Year

Subject
Weight

COURSEWORK GROUP ASSIGNMENT

(30% +10% +10% =50%)
JULY 2016
2016
MONTH
ENL 4183 ENTREPRENEURSHIP DEVELOPMENT
30%
Report Submission Date
Aug 5, 2016
Group Presentation Date
Aug 11 and 12, 2016

Regulations
A. Late Submission
A 10% deduction per day of total coursework marks (excluding weekends and public
holidays).
Late submission between 5 to 10 days, results in a 50% deduction of total coursework
marks.
Late submission past 10 days results in an automatic 0% for coursework and the
student will be barred from the final examination.
B. Deliverables
Students must submit all materials supporting their coursework listed in the deliverable section.
The coursework must be done in group of 3- 6 students and must be entirely your own
work. Please make sure that you are aware of the rules concerning plagiarism. If you are
unclear about them, please consult your program coordinator/lecturer.
Plagiarism is presenting somebody elses work as your own. It includes: copying information directly from the Web or books
without referencing the material; submitting joint coursework as an individual effort; copying another students coursework;
stealing coursework from another student and submitting it as your own. Suspected plagiarism will be investigated and if
found to have occurred will be dealt with according to the procedures set down by the university/college.

The coursework should exhibit formal research skills i.e. with a table of content, proper
citations, references, and appendixes.

The coursework write up must be able to demonstrate critical analysis and application of
both theory and practical issues to the company that you have selected.

Student may include additional relevant data/information apart from the proposed
guidelines in conjunction to your research. Additional marks will be awarded for such
attempt.

Your coursework should not be more than 3000 words.

You should bind your coursework with the Assignment Cover Page (Appendix A) as
the 1st page and Coursework Assessment Criteria and Marks Allotment Sheet
(Appendix B) as the 2nd page.

A CD containing the softcopy version of your coursework should be submitted together

with this work.

DEGREE
COURSEWORK QUESTIONS
PART 1: Business Plan
(i)

Prepare a business plan of a new venture/product/service from any selected

entrepreneurial business of your choice. (Refer to guidelines at Appendix B: Business
Plan Guidelines Strictly)

(ii)

Discuss with lecturer on your proposal and obtain an approval

(iii)

You are required to perform a thorough industrial analysis and then proceed with the
write-up of the business plan (core part).

(iv)

All external sources must be referenced properly and full references must be
incorporated at the end of the write-up.

Assignment of Grades for Written Work

Written assignments will be graded according to the following distribution:
80%: Content (thoroughness of preparation, information, and content)
10%: Style (grammar, writing quality, clarity of writing at the sentence level)
10%: Presentation (organization, clarity of writing at the paper level)
*What this means in practice is that if you do the work, but don't organize your thoughts or write
clearly, you will end with at most a B in the class. However, you will not be given full credit for
content if the lecturer cannot understand what you're saying, so if you don't write clearly, you
will probably end up losing points on content as well.
Note:
This may vary according to the respective modules. Kindly refer your module lecturer for
respective assignment grading criteria.
Presentation Requirements
A Microsoft Office Word Document or other relevant applications as permitted by
module lecturer/ typed using computer. Usage of typewriter or hand - written is
STRICTLY not allowed.
12 font size, Arial font and bold title and sub titles
A4 sized paper
Fully justified alignment
1 line spacing
Margins of 1 at top and bottom; left and right

PART 2: Elevator Pitch

(a) Based on your business plan report, make a 10 15 minutes video presentation on your
new venture, mainly focusing on the current problem and solution to the problem via
your new product/services
(b) Please note that marks will be awarded for clarity, professionalism, critical thinking and
innovation in presenting your ideas to the general public.
(c) Group leader must ensure that ALL group members participate in this assignment.
(d) Kindly submit a softcopy on CD together with the marking scheme.

Appendix A - Assignment Cover Page

Faculty of Business, Accountancy & Management (FOBAM)

JULY 2016
(Academic Year 2016)

ASSIGNMENT COVER PAGE

Course Details
Unit Code/Unit Title

ENL 4183 Entrepreneurship Development

Course of Study
Lecturers Name

:
:

SONG BEE LIAN

________________________________________________

Assignment Details
Title of Assignment

________________________________________________
________________________________________________
Due Date

Submission Date

________________________________________________

Students Details
Name : ______________________________

Assignment overall marks:

Student ID: ________________________

Appendix B - Coursework Assessment Criteria and Marks Allotment Sheet

Faculty of Business, Accountancy & Management (FOBAM)
COURSEWORK ASSESSMENT CRITERIA AND MARKS ALLOCATION
Subject: ENL4183 Entrepreneurship Development
Name : ______________________________
No.
Report
Breakdown
1
2

Introductory Page
A. Name and address of business
B. Name(s) and address(es) of principal(s)
C. Nature of business
D. Objectives, Mission and Vision
Executive Summary one page summarizing the complete business plan
Company Summary
A. Company Ownership

Product and Services

A. Products and Service Description
B. Competitive Comparison

8
9

10

Industry & Market Analysis Summary

A. Future outlook and trends
B. Analysis of Competitors
C. Market segmentation
D. Industry and market forecasts
Marketing Plan
A. Pricing
B. Distribution
C. Promotion
D. Product forecasts
E. Controls
Organizational Plan
A. Form of ownership
B. Identification of partners or principal shareholders
C. Management team background
D. Roles and responsibilities of members of organization
Financial Plan
A. Analysis and projected statements
Presentation of the analysis:
i. Appropriate citation and references.
ii. Style and readability including proper organization of answers.
iii. Involvement and critical discussion
iv. Overall presentation
This coursework must have a Cover Sheet, Table of Content and Page
Number and Proper Heading/Title for each part answered, list of references
(Use of Harvard Referencing System)
Total
Weightage

Comments:

Student ID: ________________________

Assessment Criteria

COURSE:

Weightings
10%

10%
5%

15%
10%

15%

10%

10%

10%
5%

100%
30%

Marks Allotted
by Lecturer

_________________________________________________________________________________________
_________________________________________________________________________________________

PRESENTATION MARKING SCHEME

YEAR
SUBJECT
WEIGHT
.
1

2016
MONTH
JULY 2016
ENL 4183 ENTREPRENEURSHIP DEVELOPMENT
10%
DATE
TBC
Assessment Criteria

Presentation material / visual aids used

- topics clearly stated
- creativity & capture attention
- clarity (design & font size)
Audibility
- clear voice
- precise pronunciation
- language proficiency
Presentation & organization
- logical flow of presentation
- time management
- ability to capture attention & retain interest of audience
Non verbal communication
- maintain eye contact
- gesture and posture
- formal wear

Marks (%)

Marks
Awarded (%)

10%

30%

30%

20%

Confidence
- able to answer the questions from the audiences
- able to control speech anxiety

10%

Total

100%

Weightage

10%

Comments:
_________________________________________________________________________________________

_________________________________________________________________________________________
TOTAL ASSESSMENT MARKS
Year
Subject
Weight

No
.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29

Name

2016

MONTH

July

ENL 4183 ENTREPRENEURSHIP DEVELOPMENT

50%

Group
Assignment
(30%)

Submission Date

Presentation
10%

Total
50%

Participation (Attendance and Weekly tutorials) (10%)

1

10

11

12

Assessment Breakdown
Assessments
Business Plan (Group Assignment)
Business Plan Presentations
Participations (Tutorial activities and
Attendance)
Exam
Total
Past mark (50%)

Weightage %
30%
10%
10%
50%
100%