MARNA C.

BUNGER Marketing & Communications Executive

Traditional and Digital Media
marna@dontmincewords.com

PROFESSIONAL PROFILE
More than 15 years of innovative, revenue delivering, senior-level online and offline marketing and
communications success working with Fortune 100s, government, non-profit, small businesses, start-ups, and
agencies. Industry exposure includes insurance, banking/financial services, technology, defense, economic
development, healthcare, beverage, fashion, beauty, nutraceuticals, professional services, retirement services/
housing, travel/tourism, and entertainment.

Areas of expertise are: B2B and B2C marketing and communications strategy and online/offline integration;
brand identity development; public relations and social networking; media relations/training; media planning and
monitoring; cross-platform writing; direct response marketing; experiential marketing; mobile marketing; video and
photo shoot creative supervision; creative brief development; function/tech spec development; creative and
technical staff mentoring and supervision; and operational/budgetary p+l responsibility.

PROFESSIONAL EXPERIENCE
Marketing and Communications Consultant
Dontmincewords.com, Los Angeles, California 2010-present
Provide marketing strategy services in addition to developing integrated, multi-channel communications plans.
Developed online strategy for zagat.com. Provided content creation/SEO oversight for monavie.com. Created
website strategy and WordPress migration plan for daverobles.com.

Director of Client Services

The Cimarron Group, Hollywood, California 2007-2009
Directed account services and prepared marketing strategies and traditional and digital marketing tactical
execution plans for clients. Integrated solutions across company divisions. Supervised creative and
programming staff, freelancers, and outsource vendors. Managed operations for the corporate and interactive
divisions including proposals and budgets.
• Oversaw web development, social apps/widgets, mobile campaigns, viral media and games, direct
response, and online media. Managed and/or wrote client content and assisted with CMS training.
Coordinated online media. Prepared SOWs, site maps, wireframes, and other documentation for client
sign-off.
• Supervised print advertising creation, OOH, logo/brand development, collateral creation, EPKs, sizzle reels,
and broadcast ads.
• Created new business proposals for Singapore/Asian expansion and other prospects.
• Recognized by Themed Entertainment Association for outstanding achievement on the attraction rehab of
Disaster! at Universal Studios, Florida
Accounts included Triple 5, Wynn Las Vegas, MGM Grand, The Venetian Resort-Hotel-Casino, Santa Barbara
CVB, Universal Studios-FL+Hollywood, Planet Hollywood Resort and Casino, Pasadena CVB, Project Angelfood/
Divine Design, and several startup organizations. Reason for leaving: position eliminated/laid off.

Marketing and Communications Consultant

Dontmincewords.com, Los Angeles, California 2003-2007
Wrote business communications, bylined articles, case studies, white papers, features, press releases, and
technical documents. Provided agency and corporate communications/marketing brand strategy, SEO/SEM
oversight, web strategy and project management, content development recommendations including social/viral
media, and account management services including managing staff and outside vendors. Clients included:
• Highly Evolved – Supervised creative and technology teams for VH1’s Acceptable TV website, MTV’s Real
World casting website, Kaboom energy drinks identity and website, and Stila Cosmetics website. Wrote
proposals and developed internal processes for this new agency.
• 86 the Onions – Provided online and offline project/account management services youth-oriented branding
clients such as Global Gaming League, ESPN X Games, and Upshot energy drinks.
• Kaiser Permanente – Developed communications strategies and plans for internal clients. Project managed
campaigns. Supervised project managers. Produced photo shoots.
• Scott Public Relations and Marketing – Managed technology and healthcare accounts. Pitched media.
• Jackson National Life – Wrote online and offline B2B communications.
MARNA C. BUNGER

Director of Marketing and Communications

AIG, New York, New York 2000-2003
Developed integrated marketing communications strategy for employee and B2B audiences to promote Six Sigma
initiatives. Executed online and offline customer relationship marcom tactics. Provided enterprise-wide
communications project management. Directed public relations, crisis management, media training, and
advertising. Managed quantitative research and stakeholder reporting.

RELATED EXPERIENCE 1994-2000

Vice President Client Services, Interactive Division

Shooting Gallery Films and Interactive Agency, New York, New York
Prepared strategy and executed online and offline marketing and communications plan tactics for startups and
established, branded clients.

Communications Consultant
Fleet Financial Group (now Bank of America), Boston, Massachusetts
Developed web content strategy for community development group and managed projects relating to bank
merger communications for Federal hearings.

Strategic Partner, Interactive

CadmusCom Advertising, Richmond, Virginia
Lead technology/web division and prepared client strategies integrating Web or interactive products with existing
branding, marketing, and technology plans.

Assistant Director, Interactive

Halifax Technology Services Company, Richmond, Virginia
Managed e-commerce venture and online and offline marketing of projects. Supervised web design and
programming staff.

Communications Consultant
CapitalOne Financial Corporation, Richmond, Virginia
Wrote copy for internal and external publications promoting the community relations efforts. Managed public
relations special events.

Director of Marketing and Public Relations

Brandermill Woods Retirement Community, Midlothian, Virginia
Created integrated marketing and public relations campaign to increase sales/occupancy. Program results
increased awareness, created full occupancy with wait list, and kept community out of reorg/bankruptcy.

EDUCATION
M.S. Mass Communications Media Management, Virginia Commonwealth University, Richmond, Virginia
B.A. English/Communications, Longwood University, Farmville, Virginia

AFFILIATIONS
Air Force Public Affairs Alumni Association, Member, 1996-present
Beyond Baroque, Non-Fiction Writing Workshop Facilitator and Participant, 2003-present
eMarketing Association, Professional Member, 2009-present
Southern California Marketers Networking Group, 2003-present
Webgrrls International, Member, 1998-2000, 2009-present

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