9-JCI Achieve Trainers Guide ENG-2014-06

JCI Achieve Trainers Guide
Trainers Guide
JCI Achieve
The JCI Local Organization Development Course
Version 2014-06
JCI Official Course

i

JCI Vision
Course Summary
To be the leading global network of young active

citizens.
The JCI Achieve course uses discussions and

analogies to help members understand ones own
values and the values and principles of JCI, the role of
all members in establishing the Local Organizations
identity, the activities needed to fulfill JCI Mission and
develop JCI members into active citizens who will create
positive changes in the communities.
JCI Mission
To provide development opportunities that
empower young people to create positive change.
About JCI
JCI is a membership-based nonprofit organization of
young active citizens ages 18 to 40 in more than 100
countries who are dedicated to creating positive change
in their communities. Each JCI member shares the belief
that in order to create lasting positive change, we must
improve ourselves and the world around us. JCI
members take ownership of their communities by
identifying problems and creating targeted solutions to
create impact.
JCI Achieve is a half day course and should be taken by

all new members who want to fully understand the
principles, meaning, purpose and dynamics of a JCI
Local Organization.
Program
JCI Achieve is a half day course divided in these
modules:
Module 1 Values
Module 2 Identity
Module 3 Purpose
Module 4 Product
Criteria to attend this course
JCI Official Courses are designed to facilitate the

learning process by combining the new theories with
practice using the previous experiences from
participants as a source of learning with the focus on
sharing knowledge and experiences.
Copyright by JCI: All rights reserved.
This publication is for the exclusive use of the trainers
conducting the JCI Official Course and can only be
reproduced for this purpose. All JCI Official Courses
must be organized online and all participants must
individually register online to qualify for the manual and
to be certified as graduated from the course.
This publication or parts of it may not be translated in
any other language without the express permission of
the JCI Secretary General.
Published by
Junior Chamber International (JCI), Inc.
15645 Olive Boulevard Chesterfield, MO 63017, U.S.A.
Tel: +1 (636) 449 3100 Fax: +1 (636) 449 3107
Toll free (from USA only): 1 800 905 5499
E-Mail: training@jci.cc - Website: www.jci.cc.
2
This course can only be attended by active JCI members

or past members still contributing to the Local
Organization and to graduate the participant must pass
the online knowledge test and fill the trainer evaluation.
The course must be organized online and have all
participants registered online.
Criteria to become Trainer of this course
Be an active JCI member or past members still

contributing to the Local Organization for at least
one year.
Have graduated from this course and JCI Impact.
Room setup
Dinner (round tables) or theater style.
Changes and updates
Check for changes from previous versions at the end of
this document.

NUMBER OF PARTICIPANTS
The JCI Achieve course is designed for local JCI members and includes discussions and teamwork. It is suggested that
the course should be conducted with a minimum of 6 and a maximum of 30 participants. If more people are interested, it
is suggested that another course be organized. The online course tools only allow 30 registrations.
ONLINE REGISTRATIONS
All participants must register for the course on JCIs web site to have the course recorded in their personal database. This
happens automatically when the trainer completes the Course Final Report online. This is how the process works:
1. The registration forms will automatically be e-mailed to the trainer listed on the course organization form, the course
organizer (the person who placed the course online) and the participant receives a registration confirmation.
2. At the course, the trainer must ensure that all participants are registered. Onsite registrations are possible if the
course organizer sets the registration deadline for the date of the day of the course. Registrations will close at
midnight GMT of the day of the course. If the Course Organizer set the closing day before the day of the course, it can
be edited and changed by the same course organizer.
3. Any registered participant who cannot attend the course should cancel the registration to allow others to take the
place. If a registered participant is not present at the beginning of the course and did not cancel the registration, the
trainer can cancel the registration on the day of the course, when the Course Report page is available. Registrations
cancelled by the trainer will be recorded in the participants database as No Show and can be subject to penalties if
repeated.
4. The cancellation by the trainer of participants (No Show) who are not at the course at the starting time will allow
others who are qualified to register, provided that the participant to be cancelled by the trainer is not present in the
facility where the course is being held and others are waiting for the place in the course.
5. Each course has a maximum established in the database and if the limit set for the course is smaller, the course
organizer can edit and increase the maximum allowed up to the limit established for this course.
6. The trainer must make all efforts to ensure all participants are registered before the course starts. Those who are not
registered must register before the course or at the first break. For courses where a previous qualification is required
the Trainer cannot accept any participant who is not registered.
7. If for some reason a participant cannot register for a course that doesnt require previous qualification, the trainer can
allow the participation to attend the course if the maximum number is not reached provided that the participant is
informed that the course will not show in the record and no graduating will be granted or issued. In this case, the
name(s) of the participant(s) not registered must be added to the Observations text box on the online Course Final
Report. The graduation will not be recorded electronically and the person will not be graduated from the course.
CERTIFICATES
Since the graduation is recorded in the participants database, JCI is not giving certificates as proof of graduation.
THE ROLE OF THE TRAINER
The trainer is responsible for overseeing the entire course and must ensure that the modules are delivered according to
the Trainers Guide, that the course objectives are achieved and that participants receive the highest possible level of
training. Here are the main responsibilities of the Trainer:
1. Coordinate the program with the course organizer. Check logistic arrangements and what the organizers will
JCI Achieve General Information

provide and what the trainer must bring.
2. Be responsible for overseeing all logistical considerations. At the course location, check the room and logistics
the day before the course or a few hours before the starting time. If anything needs to be changed, you have plenty of
time. When participants arrive, the course room should be ready and the course must start on time.
3. Ensure everyone is registered. At the beginning of the course, check if everyone is registered and conduct a roll call
to see if everyone is present. If you have Internet, you can check the list online. If not, it is wise to save the list in a MS
Excel format and have it available for the roll call.
4. Be responsible for respecting the JCI Training standards and the overall objective of the course. Of course, to
do this you must know what the overall objectives of the course are, but the trainer must also maintain the standards
and ensure the course is delivered in the correct way and achieves the proposed objectives.
THE TRAINERS TOOLS
The trainers should ensure that all materials requested in each module and all charts or room arrangements are ready
before participants arrive. Also ensure that the Trainers Guide and slides are the latest version (check online for the latest
versions a few days before the course or even on the day of the course) because important changes may have happened.
1. Trainers notes: The instructions for the trainer are explained in detail, including instructions for activities, the text for
your lecture and the audio visual aids to be used. In order to present a standardized training worldwide, the trainer's
notes should be followed and all exercises completed as suggested. The trainer can, however, use his or her own
ideas, experience and background to improve the presentation.
a) On the first page of each session, there is a list of the visual aids and equipment needed for that module, the
PowerPoint slides, the handouts, references you should read, the objectives of the module and the main points.
b) After that, the notes clearly explain the module and indicating which PowerPoint slide to use.
The headings and main points appear in bold blue letters.
The titles for activities and visual aids appear in bold red letters.
The instructions for the trainer appear in normal black letters.
The text for your lecture appears in Italics.
2. PowerPoint slides: A set of PowerPoint slides has been created to enhance and illustrate your presentation.
The subjects for slides have been carefully selected to highlight the key points and specific areas that call for
reinforcement. All slides have special animations that must be considered and practiced:
a) A blue arrow will appear on the bottom right of each slide when animations are over and the slide will change with
the next mouse click.
b) Some slides have time counters and they work like this: When the text needed to explain the task on the slide is
shown entirely on the slide, the blue arrow on the right bottom corner will show meaning that the slide is
completed and will change on the next click but in the time counter case, when the trainer clicks the mouse the
total time allowed for the exercise or teamwork will show up and start the countdown. The last 5 seconds will
gradually change to red. Do not click the mouse after the countdown has started because it will finish the count
and will show the end of the time.

COMPLETING THE FINAL COURSE REPORT
Participants who attended the entire course must be recorded as Attended, the ones who attended only part of the
course must be recorded as Registered and those who did not attend must be recorded as No Show. Only the ones
marked as Attended will be able to access and complete the course evaluation and knowledge test. If there are major
recommendations from the course, record them in the report and also send them to training@jci.cc.
A. Go to MY JCI and then to
TRAINING and then to MY
COURSES.
B. After the day of the course a
yellow bar will show that the
report is available.
C. Click on the course name to
open the report page.
D. On the REPORT PAGE,
click on Trainer Report.
E. When the list of registered
attendees shows, mark each
one according to this criteria:
a. Mark Attended those
who participated in the
course.
b. Mark No show those
who did not show up for
the course.
c. Mark Registered those
who attended only part
of the course.
d. If the course is full, at
the beginning mark No
show those who are
absent and Save Status.
It will open places for
those participants who
are present but could
not register.
F. After marking participants
Attended, No show or
Registered, SAVE the
status. You can always make
changes on the status and
save again.
G. After you made the last
changes and Saved Status,
you can Close the Report.
After you closed the report, no
more changes can be made.
You have five days after the
day of the course to finish the
report.
A
A
D
E
F
G

ROOM ARRANGEMENTS AND LOGISTICS FOR THE JCI Achieve COURSE
It is important that the chairs be comfortable because participants will be seated in this course for long hours.
Trainers must have access to Internet and power for the laptops.
There must be water available for participants and trainers all times.
Number of chairs required: Maximum 30, depending on the number of registrations online.
Here is the required room setup:
Screen
Flip chart,
paper and
markers
JCI
Vision,
Mission
and
Values
banner
Table for laptop and projector

with power outlets
Table with
five (5)
comfortable
chairs
Table with
five (5)
comfortable
chairs
Table with
five (5)
comfortable
chairs
Table with
five (5)
comfortable
chairs
Table with
five (5)
comfortable
chairs
Exit/entrance door must be on the back of the room
Table with
five (5)
comfortable
chairs
Module 1
Values
60 minutes
SUMMARY
The opening of the course will cover the course details and set the standards for the
course by presenting and discussing JCI values and principles. Every action, every
behavior or what we say is done according to our values, or the unwritten laws we have
to guide us.
OBJECTIVES
At the end of this Session, participants should be able to:
MAIN POINTS
PARTICIPANTS
Understand the concept and the need to have values.
Know the meaning of the JCI Declaration of Principles.
Live by the JCI principles and values.
1.
Opening
2.
JCI Values
PARTICIPANTS
EQUIPMENT
LCD projector and screen

Laptop computer
Flip chart and markers
MATERIALS
JCI Achieve Power Point

JCI Achieve Manual
REFERENCES
JCI Local Action Guide JCI Declaration of Principles.
PARTICIPANTS
PARTICIPANTS
JCI Achieve, Module 1 Values 60 minutes

PREPARATION FOR THE COURSE
Banners: Place the course banner outside the door (at least until the course
starts) to indicate where the course will be held and to promote JCI to other users
of the facility. Place the Vision, Mission & Values banner inside the room
beside the screen, on the opposite side of the flip chart.
Starting time:
JCI Official Course must start on the scheduled time on the online
registration form.
The Trainer may start after the scheduled time when the majority of the
participants are not in the room because of some acceptable reason, such as
unexpected traffic delays, flight delays, etc.
If the course must start late, the participants already in the room must be
informed and must agree with the delay. If they dont agree, the Trainer
must start the course.
If you start late, keep the participants who are in the room on time busy by
conducting some discussion about the course topic, asking some questions,
etc. This will give the ones who arrived on time some recognition and maybe
some extra knowledge and most importantly, it will give the ones who
arrived late some feeling that they missed something. The next time they
probably will be at the course on time.
If the organizers or Local or National officers want to welcome participants (in

courses with participants from other Local Organizations or countries) the Trainer
will invite the host officer to welcome everyone.
Registrations
The Trainer must check if participants are registered as they enter the training
room. If there are seats available and people want to register onsite, they can do
it if the Trainer accepts, but the new participants must register online to ensure
they qualify to attend this course.
Welcome
Welcome all participants and introduce yourself and deliver a short welcome
speech to inspire and urge people to participate, share knowledge and
experience and have an open mind during the discussion of new ideas and
experiences.
1.
OPENING
Show the slide and comment:

All around the world and in JCI, there are three types of people.
The first type is those who make Things Happen.

The second type is those who watch Things Happen.
The third type is those who wonder What Happened.

Ask this rhetoric question:
-
Which type do you belong to?
Allow the participants to think for a few seconds and then comment:
-
I hope you all belong to the first type.
Making things happen in JCI is important. But more important is making the right
things happen.
Only by making the right things happen can JCI develop as an organization and
we can develop as individuals and better serve our communities.
So what are the right things that we need to make happen in JCI?
Allow the participants to think for a few seconds and then say
Lets find out together. Welcome to JCI Achieve.
COURSE OBJECTIVES
Briefly explain the course objectives:
At the end of the course participants will be able to:
Understand and live by JCI principles and values

Act with the goal to help establishing the Local Organizations identity
Implement projects to accomplish JCIs Mission
Use JCIs brand to increase JCI visibility in the community
COURSE PROGRAM
Briefly go over the names of the modules. The details are also here in case
someone asks for more details, but there is no need to explain the content at this
point.
Module 1 Values: The opening of the course will cover the course details and
set the standards for the course by presenting and discussing JCI values and
principles. Every action, every behavior or what we say is done according to our
values, or the unwritten laws we have to guide us.
Module 2 Identity: For any Local Organization to be successful, it must first
have a strong identity in the community and with its membership. Establishing
and maintaining this identity will strengthen the Local Organization and the
results it will accomplish.
Module 3 Purpose: This module discusses the purpose or reason why a Local
Organization exists in order to fulfill JCIs Mission. There are many activities a
Local Organization can conduct but its core activity must be related to the
accomplishment of JCIs Mission.
Module 4 Product: JCI has established a clear corporate identity and logo all
over the world where JCI is established with Local Organizations. A logo or

image however is not enough to establish a brand. Local Organizations need to
decide and deliver activities that identify the organization and promote the
benefits of JCI to young people in the community.
LOGISTICS
For the trainer information and in case anyone asks, here are the logistic details.
a. Charts: In case charts are used in the course, clarify rules for placing charts
on walls. Ensure that the walls accept tape without causing damage to the
painting or wall. Use Reusable Adhesive (widely called Bluetak) or any other
sort of non-damaging adhesive tape.
b. All activities inside the training room: All activities and teamwork must be
conducted inside the classroom to avoid distracting other people using the
same facilities.
c.
Cell phones on silent: Turn off or put cell phones o silent.
d. Emergency exits: In case you are in a large building, for safety reasons you
must indicate the exit doors in case of an emergency. This is not necessary if
you are in a small building where everyone can see exit doors or if this
course is a continuation of other courses or events and everyone is already
familiar with the venue.
CERTIFICATION
a. Must be registered online: As in all JCI Official Courses, everyone must be
registered online in order to be graduated. The graduation from the course
will be recorded in the persons database in case it is needed in the future.
Since all records are online, JCI does not issue certificates for attending JCI
Official Courses. Anyone that does not register online will not be considered
a graduated from the course.
b. Must participate attend all modules: In order to graduate must attend all
modules and participate in activities and discussions.
c.
Fill an evaluation form and pass knowledge test: This will help evaluate
trainers and measure the learning. These forms are online and graduation
will be confirmed when the form is filled and submitted. To pass the
knowledge test and graduate, one must have at least 70 percent (70%) of
correct answers. Failing the knowledge test will require attending the course
again to be able to fill another test. There are no second chances to fill the
test. The evaluation is intended to measure the learning during the course
and questions can include lessons from discussions and learning activities
that are not in the course material. The evaluation and test will be available
for 60 days starting 4 days after the trainer closes the course report.
There will not be any extension of the deadline.
Course material available online after graduating: The course manual will be
available on JCI website to everyone who graduates.
Comments:
The first aspect to ensure we make the right things happen is to ensure your
10

actions; attitude and behavior are guided by the correct values.
The most important part of values is not only having them and believing in them
but also applying them in the actions and behavior of our daily lives.
This module will cover and discuss our own values and the organizational values
we have in JCI and the importance of having and standing by values in our own
lives and in an organization.
VALUES AND PRINCIPLES
Every action, every behavior or what we say is done according to our values, or
the unwritten laws we have to guide us.
Society has laws, rules, customs, regulations and policies for every single issue
but each person follows these laws and rules in the eyes of his/her own
principles.
Values are principles that reflect ideal moral standards by which individuals
guide their thoughts and actions and from which society as a whole
benefits.
Although our values guide our own actions, they must also be related to the
values of other people and must add to be beneficial to everyone as a society.
The added values of every citizen in a society and the individual behavior and
actions based on these values are what makes society progress and live in
harmony.
A value is the little me inside each one of us always guiding and telling
us what is right or wrong.
It is the little voice in our head that tells us if we are doing the right thing or
going in the right direction.
INTRODUCTIONS
Note to the trainer: While participants are introducing themselves, write the
values they have on a flip chart. This information can be used later.
Purpose: The purpose of the introductions it to make participants reflect on their
own values and how the practice or use of this value affect and benefits society.
It may not be easy for most to come up with a real benefit for society because
they have never seen the values reflecting on other people but this exercise will
force them to look for the positive or negative consequences of the application of
personal values.
Ask each participant to stand up and say:
Your name.
Note to the trainer: If this course is conducted at a JCI or national event where
participants dont know each other, you can add Country to the introduction but
nothing else is needed for this course, just name and value.
11
Your most important value.
How does this value benefit the society?
2.
JCI VALUES
If humans have values to guide their lives, actions, thoughts and behaviors,
successful business guide their operations based on a set of values,
organizations also cannot function or achieve their mission and purpose only by
their bylaws and rules.
For the same reason we have values to guide our actions and behaviors, as an
organization we need values to guide our activities.
Ask this question and wait for a few answers until the word Declaration of
Principles comes up.
-
What are the values of JCI?
THE JCI DECLARATION OF PRINCIPLES

Of course, activities, actions, decisions and our behavior as JCI members are
guided by the JCI Declaration of Principles.
Note to the trainer: Dont explain each line of the Declaration of Principles at
this time; just ask read the text on the slide.
We believe:
That faith in God gives meaning and purpose to human life;
That the brotherhood of man transcends the sovereignty of nations;
That economic justice can best be won by free men through free enterprise;
That government should be of laws rather than of men;
That earth's great treasure lies in human personality;
And that service to humanity is the best work of life.
Note to the trainer: The text below is intended to provide the trainer with all
details of the creation of the JCI declaration of Principles in case someone asks
but there is no need to explain the history of the creation. The content of the
Declaration of Principles is more important that the history or its creation.
The year was 1946 when past president of the Ohio Junior Chamber and
National Vice President of the United States Junior Chamber C. William
Brownfield realized at a national convention that the organization did not have a
Creed. He was inspired by the devotion of Junior Chamber members "to the
purpose of serving mankind in a thousand different ways, right down at the grass
roots where freedom lives or dies."
Brownfield saw Junior Chamber as "the potential for a new force in the world,
one capable of changing the balance between victory or defeat for our chosen
way of life in a time of crisis."
In July 1946 during a drive from Brownfield's hometown of Columbus, Ohio, to
his coal mine in New Lexington, a journey of about 75 minutes, the following
12

words came to his mind and were put on paper:
The brotherhood of man transcends the sovereignty of nations.

Economic justice can best be won by free men through free enterprise.
Government should be of laws rather than of men.
Earth's great treasure lies in human personality.
Service to humanity is the best work of life.
In 1950 the first line, "We believe that faith in God gives meaning and purpose to
human life." was added.
Since it was written, JCI members all over the world recite the Declaration of
Principles at local, national and international meetings and functions.
During that time there has been much discussion of the interpretation of the
principles. The author himself said,
"Every Member is free to interpret the principles in the light of his own
conscience."
The following interpretation is based on Brownfield's own views and what is
commonly believed and understood to be the meaning of the Declaration of
Principles to the organization.
"We believe..." Everyone must believe in some ideal, principle or philosophy. To
believe is to practice what is believed to be true.
Since we are born we believe: We believed in our parents, in our teachers, our
relatives, then we started to believe in ourselves, in life, in our business and in
any endeavor we took.
Believing is the drive for action because nobody starts a journey or a task aiming
to fail. We always start something because we believe we will succeed.
Believing is the energy to persevere!
Note to the trainer: For each line of the Declaration of Principles you will see the
original interpretation of the author William Brownfield, but the slides have only a
few key words and this should be what the trainer should explain. If anyone asks
for more details, the trainer can refer to the text from William Brownfield.
"That faith in God gives meaning and purpose to human life..."
"God" here does not refer to any specific religious God, but to a supreme
omnipotence.
It does not matter who or what your God is; the line is just saying that you must
believe in something.
Brownfield interpreted it in this way:
"The Junior Chamber membership, drawn from many religious backgrounds, is
united by a common bond of faith; that man lives by the will of (his/her) God, that
God's will for man is good; and that the life worthwhile is lived in harmony with
13

His eternal plan."
Note to the trainer: Because of cultural and religious differences, its important
to respect all convictions. Do not focus on your personal conviction or religion
and dont use more time than needed on questioning this sentence because it
can have many different interpretations.
This faith should give people the power to act and live for the common goal of
world peace.
"That the brotherhood of man transcends the sovereignty of nations..."
This line breaks down all the boundaries that have been imagined by mankind. It
simply means that all men and women are equal.
It respects allegiance to one's country, but, at the same time, reinforces the idea
that man is a citizen of the world.
Brownfield put it this way:
"Man-made boundaries have been drawn and redrawn, separating the human
race into many nations. But across these unnatural divisions there has been an
intercourse in art, science, commerce and religion; evidence of man's universal
brotherhood; proof that man himself, not his territorial divisions, is of basic worth."
Note to the trainer: Be careful not to engage in discussions about current world
situations or actions by one or another Country. This is what JCI members
believe in and it may not be a reality but it is the belief and dream of a better
future.
"That economic justice can best be won by free men through free
enterprise..."
The operative words here are ...can best be won..." Junior Chamber members
believe that man should be free to use his skills and abilities to the limit in
improving his economy.
Initiative and innovation to do what has never been done before brings progress
to humanity.
Brownfield expressed it this way:
"Where economic improvement has been greatest, man has been free to follow
his dream of making a personal fortune by doing something never done before,
or by doing it better."
Brownfield also said,
"the system of self-development through private enterprise could be adapted
with variations to suit local conditions in many parts of the world."
"That government should be of laws rather than of men..."
14

This tenet of the Declaration of Principles simply means that no one should be
above the law, and that the law should be the same for all people, no matter what
status they hold in society.
The government must be based on constitutional law, accepted and ratified by a
majority of the people.
The power to change laws and elect governments should remain in the hands of
a majority of the people.
Brownfield expressed the meaning this way:
"In a free society, the fundamental law is derived from the people. It is they who
hold the final authority."
"That earth's great treasure lies in human personality..."
Every individual has a separate and unique personality.
That is the main difference between humans and other creatures that inhabit our
world.
That uniqueness makes the human personality earth's greatest treasure.
It cannot be duplicated nor can it be made.
Brownfield's views on this line are:
"True treasure lies in the hearts of men. There is about us a vast field of
opportunity for cultivation of the human personality.
It is not the quantity or the length of life that gives it zest, but the quality of living,
the achievement we make in terms of human progress."
"And that service to humanity is the best work of life."
This final tenet of the Declaration of Principles is the logical culmination of the
preceding lines.
A person who believes in the Creed will most definitely find service to humanity
to be the best work of life.
Brownfield's interpretation to this line is,
"The life lived unselfishly grows richer, deeper and fuller. Joy is more enduring
and peace of mind, more certain.
The world looks at the contribution such a life has made and marks the one who
lived it as a benefactor of the race; yet he knows in truth the greater benefit has
been his own."
No matter what a member's interpretation of the Declaration of Principles may be,
he or she should always practice what he or she believes.
15

VALUES MUST LEAD TO ACTION
The basic parts of all leadership are vision, strategy and action!
You cant lead without a vision. The JCI Declaration of Principles gives us the
vision to believe and have faith in the future and humankind.
To make vision reality you need strategies. If you have a vision but no way to
solve it, no strategy, you will probably get lost.
Strategies must lead to concrete actions. No one can reach a goal without
taking actions.
The JCI Declaration of Principles is not only what members of JCI believe in, but
it is also what strives them to action and work to make their own communities
and the world a better place to live and to pass on to the future generations.
Purpose: The purpose of this exercise is to demonstrate that sometimes we are
afraid to stand for what is right. Most people will have the correct answers (4100)
but they are afraid or have some doubts if they are really right when almost
everyone has a different opinion.
Instructions:
Start with these comments:
I need your help adding some numbers, so please, as I show the numbers on the
screen we all together will say the result aloud. I will read the number and we all
will say the answer. No calculators or smart phones, please.
Note to the trainer: Practice with the first two numbers (1000 +40 = 1040) then
continue when you are sure everyone (important: you must get everyone
involved. If only a few say the result the crowd effect will not happen and the
activity will not work). You must read the numbers and with the participants, give
the answer. You also say 5000 at the end and wait until someone says the sum
is wrong.
You read
1000
+ 40
Group possible answer
+ 1000
+ 30
+ 1000
+ 20
+ 1000
+ 10
1040
2040
2070
3070
3090
4090
5000
When someone says that the sum is wrong, show the correct answer and
comment:
The right answer is 4100 but because everyone got so involved in the
circumstances of counting, whatever the group decided was accepted as correct
by everyone without considering if it was right or not.
Conduct a brief brainstorming session about the questions on the slide:
16

-
How easily we forget our values and follow the crowd?

Lets pretend your adding skills are your values. How easy do you accept
being overrun by others or a wrong majority?
Sometimes we may have doubts about our values because it seems that
everyone else has different values.
A good example is when good people with good values get involved by a
large crowd in a sports stadium. In a crowd you see good calm people
become violent, offensive, etc. It seems that they totally lost the capacity to
say: Wait, this is wrong and we should not do that.
Standing up for ones values requires courage and strength.

Of course it is not easy to stand up for what you believe in when it seems
that everyone has different values but sometimes it just takes one person to
get everyone back to senses.
Having values is not enough. We need to practice and defend them.

Sometimes it just takes one person to say: Wait, look at what we are doing,
this is not what we believe in to get everyone else back on the right track. It
requires that one person, you, to stand up and defend your values or
principles.
If everyone is doing it wrong, it doesn't make it right!

How many times have you seen this happening? You get so confused because it
seems that you are the only one that has a different opinion or value and you
start thinking: Maybe they are right.
Or you just go with the crowd to avoid problems.
Note to the trainer: You can also demonstrate with a real money bill while
showing the pictures on the slide. Show a real money bill while showing the first
picture and ask how much it is worth. Then crush the bill in your hands and show
it with the second picture.
Show the first picture and ask the question:
-
How much is this money bill worth?
Everyone will answer: 100 dollars.

Now, show the second picture and ask:
-
And how much do you think this one is worth?
The answer again will be: 100 dollars.

Show the rest of the slide and comment:
17

Comments: No matter what happen to us, the circumstances we are in or the
problems we face, our values should always remain intact as the value of a
crushed currency that will not lose the value.
MATCHING VALUES
At this point, approach the flip chart paper where you wrote the most important
value each person announced during the introductions and with the audience,
read each value and see if it matches or is similar to the values of the JCI
Declaration of Principles. Just identify each value on the flip chart so participants
will see the similarity of our own values with JCI values.
Comments: As we can see, our personal values have a lot in common with JCI
values and this is what all JCI members share in every corner of the world: The
same principles for an organization and for their own lives.
At the end, show the last line to bridge to the next module!
NEXT
18
Module 2 Identity
Module 2
30 minutes
Identity
SUMMARY
For any Local Organization to be successful, it must first have a strong identity in the
community and with its membership. Establishing and maintaining this identity will
strengthen the Local Organization and the results it will accomplish.
OBJECTIVES
At the end of this session, participants will be able to:
MAIN POINTS
1.
Understand the need for an identity for the Local Organization.
2.
Define the aspects to establish a well-known identity in the community.
1.
Introduction
2.
Identity
EQUIPMENT

Laptop computer
MATERIALS

JCI Achieve Manual
REFERENCES
None.
JCI Achieve, Module 2 Identity 30 minutes
19

1.
INTRODUCTION
Start the Module by asking participants what they understand by Identity. Ask:
-
In your opinion, what is the meaning of identity?
People have identities such as names to differentiate themselves from others.

Sometimes names are not enough because they are similar names and then we
have professions or places you are from.
All this is to set us apart as unique, because we are special. The same thing
happens with organizations.
JCI can only be strong, recognized worldwide and reach its Mission and Vision
by the combined work of all Local Organizations. In order to achieve this goal, all
JCI Local Organizations must have some things in common.
Purpose of the slide: The slide will serve as a bridge to the next module and
should demonstrate that if a product, object, company or organization builds an
identity, it will be known and recognized by the public even if they dont see it
clearly or even if they only hear about it.
Show the slide with the first question:
-
What is this?
Most likely someone will immediately answer: An airplane!

Then show the next question and let one or two participants answer.
-
What makes you identify an airplane?
Most likely the answer will be: Because of the shape and the wings.
Comments: Did anyone realize that we recognized this airplane just by its shape?
There is no indication anywhere about a name, a logo, or anything else that
could identify the airplane.
An airplane has an identity and even if we dont see it clearly, just a silhouette or
even if we just hear the noise it makes, we know it is an airplane.
Similar to an airplane, a person, a company or city or country, an organization
also need to have an identity.
2.
IDENTITY
Randomly ask the questions on the slide to one or two participants and then
make the comments while you show the suggested answer:
-
What is a persons identity?
A persons identity is a form of identification, a form of uniqueness that separates

one person from the others. It is the way people call you, know you.
Every legal entity be it a person, corporation or organization has an identity
20

called a name.
Now, ask another participant this question:
-
Why does a person need an identity?
A person who lives in a society needs to have some kind of identity. Without it,
you cannot possibly live a normal life.
Now, ask another participant this question:
-
What is an organizations identity?
An organization (or any other company) must also establish an identity. JCI
already has a name and logo but this is not enough to differentiate the
organization from others.
The identity of an organization goes beyond to just a name but to a reputation
that is built around that name.
In the case of your Local Organization, when it was established in your
community, it had just a name that was probably not recognized.
Over time your organizations Identity is not just the name, but the reputation that
the organization has built for itself. How your organization is perceived in your
community determines what identity you have in your community.
It is through that identity, not the name or logo, that an organization builds a
reputation.
But, the name and logo alone will not create an identity, but many other factors
contribute to the establishment of an identity.
The JCI Local Organization must also establish an identity in the community for
what it will be known and recognized.
Purpose: The purpose of this question and answer session is to encourage
participants to think and discuss the current situation of their Local Organizations,
find out why they are different and compare them with other organizations to find
out where they can take advantage in being known by the community.
Note for the trainer: Show the first question on the slide and wait for a few
answers.
Show the first question:
-
What do you think is the identity of your Local Organization?
If you asked a person on the street in your city, how would he or she
describe your Local Organization?
After a few answers, compare the results with the answers of the first question
and comment on the discrepancy, if any, about what the members think how
other people identify JCI and how the real answers could be.
21

Now, show the next slide and the question and wait for a few answers:
-
What are the similarities of your Local Organization with other non JCI
organizations?
After a few answers, show the rest of the slide and make the following comments.
Comments: Most organizations have these three aspects in common:
They are not working for profit:
This means that the organizations purpose or mission is not to accumulate
profits for the partners but their need for financial support is mostly to cover their
projects because administration should be covered by the membership dues.
They are based on volunteer work:
This means that members of those organizations donate their free time to work
for the organization and conduct the projects without expecting any financial
compensation. In most cases, volunteers donate their professional expertise for a
cause without the normal payment they would receive.
For example, a doctor may donate his time to see patients who cannot afford
payment and this constitutes in volunteer work.
In JCI volunteer work is perceived as also doing something different from your
own profession, a different task that will provide the JCI member with additional
experience in other aspects of life.
They are based on service to the community or society:
This means that the members of these organizations, they are working to make
the life in the community better. They conduct projects that will solve problems in
the community. Members of the community who belong to these organizations
join efforts to make the community better for all.
THE NONPROFIT INDUSTRY
Nonprofit or service organizations can be defined as belonging to a segment or
industry that identifies organizations with the same purpose or characteristics.
For marketing purposes, JCI must be perceived as part of an industry that
identifies all similar organizations. This is the nonprofit industry.
The more recognition the industry has as a whole, the better for all organizations
of the same industry.
If an organization is known as being a nonprofit volunteer organization and
another similar organization is very well known in the community and is also
known as part of the nonprofit industry, this will also make all other similar
organizations well known.
For example, all fast food chains want to be known as part of the fast food
industry because the success of one also helps the others be known.
The differences will make some organizations stand out! This is what makes
22

some organizations in the same industry better than others.
Show the next slide and ask the following question and wait for some answers:
-
What makes your Local Organization different from other organizations?
After a few answers, show the rest of the slide and comment on each topic:
Projects for sustainable solutions
Many organizations focus their activities on charity or helping the needy but JCI
Local Organizations want to work on eradicating the cause of the problem and
ensure the projects create long lasting solutions.
Empowerment of members
JCI is possibly the only organization where the empowerment of the members
must be part of the project. The activities and tasks JCI members do must bring
some value to their lives, acquiring new experiences, learning new skills or just
gaining experience that can be used in their lives as active citizens.
Constant leadership opportunities
One of the unique aspects of JCI is the fact that nobody can stay in the same
leadership position more than once and all positions are for one year. This
provides constant leadership opportunities for all members.
Projects decided by the members
In JCI, because of the use of parliamentary procedures in meetings, any member,
regardless of time of affiliation or experience, can propose a project or activity in
the form of a motion and the chairperson of the meeting must acknowledge that
proposal. If at least one other member thinks that the proposal or motion is worth
discussing by then seconding the motion the proposal or motion must be
discussed and voted.
Although JCI Local Organizations may work on national or international projects,
the members of each Local Organization are the ones deciding what projects or
activities should be conducted in their community.
Note to the trainer: Because this course is designed and intended for new
members, at this point you may ask this rhetoric question:
-
You are probably wondering why are we discussing the building of the
identity of the Local Organization when this seems to be the responsibility of
the officers or Board of Directors?
Not necessarily, because now we will see how the members create the identity
that affects the entire organization. In JCI we dont invite new members just to
increase the numbers, in JCI we invite new members because we want their
ideas, personality, initiative, action and soon, also leadership.
In JCI, the members decide what projects or activities the Local Organization will
conduct by proposing a project or activity.
23

This brings great responsibility to every single member of JCI because the
projects decide the positioning the organization will establish in the community.
Positioning is communicating the values of the organization, identifying the
points of affinity that can be shared between the organization and the community,
positioning indicates how you want the organization to be known.
Active citizens means that members must act according to JCI values and try to
accomplish JCI Mission not only in JCI activities, but in all aspects of private and
public life.
To ensure the Local Organization and JCI has the right positioning in the
community; members must ensure that the projects approved in the membership
meetings fit the following criteria:
Be aligned with the JCI Vision and Values

The same way our actions as citizens are based on our values, the projects
of the Local Organization must reflect the values of JCI, described in the JCI
Declaration of Principles.
Be relevant to the accomplishment of JCI Mission

Projects and activities must ensure that members have opportunities to
participate and the possibility to learn new skills or abilities that can be
useful in the members personal lives.
Create positive change in the community

And finally, the ultimate dream of JCI is to make our communities better and
for that reason, our projects must create positive change in the community.
Because the community and the public will see and believe in the actions and
behavior of JCI members as citizens of the community, the identity of the
organization is shaped by the individual member.
This is why JCI members must act according to the JCI Values in all aspects
of their lives. JCI members must live and believe in the JCI values and act
according to them everywhere and anywhere.
JCI members must also be active citizens and look for solutions and positive
change not only in JCI projects, buy in their personal, business and social lives.
JCI members are the ones seeking leadership positions in business associations,
politics, government, other organizations, social clubs, etc. and will be known as
proactive leaders who are always looking for positive changes for problems.
JCI is unique in this aspect because when all other organizations focus on
improving the community by direct actions of the organization, in JCI we believe
that much more can be done if the citizens are equipped with the leadership and
management skills to lead the community in all other aspects and create positive
changes also outside JCI.
This is why JCI has the age restriction and the rule that nobody can repeat
leadership positions. This forces members to use all opportunities in their JCI life
24

and learn the skills to become active citizens and leaders during, but mostly after
their JCI experience.
JCI has a broad image and identity but within each community or neighborhood,
the Local Organization must create and maintain its own identity with the general
public. JCI has developed the Corporate Identity and its logo is well used and
well known among members but it must also be promoted and used in the media
and community events.
But most importantly, the community must also recognize the Local Organization
by its identity, established from what it stands for and what it wants to achieve as
an organization.
The organizations must have clear what its purpose is based on the JCI Mission
and Vision and this will be our next Module.
NEXT
15 minutes break
AFTER BREAK
Module 3 Purpose
25
26
Module 3
45 minutes
Purpose
SUMMARY
This module discusses the purpose or reason why a Local Organization exists in order to
fulfill JCIs Mission. There are many activities a Local Organization can conduct but its
core activity must be related to the accomplishment of JCIs Mission.
OBJECTIVES
At the end of this session, participants will be able to:
MAIN POINTS
1.
Identify the difference between the Vision and the Mission of an organization.
2.
Clearly understand JCIs Mission.
3.
Understand the role of the Local Organization in fulfilling JCIs Mission.
1.
Introduction
2.
The Organizations Purpose
3.
Vision and Mission
EQUIPMENT

Laptop computer
MATERIALS

JCI Achieve Manual
REFERENCES
JCI Constitution and Policy Manual
JCI Achieve, Module 3 Purpose 45 minutes
27

1.
INTRODUCTION
This module discusses the purpose or reason why a Local Organization exists in
order to fulfill JCIs Mission.
There are many activities a Local Organization can conduct but its core activity
must be related to the accomplishment of JCIs Mission.
Start the module by asking some participants selected randomly:
-
Why are you here today?
After two or three answers make the following comments:

We, as individuals, dont just wake up in the morning, get dressed and walk
aimlessly. We dont get into our car and think: I will just drive without any place
to go.
Ask:
-
Who would do such thing?
Every person has a purpose in life, it may not be clear in the minds of many but
we all do things because we have a purpose. The purpose could be to feed our
family, to be happy, to be successful, famous, rich, etc. We all go out every day
for a reason, for a purpose.
Each one of you is here today for a reason, each one has a purpose. Or did
anyone here just start walking today and saw this room and decided: I will go in
here and have a seat?
Our purpose here today is to discuss and find innovative ways to make our Local
Organizations better.
The same principle applies to companies and organizations. Nobody starts a
business without a purpose, even if the only purpose is to make money, it is a
purpose and that makes the owners go to work every day.
Purpose of an Airplane
Lets go back to our airplane.
Randomly ask the question on the slide:
-
What does an airplane need to do to be called an airplane?
After a few answers, show the suggested answers on the slide.

Note: Do not go into discussion about this question, it is not relevant After two or
three answers show the result (it may not be the official answer) and move on.
If an airplane cannot fly and take people or cargo anymore it can still be called an
airplane but technically it is not an airplane anymore because airplanes are
meant to fly. That is the airplanes purpose.
28

2.
THE ORGANIZATIONS PURPOSE
An organizations purpose means more than just writing a mission statement and
posting it on the website, publications and meeting place.
To maximize the potential, every organization small or large must have a
well-defined purpose, where it wants to go and how it hopes to get there.
A clear purpose brings together everyone in the organization and provides
guidance over the long haul.
When everyone knows what they should do and why they should do it, they will
work towards the same purpose.
For example, without a clear purpose for everyone, the organization may end up
asking members to pile up bricks without a purpose, expecting to build a house.
If the workers cannot see the final purpose, the house, they will keep piling up
bricks and never build a house or even a wall.
An organizations purpose must exist on every level within the organization, not
just with the president, directors or leaders, but also and most importantly, every
single member must know why they are members and what they are building
with their efforts and work for the organization.
Here are the three main levels where the purpose of the organization must
necessarily exist, be clearly understood and carefully followed:

International level means having mission for the entire organization with
clear objectives.
JCI members should receive development opportunities to be
empowered to create positive changes.

Local Organization level means having specific objectives that coexist

with the values and goals of the entire organization.
At this level, the Mission becomes more specific and Local Organizations
must run projects that offer participation opportunities and with this
participation, members will learn the skills that will empower them to be
able to create positive changes.
Individual level means detailed job descriptions for every position so they
know exactly what is expected of them and how it relates to the overall
organizations mission.
At this level, every member must realize and know what exactly is
expected from each one and how this voluntary participation turns into
learning new skills and abilities that will give them the power to become
more active citizens and be able to create positive changes in the
community, acting in many different sectors of government, business or
civil society.
Every member must have it very clear where to place the brick, what result
will be achieved with that action and what will be learned from it.
29

3.
VISION AND MISSION
Vision Statement and Mission Statement, what is the difference?

Explain the meaning and the difference between a Vision and a Mission and
allow a few suggestions from the audience.

A Vision is a dream of what we would like our organization to be, the
organizations preferred future state.

A Mission describes what we need to do as an organization to get there.
The main difference between a vision and mission is that while the vision
describes the preferred future state or the ultimate outcome of the activities, a
mission statement describes what we must do to get there. Many people mix up
vision and mission statements some mission statements are more like vision
statements and do not provide enough guidance to the organization.
So, to be clear, these are definitions of Vision and Mission:

A Vision is what we want to accomplish as a result of the activities outlined
in the Mission.

A Mission is what we do as an organization to realize our Vision.
JCIs Vision:
To be the leading global network of young active citizens.
JCIs Vision has a few key words that need to be clearly understood:
Ask some participants to define in their own words the meaning of JCIs Vision
while showing the two key sets of words on the Vision:
First, there is the leading global network.
After a few answers, show the second set of key words: young active citizens.
Again ask a few participants they would define these key words.
This Vision means that the JCI wants to be a real global network, with impact in
all corners of the world, in every country where JCI is represented, not just
having members, but being part of the positive changes everywhere.
JCI also wants the members in this network to be active citizens in their
communities.
Young people taking the lead in community solutions rather than complaining
and expecting someone else, government or society to solve the challenges.
By being active in JCI and learning new skills, members will become qualified to
take the challenge and together, with other active forces in the community, work
towards a better future for everyone. Now, lets see how JCI can accomplish this
Vision:
30

JCI Mission
Mission statements differ from vision statements in that they state more clearly
the operational aspects of the organization.
These are the real activities that, if carried out properly, should help fulfill the
vision. The mission of an organization is the reason for its existence, a clear
definition of its purpose. It is an expression of what the organization does and
how it plans to do it. For this reason, everyone, at all levels in the organization
must work towards the same mission.
Ask: Why does a JCI Local Organization exist?
A Local Organization exists To provide development opportunities that
empower young people
So, the Local Organizations Mission is To provide development
opportunities that empower young people to create positive change.
This is the Mission every Local Organization must adopt and work towards by
organizing projects and activities related to this mission. It is only at the local
level that the JCI Mission can be accomplished because only Local
Organizations conduct and run projects that can provide development
opportunities that empower young people to create positive changes.
JCI's role is to lead and coordinate the efforts of its affiliates, the National
Organizations, who in turn lead and motivate the Local Organizations to
accomplish the result that will fulfill JCI's Mission, who in turn will empower its
members to create positive change.
Ask two or three participants the question on the slide:
-
How can a Local Organization accomplish this mission?
A Local Organization can accomplish this mission by organizing and conducting

activities that provide:
Opportunities for all members to active participate on the planning, leading,

supervising, executing and evaluating local projects and activities.
These involvement and participation must have ways to develop skills to

empower the members
Now, to the next question:

-
And how will JCI accomplish its Mission?
JCIs ultimate goal is to provide opportunities and create positive change.

JCI wants to create positive change. JCI, as an international federation, does not
run projects or accomplishes any tangible result.
JCI wants its members to be empowered to create positive change.
JCI will know it accomplished its Mission the day when young people around
31

the world are creating positive change everywhere but mostly in their
communities.
JCI as an organization can only accomplish its Mission though the action and
results of the members at the Local Organizations.
It is at the local level and only at the local level where the Mission is
accomplished.
And this aspect will be discussed during Module 4.
NEXT
32
Module 4 - Product
Module 4
60 minutes
Product
SUMMARY
JCI has established a clear corporate identity and logo all over the world where JCI is
established with Local Organizations. A logo or image however is not enough to establish
a brand. Local Organizations need to decide and deliver a product that identifies the
organization and promotes the benefits of JCI to young people in the community.
OBJECTIVES
At the end of this session, participants should:
MAIN POINTS
1.
Know what activities the Local Organization must conduct to fulfill its Mission
2.
Understand that other activities will be necessary but the core activity must be
related to the Mission.
1.
Introduction
2.
Perception
3.
Main Activity
4.
Closing
EQUIPMENT

Laptop computer
MATERIALS

JCI Achieve Manual
JCI Local Action Guides
REFERENCES
None.
JCI Achieve, Module 4 Product 60 minutes
33

1.
INTRODUCTION
JCI has established a clear corporate identity and logo all over the world where
JCI is established with Local Organizations. A logo or image however is not
enough to establish a brand. Local Organizations need to decide and deliver
activities that identify the organization and promote the benefits of JCI to young
people in the community.
After JCI has already established the logo and name, Local Organizations need
to establish an identity (people know them by a name and place), establish a
clear purpose (what they will do and concentrate efforts) and then establish a few
activities for what they will be known and recognized.
Ask the first question on the slide and after one or two answers show the answer:
-
Why was it so easy to identify the airplane just by looking at the silhouette?
Answer: Because you have seen it or have had an experience using an airplane.
Ask the second question and again, wait for one or two answers before showing
the answer on the slide:
-
If you show this same silhouette to a person who has never seen or heard of
an airplane, would he or she be able to identify it as an airplane?
Answer: Most likely not. If you have never seen something or never had any
experience using it, you will not be able to identify it.
For the community to really know the Local Organization and what it does, the
public must have the opportunity to see the members in action and experience
what the Local Organization does.
The local activities must involve the public, mostly the target market for future
members, young people, so they are exposed to what the Local Organization
does.
Show the slide and the first question, just to refresh what was covered in Module
3, Purpose, when it was established what an airplane is for.
An airplane carries people and cargo faster than any other means of
transportation. This is the airplane purpose.
Now, show the second question:
-
What else does an airplane do?
Answer: Airplanes also serve meals and drinks, show movies and other
entertainment during flights.
Now show the last question:
-
Why would an airplane have these extra services?
Wait for two or three answers before explaining it.

34

All other services an airplane offers are meant to:
-
Make the flight more conformable

To add value to the product
To be more competitive
Comparing this to your Local Organization, the main activity must be providing
opportunities to young people.
Show the slide and the question and wait for a few answers. Then explain the
concept on the slide.
Lets imagine an airplane that does not fly anymore. This airplane is not serving
its main purpose as we discussed before.
An airplane that does not fly can still serve meals and drinks, can show movies
and entertainment, but these are all sub-products that only add to the main
purpose and if let alone do not identify the airplane anymore.
An airplane that does not fly anymore (main purpose) can still offer the subproducts (meals, drinks, movies) but honestly, it cannot be called airplane
anymore.
Now, comparing the example to a Local Organization, this would be the picture:
Show only the circle with the happy faces and make these comments.
The main purpose of the Local Organization, as established in the previous
Module, is to provide development opportunities to young people.
Click the mouse and show the Development Opportunities sentence.
Besides the main purpose of the Local Organization, to make it more competitive
and attractive, many sub activities can be implemented, such as:
Now, by clicking the mouse, show the other happy faces one by one while you
explain each one and compare them to what can happen at the Local
Organization.
Click and show face 1 - DINNER
Some members may join the Local Organization because of the dinners or
receptions.
Click and show face 2 - DATES
Some members may be attracted to the Local Organization because of the
opportunities to establish relations.
Click and show face 3 BUSINESS CONTACTS
Others may have special interest in business contacts.
Click and show face 4 - RECOGNITION
35

And there are some who may be attracted by the recognition attached to the fact
of being part of JCI.
Click and show face 5 - PARTIES
Of course, there are many, maybe most, who are really interested in the parties.
Click and show face 6 - SPORTS
And finally, some may be more interested in sports and exercises.
Click the mouse and show the Mixed Opportunities slide and leave it to run
the animations set to change automatically.
When the animation finishes, and the sentence on the bottom Hard to know
what JCI stands for shows up, make these comments, in your own words.
Because of the diverse interests of the members of a Local Organization, there
will be many other activities that may not have much or anything to do with the
Mission, but these activities must always be seen as an accessory to enhance
and make the Local Organization more attractive.
What must be avoided is that these side activities become the main reason of the
existence of the Local Organization, leaving the achievement of the Mission
aside or even ignoring it completely.
2.
PERCEPTION
Show the slide with the paper airplane and the first question: What is this?
After one answer show the answer by clicking the mouse: An airplane.
Instructions to the trainer: Now click again and show the sentence: Depending
how you look at it and what it does, it can be something different and make the
following comments before showing the next animation (Space Rocket):
All efforts of a Local Organization can be wasted if the public perception is not
what is expected from the activities.
For example, on the previous slides with the faces, the Local Organization may
still be providing development opportunities but because of the large variety of
other non-Mission related activities, the community may have a different
perception of the real product of JCI.
Lets see the case of this paper airplane. It seems obvious that everyone will see
it as an airplane but that all depends on the angle people look at it or the way it
is presented to the public.
Click the mouse ONCE and show the same paper airplane facing up. Ask:
-
Does it still look like a paper airplane?
The way it is presented now may lead people to think it can be something
different, such as
36

Click the mouse and show the smoke and the paper airplane going up. The
animations are automatic; there is no need to click the mouse until the words A
Space Rocket show on the slide.
3.
MAIN ACTIVITY
Show the two animations on this slide and explain the meaning:
It is important for a Local Organization to ensure that the community has the
correct perception of what the organization is, what it does and what it stands for.
As we could see on the previous slide, depending on what the public sees or
thinks about the organization will reflect on how the public identifies the Local
Organizations activities.
The Local Organization must project the image that is aligned with the Mission:
To provide development opportunities that empower young people to create
positive change.
-
Activities must provide development opportunities:

This means that the members must learn and develop new skills,
knowledge or experience while working on projects or activities. A project
that can be conducted by one single person without including any learning
cannot be considered a project for a JCI Local Organization.
Activities must empower young people:

This means that the new knowledge, experience or skills must have some
added value to the persons life. They must help the member to become a
better member, a better citizen, a better member of the society and of
course, a better person in the family.
Activities must create positive change:

This means that the activity, where the efforts, time and talents of the
members (and many times, the resources of the Local Organization or the
community) are invested, must have a positive impact on the community. It
must create something better than it is now.
Making the RIGHT things happen

All the activities of the Local Organization should do three things:
Provide development opportunities for the members.
Be relevant to the Local Organizations identity.

For example, the activities should reflect how they want to be perceived by
the public. Do we want to be seen as an organization that helps to solve
community problems or an organization that just has meetings and parties?
Build a good reputation for the Local Organization.
37

For example, show the public that members can learn new skills from the
activities of the Local Organization.
But the big questions still is:
-
How will you know you are doing the right thing?
Wait for a few seconds only or even for a couple of answers, before showing the
answer on the slide.
The answer will come from the community, when one day somebody outside JCI,
someone from the community who was affected by the positive changes
provided by projects or activities, recognizes and thanks you for providing
solutions for the community, you know you are doing the right thing and you
are an active citizen!
The only way a member can take advantage of the development opportunities
and acquire new skills and experiences is by actively participating in the
community projects, in the activities, in the leadership and management positions
offered at the local level.
A member can stay in the organization for decades and never see the
opportunity because you cannot wait for it, you must look for opportunities to act,
to serve, to learn skills and get new experiences.
This is the reason why some members are more successful than others. Success
is a result of hard work and active participation.
Measuring results
Show the first arrow and comment:
A business or a company measures success in business by the number of
people or clients using their product or service...
Show the first yellow round shape and comment:
And this results in profit. This is the way a business shows success.
Show the second arrow and comment:
A JCI Local Organization measures success by the level of accomplishment or
fulfillment of its Mission because that is the product JCI has to offer...
Show the second yellow round shape and comment:
And these activities that provide development opportunities will result in more
young people being empowered with new skills and experiences.
This is the way a JCI Local Organization shows success.
Summary
Show the yellow circles only:
38

Every Local Organization is free to decide what to do to fulfill its Mission and
most will have a variety of projects and side activities.
Even if the three aspects of the Mission cannot be achieved, it is important that at
least, in every single activity, the members have the opportunity for personal
development.
To accomplish JCIs Mission the Local Organization must conduct great projects,
that will provided more development opportunities for the members who in turn
will learn new skills and acquire new experiences and gain new knowledge.
Empowered members with more skills, knowledge and experience will create
positive changes not only by conducting projects but also by leading the
community for progress.
And better communities will challenge the Local Organization to conduct even
better and more relevant projects that will start the circle again but in a higher
level.
Show the blue circle:
This is how JCIs Mission is accomplished.
There is room for learning in all activities when members are given the
opportunity to contribute and do something they have not done before. Giving all
tasks to experienced members will not help create development opportunities for
the members!
4.
CLOSING
During this course we discuss almost all aspects for a JCI Local Organization to
become efficient and attract new members.
Local Organizations must concentrate on getting well organized to deliver the
Mission of JCI and avoid inviting every young person in the community.
Not everyone likes to belong to organizations and not all share the same beliefs
for JCIs Declaration of Principles and JCI Mission. JCI members are young
people who believe in:
Our Values The declaration of Principles or JCI Creed.

Faith in God

The brotherhood of man

Individual freedom and dignity

Government of laws

The value of human personality

Service to humanity.
Our Vision - To be the leading global network of young active citizens.
Our Mission - To provide development opportunities that empower young
people to create positive change.
39

And know that each person can make a difference, become better and create
positive changes.
Our Results - For JCI to achieve its Mission each individual member must be
committed to:
Become a better person and an active citizen:
By becoming a better person and active citizen, each member is helping to
achieve JCIs Mission but most importantly, each person is the biggest
beneficiary.
Positive change in the community:
Better persons and active citizens will definitely create positive change around
them. Start at home, with friends, at the club, at the company and in the entire
community.
Small actions combined can make a tremendous impact in a community.
Looking for the ideal Local Organization
In order to achieve the best results, each Local Organization must be well
structured and conduct valuable activities that create the Development
Opportunities that Empower Young people.
This will require deep study, strategic planning and extraordinary leadership from
all officers and tremendous dedication from all members.
Careful evaluation of the current activities and planning the future will ensure the
Local Organization will continue offering the opportunities for our members.
Show the slide with the first animation with the text Our future is around us.
But, if you stay too focused on your internal issues you may not see where the
real players of a successful Local Organization are:
Outstanding activities
These are the activities that provide development opportunities and contribute to
create positive changes in the community.
Committed members
To conduct outstanding activities you must have committed members who have
the knowledge and skills to run the projects.
Better communities
This will result in a better community for all.
Great opportunities
Everything serves as an opportunity for learning and development for the
members.
40

Show the last line on the slide.
Local Organizations must focus their efforts and activities on our mission, our
values and our vision.
Other JCI Official Courses for the Local Organizations
Explain the other courses available for Local Organizations:
JCI Impact: (half day): To detect community problems and working on the
solution of the causes.
JCI Admin: (half day): To understand the local management, administration and
role of the Board of Directors.
Thank everyone for attending this course and encourage them to be active part
of the Local Organization to ensure the Mission to provide development
opportunities that empower young people is accomplished.
Important: Any person not registered will not be graduated. The graduation only
happens when the Trainer passes the participant from the online final course
report and the person fills out the evaluation form and passes the knowledge test.
Listing names in the comments box in the report will not graduate that person.
Any questions or suggestions, please contact the JCI Training Director at the JCI
World Headquarters:
Junior Chamber International
15645 Olive Boulevard, Chesterfield, MO 63017, U.S.
Tel: +1 636 449 3100 Fax: +1 636 449 3107 Toll Free (in USA only) +1 800
905 5499
E-Mail: training@jci.cc www.jci.cc.
41

CHANGES FROM LAST VERSION
From Version 2013-01 to Version 2013-04:
General Information, The Role of the Trainer: Instructions about completing the Final Online Report and how to grade
the participants were added.
Module 1, Certification: Additional instructions for the trainer about the deadline to complete the evaluation and
knowledge test.
Instructions on how to complete the Trainers Final Report were added to the General Information section.
42
JCI Achieve, Changes
JCI Achieve, Changes
43
JCI Vision
.
To be the leading global network of young active citizens.
JCI Mission
To provide development opportunities that empower young people to create positive change.
About JCI
JCI is a membership-based nonprofit organization of young active citizens ages 18 to 40 in more than 100
countries who are dedicated to creating positive change in their communities. Each JCI member shares the
belief that in order to create lasting positive change, we must improve ourselves and the world around us. JCI
members take ownership of their communities by identifying problems and creating targeted solutions to create
impact.

9-JCI Achieve Trainers Guide ENG-2014-06

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

9-JCI Achieve Trainers Guide ENG-2014-06

Загружено:

Авторское право:

Доступные форматы

JCI Achieve Trainers Guide

JCI Official Course

JCI Achieve Trainers Guide

To be the leading global network of young active

The JCI Achieve course uses discussions and

JCI Achieve is a half day course and should be taken by

JCI Official Courses are designed to facilitate the

This course can only be attended by active JCI members

Be an active JCI member or past members still

JCI Achieve Trainers Guide

JCI Achieve Trainers Guide

JCI Achieve General Information

JCI Achieve Trainers Guide

JCI Achieve General Information

JCI Achieve Trainers Guide

Table for laptop and projector

Exit/entrance door must be on the back of the room

JCI Achieve General Information

JCI Achieve Trainers Guide

At the end of this Session, participants should be able to:

Understand the concept and the need to have values.

Know the meaning of the JCI Declaration of Principles.

Live by the JCI principles and values.

LCD projector and screen

JCI Achieve Power Point

JCI Local Action Guide JCI Declaration of Principles.

JCI Achieve, Module 1 Values 60 minutes

JCI Achieve Trainers Guide

If the organizers or Local or National officers want to welcome participants (in

Show the slide and comment:

The first type is those who make Things Happen.

JCI Achieve, Module 1 Values 60 minutes

JCI Achieve Trainers Guide

Which type do you belong to?

I hope you all belong to the first type.

Understand and live by JCI principles and values

JCI Achieve Trainers Guide

Cell phones on silent: Turn off or put cell phones o silent.

JCI Achieve, Module 1 Values 60 minutes

JCI Achieve Trainers Guide

JCI Achieve Trainers Guide

Your most important value.

How does this value benefit the society?

What are the values of JCI?

THE JCI DECLARATION OF PRINCIPLES

JCI Achieve, Module 1 Values 60 minutes

JCI Achieve Trainers Guide

The brotherhood of man transcends the sovereignty of nations.

JCI Achieve Trainers Guide

JCI Achieve, Module 1 Values 60 minutes

JCI Achieve Trainers Guide

JCI Achieve, Module 1 Values 60 minutes

JCI Achieve Trainers Guide

JCI Achieve, Module 1 Values 60 minutes

JCI Achieve Trainers Guide

How easily we forget our values and follow the crowd?

Standing up for ones values requires courage and strength.

Having values is not enough. We need to practice and defend them.

If everyone is doing it wrong, it doesn't make it right!

How much is this money bill worth?

Everyone will answer: 100 dollars.

And how much do you think this one is worth?

The answer again will be: 100 dollars.

JCI Achieve, Module 1 Values 60 minutes