29.09.2016.

Marketing ethics

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29.09.2016.

Marketing ethics

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Marketing ethics
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Published on Nov 28, 2010

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29.09.2016.

Marketing ethics

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Vinod Kaul , Corporate Advisor

Excellent overview, could be more graphic.
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Praveen john , Student at St.Josephs College of Commerce, # 5031, Museum

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Maaz Khan
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Claudette Dinglasan
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cont The philosophy of marketing is not lost with this newfound ethical slant,
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29.09.2016.

Marketing ethics

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BHARAT WADEKAR
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Bid rigging is a form of fraud in which a commercial contract is promised to one

party even though for the sake of appearance several other parties also present a
bid. This form of collusion is illegal in most countries. It is a form of price fixing
and market allocation, often practiced where contracts are determined by a call for
bids, for example in the case of government construction contracts.
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29.09.2016.

Marketing ethics

In economics, "dumping" can refer to any kind of predatory

pricing. However, the word is now generally used only in the context of
international trade law, where dumping is defined as the act of a manufacturer in
one country exporting a product to another country at a price which is either below
the price it charges in its home market or is below its costs of production.
Price discrimination or price differentiation[1] exists when sales of identical
goods or services are transacted at different prices from the same provider eg
DVD
On 1 August 2007 it was reported that British Airways has been fined 121.5
million[1] for price-fixing. The fine was imposed by the Office of Fair Trading
Marketing
includes
(OFT)
afterethics
BA admitted
to the price-fixing of fuel surcharges on long haul flights

Marketing ethics
1. 1. What is ethical marketing? Ethical marketing refers to the application of
marketing ethics into the marketing process Marketing ethics has the
potential to benefit society as a whole, both in the short- and long-term
Study of Ethical marketing should be included in applied ethics and
involves examination of whether or not an honest and factual representation
Marketing ethics has influenced companies and their response is to market
their products in a more socially responsible way The increasing trend of
fair trade is an example of the impact of ethical marketing
2. 2. cont The philosophy of marketing is not lost with this newfound ethical
slant, but rather hopes to win customer loyalty Ethical marketing should not
be confused with government regulations brought into force to improve
consumer welfare Marketing ethics is the area of applied ethics which deals
with the moral principles behind the operation and regulation of marketing.
Some areas of marketing ethics overlap with media ethics.
3. 3. Marketing ethics includes
4. 4. Frameworks of analysis for marketing ethics
5. 5. Is marketing inherently evil? Damaging personal autonomy Causing
harm to competitors Manipulating social values. Marketing has a major
impact on our self- images, People are spending tons of money and are
usually more depressed. Marketing/Advertising creates artificiality and
influences sexual attitudes.
6. 6. List of unethical pricing practices
7. 7. Involvement in the community Honesty, truthfulness and fairness in
marketing Use of animals in product testing Agricultural practices e.g.
intensive faming The degree of safety built into product design Donation
to good causes The extent to which a business accepts its alleged
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