SYNOPSIS

1. Student Details
Name:
Roll number:
Name of program:
Session:
Year:
Semester:

Dinesh jobanputra
1502010909
MBA
Summer
2016
Semester 4

2. Project Synopsis Details

Title of the project:
A PROJECT ON THE ROLE OF OUTDOOR
ADVERTISING HOARDING PRINT MEDIA
Objective of the project:

Intelligent and capable application of modern marketing policies. To develop

the marketing field.

To develop guiding policies and this implementation for a good result.
To suggest solutions by studying the problems relating to marketing.
To take appropriate activities in the course of action.

Functions and Importance of Marketing

As a country becomes more industrialized and urbanized, marketing becomes
functionally more important. Marketing is a connecting link between the consumer
and the producer. It helps in increasing the living standard of people. It helps to
increase the nations income. Marketing process increases employment opportunity.
Therefore marketing is a total system of business activities designed to plan, price,
promote and distribute want-satisfying goods and services goods and services to
prevent and potential customer. Thus, greater marketing effort is required in case of
more industrialized and urbanized societies. So, marketing has to play a vital role

not only in profit making, but in non-profit making organization also. It includes
buying, selling, transporting, storing, standardization and grading, financing, risk
taking and marketing information.

Problem statement:

Outdoor advertisement is an important factor in marketing any consumer

durables. Outdoor advertisements include hoardings, mobile displays, show
window advertising, Tri-ads, neon signs, bus panels, bus shelters, glow signs
etc. Among all these hoarding is the widely used medium of outdoor
advertising. Hoardings play a vital role in outdoor advertising and they are
more appealing to the customers. The problem lie in the size of hoardings, lit
and unlit hoardings, target areas of hoardings, strategic positioning of the
hoardings, quality of the hoardings, and visibility of the hoardings and the
cost of the hoardings.

Methodology to be used:
There are basically two methods of data collection:
Observation
Survey
In observation, the researcher personally collects the data. Where as in the survey method,
data originates from the persons on whom the research is being introduced.
Questioning is a process of data collection used in the survey method, questioning as its
name suggests asking question to people who are thought to have the desired information.
Data can be distinguished as:
Primary Data.
Secondary Data