Nike's next design innovation...

unleash human potentialDialogue Review

About Us

16

Contact Us

Dialogue Room

Partner with Dialogue

Page 1 of 5

Subscriptions

SEARCH...

Shares

10

HOME
ABOUT

LEADERSHIP
MEDIA

INNOVATION

FINANCE

MARKETING

STRATEGY

ADVERTISE

BROWSE FULL ARCHIVE

Search

By Dialogue Review | on 22 September 2016 | 0 Comment

Blogs

Marketing
KEEP UP TO DATE WITH
DIALOGUE
By entering your email
address, you agree to
receive emails from
Dialogue
Your Email Address...

Subscribe

RSS
Subscribe

READ THE FULL GRAPHIC VERSION

Great design thinking should be applied to developing your

people, as well as your products, write Andre Martin and Drew
Fifield
At Nike, product design and innovation are at the core of the creative
process, and our business is centred around putting ourselves in the
shoes of our consumers. At its best, design is the perfect balance of
form and function that captivates at first glance, as John Hoke, Nikes

http://dialoguereview.com/nikes-next-design-innovation-unleash-human-potential/

27/09/2016

Nike's next design innovation...unleash human potentialDialogue Review

Page 2 of 5

vice president global design, puts it. In an effort to extend Nikes

design aesthetic, weve applied a designers mindset to the execution of
16
our talent development strategy. Weve asked ourselves, what could it
Shares

10

Shift 2From instructional designers to product and experience

designers
As talent product and experience designers, we build empathy with our
consumers employees to better understand their unmet needs;
whether they are a financial analyst on their first day in a field office, a
tenured retail manager eager to advance, or an executive transitioning
into a complex and challenging role. We use this understanding as the
fuel for a design brief that maps consumer insights with ideas. From
there, prototyping and iterating solutions alongside the consumer
begins by enrolling employees as co-designers. Inviting them into the
process early not only builds a better product, it ensures we have
champions who can demonstrate the value of the programme, from
day one.
Shift 3From programme evaluation to rapid prototyping
Gone are the days of smile sheets, post-programme surveys, and a
narrow view of participant satisfaction as the sole evaluator of success.
At Nike, we use a co-design evaluation process that is built to
encourage deeper learning from the employees we serve. We mine the
insights we receive and work with employees to create better
experiences for those who will come next. We do this by collecting rich
stories from our employees and comparing that narrative with what we
learned from them earlier in the process. In practice, does their
experience match our intent for them? These stories are used as a
frame of reference as we meet with stakeholders and leaders to assess

http://dialoguereview.com/nikes-next-design-innovation-unleash-human-potential/

27/09/2016

Nike's next design innovation...unleash human potentialDialogue Review

Page 3 of 5

the impact of our design. From that, new outcomes or consumer needs
emerge, and we begin the design process once again.
16
Shares

10

LOGIN

Username

Password

Remember Me
Login

Share this:

Tweet
Teilen

Share
0

10

Like

Register
Lost Password

Most Read

Recent

Comments

Recent Posts
The case for curiosity
Lovers leap for King
Cola

16 December 2013 - 5
Comments

27 September 2016 - 0
Comment

How to stop good

teams failing
26 September 2016 - 0

Dialogue Classic The

Gandhi principle: Five
myths about soft
leadership
1 January 2016 - 4
Comments

Comment

Breaking bread is
making dough how to
make make away days
more effective
23 September 2016 - 0
Comment

A softer hand for a

hard-wired world
18 December 2015 - 4
Comments

Striking the gender

balance
14 April 2014 - 2

Author Description

Comments

Dialogue Review

http://dialoguereview.com/nikes-next-design-innovation-unleash-human-potential/

27/09/2016

Nike's next design innovation...unleash human potentialDialogue Review

Page 4 of 5

How can leaders

survive and thrive in a
leadership supernova?

16
Shares

2 September 2013 - 2

Comments are closed.

Comments
10

YOUR DIALOGUE

Which of the following do you thin

poses the greatest risk to global
business:
Which of the following do you think
the greatest risk to global business:
Financial instability
Political fragility
Environmental threats
International complexity
Risk aversion and reluctance to grow
Other

Vote
View

SEPTEMBER 2016

WHO WE ARE

10 11

Dialogue is an original,

How to stop

practical and world-

good teams

class journal, which

failing

focuses on key issues

12 13 14 15 16 17 18

and challenges

19 20 21 22 23 24 25

encountered by

26 27 28 29 30

Aug

TOP POSTS & PAGES

HOME Dialogue
Review

business leaders and

Re-humanizing

managers around the

leadership

world.
Leaders are
The content of Dialogue
will cover a wide range
of topics relevant to
leaders in different

game to learn
DIALOGUE
JOURNAL:
ARCHIVE

http://dialoguereview.com/nikes-next-design-innovation-unleash-human-potential/

27/09/2016

Nike's next design innovation...unleash human potentialDialogue Review

Page 5 of 5

management functions
and geographic

16

locations, drawing on

Shares

the opinions and

research of some of the

10

worlds most prolific

business writers.

2015 LID Publishing All Rights Reserved. | Privacy and Data Protection

Recommended for you

Adversity breeds
brilliance in a volatile
world

Leadership notes from

the future by Michael
Canning - Dialogue Revi...

Four bad habits of supersmart leaders

dialoguereview.com

dialoguereview.com

dialoguereview.com

AddThis

Send us a message
Email Address

SEND MESSAGE
Powered by SumoMe

http://dialoguereview.com/nikes-next-design-innovation-unleash-human-potential/

27/09/2016