 Cosmetics


Open 10:30am to 9pm. Closed on Lunar New Year day
and the day of Chuseok.
Map p71

-gi

175

No

Mucha

C2

on
hye

14-gil

Map p70

-ro

Gallery Cola

Accessorize (Garosu Outlet)

Accessories

LOccitane Korea (Apgujeong Branch)

San Francisco Market

Han Chu

Sinsa-dong Community
Service Center

Open 11am to 10pm, Sunday 12pm to 9pm.

Unipair

Apg

Apgujeong-ro

C2

Shinhan

-ro

ong

uje

Sinsa Middle School

Accessorize (Apgujeong Rodeo Branch)


1

B. Sinsa-dong Garosu-gil Area

Hyundai High School

Shops Endorsed by
the Korea Tourism
Organization
1ST PREMIUM SHOPPING

Map p71

Young Dong

Gwangmyeong
Bldg.

Shinhan
Lotte Cinema
Galleria Department Store Luxury Hall West
Korea Tourism Organization

a
Sins

75m

150m

77

Brown Breath Map p77

B.
Sinsadong
Garosu-gil
Area

B3

Sells casual menswear and imported fashion items, most especially bags. Also sells
domestic brand fashion items.
Open 1pm to 10pm

02-518-2190

Chapter 1 Map p77

C3

A place to buy quality household supplies.


On sale are artists products such as small
household goods or some customized handmade furniture, and etc.
Open 10:30am to 8pm, Saturday and Sunday 1pm to
7pm. Closed Monday. Closed on Lunar New Year day
and the day of Chuseok. 02-517-8001

Elbon The Style (Garosu-gil Main


Store) Map p77 B1
The place to go for luxury brand bags and
shoes. Run by a Korean celebrity, visitors
will find various fashion brands including
Zanellato, Anniel, Zagliani, and more.
Open 11:30am to 9pm. Closed on Lunar New Year
day and the day of Chuseok. 02-547-9700

Flow (Sinsa Branch)


Map p77

B2

Sells domestic and international designerbrand fashion items. Caters to both male
and female fashion brands, local designers
collections, and etc. Their international
brand items are well priced.
Open noon to 10:30pm. Closed on Lunar New Year
day and the day of Chuseok. 02-515-9050

Ilmo Outlet Map p77


Around The Corner

8 Seconds (Garosu-gil Branch)

Bell & Nouveau Map p77

Map p77

Sells various kinds of vintage fashion items


from around the world, from reformed
Chanel vintage goods to antique accessories
and customized jewelry.

B3

Specializes in the Korean SPA fashion brand


launched by Cheil Industries. Offers the
brands main line fashion items, loungewear, and accessories, as well as high-class
imported fashion brands.
Open 11am to 10pm.

B3

B3

An outlet selling luxury fashion brand 10


Corso Como items at 50-70% off. There are
also many footwear brands.
Chapter 1

Open 11am to 9pm. Closed on Lunar New Year day


and the day of Chuseok. 02-515-0970

Open 11am to 10pm. Closed on Lunar New Year day


and the day of Chuseok. 02-517-5521

070-7090-1144

Accessorize (Garosu Outlet)


Map p77

B1

An outlet of the Accessorize Jewelry brand


headquartered in London. Specializes in
popular jewelry with creative designs.
Open 11am to 10pm.

02-3446-4657

Around The Corner


Map p77

B2

A fashion complex selling fashion items and


household supplies run by LG Fashion. Both
domestic and international brands are stocked
for IT-related goods, stationery supplies, aromatic candles, books, CDs, jewelry, and etc.
Open 10:30am to 10pm, Saturday and Sunday until
10:30pm. 02-545-5325

78

Bell & Nouveau

Ilmo Outlet

79

Koon With A View Map p77

B2

Sells various fashion items and household


supplies from a wide range of domestic and
international brands such as MSSG, Kenzo,
Kalhartt, Balmain, and more.
Open 11am to 9pm. Closed on Lunar New Year day
and the day of Chuseok.
02-3443-4507

Marimekko Flagship Store


Map p77

B3

The flagship store of the Marimekko Nordic


design brand, selling various kinds of items
such as fabrics, kitchen supplies, table sets,
and fashion items. Visitors to the store will
save on their shopping time by being able to
pick from a wide range of choices.
Open 11am to 10pm.

02-515-4757

Maison de Parfum Soul


Map p77

C3

A perfume store selling Niche-brand items


both perfume and perfume-related. Visitors
here will find rare perfumes not commonly
available elsewhere.
Open noon to 9pm.

070-4158-1205

Ourthings Map p77

Epoca Map p77

A jewelry brand store headquartered in


Seoul specializing in contemporary urban
designs at prices ranging between 200,000
and 300,000 won.
Open noon to 8pm. Closed Monday.
070-4112-9263

Must-try Delicacies

Open 1pm to 9:30pm. Closed on Lunar New Year day


and the day of Chuseok.
02-3446-1520

Nonhyeon-dong Pojangmacha Food


Serves Korean street food such as grilled
shellfish, Korean pancakes, gamjatang (pork
bone stew), and more.

Premium Outlet Raum


Map p77

B3

An outlet run by LG, selling fashion brand


goods made by Isabel Marant, Nogg, Joseph,
or Vanessa Bruno, and more for up to 80%
off.
Open 11am to 9pm. Closed on Lunar New Year day
and the day of Chuseok.
02-511-5956

Tommer & Jeffer

& Map p77

B2

Childrens casual wear, vintage telephones,


lighting, furniture, household supplies,
and etc.
Open 11:30am to 9pm. Closed on Lunar New Year
day and the day of Chuseok.
02-511-8611

Seorae Village French Food


All kinds of French cuisine including omelets,
croque monsieurs, and baguettes made by
French patissiers.
Vintage Hollywood

Vintage Hollywood
Map p77

B3

A jewelry showroom consisting of gorgeous


customized jewelry items with unique
designs.
Open 11am to 8pm. Closed Sunday.

B4

Specializes in the SPA fashion brand


launched by Lotte. Visitors will find the
10 basic fashion items common to every
season including menswear, womens wear,
and childrens wear.
Open 10am to 10pm.
02-511-3808

Sinsa-dong Ganjang Gejang


Ganjang Gejang is a Korean dish made out of
soy sauce marinated female crabs with orangecolored eggs.

Shops Endorsed by
the Korea Tourism
Organization
1ST PREMIUM
SHOPPING

Events & Festivals


Gangnam Fashion Festival
A fashion festival consisting of fashion shows,
contests, markets, and more held every October.

LOccitane Korea (Garosu-gil Branch)


Map p77 B2 1 Cosmetics
Open 10am to 11pm Closed on Lunar New Year day
and the day of Chuseok.

Babara (Garosu-gil Branch)


Map p77 B2 2 Cosmetics
Open 11am to 10pm. Sunday and Holiday 11am to
9:30pm. Closed on Lunar New Year day and the day of
Chuseok.

Melvita (Garosu-gil Branch)


Map p77 B2 3 Cosmetics
Open 11am to 9pm. Closed on Lunar New Year day
and the day of Chuseok.

ALO Eyewear Space (Garosu-gil Branch)


ALO Map p77

B3 4 Eyewear

Open 11:30am to 10pm.

TNGT (Garosu-gil Branch)


Tommer & Jeffer

80

Seorae Village French Food

02-6224-2203

Topten 10 (Garosu-gil Branch)


Map p77

B3

OTHER TOURISM
INFORMATION

B2

Sells unique design stationery supplies. If


you are a fan of pens or notebooks, be sure
to pay a visit.

TNGT Map p77


Open 11am to 10pm.

B3 5 Clothes

International Peace Marathon


Organized by residential diplomats in South Korea
and the U.S. military as part of a campaign for
world peace. Held every October.

Flea Market
Seocho Saturday Culture Flea Market

This large-scale flea market takes place every


Saturday at the public parking lot around Sadang
Station. About 700 vendors who have been
selected from an online draw sell used clothing,
accessories, household appliances and the like.
The vendors may only sell used goods at this
market, but because of its sheer size, there is a
wide selection of almost-new items available for
purchase.
Open Saturday 9am to 3pm. Closed on holidays and
days of extreme weather (summer heat waves, cold
snaps, rain etc)
Bangbaecheon-ro, Seocho-gu (2 minute walk from
Sadang Station (Lines 2, 4) Exits 11-14

81

Mall Complexes
Nearby Subway Stations: Other Areas

CGV

Lotte Duty Free Shop


L in e

ic-ro
Olymp

Gimpo Airport Outlet

Lotte Duty Free Shop

Lotte City

Lotte Cinema

L in

Seokchon Lake

Jamsil (Songpa-gu Office) Station Area

Wooridul
Hospital

E-mart

Lotte Mart

AREX

Gimpo Intl Airport Station Area

-ro

aru

uin

Yeo

Courtyard Marriott
Seoul Times Square

e5
CGV

E-mart

nd
grou
nder
ion Unter
t
a
t
S
e
ngpo g C
Shinsegae eongdeu Shoppin
Lotte
Y

Times Square

Dept. Store

in-ro

g
yeon

Yeouido Station Area

Lotte Dept. Store

Jinjujip

Seoul Norimadang
Junction
Magic Island

o
uid
Yeo

Seokchon
Lake
Junction

Haneul-gil

o Int'l Airport
imp

Line 9

Lotte Hotel World

Lotte Mall

Chungmu
Hospital

Conrad Seoul

IFC Mall

e9

Two
IFC

L in

Hallyu Souvenir Shop

Lotte World

CGV

Lotte
Cinema

e8

Lotte Dept. Store

Parc1
(Opening
Scheduled,
2014)

One IFC

L in

Lotte Mart

ark
oP
uid
o
e
Y

ui ss
Yeoerpa
d
Un

Line 2

Sky City

Shilla Duty Free Shop

Gimpo International Airport


e)
Offic
a-gu )
p
g
n
il (So
Jams (

ound
ergr
Und
tary er
o Ro ent
ngp ing C
gdeu Shopp
Yeon

Jamsil Station
Underground
Shopping Center

Cinema

gpo
eun
ngd 1
Yeo
in e

Yeongdeungpo Station Area

The Jamsil area includes Lotte World (an amuseWithin easy reach of Gimpo Intl Airport are several
Similar to Wall Street, Yeouido is Seouls financial
Yeongdeungpo is a must-visit area for shopping,
ment park), department stores, duty free shops,
shopping areas worth a visit, and translation or interdistrict. Stores here are generally youth-oriented
in particular the clean and modern Times Square,
140219_()__.indd
14. 2. 19. 3
markets, outlets, and a theater. Visitors to the
area
pretation
and full of trendy fashion items popular with
which
19_()__.indd
14.
140219_()__.indd
2. 19. 1
8:28 services are available in the area. Good
14.for
2. 19. 2 8:28
140219_()__.indd
14.the
2. 19. 5
8:28is a center of shopping and entertainment,
will also find luxury shopping malls along with other
quick shopping expeditions before and after a trip,
districts white-collar workers. The area is also
containing a shopping mall, mart, bookstores, theaccommodations, as well as trendy fashion items
there are two duty free shops selling luxury items and
home to the National Assembly of the Republic of
ater, and hotels. It is also conveniently connected
at reasonable prices in the underground shopping
two markets offering various essential items at afKorea, broadcast stations, and business hotels.
to Yeongdeungpo Station on Subway Line 1.
center. Most facilities are connected to Jamsil
fordable prices. These can all be reached via Subway
IFC Mall
Times Square
station, making it super-convenient for tourists.
Lines 5 and 9, the AREX or airport limousine buses.
Open 10am to 10pm.

02-6137-5001

Open 10:30am to 10pm.

Jamsil Station Underground Shopping Center

Gimpo Airport Outlet

Open 10am to 10pm. Closed 1st and 3rd Monday.

Open 10:30am to 9pm, Friday and Weekend 10:30am


to 9:30pm.
02-6343-3114

Subway: Mall is conveniently connected by moving


walkway to Yeouido Station (Line 5 and 9)

Lotte Department Store (Jamsil Branch)

Sky City

Events: DJ shows or indie music band performances


from 7:30pm Mondays through Saturdays


Open 10:30am to 8pm, Friday and Weekend until
8:30pm. Closed once a month.
02-411-2500

Lotte Duty Free Shop (Jamsil Branch)



Open 9:30am to 9pm.

02-411-7565

Lotte Mart (Jamsil Branch)


Open 10am to midnight, Saturday from 9am.
Closed 2nd and 4th Sunday.
02-411-8025

Varies between each store.

Lotte Duty Free Shop (Gimpo Intl Airport


Branch)
Open 6:30am to 8:30pm.

02-2669-6700

Shilla Duty Free Shop (Gimpo Intl Airport


Branch)
Open 6:30am to 8:30pm.

Shopping: Various global brands like Hollister, ZARA,


H&M, Uniqlo, and more
Restaurants: Korean, Mexican, Italian, Asian fusion and
more on the 3rd floor of the mall

02-2661-3100

02-2638-2100

Yeongdeungpo Rotary Underground


Shopping Center
Open 10am to 10pm.

02-2631-1248

Yeongdeungpo Station Underground


Shopping Center
Open 9am to 11:30pm.

02-2290-6559

Lotte Department Store


(Yeongdeungpo Branch)
Open 10:30am to 8pm, Friday and Weekend until
8:30pm. Closed once a month.
02-2632-2500

Lotte Mall (Gimpo Intl Airport Branch)

Shinsegae Department Store


(Yeongdeungpo Branch)


Open 10:30am to 10pm.

Open 10:30am to 8pm, Friday and Weekend until


8:30pm. Closed Monday once a month.
1588-1234

02-6116-4000

Lotte Mart (Gimpo Intl Airport Branch)

E-mart (Yeongdeungpo Branch)


Open 9am to midnight. Closed 2nd and 4th Wednesday.
02-3468-1211


Open 10:30am to midnight. Closed 2nd and 4th Monday.
02-6124-2500

E-mart (Gimpo Intl Airport Branch)


Open 10am to midnight. Closed 2nd and 4th Sunday.
02-2166-1212

82

IFC Mall

83

Sindorim
Junction

ETLand

D-Cube City

Cheon

gpa-ro

L in

CGV

E-mart

E-mart

I Park Mall

Sindorim Station Area

CGV

n
sa
ng
Yo

e2

L in

e1 g
L in gan
n e
J u L in

Regional Korea
Railroad Office

Techno Mart

e1

n
sa
ng ss
yo rpa
Sin nde
U

gin

on

Cheon

20-gil

D-Cube
Art Center

Sheraton Seoul
D-Cube City

gpa-ro

orim
Sind

Lotte Cinema

e
Gy

Yongsan Electronic
Shopping Mall

-ro

Yongsan Electronic
Shopping Mall
Junction

Lotte Cinema

Home Plus

Themed
Shopping

Yongsan Station Area

At the center of Sindorim is a subway station


The Yongsan area is the place to shop for varithat has the highest floating population in Seoul.
ous electronic and electrical devices. One such
There are also two large shopping malls nearby,
venue
to 2. 19. 6 8:28
9_()__.indd
14.
140219_()__.indd
2. 19. 4
8:28for this is the IPark Mall, connected14.
two markets, department stores, the D-Cube
Yongsan Station and consisting of a department
City multi-complex, and a number of restaurants.
store, a shopping mall, E-mart, and electronics
There is also a childrens park, making the area
stores. Visitors are strongly recommended to
an ideal shopping destination for families.
shop around for the best prices before committing to a purchase.
D-Cube City
Open 11am to 9:30pm, Friday and Weekend until
Yongsan Electronics Market
10pm.

02-2211-04278

Open 9am to 7pm, Saturday until 3pm. Closed


Sunday.

Techno Mart (Sindorim Branch)



Open 10:30am to 9pm, Friday, Weekend and Holiday
until 9:30pm. Closed Tuesday once a month.
02-2111-0474

ETLand

E-mart (Sindorim Branch)

IPark Mall

Open 9am to midnight. Closed 2nd and 4th Sunday.


02-6715-1212

Home Plus (Sindorim Branch)


Open 9am to midnight. Closed 2nd and 4th Sunday.
02-2634-3841

Open 10am to 7:30pm, Saturday and Sunday until


8pm. Closed 1st, 3rd and 5th Tuesday. The 1st Floor is open
all year round.
02-707-4700

Open 10:30am to 8:30pm.

- Traditional Markets to Visit in Seoul


- Socially Responsible Products

02-2012-0101

E-mart (Yongsan Branch)


Open 9am to midnight. Closed 2nd and 4th Wednesday.
02-2012-1212

D-Cube City

84

85

Seoul Yangnyeong Market

FEATURE 1

This traditional market offers


quality traditional Eastern herbal
medicine at great value. This largescale market handles about 70%
of all the sales on herbal medicine
in the country. Ginseng and red
ginseng (insam and hongsam) are
highly sought after, but there are
countless other herbs on sale here.
The market also offers various tools
and cookware needed to prepare
the herbs.
3 minute walk from Jegidong Station (Line 1)
Exit 3 Open 9am to 7pm. 02-969-47934

Traditional Markets
to Visit in Seoul

Nammun Market

At traditional markets, visitors can shop and experience Seouls traditions and culture all in
one place. A wide range of inexpensive foods and household goods not often found at
department stores or shopping complexes can be bought here. A special feature of the markets is their many food alleys, giving each market its own unique charm and atmosphere.

Gwangjang Market

Tongin Market

A myriad of Korean dishes can be


tried out at this traditional market. Inexpensive and filling, the
popular dishes here are nokdujeon
(mung bean pancakes), yukhoe
(beef tartare), mayak gimbap (addictive rice rolled in seaweed),
and wang sundae (gigantic blood
sausages). Besides the food, there
are over a hundred vendors offering inexpensive quality design
and imported vintage wares. The
market is also known for its leading selection of hanbok (traditional
Korean dress) as well as bed linens, among other goods on offer.

This traditional market is famous for its Dosirak Caf.


The Dosirak Caf sells coins worth 500 won each that
can be used to purchase various side dishes on offer at
all participating vendors at the market. Visitors stack
up on the side dishes they want, and then return to
the caf for both rice and soup and to eat with their
side dishes. The most popular dishes here are gireum
topokki (crispy spicy rice cakes) and tteokgalbi (beef rib
patties). Another specialty at Tongin Market is their
carpentry studios, where visitors can try making their
own pencil cases, bookends, storage boxes and the like.
10 minute walk from Gyeongbokgung (Government ComplexSeoul) Station (Line 3) Exit 2
The market is open from 8am to 10pm every day except on the
third Sunday of the month; the Dosirak Caf is open for lunch from
11am to 4pm and is closed on Mondays and the third Sunday of the
month.
02-722-0911

5 minute walk from Jongno 5(o)ga Station


(Line 1) Exits 7 or 8
Open 9am to 11pm.
02-2269-8855
Tongin Market

86

Tongin Market

Gwangjang Market
Korea Tourism Organization

This traditional market holds


various events and festivals for its
visitors, including night festivals,
onsite performances and tour
programs. This market was also
one of the 16 winners of the countrys highly competitive project to
vitalize traditional markets.
25 minute walk from Doksan Station (Line 1)
Exit 1 Open 8am to 10pm, closed on every
fourth Tuesday of the month. 02-868-9727

Amsa Market
This traditional market is famous
for its steamed pigs feet (jokbal),
sweet and crispy chicken (dakgangjung) and addictive stuffed
dumplings (mayak mandu). There
are over ten butchers here that
offer high quality meats at competitive prices. Delivery is also
available on reservation to nearby
locations.
3 minute walk from Amsa Station (Line 8)
Exit 1
Open 8am to 10pm, delivery center
9am to 7pm, closed on Sundays.
Amsa
Market 02-442-1040 / Delivery Center 023426-8383

Suyu Market
Korea Tourism Organization

Suyu Market
This large-scale market features
both street vendors and larger
vendors located inside buildings.
Usually the alley vendors sell food
related items, and the ones inside
the building sell manufactured
goods. The most popular dish
here is hongeo muchim, made with
raw skate, dried radish, and water
parsley mixed with spicy sauce. It
is especially popular with those
who enjoy spicy flavors.
10 minute walk from Mia (Seoul Cyber
Univ.) Station (Line 4) Exit 8
Open 10am
to 9pm, closed on 2nd and 4th Sundays of the
month.
02-989-4730

Urim Market
Shoppers will be able to use large
carts at this traditional market
as if they were at supermarkets,
making the shopping experience
convenient and hassle-free. Home
delivery is also possible to nearby
locations. The market mainly
sells fresh vegetables, fruit, meat
and fish. The markets dishes are
served with large portions and
are inexpensive, making them
very popular. Some of the popular dishes here are hand-made
noodle soup (son kalguksu), tripe
(gopchang), and sweet and crispy
chichen (dak gangjeong).
10 minute walk from Mangu Station
(Gyeongchun and Jungang Line) Exit 1
Open 9am to 9pm.
02-436-3598

87

FEATURE 2

Socially Responsible
Products

Socially-conscious consumerism and entrepreneurship is the practice of making purchases that


will benefit society as a whole rather than simply consuming for personal gratification. With the
movement on the rise worldwide, Seoul is playing its part through the creation of opportunities
for consumers to become aware of high-quality products that contribute to social well-being.
Consumers can trust in the quality of these products all the while contributing to the betterment
of society, as well as with the knowledge that they are paying fair prices.

Socially
Responsible
Products
Supported
by the City
of Seoul

Danuri
Seoul Citys Quality and
Socially Responsible Products
Danuri sells Seoul Citys sociallyconscious products of outstanding quality, including handicrafts,
childrens goods, stationery,
wallets, bags, household items,
natural cosmetics and various
other items. All of the profits from
Danuri are reinvested into the
developing of small businesses.
blog.naver.com/danurilove

Open 9am to 9pm. Closed Monday.


5 minute walk from City Hall Station (Lines
1, 2) Exit 5 (First basement floor of Seoul
City Hall)
02-2038-2114

Gangnam Branch
Open 10am to 10pm. Closed 1st Monday
and during Lunar New Year day and Chuseok
breaks.
2 minute walk from Apgujeong
Station (Bundang Line) Exit 4
02-20383114

Seongbuk Branch
Open 10am to 10pm. Closed 1st Monday
and Lunar New Year day and the day of
Chuseok.
5 minute walk from Sungshin
Womens Univ. (Donam) Station (Line 4) Exit 4
02-2038-7114

88

Eco Shop

The Beautiful Store tidies up


donated goods and resells them
inexpensively. Open since 2002,
all of the proceeds from this nonprofit civic organizations sales are
donated to the needy. Through
reusing goods, the environment
benefits, and through donations
and charity, beautiful consumption is made possible. There
are currently 51 branches of the
Beautiful Store in Seoul.

This eco-friendly store was jointly


created by Lotte Department Store
and the Korea Green Foundation.
The Korea Green Foundation
which handles merchandising,
makes sure that only goods that
are friendly to the environment
are sold. All proceeds from the
Eco Shop are donated to save
and protect critically endangered
birds. An excellent selection of
healthy cuisine made only with
the finest organic ingredients, as
well as dolls of endangered birds
and related products to raise funds
for the environment is on offer.

Main Locations
Anguk Branch
Open 10:30am to 8pm. Closed on
Sundays and holidays
5 minute walk from
Anguk Station (Line 3) Exit 2

Seoul Station Branch


Open 10:30am to 6pm. Closed on national
holidays Seoul Station (Lines 1, 4, Gyeongui
Line, AREX) 3 minute walk from exit 14
Youths Dreaming Shop

Youths Dreaming Shop


Products Created by
Young Start-ups
This store offers products made
by winners of Seoul Citys Young
Start-Ups 1000 Project. Over 200
products that integrate unique
ideas by the young - in fashion,
electronics, beauty, stationery, and
other products that improve daily
life - are featured at this shop.
www.dnistore.co.kr

Myeong-dong Branch
Open 10am to 9pm. Closed on Lunar New
Year day and the day of Chuseok. 5 minute
walk from Myeongdong Station (Line 4) Exit 9
02-778-6678

Sinchon Branch

Danuri

Beautiful Store

www.beautifulstore.org

Seoul City Hall Branch

Eco-friendly
and Socially
Responsible
Stores

Open 11am to 10pm. Closed during


Lunar New Year day and Chuseok breaks.
5 minute walk from Sinchon Station (Line
2) Exits 2 or 3
02-6925-2110

Lotte Department Store Main Branch


8th floor see p25
Lotte Department Store Jamsil Branch
8th floor see p82

Hongik Univ. Branch Hours:


Open 10:30am to 6pm. Closed on
Sundays and holidays
3 minute walk from
Hongik Univ. Station (Line 2, Gyeongui Line,
AREX) Exit 8

Apgujeong Branch
Open 11am to 7pm. Closed on Sundays
and holidays
5 minute walk from
Apgujeong Station (Line 3) Exit 2

Beautiful Store

Goods Made Seongsu-dong Shoe Street


by Artisan Visitors will know they have found this area when they see a mural with
shoes as its subject near the entrance. Painted by over forty shoe designCooperaers, volunteers, and district public servants, the mural is a symbol of
tives

Seongsu-dong, where over 80% of the shoes made in Korea are produced.
There are over 350 shoe manufacturers and leather merchants on this
street, selling exquisite handmade shoes produced by master artisans at
affordable prices.
Seongsu-dong Sujehwa Town (SSST- Splendid Stylish Shoe Trend)
Joint Market
Open 10am to 8pm. Closed Holidays.
5 minute walk from Seongsu Station (Line 2) Exit 1,
1st floor of Yeongdong Techno Building
02-2118-7090

89

Seoul Travel Information

Transportation cards available in Seoul

Getting to Seoul

T-money

How to use

Transportation between Incheon International Airport or Gimpo International Airport and


downtown Seoul is very convenient. You can check distances, fares and other information
on limousine buses, taxis and airport railroad trains and choose which form of transportation
you will use.

Airport Limousine
Airport

Boarding location

Ticket offices

Incheon
Intl Airport
Gimpo
Intl Airport

To Seoul: Bus stops 3B-6B, 10A-13A out


of the entrance area on the 1st floor
[Domestic terminal] To Seoul; Exits 3-5
To Incheon Intl Airport; Exits 13-15
[Intl terminal] To Seoul; Exit 6
To Incheon Intl Airport; Exit 7

Next to Exits 4, 6-8, 11 and 13 on the 1st floor


of the passenger terminal / bus stop 9C
1st floor of the passenger terminal
Payment with cash after boarding without
ticketing

AREX (Airport Railroad)


5:20am to midnight (10-15 mins intervals)

Incheon Intl Airport Railroad 032-745-7788

http://www.arex.or.kr

Public Transportation
Buses

Subway

Taxi

90

Seoul city buses can be distinguished by their colors. Blue buses cover longdistance routes within Seoul, green buses run short-distance routes within the
city, yellow buses run circular routes in central Seoul, and red buses run express
routes between the city and the metropolitan area.
Seoul Subway has nine routes from Line 1 to Line 9. These nine lines, in combination with Jungang Line, Bundang Line and Gyeongui Line, form the metropolitan
railroad network. Each line has its own designated color, which is used on subway
maps and signs in subway stations to enable not only Seoul citizens but also
foreign visitors to use the subway without difficulty.
Single journey ticket for subway: If you dont have a T-money or Seoul Citypass,
you should purchase a single journey ticket every time you use the subway. If
you insert a deposit of \500 and your fare into the vending machine installed at
each subway station, a ticket is dispensed. After you arrive at the destination,
you can return the ticket using the Deposit Refund Device and have the \500
deposit refunded.
A taxi is a convenient means of transportation that takes you straight to your destination. Taxi stands are located in numerous corners in Seoul, and you can catch
a taxi anywhere on the streets by holding out your hand. There are regular taxis,
deluxe taxis and van taxis.
International taxi: The city government's official taxi for international tourists.
Just visit the website or call to make a reservation for the taxi. Make sure to ask
for a driver who speaks either English, Chinese or Japanese. Please note! The
reservation must be booked 24 hours before the pickup time.
1644-2255
http://intltaxi.co.kr

Where to buy

Fare

Transportation card that can be


used on buses and subway in
Seoul and the metropolitan area;
you should touch the card to the
card reader both when you board
and alight to receive the transfer
discount.
The card combines T-money and
Seoul
Citypass Plus a discount service for designated
performances, exhibitions, tourist
attractions and restaurants. You
get a 5% discount when you use
Seoul City Tour
Bus using this
card.

Subway stations in \2,500 for a regular card and


Seoul, convenience charge amount of \1,000 and
stores with T-money up
signs

GS25 convenience
stores, tourist information centers, train
stations

\3,000 for the purchase of the


card, Mobile phone strap type:
\5,000
Refillable up to \500,000

M-PASS

Incheon International Airport Tourist


Information Center,
Seoul Global Culture
& Tourism Center
(Myeong-dong),
Gangnam Tourist
Information Center

1 Day Pass : \10,000


2 Day Pass : \18,000
3 Day Pass : \25,500
5 Day Pass : \42,500
7 Day Pass : \59,500
Not including the \5,000
rental fee. (Upon returning,
\4,500 is refunded after a
\500 deduction.)

Public transportation card exclusively for international visitors,


M-Pass can be rented and used
to take up to 20 city bus and
subway rides in Seoul and metro
area. Like T-money, you can refill
cash and use the card to pay for
your purchases at convenient
stores and taxis that accept Tmoney card.

Easy and Convenient Seoul Tour Information


Visit Seoul
Homepage
www.visitseoul.net

Seoul city government-run official Seoul tour information portal, the Visit Seoul
website offers information about major tourist attractions and accommodations
in Seoul, as well as recommended themed tours. You can make reservations
for walking tours, performances, and even movies. Use your smartphone for
convenient access to the website (http://m.visitseoul.net) at anytime, anywhere.

iTourSeoul App

An application for accessing Seoul tour information made for


easy and convenient use during your stay in Seoul, it provides
real-time information about nearby tourist attractions and public
transportation all based on the current location of the user. The
app supports Korean, English, Japanese, and both simplified
and traditional Chinese.
How to Use: Search iTourSeoul at app stores and android markets and
download the app. Or scan the QR code on the right for immediate download.
Smartphone Rental Service: Smartphone with the pre-installed iTourSeoul is
available for rental for international visitors. Reservation at least three days
before arrival is required. Rental fee \3,000 per day Domestic call \11
per second Unlimited Wi-Fi data \5,000 a day KT Olleh Roaming Centers
at Incheon International Airport, Gimpo International Airport, Korea City Air
Terminal 02-1588-0608(when calling from Korea), +82-2-2190-0901(when
calling from overseas)
91

Tourist Information Centers

Shopping Information

Tourist information center

Phone

Tourist information center

Incheon Intl Airport

032-743-3270, 3272
032-743-2600, 2602

Myeong-dong
Tourist Information Center

02-778-0333

02-720-0872
Samilgyo Bridge
Seoul Station (full information service) 02-3149-3333
02-579-0290
Seoul Meeting Square

Phone

Gangnam
Tourist Information Center

02-3445-0111

Citizens Hall

02-739-7755

Korea Tourism Organization


Gyeongbokgung Palace

02-729-94969
02-738-9171

Sinchon Station (Gyeongui Line)


Yeongdeungpo Station
(full information service)

02-363-7833
02-2639-3320

Gwanghwamun

02-735-8688

Yongsan Station
(full information service)

02-3780-5555

Namdaemun Market
Naminsa
Dongdaemun
Mapo Tourist Information Center
Myeong-dong
Myeong-dong (Seoul Global
Culture and Tourist Center)

02-752-1913
02-737-7885
02-2236-9135
02-334-7878
02-774-3238
02-3789-79613

Itaewon
Itaewon Station
Jamsil
Jaedong Elementary School
Jeongdok Public Library
Cheonggye Plaza

02-794-5579
02-3785-0942
02-2143-7007
02-2148-4160
02-2148-4161
02-2290-7126

Bukinsa

02-734-0222

Hongik Univ.

02-323-2240

Duty Free Shops


Name

Phone

Getting There

Donghwa Duty Free

02-399-3000

Lotte Duty Free (Main)


Lotte Duty Free
(Lobby Branch)
Lotte Duty Free
(Jamsil Branch)
Lotte Duty Free (Coex)

02-759-6600
02-759-6870

Gwanghwamun (Sejong Center for the Performing


Arts) staion (Line 5) Exit 6
Euljiro 1(il)ga Station (Line 2) Exit 7
Euljiro 1(il)ga Station (Line 2) Exit 7

Lotte Duty Free


(Gimpo Int'l Airport Branch)
Shilla Duty Free
(Seoul Branch)
Shilla Duty Free
(Gimpo Intl Airport Branch)
Walker Hill Duty Free

02-2669-6700

Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3


or 4
Samseong (World Trade Center Seoul) Station (Line 2)
Exits 5 or 6
Gimpo Intl Airport Station (Lines 5, 9, AREX)

1688-1100

Dongguk Univ. Station (Line 3) Exit 4

1688-1110

Gimpo Intl Airport Station (Lines 5, 9, AREX)

02-450-6363

Take the free Walker Hill Shuttle Bus from Gangbyeon


(Dongseoul Bus Terminal) Station (Line 2) Exit 1

02-411-7565
02-3484-9600

Department Stores

Look for the red vests in Seoul

Name

Phone

Getting There

If you need help while touring Gwanghwamun, Myeong-dong, Namdaemun Market, Sinchon,
Itaewon, Samcheong-dong, Sinsa-dong Garosu-gil, Hongdae, Dongdaemun, Insa-dong or
Bukchon, you should look for red shirts with the symbol. These people are so called mobile
tourist information centers. They are fluent in foreign languages including English, Japanese
and Chinese, and provide tourist information of Seoul from introduction about Seoul, from
the introduction of tourist attractions to direction guides.

Galleria East & West

02-3449-4114

Hyundai Mok-dong
Hyundai Trade Center

02-2163-2233
02-552-2233

Hyundai Mia
Hyundai Sinchon
Hyundai Apgujeong (Main)
Hyundai Cheonho
Lotte Gangnam
Lotte Geondae Star City
Lotte Gwanak
Lotte Gimpo Airport
Lotte Nowon
Lotte Mia
Lotte (Main)
Lotte Yeongdeungpo
Lotte Jamsil
Lotte Cheongnyangni

02-2117-2233
02-3145-2233
02-547-2333
02-488-2233
02-531-2500
02-2218-2500
02-833-2500
02-6116-2500
02-950-2500
02-944-2500
02-771-2500
02-2632-2500
02-411-2500
02-3707-2500

Shinsegae Gangnam
Shinsegae (Main)
Shinsegae Yeongdeungpo

1588-1234
1588-1234
1588-1234

Apgujeong Rodeo Station (Bundang Line)


Exits 1, 2, 7
Omokgyo (Mokdong Stadium) Station (Line 5) Exit 2
Samseong (World Trade Center Seoul) Station (Line 2)
Exits 5 or 6
Gireum Station (Line 4) Exit 9
Sinchon Station (Line 2) Exit 1
Apgujeong Station (Line 3) Exit 6
Cheonho (Pungnaptoseong) Station (Lines 5, 8) Exits 3 or 4
Hanti Station (Bundang Line) Exits 1 or 2
Konkuk Univ. Station (Lines 2, 7) Exits 4 or 5
Sillim Station (Line 2) Exits 5 or 6
Gimpo Intl Airport Station (Lines 5, 9, AREX) Exit 1
Nowon Station (Lines 4, 7) Exits 3 or 4
Miasageori Station (Line 4) Exit 1
Euljiro 1(il)ga Station (Line 2) Exit 7
Yeongdeungpo Station (Line 1) Exit 3
Jamsil (Songpa-gu Office) Station (Lines 2, 8) Exits 3 or 4
Cheongnyangni (University of Seoul) Station (Line 1,
Jungang Line) Exits 1 or 4
Express Bus Terminal Station (Lines 3, 7, 9) Exit 8
Hoehyeon Station (Line 4) Exit 7
Yeongdeungpo Station (Line 1) Exits 3, 5, 6

GwanghwamunNamdaemun MarketSamcheong-dong 9:30am-6:30pm, Myeong-dong 9:30am-7:30pm,


SinchonInsa-dong, ItaewonSinsa-dong Garosu-gil 10am-7pm, DongdaemunHongdae 12pm-8pm, Bukchon 9:30am6:30pm (Summer season) 9am-6pm (Winter season)
For more detailed information, visit the official Seoul-city tour information website, www.visitseoul.net, or check the
mobile app iTourSeoul.
Information in this guide book is current as of January 2014.

Useful Phone Numbers


Information on Seoul
Phone interpretation service
Emergency medical service
Lost articles

Tourist information
Tourist complaint report

92

Dasan Call Center 02-120


Interpretation service BBB
(Before Babel Brigade) 1588-5644
Emergency Medical Information Center 119
Lost and Found Center at Seoul
Metropolitan Police Agency
02-2299-1282
KTO TT Call Center 1330
Dasan Call Center 02-120+9
Tourist Complaint Center at
Korea Tourism Organization 1330

Large Shopping Complexes


Name

Phone

Getting There

Bitplex

02-2200-1003

Central City

02-6282-0114

Wangsimni Station (Lines 2, 5, Bundang Line,


Jungang Line), Exit 4
Express Bus Terminal Station (Lines 3, 7, 9)

93

Index
Name

Phone

Getting There

Coex Mall

02-6000-0114

D-Cube City
Garden 5
IFC Mall
IPark Mall
Lotte Fitin

02-2211-1000
02-2157-0100
02-6137-5000
02-2012-0101
02-6262-4000

Mario Outlet
Mecenatpolis Mall
Starcity Mall
Times Square

02-2109-7000
02-6357-0108
02-2024-1500
02-2638-2000

Samseong (World Trade Center Seoul) Station (Line 2)


Exits 5 or 6
Sindorim Station (Lines 1, 2) Exit 1
Jangji Station (Line 8) Exit 3
Yeouido Station (Lines 5, 9) Exit 3
Yongsan Station (Line 1, Jungang Line)
Dongdaemun History & Culture Park Station (Lines 2,
4, 5) Exits 12 or 13
Gasan Digital Complex (Lines 1, 7) Exit 4
Hapjeong Station (Lines 2, 6) Exits 9 or 10
Konkuk Univ. Station (Lines 2, 7) Exit 4
Yeongdeungpo Station (Line 1)

Business Hours (Normal Operations)


Type of Business

Hours

Bank

9am-4pm

Boutique

11am-10pm

Department Store

10am-8:30pm

Government

9am-6pm

Hospital

9am-6pm

Post Office

9am-6pm

Shopping Mall/Outlet

11am-9pm

Traditional Market

4am-varies by market.

* In general, banks and government offices are closed on weekends and holidays. Post offices and hospitals are open
only in the morning during weekends.

Korean Standard Clothing Sizes


Sex
Women

Clothing
Size

Chest
(cm)

Waist
(cm)

Hips Sex
(cm)

75 (S)
80 (S)

Clothing
Size

Chest
(cm)

Waist
(cm)

Hips
(cm)

75

64

80

66.5

88.3 Men

80 (S)

80

69.4

85.9

89.5

85 (M)

85

71.6

87.6

85 (M)

85

90 (L)

90

70.9

91.5

90 (M)

90

76.1

90.6

76.2

93.7

95 (L)

95

81.9

93.9

95 (L)

95

81.9

95.4

100 (L)

100

86.4

97.1

100 (XL)

100

87.1

97

105 (XL)

105

91.3

100.1

105 (XL)

105

89.3

95.8

110 (XL)

110

95.8

103.5

Foreign Exchange Rates


Dollar
Euro
Yen
Yuan
Hong Kong Dollar
Taiwan Dollar
* As of January 2014

94

1,075 won
1,466 won
1,030 won
178 won
139 won
36 won

City Center
(Myeong-dong Euljiro, Namdaemun Market)
Aland (Main Store)
23
Alpha
27
Daedo Shopping Tower
27
Euljiro Underground Shopping Center
25
Euljiro 1-ga Underground Shopping Center
25
Hoehyeon Underground Shopping Center
25
Lotte Department Store (Main)
25
Lotte Duty Free Shop (Lobby Branch)
25
Lotte Duty Free Shop (Main)
25
Lotte Mart (Seoul Station Branch)
28
Lotte Outlets (Seoul Station Branch)
29
Lotte Young Plaza
25
Maki
23
Mamonde Flagship Store
23
Mesa 28
Migliore (Myeong-dong Branch)
22
M-Plaza
22
Myeongdong Station Underground Shopping Center 25
Myeong-dong Tourist Information Center
25
Myeong-dong Underground Shopping Center
25
Namdaemun Dokkebi Imported Goods Mall
28
Namdaemun Market
26
Namdaemun Market (Accessory)
28
Namdaemunno Underground Shopping Center
29
Noon Square
22
Olive Young Lifestyle Experience Center
24
Osulloc Tea House (Myeong-dong Branch)
24
Shinsegae Department Store (Main)
25, 29
Silk Button
24
Sogong Underground Shopping Center
25
Tabby Mall
22
Tie Holic
24
Youths Dreaming Shop (Myeong-dong Branch)
25
4N5
23
10 Corso Como
23

Palace Quarter
(Insa-dong, Samcheong-dong Bukchon)
Ahwon Gongbang
(Head Office, Samcheong-dong Branch)
33, 36
Beautiful Store (Anguk Branch)
33
Bukchon Traditional Culture Center
38
Isae (Anguk Branch, Gahoe Branch)
33, 36
Jinjooshell (Bukchon Branch)
36
Jonggak Underground Shopping Center
34
Mera Hatt
33
Mmmg (Anguk Branch)
33
Modern Marketplace
37
Nakwon Arcade
33
National Souvenir Center
33, 34
Repetto (Samcheong-dong Branch)
37
Samcheong-dong Sachawon
37
Sneaksoul
37
Sopri
33
Ssamzie-gil
32
Ssiat 38

Stori
38
The National Folk Museum of Korea
38
Todok Gongbang
34
Yido 38
Yongjung Collection
34

Dongdaemun & Around


(Dongdaemun Market)
Art Plaza
42
Belpost 42
Cheonggye 6-ga Underground Shopping Center
49
Chung Pyeong Hwa Fashion Mall
42
Designer Club
43
Dongdaemun Design Plaza
49
Dongdaemun Shopping Complex
43
Dongdaemun Sports Underground Shopping Center 49
Dongdaemun Stationery & Toy Market
43
Dongdaemun Underground Shopping Center
49
Dong Pyeong Hwa Market
43
Doota
44
Goodmorning City
45
Gwanghui Fashion Mall
45
Hello APM
45
Hyeyang Elisium
45
Jeil Pyeong Hwa Market
45
Lotte Fitin
46
Maxtyle 46
Migliore (Dongdaemun Branch)
46
Nam Pyeong Hwa Market
46
Nuzzon 46
Pyounghwa Market
47
Shin Pyeong Hwa Fashion Town
47
Studio W
47
Team 204
47
Techno 48
Theot
48
U:US
48

University Quarter (Hongik Univ. Area,


Sinchon Ewha Womans Univ. Area)
Aland (After Aland, Ewha Womans Univ. Branch, Hongik
Univ. Branch, Sinchon Branch)
51, 56
Aritaum (Ewha Womans Univ. Branch)
57
Around The Corner
51
Bike Repair Shop Flagship Store
52
Fair Lady
57
F.ound Store
52
Gourmet Market
53
Hyundai Department Store (Sinchon Branch)
58
Hyundai Department Store U-Plex (Sinchon Branch) 58
Manhattans 53
Mecenatpolis Mall
51
Onl (Ewha Womans Univ. Branch, Sinchon Branch) 58
Platform Place
54
Storage & Co.
54
Thanks Books
55
Wildhogs
55

95

Choansan (Mt.)

Train Station
Tunnel
Ferry Boat Quay
Swimming Pools

Palgakjeong Park

82
82
82
82

Gimpo
International
Airport

SinchonEwha
Womans Univ. Area

52p

Mapo-gu

H
(Bridangang
ge) dae
gyo

Novotel Ambassador Doksan

Seoul Palace
48

Chongshin
Univ.(Isu)

Sillim

Gwanak-gu
Line 2
Nakseongdae Park

52

Sadang

70p

Best Western Premier


Gangnam
The Ritz-Carlton
Express Bus
Terminal
Provista
49

Seoul Nat'l Univ. of


Education

Seoripul Park

Umyeonsan (Mt.)

Ramada
Seoul

Gangnam
50

54

Park

Jamsil Sports Complex Jamsil

Jamsil

(Songpa-gu Office)
Station Area
Sports Complex
82p
Samseong

Seolleung
Renaissance
Seoul

Gangnam-gu

Lotte
Seokchon Lake

Songpa-gu

Tanc
heon
(Stre
am)

Seokchon-dong
Ancient Baekje-era
Stone Mound Tombs
Garak
Market

51

Dogok
m)
Yangjae
a
e
(Seocho-gu Office) (Str
n
eo
ch
jae
g
n
Ya

Yangjae
Citizens'
Forest
Seoul Grand
C

47

Gwangnaru
(Presbyterian College &
Theological Seminary)

Dongseoul Bus
Terminal

43

Imperial
Palace

Nambu Bus
Terminal

53

Ellui

Gangnam-gu
Office
Cheongdam

46

Konkuk Univ.

yo
aeg
ic-d e)
mp ridg
yo
Oly (B
eolg ge)
silch Brid
Jamailroad
(R

Best Western Premier Guro

JW Marriot

Seocho-gu

Apgujeong
42

45

Geondae Rodeo
Street

Konkuk Univ.

Apgujeong-dong
Cheongdam-dong

Sinsa-dong 77p
Garosu-gil Area

Express Bus
Terminal

Seongsu39

o
egy
silda e)
Jam(Bridg

Boramae Park

38 Seoul Forest

Line
Sinbundang

Dongjak (Seoul
National Cemetery)

41

Children's
Grand Park

Seongsudaegy
(Bridge) o

Geumcheon
Fashion Town

Capital

Sheraton
Grande Walkerhill
W SeoulWalkerhill

Gunja
(Neungdong)

Hanyang
Univ.

Oksu

Itaewon
62p

Seoul National
Cemetery

35

Yaksu

gyo
dae )
nam idge
Han (Br

Gasan Digital
Complex

Dongjak-gu

Gwangjin-gu

34

Namsan Park
37 Seoul
Grand Hyatt

36

Line 4

Daerim

Yongsan Station Area

Chungang Univ.

Wangsimni

Cheonggu

33

gyo
odae
Banp(Bridge)

Sindorim
Station Area
Station Area
83P
84P Yeongdeungpo-gu
Incheon
Guro
International
Airport
Guro-gu
e1

Achasan (Mt.)

Seongdong-gu

Best Western Premier


Seoul Garden

gyo
dae

Dongdaemun-gu

Dongmyo
Sindang

Seoul Station

Lotte City

Gongdeok

Cheongnyangni
(University of Seoul)
31

30

Sinseoldong

yo
daeg
gho e)
Don (Bridg

Bamseom
(Islet)

41p

Myeong-dongEuljiro
Namdaemun 21p
Market32
Chungjeongno
26p
(Kyonggi Univ.)

Samgakji
National
po )
Ma ridge
Assembly
Yongsan Station
(B
Mok-dong
The
Lexington
o
y
Rodeo Street
Area
aeg
Yeouido Park
yod e)
40
Yongsan 84P
onh(Bridg
o
Yeouido
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W
y
Station
g
Yeongdeungpo-gu Office Apartments Yeouido
Yongsan Park
eol ge)
h
Station
Area
c
Park Centre - Seoul
Yangcheon-gu
ng Brid
Ichon (National
Yeouido P
Singil Yeouido83
nga ad
Museum of Korea)
Saetgang
Ha Railro
(
Ecological
Park
Courtyard Marriott
Seoul Times Square
Hangang (River)
Noryangjin
Noryangjin
Yeongdeungpo Station
Fisheries
44
Sindorim Yeongdeungpo
Wholesale Market

84
84
84
84

84
84
84
84

Ewha
Womans
Univ.

Sinchon

Hongik Univ.

Dangsan

Lin

E-mart (Yongsan Branch)


ETLand
IPark Mall
Yongsan Electronics Market

Hongik Univ.

Gimpo Int'l
Airport Station Area
82p
Seonyudo

D-Cube City
E-mart (Sindorim Branch)
Home Plus (Sindorim Branch)
Techno Mart (Sindorim Branch)

Yonsei Univ.

56p

Seonyudo
Park

Mok-dong
Stadium

Sindorim Station Area

Gye
ong
ui L
ine

Dongdaemun
29
Market

Jungnang-gu

Hoegi

Korea Univ.

28

Hongik Univ. Area

83

E-mart (Yeongdeungpo Branch)


83
Lotte Department Store (Yeongdeungpo Branch)
83
Shinsegae Department Store (Yeongdeungpo Branch) 83
Times Square
83
Yeongdeungpo Rotary Underground Shopping Center 83
Yeongdeungpo Station Underground Shopping Center 83

Samcheong-dong
Bukchon

Sanbong Bus Terminal

Sangbong
(Intercity Bus Terminal)

Kyung Hee Univ.

Insa-dong 31P

Seodaemun-gu

Seoul World Cup


Stadium
Haneul Park

Line 9

Yeongdeungpo Station Area

ll
Wa

Ansan (Mt.)

Digital Media City

Pyeonghwa Park

Yeouido Station Area


IFC Mall

it y

e
g Lin
gan
Jun

Holiday Inn
Seoul Seongbuk

eo
ort ul City W
all
ress
wal l)

l)
wal

Dongjakda
(Bridge)egyo

82
82
82
82
82
82
82

Grand Hilton Seoul

ul C

(F o

ss
rtre

e6

Gireum

35p
Noeul Park

Gimpo Intl Airport Station Area


E-mart (Gimpo Intl Airport Branch)
Gimpo Airport Outlet
Lotte Duty Free Shop (Gimpo Intl Airport Branch)
Lotte Mall (Gimpo Intl Airport Branch)
Lotte Mart (Gimpo Intl Airport Branch)
Shilla Duty Free Shop (Gimpo Intl Airport Branch)
Sky City

Baengnyeonsan (Mt.)

Seo
ga
(Bridngdaeg
ge) yo

Jamsil Station Underground Shopping Center


Lotte Department Store (Jamsil Branch)
Lotte Duty Free Shop (Jamsil Branch)
Lotte Mart (Jamsil Branch)

Seo

Jamsil (Songpa-gu Office) Station Area

Sinbundang Line
Jungang Line
Gyeongui Line
Gyeongchun Line
Railway
Not Open

Lin

Bonghwasan (Mt.)

Jongno-gu

Line 7
Line 8
Line 9
AREX
(Airport Railroad)
Bundang Line

Geumcheon-gu
96

Seongbuk-gu

Bulgwang

[ Subway Railroad ]

Line 1
Line 2
Line 3
Line 4
Line 5
Line 6

Royal Tomb Museum of


the Joseon Dynasty

Taereung

Seokgye

Water Taxi Stop


Univ.
Hotel
Others

Dream Forest

Yeon
gdo
(Bridngdaegy
ge) o
Cheo
ngd
(Bridagmdaegy
o
e)

2
Line

Accessorize (Garosu Outlet)


78
Addicted Shop
69
Around The Corner
78
Assouline Lounge (Dosan Park Branch, Galleria
Department Store Branch)
70
Bbanzzac
70
Beaker Cheongdam Flagship Store
71
Bell & Nouveau
78
Blush
72
Boy+
72
Brown Breath
79
Central Post
72
Ce Soir
72
Chapter 1
79
Daily Projects
73
Danuri (Gangnam Branch)
76
D.Nue
73
Elbon The Style (Galleria Department Store Branch,
Garosu-gil Main Store, Hyundai Department Store
Apgujeong Branch)
73, 79
Epoca
80
Flow (Cheongdam Branch, Sinsa Branch)
74, 79
Galleria Department Store Luxury Hall East
76
Galleria Department Store Luxury Hall West
76
Gangnam Tourist Information Center
76
Highkickz
74
[Ho;ya] And More
74
Hyundai Department Store (Apgujeong Branch)
76
Ilmo Outlet
79
Jamie & Bell
74
John White
74
Kare
74
Koon With A View
80
Maison De Parfum Soul
80
Marimekko Flagship Store
80
Mik 24/7
75
Msk
75
Mue
74
My Boon
75

Bus Terminal

dae Yang
g h
D yo(B wa
(Ra angsa ridge
ilroa nch )
d B ealg
ridg yo
e)

Gangnam (Apgujeong-dong
Cheongdam-dong, Sinsa-dong Garosu-gil Area)

Mia
(Seoul Cyber Univ)
Bukhansan National Park

Seo
ngs
(Bridandaeg
ge) yo

61
61
63
63
64
64
64
64
64
65
66
66

D
Nowon-gu

Eunpyeong-gu

S (F

Beaker Hannam Flagship Store


Comme Des Garons Flagship Store
Decade Shop
En Pleine Nuit
Mo Jain Song
Monday Edition
PBAB
Post Poetics
Product Seoul
Series; Corner
Tailrable & Co
Unknown People

80
80
75
76
76
80
80
76
81
76
78
69

Any
ang
che
on (
Stre
am)

Yongsan (Itaewon)

Ourthings
Premium Outlet Raum
Riviera Maison
San Francisco Market
The Love Comes
Tommer & Jeffer
Topten 10 (Garosu-gil Branch)
Unipair
Vintage Hollywood
What I Want
8 Seconds (Garosu-gil Branch)
10 Corso Como

Gay
a
(Brindgdaeg
ge) yo

58
51

7
Line

Youths Dreaming Shop (Sinchon Branch)


YZ Park

Gye
ong
chu
nL
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The-k Seoul

3
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Bu
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Suseo

55

Int

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Subway Line 6
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Gyeongchun Line

Subway Line 2
Subway Line 7
Bundang Line, Suin Line
Uijeongbu Line

Subway Line 3
Subway Line 8
Sinbundang Line
Ever Line

Subway Line 4
Subway Line 9
Jungang Line
Transfer Station

Subway Line 5
Incheon Line 1
Gyeongui Line

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Uijeongbu

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P136

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P138

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Gyeongchun

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724

553

545

551

Tourist Complaint Centers

Phone
Seoul City Call Center 02-120
Korea Tourism Organization 1330

E-mail
Seoul Transportation Complaint Center
(i.e. excessive taxi fares, call vans): happyride@seoul.go.kr
Korea Tourism Organization Tourist Complaint Center:
tourcom@knto.or.kr

* When registering a complaint via e-mail, please report the subject of the
incident (name of service, name of establishment, taxi license plate number,
etc.), time and date of the incident, location of the incident, and any other
relevant details, including your name and contact information.

8B

Tourist Police

T
 he tourist police offer a variety of services for the benefit of
tourists, including preventing crime, cracking down on illegal
activity, and addressing tourist complaints. They are on patrol at
Seouls most popular tourist destinations, including Myeong-dong,
Itaewon, Dongdaemun, Insa-dong, Hongdae, Cheonggyecheon
(Stream), and around Seoul City Hall.
Hours on duty: 9am to 11pm every day
Phone: Tourist Information Call Center, 1330 (no area code)

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