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ENTREPRENEURSHIP
Dr Syed Zamberi Ahmad
Project Directors:
Module Writer:
Moderator:
Dr Amiruddin Ahamat
Universiti Teknikal Malaysia
Developed by:
Printed by:
Table of Contents
Course Guide
Course Assignment Guide
ix xx
xxiv - xxvii
Topic 1
Entrepreneurship: An Overview
1.1 Entrepreneurship in Malaysia
1.1.1 Entrepreneurship: The Rising
1.1.2 Emerging Industries
1.2 The Global Scene
1.3 Why Do We Need Entrepreneurship?
1.3.1 Source of Economic Vitality
1.3.2 Improved Quality of Life
1.3.3 Impact on Larger Firms
1.4 What is in it for Me?
Summary
Key Terms
1
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Topic 2
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Topic 3
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Topic 4
Topic 5
TABLE OF CONTENTS
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TABLE OF CONTENTS
Summary
Key Terms
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Topic 6
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Topic 7
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Topic 8
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Topic 9
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vi
TABLE OF CONTENTS
Topic 10
References
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COURSE GUIDE
viii X
COURSE GUIDE
COURSE GUIDE
ix
Table of Contents
Welcome to BMET5103
xi
Assignments
Final Examination
Participation
xvii
xvii
xviii
COURSE GUIDE
COURSE GUIDE
xi
entrepreneurs; the marketing focus, the skills to develop a proper business plan,
opportunity analysis skills and the foundations of preparing systematic financial
statements.
2.
3.
4.
Determine the available process and steps to set up new business; and
5.
Learning Package
In this Learning Package you are provided with THREE kinds of course materials:
1.
2.
xii X
3.
COURSE GUIDE
Mind Map
A basic knowledge on Entrepreneurship is considered relevant for every
business student and will assist them in handling their job assignments
successfully. An overview of the course and a description of the contents are
provided below.
Topic 1
Topic 2
Topic 3
Topic 4
Components of
Business Plan
Business
Concepts
Historical
Perspective &
Motivations
Becoming
Entrepreneurs
Concepts &
Meaning of
Entrepreneurs
Financial
Parts
Techniques to Generate
Potential Business Ideas
Marketing
Brainstormin
R&D
Emerging
Trends
Surveys
Focus
Groups
Marketing
Other
Techniques
COURSE GUIDE
xiii
Topic 6
Topic 5
Commitmen
t
Passion
Corporation
Non-profit
Franchising
Motives
Skills
Partnership
Sole
Proprietorship
Topic 8
Topic 7
Marketing Planning Process
Debt Financing
Equity Financing
Marketing Planning
Other Methods
Topic 10
Topic 9
Entrepreneurial Risks
Market
Financial
Entrepreneurship
Technical
Strategies
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COURSE GUIDE
Table of Content
Topic 1
Entrepreneurship: An Overview
Topic 2
Topic 3
Topic 4
Topic 5
Topic 6
Topic 7
Topic 8
Topic 9
Topic 10
Course Content
This course is divided into ten integrated topics.
Topic 1:
Topic 2:
Topic 3:
Topic 4:
Topic 5:
Topic 6:
Topic 7:
Topic 8:
Topic 9:
COURSE GUIDE
Topic 10:
xv
ACTIVITY
These are situations drawn from situations to show how knowledge of
the principles of learning may be applied to real-world situations. The
activities illustrate key points and concepts dealt with in each topic.
SELF-CHECK
Questions are interspersed at strategic points in the topic to encourage
review of what you have just read and retention of recently learned
material. The answers to these questions are found in the paragraphs
before the questions. This is to test immediately whether you
understand the few paragraphs of text you have read. Working
through these tests will help you determine whether you understand
the topic and prepare you for the assignments and the examination.
xvi X
COURSE GUIDE
The main ideas of each topic are listed in brief sentences to provide a review of
the content. You should ensure that you understand every statement listed. If
you do not, go back to the topic and find out what you do not know.
Key terms discussed in the topics are placed at the end of each topic to make you
aware of the main ideas. If you are unable to explain these terms, you should go
back to the topic to clarify.
At the end of each topic, a list of articles and topics of books is provided that is
directly related to the contents of the topic. As far as possible, the articles and
books suggested for further reading will be available in OUMs Digital Library
which you can access and OUMs Library. Also, relevant Internet resources are
available to enhance your understanding of selected curriculum concepts and
principles as applied in real-world situations.
COURSE GUIDE
W xvii
Weighting
Due Date
1.
Facilitator-Marked Assignment
50%
In 4th Seminar
2.
Final Examination
50%
Examination week
TOTAL
1.
100%
ASSIGNMENT (50%)
There is ONE Facilitator-Marked Assignment (FMA) in this course. You
need to complete reading the materials before working on the FMA. More
specific instructions are contained in the Course Assignment Guide
provided.
xviii X
COURSE GUIDE
Facilitator
Your facilitator will mark your assignments. Do not hesitate to discuss during the
seminar session or online if:
You do not understand any part of the course content or the assigned
readings;
Library Resources
The Digital Library has a large collection of books, journals, thesis, news and
references which you can access using your student ID.
Learner Connexxions
This is an online bulletin which provides interesting and relevant information to
help you along the programme. There are many useful study hints and you can
read about the experiences of other distant learners.
2.
The most important step is to read the contents of this Course Guide
thoroughly.
(b)
Organise a study schedule. Note the time you are expected to spend
on each topic and the date for submission of assignments as well as
seminar and examination dates. These are stated in your Course
COURSE GUIDE
xix
Assessment Guide. Put all this information in one place, such as your
diary or a wall calendar. Whatever method you choose to use, you
should decide on and jot down your own dates for working on each
topic. You have some flexibility as there are 10 topics spread over a
period of 15 weeks.
(c)
Once you have created your own study schedule, make every effort to
stick to it. The main reason students are unable to cope is because
they get behind in their coursework.
(d)
(f)
When you have completed the topic, review the learning outcomes to
confirm that you have achieved them and are able to do what is
required.
(g)
If you are confident, you can proceed to the next topic. Proceed topic
by topic through the course and try to pace your study so that you
keep yourself on schedule.
(h)
After completing all topics, review the course and prepare yourself for
the final examination. Check that you have achieved all topic learning
outcomes and the course objectives (listed in this Course Guide).
xx X
COURSE GUIDE
FINAL REMARKS
Once again, welcome to the course. To maximise your gain from this course you
should try at all times to relate what you are studying to the real world. Look at
the environment in your institution and ask yourself whether the ideas discussed
apply. Most of the ideas, concepts and principles you learn in this course have
practical applications. It is important to realise that much of what we do in
education and training has to be based on sound theoretical foundations. The
contents of this course provide the principles and theories explaining human
learning whether it be in a school, college, university or training organisation.
We wish you success with the course and hope that you will find it interesting,
useful and relevant in your development as a professional. We hope you will
enjoy your experience with OUM and we would like to end with a saying by
Confucius Education without thinking is labour lost.
COURSE ASSIGNMENT
GUIDE
xxii X
W xxiii
Table of Contents
Introduction
xxiv
Academic Writing
xxiv
(a)
Plagiarism?
(b)
Documenting Sources
(c)
(i)
What is Plagiarism?
(ii)
Direct Citation
Indirect Citation
Third-party Citation
Referencing
Journal Articles
Online Journal
Webpage
Book
Article in Book
Printed Newspaper
xxvi
xxiv X
INTRODUCTION
This guide explains the basis on which you will be assessed in this course during
the semester. It contains details of the facilitator-marked assignments, final
examination and participation required for the course.
One element in the assessment strategy of the course is that all students should
have the same information as facilitators about the answers to be assessed.
Therefore, this guide also contains the marking criteria that facilitators will use in
assessing your work.
Please read through the whole guide at the beginning of the course.
ACADEMIC WRITING
(a)
Plagiarism
(i)
What is Plagiarism?
Any written assignment (essays, project, take-home exams, etc)
submitted by a student must not be deceptive regarding the abilities,
knowledge or amount of work contributed by the student. There are
many ways that this rule can be violated. Among them are:
Paraphrases:
Outright
plagiarism:
Large sections of the paper are simply copied from other sources, and
the copied parts are not acknowledged as quotations.
Other
sources:
Works by
others:
Duplication
The student submits the same essay for two or more courses.
(ii)
(b)
W xxv
Documenting Sources
Whenever you quote, paraphrase, summarize, or otherwise refer to the
work of another, you are required to cite its original source documentation.
Offered here are some of the most commonly cited forms of material.
Direct Citation
Indirect Citation
xxvi X
(c)
Referencing
All sources that you cite in your paper should be listed in the Reference
section at the end of your paper. Heres how you should do your Reference.
Journal Article
Online Journal
Webpage
Book
Article in a
Book
Printed
Newspaper
W xxvii
You have stated your arguments clearly with supporting evidence and proper
referencing of sources.