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STRATEGIC MANAGEMENT (9 Credits)

A.Y. 2016-2017
Prof. Gianluca Vagnani
gianluca.vagnani@uniroma1.it
I semester

Objective
The course aims at developing in-depth knowledge on the principles, processes and tools for formulating and implementing firm strategies.
Strategic management has been facing an extremely dynamic and complex scenario in recent years. Globalization, sectoral convergence, new
technologies, economic crisis are only some of the phenomena that have profoundly changed the environment, the competitive arena and
firm key success factors. Within this framework the strategic management course aims at providing students with all concepts and tools
needed for dealing with firm survival and development. The course starts from the definition of the strategy notion and from the strategic
management model then exploring how strategies are formed, how long-run orientations emerge, and what pushes firms to adopt a strategy
and to modify it over time. The course also analyzes firm environment, that is the array of factors that are exogenous to management control
but able to impact firm survival and strategies success. Students will therefore learn the issues and methodologies to identify the variables
relevant to the firm, understand its dynamics in terms of threats and opportunities and consequently adapt firm strategy. Strategic
management process additional includes an internal analysis, i.e. the valuation of firm strengths and weaknesses with the identification of the
sources of competitive advantage and the strategies to defend and strengthen them over time.
Topics
The notion of strategy and the strategic management process
Analysis of external environment
Dynamics of external environment
Positioning and competitive advantage
Resources, capabilities and competencies
Developing resources, capabilities and competencies
Organizational adaptation and change
Strategies implementation
Platforms competition and strategies in business ecosystems
Course textbook and materials (all are required for the course)
A) GRANT R.M. Contemporary Strategy Analysis, 7th edition, Wiley, 2010, with the exclusion of chapters 2, 13, 14, 15, 16, 17, 18
B) SALONER G., A. SHEPHERD, J. PODOLNY, Strategic Management, Wiley, 2001, chapter 6, External analysis: Industry analysis.
C) BESANKO D., SCHAEFER S., Economics of Strategy, Fifth Edition, Wiley, 2010, chapters 8 and 13.
D) MARKIDES, C. All the Right Moves: A Guide to Crafting Breakthrough Strategy, Harvard Business School Press, 2000, chapter 6, Create
the right organizational environment.
E) EVANS D., SCHMALENSEE R., Paying with Plastic: The Digital Revolution in Buying and Borrowing, The MIT Press, 2004, chapter 6 It
takes two to tango.
Case studies indicated during the course.
Exams
January, 10, 2017, 8.30
February, 1, 2017, 8.30
May, 19, 2017, 8.30 (only for students that have been enrolled in the program for more than 2 years)
June, 5, 2017, 8.30
July, 3, 2017, 8.30
September, 4, 2017, 8.30
November, 6, 2017, 8.30 (only for students that have been enrolled enrolled for more than 2 years)
The exam will be based on a written examination (a mix of open and close questions) plus an oral (60%).
Additional successful activities made by students during the course (i.e., individual and group assignments) will be considered for the
assignment of the final mark (40%).
Classes
Wednesday
9.00-11.00 (room 8a)
Thursday
9.00-11.00 (room 8a)
Friday
9.00-11.00 (room 8a)
The course will start on Wednesday, September 28, 2016
Meetings with Prof. Gianluca Vagnani
During the teaching semester after classes. In the non-teaching semester by appointment (send a request via email at
gianluca.vagnani@uniroma1.it), Department of Management, floor III, section B, room 13.

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