NONPROFIT

BUSINESS MODEL
CANVAS 3

skylance.org

nextnonprofit.com

OPERATIONS LEVEL

ENGAGEMENT LEVEL

svp

relations

co-creators

Which key activities do our social value

What programs and services do we deliver? What problems or

What kind of relationships do co-creators want from us?

Who are our stakeholders? For whom are we creating value?

Which key Resources are we acquiring from partners?

propositions require? What activities are needed to sustain

challenges are we trying to solve? What value do will we deliver to

What bonds do we establish and maintain with them?

Who helps us create Outcomes or our Value Propositions?

Which Key Activities do partners perform?

operations? Examples:

co-creators? Whats in it for our co-creators?

Examples:

Examples:

key partners

key activities

Who are our key partners and suppliers?

Example partnerships:
Strategic alliances between non-competitors
Coopetition: strategic partnerships between competitors
Joint ventures to create new x
Cause Marketing alliances
Advocacy alliances
Buyer-supplier relationships to assure reliable supplies.

(social value proposition)

marketing

research

community

campaigns

service delivery

co-creation

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events

accountability

investors

clients

production

self-service

philanthropists

constituencies

development

direct action

high donors

recipients

automated services

training

low donors

networking

key resources

channels

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volunteers

customers

Which Key Resources do our Value

How do we reach co-creators? How do they want to be

participants

members

Propositions require? What other

reached re: the delivery of our Value Propositions? How

collaborative partnerships

key resources are needed at the

do we provide ongoing communications, support, and

advocacy

engagement level? The operations

awareness? Examples:

level? Examples:

physical,

financial

brick + mortar

intellectual

online

human

mobile
purchase touchpoints

cost structure
What does it really cost to run our nonprofit operations? What costs are inherent in our business model? Which Key Resources and Activities are the most

outcome streams
What value is the co-creator truly willing to return or contribute? What routines and processes do they prefer? Mission related milestones?

expensive? What does it cost to run and maintain the Operations Level?

Examples:

financial outcomes: donations, grants, sales proceeds, x revenue, membership sign-ups, one-time transactions, recurring transactions

OpEx, overhead, and administrative costs.

non-financial outcomes: behavior change, x social impact, mission-related milestones and outcomes, membership sign-ups

fixed costs, variable costs, economies of scale / scope.

The Nonprofit Business Model Canvas is adapted from BusinessModelGeneration.com and is licensed under Creative Commons Attribution-Share Alike 3.0 Unported License.

CATEGORY 4