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Research designs
a. should be strictly limited to the three classifications of exploratory, descriptive and
causal because a given study should serve only one purpose.
b. should stem from the problem.
c. are productive in a given problem setting no matter how the principles are applied.
d. should not be modified to suit specific purposes.
e. are specific in that they instruct the researcher in terms of the single, best way to
proceed in a given study.
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The manager of Capitol Brewing Inc. states that he is very concerned with the continuing
decline in sales of the companys major product, a dark lager. The manager has asked for
your assistance in finding the reasons for the sales decline. The most appropriate way to
begin would be with
a. exploratory research.
b. descriptive research.
c. causal research.
d. an experiment.
e. a consumer study.