UNIVERSITI MALAYSIA KELANTAN

FACULTY OF ENTREPRENEURSHIP AND BUSINESS

PROGRAMME: LOGISTICS AND DISTRIBUTION

STUDENT IN ENTERPRISE PROGRAMME

NAME

: NUR ISMA SYAIRAH BT SAMSUDIN

MATRIC NO

: A13A0813

PLACE OF SIEP

: GENERATION BOUTIQUE AND PRINTING

LECTURES NAME

: AFWAN HAKIM MAHDZIR

DATE OF SUBMITTION

: 25 SEPTEMBER 2016

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Contents
Acknowledgement...........................................................................................................................3
Introduction......................................................................................................................................4
Company profile..............................................................................................................................5
Organization Plan............................................................................................................................6
Operation Plan.................................................................................................................................7
Inventory Management..................................................................................................................12
Marketing Plan...............................................................................................................................13
Financial statement........................................................................................................................15
Recommendations..........................................................................................................................19
Conclusion.....................................................................................................................................19
Appendix........................................................................................................................................20

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Acknowledgement

Alhamdulillah, I have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals and organizations. I would like to
extend my sincere thanks to all of them.
I am highly indebted to SIEP coordinator for their guidance and constant supervision as well as
for providing necessary information regarding this project, Students in Enterprise Programmed
(SIEP) 3 and also for their support in completing the project.
I would like to express my gratitude towards my parents and my in law. Besides that, without to
my friends for their kind co-operation and encouragement which help me in completion of this
project.
I would like to express my special gratitude and thanks to owner of Generation Boutique Noorlia
Bt Bakri and En. Abdul Gani B Abdullah for giving me such attention and time. Thanks because
let me done my SIEP there.
My thanks and appreciations also go to my colleague in developing the project and people who
have willingly helped me out with their abilities.

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Introduction
SIEP is an abbreviation of Students in Enterprise programmed. This programmed is
compulsory to all students in University Malaysia Kelantan (UMK) to make help them in gain
experiences by their own especially in entrepreneurial field. As we know, UMK is known as
entrepreneurial university and their motto is Entrepreneurship Is Our Thrust.

To attain our mission, SIEP is introduced to expose students in entrepreneurial world.

In this programmed, businessman or entrepreneur is the right person for student to learn about
entrepreneurial. The students can get a lot of experience during this programmed. Besides, this
can cultivate motivation on students to involve in entrepreneurial world.

This outdoor programmed is very effective way besides learning in lecture hall. Student
can learn more about entrepreneur world through their own experiences. Students also supposed
to finish this task during the semester break about 10 days at any premise or company that is
chosen by the students. From this, they can learn how to establish a company and how to manage
that company.

For this Semester, I was done my SIEP at AB Generation Boutique own by Malay
entrepreneur, in Kuantan, Pahang. The business done by the institution is selling cloth for
Muslim especially. Since the premise is nearby my hometown, I decided to carry out my SIEP
there.

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Company profile
Owners name :

NOORLIA BT BAKRI

Companys name : AB GENERATION BOUTIQUE

Premise address :

NO 44 LRG BALOK DARAT 14

PUSAT PERKHIDMATAN BALOK
26100 KUANTAN PAHANG

Owners phone number :

018-464 7344

Companys phone number : 013-932 7344

Business hours :

10.00 a.m. until 9.00 p.m.

Products offer :

MUSLIM OUTFIT AND BEAUTY PRODUCT

Number of worker : 2
Average profit per month : RM 5000 RM 6000
Type of business :

Sole proprietorship

Year of Establishment : since 2014

Num of branches : AB GENERATION IN JAYA GADING
AB GENERATION OWN BUILDING

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Organization Plan
I have done my two week in AB Generation boutique and printing. For the whole weeks I
have been there make me really know about what is real boutique progress. My work place is
private property rights own by Pn Noorlia. She successfully opened his 2 branches of boutique
almost two years ago. There are so many obstacle and challenges from his experience.

They are offering comfortable materials for Muslim wear that love modesty in their
appearance we are offering variable types of comfortable.These materials are definitely
comfortable and suitable with our country weather and especially during the hot time, we
promised you the best comfort to be in our creation. We have searched our collection where
designs reflect the changes in season and contemporary trends.
For the beginning and the start-up of this boutique, they come out with own designs of
Jubah and hijab. They focus to see the responses from their target markets and to focus more on
customers requirements and their preferences. Our designer comes out with beautiful creation of
Jubah and hijab that are designed based on their creativity and the trends nowadays.
Besides that, they also offer custom design either from the customer itself or the designs
from our beloved designer. The designer will always ready to give their opinions and idea about
the designs and in fashion terms.

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Operation Plan
In the earlier stage, this boutique was opened after she thought about this clothing will
have never got the ending. Whatever happened people will always come and buys cloth. Then
she learned on how to opened boutique and experiencing it by having a rental stall in Jaya
Gading Supermarket. After got several experience in how to organize boutique he tried to open
her own by having her own building.
She not makes any loan to start up his first rental boutique. After her rental stall succeed
in jaya gading, she decided to open his second boutique which is in new building at the same
area with her first boutique. Both of boutiques really gain profit more than she imagines festival
such as hari raya come.
When he first opened the boutique, she not has any worker to help her manage. She
sacrifice a lot to run her boutique It was hard at first to got customer trust and they make
promotion while giving the best serve. After got customer trust, they manage to get about
RM250 a day. From that point she succeeds in open other branches.
Our objective for our company is :

To ensure our operation is going systematic and smoothly

To achieve consistency and stability in our product and services

Operation Working Hour :

DAYS
Monday to Saturday
Break Hour

WORKING HOUR
10.30am 9.30pm
12.30pm 1.30pm

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Operating Process
Design from boutique :
Start

Input

Design the
clothes
Deliver design to
the factory
Output

Selling process

Direct selling to
customer

Online selling
Deliver the
product

Customer

End

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Symbol

Type of Activity
Operation

Description
Activities
that

modifies,

transform, or give value to the

Transportation

input
Transport activity occurs when
materials are transported from

Decision

one point to another.

Indicates a question or branch
in the process flow. Typically, a
decision

flowchart shape is

used when there are 2 or more

Data

options.
Indicates inputs to and outputs
from a process.

Arrow

Flow line connectors show the

direction

that

the

process

flows.

Current trends
Based on the owner experience, this type of industry must always alert for the latest
trends. In order to realize it, they must always keep update newest trends to make sure satisfy
with customer satisfaction.

Company Layout

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Supply Chain And Management Concepts

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supplier

designer

manufacturer

retailer

customers

This company, will get the fabric from our supplier in Kuala Lumpur. Then designer will
design the clothes which is order from customer or suggest which fashion company want .

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Inventory Management
Inventory management is about stock of goods and materials that are maintained for
many purposes to the company. Inventory management are importance in their company
business activities because there are the start-up points of our business. Due to the competitive
nature of the industry, their boutique can not afford to have poor inventory. Rapidly changing
trends dictate that boutique must quickly restock its inventory lest it loses our clients to more
efficient competition. Good inventory management eases sales and profit tracking as well as
reduces client complaints.
they acquire an inventory book for starting up, to record all of our inventory as well as
changes in it. They will check the package contents to confirm packaging lists for new items.
Ensure that all items are in good shape and stored in appropriate locations that maintain their
quality also needed in inventory management for product.
Mission
Malaysia Top Muslim Clothing Brand

Vision
-

To offer a variety of beautiful and high-end muslim fashion.

To help Muslim learn wgat clothing and styles go best with their unique personalities.
To generate buzz and sales through top-notch exclusive services.

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Marketing Plan
Market segment
They decided to build up AB Boutique as a company to serve the best quality of muslim
wear products and services besides has a systematic services system in company in order to
satisfy customer.
The publics segment provides the right castor for every purpose. This is where to find
variety kind purpose of our products such as jubbah, Punjabi for man, scarf, and beauty product
and so on. We offer those with good quality material, choices of colors and variety of designs.
For students segment, our company is aiming students to buy our products with a very good
quality of stuff with a reasonable price.
Promotion
Effective marketing plans for clothing boutiques focus on defining a profitable target
customer group and support all marketing decisions. The basic marketing strategy of this
Boutique was has high competition in same business field. They planned to do more
advertisement and have good strategies for marketing and promote products and business to
targeted market through place decision, price decision, promotion decision and product decision.
Advertising is one of the methods to attract customers. They have advertised product and
building customer relationship by using business cards. They have designed business card with
company name, company logo, and company contact numbers. they have distributes the business
card to the target market place to attract them come and make purchase in our company.
Besides, they also have a sales promotion to encourage customer make purchase on their
products. Through sales promotion, they give some discount to those who purchase more at our
company.

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Competition
Competitors refer to other business that offer similar products substitute or alternative
products or services to the same target market. Two businesses may offer the same products or
services but are not considered competitors if they do not reach out the same target market.
Company

PASARAYA
KU

Price

AVERAGE

Value

WELL
KNOWN

Variety of Product

MANY

ALIS

Our

WARDEENA

Company

AVERAGE

HIGH

AVERAGE

WELL KNOWN

LUXURY

SUPERIOR

MANY

LIMITED

MANY

TEN TEN

Table 1: Side-by-side Competitive Analysis

As table shown above, the price of three competitors is almost having average price.
Based on that situation they create their own specialty which those three other boutique does not
have. Pasarayaku and tenten not becomes hard competitor because they have specific target
customer.
Lastly, we did analysis on their variety of product and services provided. They also
provide much kind of services to their customers. As pasarayaku and tenten, they provide more
than 30 different cloths such as shirtdress, a-line, empire, blouson, tent, sheath, princess and
many more. While, for alis wardeena, they also provides little product with expensive price for
rich people. As AB boutique, they provide three main unique women and man cloths that are
dresses, baju kurung, Punjabi,hijabs and jubahs .Other than that, they will also provide other
service, which is fashion adviser. Then, they provide supporting product such as the accessories
for the suitable dresses.

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Financial statement
Cash Flow Pro Forma ( 5 Years)

YEAR
A CASH
16 | INFLOWS
Page
Beginning
cash balance
Cash in
hand(RM5000
x9)
Term-loan
Cash Sales
B Total Cash
Inflows
C Cash
Outflows
Operational
expenditure :
Raw material
Direct Labor
Operational
overhead :
Rent building
Utilities
Renovation
Marketing
Expenditure:
Sales
Entertainment
allowance
Administrative
expenditure:
Registration
Fee

Salary &
wages
EPF &
SOSCO
Administrative
Overheads
Agency Fee
Visa
Loan
repayment:
Principal
Interest
Capital
Expenditure:
Machinery &
equipment

2014

2015

2016

2017

2018

0 600,770,091 701,161,044 801,965,120

.10
.90
.00
45,000
0
0
0

902,934,44
3.60
0

500,000,000
0
0
0
317,785.60 381,342.72 413,121.28 578,369.79
500,362,785. 601,151,433 701,574,166 802,543,489
60
.80
.20
.80

0
867,554.69
903,801,99
8.30

284,879.12
73,855

284,879.12
73,855

284,879.12
73,855

284,879.12

284,879.12

73,855

73,855

72,000
1000
19,000
92,000

72,000
1000
19,000
92,000

72,000
1000
19,000
92,000

72,000
1000
19,000
92,000

72,000
1000
19,000
92,000

855

855

855

855

855

6789.70
7,644.70

6789.70
7,644.70

6789.70
7,644.70

6789.70
7,644.70

6789.70
7,644.70

6789.70
2,575
9364.70

2575

2575

2575

2575

50,000,000
50,000,000

50,000,000
50,000,000

50,000,000
50,000,000

50,000,000
50,000,000

50,000,000
50,000,000

2440

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Profit and Loss Pro Forma ( 5 years)

SALES

RM 317,785.60

LESS : COST OF GOODS SOLD

OPENING INVENTORY

RM 26,048

(+)PURCHASE

RM 114,336

COST OF GOODS AVAILABLE FOR SALE

RM 140,384

(-) CLOSING INVENTORY

LESS : COST OF GOOD SOLD

(RM 140,384)

GROSS PROFIT

RM 177,401.60

LESS: EXPENSES
-

INTEREST TERM LOAN

PRE-OPERATIONAL EXPENDITURE
TOTAL EXPENDITURE

NET PROFIT BEFORE TAX

RM 50, 000
RM 3855
(RM 53,855)
RM

123,546.60

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Balance Sheet For Manufacturing Companies

RM
Fixed Assets
Machinery & Equipment
Furniture and Fixtures
Renovation
TOTAL FIXED ASSET

RM

2,440
7, 122
19,000
28,562

Current Assets
Cash
Closing stock for raw materials
Closing stock for finished goods
TOTAL CURRENT ASSETS
Total Assets

45,000
94,984.60
-

45,000
168,546.60

Equity
Capital
Net profit
Long-term Liabilities
Term-loan
TOTAL LIABILITY
Total Equity & Liabilities

545,000
123,546.60

668,546.60

500,000

(500,000)

168,546.60

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Recommendations
Based on my experiences, I can learn more about company or business but the time was
limited as we only have two weeks to go for SIEP. So, I only can learn some of their
management but not totally understood how the real process of this company really is. I also do
not have chance to go further regarding to see where the stock they take and have a look other
branches. Therefore, I think it is better to give more times which is about one month to do SIEP
and for sure that the student will learn more about business and entrepreneurship.
Based on SWOT analysis also, I have suggestion to overcome the weakness of this
company which is they need to selected at least worker who has learn about medical. In case
where the customer came and asked about their health they can suggest more about it. Besides
that I think the owner should make agreement to the worker at least they cannot quick without
any notice and company will faces difficulties in finding new worker.

Conclusion
After undergo this searching, student can gain new idea to start small business anywhere.
Student can get the view of entrepreneur or business that can guide us in business and open our
mindset. The experience and point of view from the entrepreneur can guide student to involve in
business sector. The success, the loss, the risk can give the views to the student about the colorful
in business world. Never put the risk and modal as blocking issue from starting business.
The Siep is very helpful. We can gain more knowledge and experience after doing it.
Some students never have experience in working. Because of Siep, they have to experience by
their own selves how the work world is. Besides, we also can do something benefit during
semester break. After doing Siep, we can get the view of entrepreneur or business that can guide
us in business and open our mindset. It also depend on what part that we involve. Since I involve
in business of medicine, so that now I know little about where I should get the supplier, how to
deal the price, the demand of the medicine, the experience in serving customers and a lot more.

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Appendix

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