A

Project Report
On
Joy Home- Brand Awareness among customers
At

Submitted To:

(Punjab Technical University)

In the partial fulfillment of the requirements for the degree of
Master Of business administration (2011-2013)

Under Guidance of:

Submitted By:

Mrs.Arvinder Kaur

Harmeet Singh

Faculty, Department of Management

1173150

CT Institute of Management & IT

CT Institute of Management & IT

Jalandhar

Jalandhar

Declaration

I hereby declare that the project work entitled Joy Home- Brand Awareness among customers
submitted to the Punjab Technical University, is a record of an original work done by me under
the guidance of Mrs. Arvinder Kaur (Faculty, Department, CT Institute of Management. and IT,
Maqsudan Campus, Jalandhar) for the partial completion of Internal Evaluation of M.B.A 3 rd
Semester. It is my own creation based on the interaction with the industrialists of Ludhiana and
Jalandhar is not substantially the same which has been submitted to any other Institution.

Project Guide:
Mrs.Arvinder Kaur
(Head of Department)

Name: Harmeet Singh

(M.B.A, 3rd Semester)
Roll No.:1173150

(C.T.I.M.I.T)

Dated:

Guidance Certificate

This is to certify that Harmeet Singh, a student of M.B.A 3rd Semester has undertaken research
work on the topic Joy Home- Brand Awareness among customers under my
supervision and guidance. During this course he is found to be sincere and hard working. To the
best of my knowledge, the work is original and has not been presented anywhere else.

Signature of Project Guide:

Name of Project Guide:

Date:

Acknowledgement

A project aims at a deep insight into a given topic or a subject. It is a step towards the research of
a subject that adds a new dimension to it. It is our privilege and great honor to acknowledge with
a sense of deep gratitude and indebtness the valuable help and support of our extremely
respectable teacher Mrs.Arvinder Kaur. We are also thankful to the almighty without which
this project would have been a dream.
We feel immense pleasure to give the credit of our project work not only to one individual as this
work is integrated effort of all those who concerned with it. We want to owe our thanks to all
those individuals who guided us to move on the track.
Last but not least, we would thank all my friends, faculty members and all respondents who
rendered their precious time for contributing their skills and to fill the questionnaire, which made
my project more appealing and attractive.

PREFACE

The most motivating aspect associated with pursuing a course in management or business studies
is the dynamism associated with it. Dynamism of adding a new perspective to ones personality
and vision by accumulating wider knowledge, developing analytical skills not only by traditional
ways of teaching and learning but by observing things at work. The project is an opportunity to
see the application part of what we study or learn in classrooms. Management is that function of
an enterprise that concerns itself with the direction and control of the various activities to attain
business objectives. It is the science and art of preparing, organizing and directing human efforts
to control the force and utilize the materials of nature for the benefits of men. As a matter of fact,
the management thereby provides the scientific technique to deal with the various problems in
the areas of management and the manager mixes some art to it and tries to shorten the gap of
ignorance. It provides a chain of solution to critical problems of manager.

Content

Sr. No.

Particulars
Objective of the study
Methodology
Limitations
Company Profile
Vision & Mission
Divisions-Printing & Packaging
Data Analysis & interpretation
Findings
Suggestion
Bibliography
Annexure

Purpose of the study

Pages

The explicit purpose of the study is no doubt to fulfill the partial requirement of the examination
of the CT Institute of Management & IT, Jalandhar for the award of the MBA degree. But
more important and real purpose of the study is to get practical industrial experience so that the
gap between the theoretical aspect & practical aspect could be filled up.
So the project study is a tool which acquaints management studying with the things happening in
the real world of the business and help in sharpening the analytical part.

Objective Of
The Study

Objective of the Study

1. To find out the awareness of the Joy Home brand among the customer.
2. To know that how many customers prefer Joy Home products.

3. To know that what services are provided to different retailers by the different players in
the market.
4. To get the knowledge from the customer about the product qualities, their drawbacks and
services provided with the products.

Methodology

REASERCH METHODOLOGY

A descriptive study tries to discover answers to the questions who, what, when, where, and,
sometimes, how. The researcher attempts to describe or define a subject, often by creating a
profile of a group of problems, people, or events.

Such studies may involve the collection of data and the creation of a distribution of the number
of times the researcher observes a single event or characteristic (the research variable), or they
may involve relating the interaction of two or more variables. Organizations that maintain
databases of their employees, customers, and suppliers already have significant data to conduct
descriptive studies using internal information. Yet many firms that have such data files do not
mine them regularly for the decision-making insight they might provide.

This descriptive study is popular in business research because of its versatility across
disciplines. In for-profit, not-for-profit and government organizations, descriptive investigations
have a broad appeal to the administrator and policy analyst for planning, monitoring, and
evaluating. In this context, how questions address issues such as quantity, cost, efficiency,
effectiveness, and adequacy.
Descriptive studies may or may not have the potential for drawing powerful inferences. A
descriptive study, however, does not explain why an event has occurred or why the variables
interact the way they do.

SAMPLING TECHNIQUE
Convenience sampling method is used for the survey of this project. It is a nonprobability sample. This is the least reliable design but normally the cheapest and easiest to
conduct .In this method Researcher have the freedom to choose whomever they find, thus the
name convenience. Example includes informal pools of friends and neighbours or people
responding to a newspapers invitation for readers to state their position on some public issue.

SAMPLE SIZE

Sample size denotes the number of elements selected for the study. For the present
study, 100 respondents (60 are customers and 40 are retailers) were selected at random.

METHOD OF DATA COLLECTION

To know the response, the researcher used questionnaire method. It has been designed as
a primary research instrument. Questionnaires were distributed to respondents and they were
asked to answer the questions given in the questionnaire.

The questionnaires were used as an instrumentation technique, because it is an

important method of data collection. The success of the questionnaire method in collecting the
information depends largely on proper drafting. So in the present study questions were arranged
and interconnected logically. The structured questionnaire will reduce both interviewers and
interpreters bias.

Further, coding and analysis was done for each questions response to reach into findings,
suggestions and finally to the conclusion about the topic.

TYPES OF DATA

Every decision poses unique needs for information, and relevant strategies can be
developed based on the information gathered through research. Research is the systematic
objective and exhaustive search for and study of facts relevant to the problem

Research design means the framework of study that leads to the collection and analysis of
data. It is a conceptual structure with in which research is conducted. It facilitates smooth sailing
of various research operations to make the research as effective as possible.

PRIMARY DATA

Primary data are those collected by the investigator himself for the first time and thus they are
original in character, they are collected for a particular purpose.

A well-structured questionnaire was personally administrated to the selected sample to collect the
primary data.

SECONDARY DATA

Secondary data are those, which have already been collected by some other persons for their
purpose and published. Secondary data are usually in the shape of finished products.

Two types of secondary data were collected for the preparation of the project work:
Internal Data was generated from companys brochures, manuals and annual reports
External Data, on the other hand, was generated from magazines and internet (website).

Limitations

1. Time Constraint: The allotted time to conduct the research was 20 days. Therefore it
becomes difficult to cover the key areas of Ludhiana within limited time period.

2. Language Problem: Most of the retailers and the customers have language problem that is
English. I explain the questions into Hindi and Punjabi language.

3. Not serious: Most of the respondents are not serious to fill the Questionnaire. They give the
answer for the sake of just filling the Questionnaire.

4. Hesitate to give suggestion: In Research, it was found that, most of the respondent specially a
retailer does not give suggestion.

Company Profile

History

Established in 1961 by our esteemed founder and leader, Late Sh. Jagdish
Chander Aggarwal, BBF made its humble beginning in the field of packaging.
Over the years, with a constant strive to improve its manufacturing
technology, machinery, business processes and an open approach to
diversification, there has been no looking back.

Having established itself in the field of packaging, BBF started looking for
avenues of diversification in the 90s and since the beginning of new
millennium; BBF has evolved itself into a complete solutions provider.

Today, besides its core line of packaging, BBF Industries also makes injection
and blow-moulded plastic products, PET & Thermoforming products besides
undertaking contractual manufacturing of various FMCG products for some of
the biggest Indian business houses as well as MNCs operating in India
including Reckitt Benckiser, Jyothy Laboratories, S C Johnson, Godrej Sara
Lee and Bombay Chemicals.

The experience of contractual manufacturing of various FMCG products also

helped BBF create its own range of FMCG products that are now being
marketing by its own associate company, Incite Homecare Products Pvt.
Ltd.

With the increasing requirement of own packaging units and also increase in
demand for paper and board in the market, BBF has also installed a new
paper and paperboard manufacturing plant under the name of Bharat
Papers Ltd. at kathua.
From the business development aspect, BBF has attempted to develop a
massive infrastructure base and joined hands with a majority of FMCG multinationals operating in India. BBF has also groomed itself into a major

exporter of packaging and plastic products to Australia, Yemen, Canada, UK,

Sri Lanka, Tanzania, South Africa, Russia and several other nations.
Today, BBF is a name to be reckoned with and we endeavor to expand our
presence worldwide and produce high-quality products.

About Company

Experience and innovation is what the BBF Industries brings to its customers.
High quality, whether it is our packaging material, plastic products, FMCG
products or Board & Paper, is our utmost priority and guarantee.
BBF made a modest start in the packaging industry and grew to acquire the
reputation of a high-end packaging major. With strengthened business ethics,
we diversified in plastic moulding in 1997 and contractual manufacturing of
FMCG products in 2000. Today, our products are sold not just in India but also
throughout the world. Despite our highly diversified product range, we offer
quality that is well above our clients expectations.
Post its packaging success, BBF acquired and built massive infrastructure
facilities to manufacture blow molded and injection molded products and
also developed in-house mould-making setup. Our plastic products are sold
in domestic and major international markets under our own brands JOY
HOME and ELANCE.
With a confident team and a vision to grow, BBFs entry into the line of
contractual manufacturing of FMCG products was also marked by immediate
success through a tie up with Reckitt Benckiser for contractual
manufacturing of Mortein Mosquito Repellent Coils as well as Harpic Liquid
Toilet Cleaner. Now our contractual manufacturing division has grown to
become the pride of the BBF Industries with its clientele including some of
the biggest names in FMCG market including Reckitt Benckiser, Jyothy
Laboratories, S C Johnson, Godrej Sara Lee and Bombay Chemicals. BBF
boasts of high quality supplies and is capable of quick infrastructure reengineering to meet the demands of its clients in various segments.

Capitalizing on its experience of manufacturing FMCG products for various

MNCs, BBF has launched its own range of home care FMCG products that are
being marketed by its associate company, Incite Homecare Products Pvt.
Ltd.

Planning for reverse integration in the group to meet increasing requirement

of paper and paperboard in its own packaging units as well as sensing an
increase in market demand, BBF has also installed a new paper and
paperboard manufacturing plant under the name of Bharat Papers Ltd. at
kathua.
A green channel supplier to most of its clients, BBF Industries, with its high
business standards and ethics, is today a name to be reckoned with in
packaging, plastics, FMCG products as well as paper and paperboard.

Vision & Mission

BBF is a conscious quality driven service provider. Whether it is paperboard

based packaging, plastic moulded items, FMCG products or Paper & Board,
our team at BBF strives to bring to its customers high quality customized
products and services.
Our customers are our biggest asset and customer satisfaction ranks first on
our business priorities. We offer our clients a strong infrastructure base
supported by high-end technology and the latest and most sophisticated
machinery. BBF has fashioned itself as an end-to-end solutions provider and
we take pride in our complete solutions.
Apart from being a top of the line customer focused group, BBF is also
socially and environmentally conscious. We recognize the part we need to
play as a responsible corporate and ensure that our production line is
environmentally safe. Most of our products are recyclable and thereby ensure
an eco-friendly and non-biohazardous manufacturing environment.
BBF Industries makes special efforts to reduce waste generation and also
attempts to reuse precious natural resources in production.

Quality Assurance

Through the growth of BBF as an organization, we have also refined our quality measures to
meet top-of-the-line norms existing today. In all our units, quality control is given paramount
importance.
All divisions of BBF have a separate and dedicated Quality Assurance and Quality Control team.
Members of QA and QC teams are highly trained specialists who monitor not just the product but
also the process with a hawks eye.
Our main goal at BBF is to service our clients to their utmost satisfaction and we recognize that
strict and efficient quality assurance is the key to achieving that end. Our management policy is
founded on the three pedestals of teamwork, trust, and quality.
It is our targeted drive to achieve quality that has helped us attain ISO 9001, ISO 14001 as well
as ISO 22000 certification.
We have a task-force of competent and qualified personnel to supervise the manufacturing

process. Our technical staff members are stationed at all key locations to ensure that only the best
product leaves the manufacturing unit.

Moreover, we put our products through strict quality checks at various stages to ensure our
customers in India and overseas receive only those products that are worthy of

their standards. All our manufacturing units at different locations utilize the latest quality
equipment to run rigorous tests on the manufactured products.
Our entire quality process is segmented into two steps. At one level, the intermediate products
are tested and in another the final product is put through strong quality testing.
Our customers work with us with full faith as we assure them a quality that not many
manufacturers are willing to promise. BBF constantly seeks to improve its quality standards and
better the challenge.
It is our belief that real profit is the one that you earn through a quality-satisfied customer.
Therefore, no order, disregarding its volume, ever leaves BBF premises without multi-level
checks.

Divisions

Printing & Packaging Division

The packaging industry is a hallmark of the manufacturing setup in India coming of age. With
most manufacturers now paying close attention to the technical as well as marketing aspects of
packaging, the packaging industry has grown manifold. The packaging industry can safely be
called a catalyst of economic growth contributing a turnover of about Rs 25,000 Crores. As a
sectoral activity, it has been a major cause for boost in consumption. This is obviously a major
impetus to the economic growth.
While BBF Industries had a very modest beginning as a packaging material supplier, over the
years we have grown and diversified in various fields. But never have we let go of our roots in
Packaging. In these years of growth and success, the BBF Industries has expanded and
strengthened its packaging division that now operates out of two state of the art manufacturing
units: one in Ludhiana (Punjab) and the other at Samba (J&K).
Our customized packaging solutions cater to clients worldwide. We lay a very strong emphasis
on experience and innovation. At every step of the way we try to add value to our customers
requirement by producing creative, high quality and optimized packaging solutions.
Today, BBF can proudly claim to be a large market shareholder in packaging that has grown to
be a renowned manufacturer and exporter of quality packaging solutions.
The BBF Industries was awarded the National Award for Excellence in Printing in 1998 and is
also the recipient of the State Award for Best Carton Manufacturer & Best Printer for three
consecutive years from 1995 till 1997.

Plastic Division

After its success in the field of packaging, BBF Industries ventured into manufacturing of plastic
products in 1997. Setting up of well-equipped infrastructure to gain better grip on the market
marked entry of BBF in this field. BBF established in-house facilities for blow molding as well
as injection molding along with in-house mould-making setup.
BBF entered the markets with its own brands JOY HOME and ELANCE and have
established a well-grounded niche in the field of house ware, kitchenware and cosmetic
accessories.
BBF plastic products are now exported to several nations. Today, some of its major plastic export
destinations include Australia, Yemen, Canada, UK, Sri Lanka, Tanzania, South Africa and
Russia. Much like its endeavors in the packaging and contractual manufacturing divisions, BBF
also constantly seeks to expand and develop its plastics division. BBF is continuously involved
in developing new products keeping in mind the customers needs and its responsibility to the
environment.
Not only is BBF aware of its responsibility to its customers but also ensures that its
manufacturing set-up is eco-friendly. In its effort to conserve the environment, BBF attempts to
reduce
wastage
and
reuse
its
resources.
Its plastic products have gained worldwide repute. This claim doesnt stand on any hollow brand
popularity but on the truth that its products are truly durable and reliable.

Export Division

BBF is a high quality supplier of customized packaging and plastic products worldwide.
Today, BBF has grown to export not only printed cartons but also plastic products under its
own brands to Canada, Australia, Saudi Arabia, South Africa, Sri Lanka, Belgium and many
more countries.
Our list of international clients is ever expanding and we are constantly widening our export
horizons to more nations of the world.
BBF Industries has also entered into strategic tie-ups with BBF Australia Pty. Limited in
Australia as part of our international expansion. This tie-up facilitates a more stable presence
for BBF products in Australia. The BBF Industries is now able to make available all its
products to buyers in Australia through networking with Austasia packaging.
Apart from this tie-up, BBF has also set up warehousing facilities in various countries of North
America and Central Europe. BBF recognizes the market potential in these areas and is making
the most aggressive efforts to take its high quality products to customers in these locations.
BBF assures the highest quality products not just to customers in India but worldwide.

Contractual Manufacturing Division

After diversifying from packaging into plastics, BBF entered the contractual manufacturing
arena in the year 2000. BBF began its foray in this field by manufacturing Mortein Mosquito
Repellent Coils and Harpic Liquid Toilet Cleaner for Reckitt & Coleman (Now Reckitt
Benckiser).
Today, we are proud to claim that we have made our mark on the contractual manufacturing
industry and are growing stronger. Ever since year 2000, BBF has been working continuously to
strengthen its contractual manufacturing division. BBF has acquired the most advanced
infrastructure and developed top of the line in-house facilities. Its manufacturing process is fully
equipped to satisfy the high quality demands of our prestigious clients.
Over the years, BBF has successfully manufactured various products in association with various
reputed clients. Some of the prestigious projects undertaken by us include manufacturing
Maxo Mosquito Repellent Coils for Jyothy Laboratories Limited, Mortein Mosquito
Repellent Coils and Harpic Liquid Toilet Cleaner for Reckitt Benckiser, All Out Mosquito
Repellent Coils for S.C. Johnsons, Good night Mosquito Repellent Coils for Godrej Sara Lee
and Tortoise Mosquito Repellent Coils for Bombay
Chemicals.

FMCG
KIXO HOUSEHOLD CLEANER
For Streak free shine
Effectively cleans tough dirt and grease while being completely free of chlorine, ammonia or
harsh acids. A non-toxic extra powerful glass & household cleaner that's easy to use throughout
the home and on all types of surfaces.

KING KONG FLOOR CLEANER & AIR FRESHNER

10 times more powerful with 4-in-1 benefits
This easy to use, phosphate and acid free formula is specially designed to fight germs that pets
and visitors may bring in, and clean the floors until they're glowing.
Deodourises and leaves long lasting natural fragrance. Effective for all kinds of floors- mosaic,
marble, granite and ceramic.
4-in-1 benefits: Cleans, deodourises, hygienic, herbal.

KING KONG TOILET CLEANER

Extra powerful liquid toilet cleaner
Kills germs post 20 minutes of contact with undiluted product.
- Removes tough stains and keeps closet sparkling clean.
- Removes bad odour keeps bathrooms fresh.

HUBLO TOILET CLEANER

Extra powerful liquid toilet cleaner
Kills germs post 20 minutes of contact with undiluted product.
- Removes tough stains and keeps closet sparkling clean.
- Removes bad odour keeps bathrooms fresh.

KIXO DETERGENT POWDER

Safai Aisi Laundry Jaisi
For spotless cleaning and gentle care of clothes
With Anti-dust agent: Makes sure that dust not easily cling to the clothes
Enzymes - to remove the stains of Blood, Milk, Coffee and such type of spots.

 Water Softners- checks the hardness of water and increases the foaming.
Colour Guard - protects the colour of clothes from fading.
Pleasant Fragrance

CHAKRAVYOOH MOSQUITO REPELLENT COILS & LIQUID VAPORIZER

Ab Machhar Khayega Chakkar
At a time when malaria is rampant, and many types of disease bearing mosquitoes have
developed immunity to the existing repellents in the market, a revolutionary product
Chakravyooh is launched.
Its unique shape releases power boosters every half an hour ensuring you a peaceful night. It'll
prove to be extremely effective during the period for which they were burning.

Chakravyooh Mosquito Repellent Coils are available in:

8 hour, 10 hour & 12 hour packs.
Chakravyooh Liquid Vaporizer is available in:
35ml (45 Nights) variant.

HUBLO FLOOR CLEANER

Highly efferctive floor cleaner
Tru Clean Floor Cleaner is designed to be used straight from the bottle without the need to be
diluted or rinsed away. The fresh scent will leave vinyl, laminate, ceramic, and wood floors
looking and smelling great.

Clientele

Nestle India Ltd.

AMUL (Gujarat Co-operative)

Kangaro Group of Industries

Perfetti Van Melle India Pvt. Ltd.

Oriflame India Pvt. Ltd.

Reckitt Benckiser (India) Ltd.

Jyothy Laboratories Ltd.

Heinz India Pvt. Ltd.

Glaxo Smithkline Consumer Health Care Ltd.

Moser Baer India Ltd.

Wrigley India Pvt. Ltd.

Pepsico India Holding Pvt. Ltd.

Havells India Ltd.

Philips India Ltd.

Bajaj Electricals Ltd.

Hawkins Cookers Ltd.

MDH Ltd.

Om Oil & Flour Mills Ltd.

Bawa Masala Co.

Dharampal Satyapal Ltd.

Hindustan Coca-Cola Beverages (P) Ltd.

Wockhardt Ltd.

Hamdard (Wakf) Laboratories

Dabur India Ltd.

Amrit Banaspati Co. Ltd.

Berger Paints India Ltd.

Usha International Ltd.

S C Johnsons Ltd.

Bombay Chemicals Ltd.

Amrit Soap Company

Avon Cycles Ltd.

Supreme Agro Foods (P) Ltd.

Bonn Food Industries

Cremica Agro Foods Ltd.

Neva Garments Ltd.

and many more....

Social Face

Besides strategic implementation of diverse business activities, BBF Industries has always
fulfilled its social responsibilities by organizing social activities like blood donation camps, religious
events, fund raising for worthy charities etc.

Sports activities are a regular feature at BBF in order to inculcate the spirit of teamwork among its
employees.
BBF Industries, through its innovative products, also creates awareness among its customers,
employees, and all end-consumers, thereby promoting an eco-friendly environment

Data Analysis
&
Interpretation of
Customer Questionnaire

Descriptive statistics including percentage and data presentation in table form has been done to
know the basic factors relating to Joy Home- Brand Awareness among customers.

Question 1: Do you use plastic kitchenware and household products?

Answer:
Particulars

Number of respondents

Yes
No
Total

60
60

Interpretation: In analysis, it was found that 100% of respondents use plastic kitchenware
and house hold products.

Question 2: Why do you use plastic products?

Answer:
Particulars
Light weight
Easy to use
Cost effective
Quality
Durability

Number of responses
42
26
24
17
26

Other

Interpretation: In analysis, it was found that the main reason for use of plastic products is light
weight. Durability, Easy to use and Cost effective is also another reason for the use of plastic
products.

Question 3: Which type of kitchenware and household product do you use?

Answer:
Particulars
Microwave Oven Bowl
Plastic Plates
Bowls
Jugs
Dinner Sets
Plastic Tiffin

Number of responses
28
35
24
21
35
31

Water Bottles

52

Interpretation: In analysis, it was found that many customers use Water Bottles.Dinner
Sets

,Plastic Plates and Plastic Tiffin are also prefer by customers.Microwave Oven

Bowl,Jugs,Bowls are use less in number by customer.

Question 4: Are you aware of Joy Home kitchenware and household products?
Answer:
Particulars
Yes
No
Total

Number Respondent
18
42
60

Interpretation: In analysis, it was found that only 18 customers know about Joy Home
Products and 42 customers dont know about Joy Home products.

Question 5: If yes, which type of product do you use?

Answer:
Particulars
Plastics Bowls
Plastic Jugs
Dinner Sets
Microwave Oven Bowls
Water Bottles

Number of responses
7
4
10
2
4

Interpretation: In analysis, it was found that in Joy Home products customers mainly prefer
dinner sets. Then after Plastic bowls are prefer and then Water Bowls.Plastic Jugs and
Microwave oven bowls are use less.

Question 6: Since how long you are using the Joy Home products?
Answer:
Particulars

Number of responses

Less than 6

months
6 months to 1

year
1 year to 3 year
3 year to 5 year
More than 5 year

4
1
2

Interpretation: In analysis, it was found that people who use Joy Home products is more in 6
months to 1 year. Then 1 year to 3 year and less than 6 months are come.3 years to 5 years
and more than 5 years customers are less.

Question 7: What quality attracts you to the Joy Home products?

Answer:
Particulars
Quality of the product
Price
Services
Durability
Ranges
All

Number of responses
13
7
1
3
3
3

Interpretation: In analysis, it was found that customer mainly want Quality of the product of
Joy Home products. Then the Price of the Joy Home products also attracts
customers.Durability,Range and All are constant to the customers.

Question 9: If no, which brand or company, you use in kitchenware and household?
Answer:
Particulars

Number of responses

Tupperware

23

Milton
Cello
Crown Craft
Other

28
31
2
11

Interpretation: In analysis, it was found that those customers who do not use Joy Home product
customer will prefer more products of Cello. Then Milton and then Tupperware
Question 10: Why you are using that particular brand?
Answer:
Particulars
Quality
Price
Durability

Number of responses
25
11
18

Variety
Easy to use
All of above
Other

17
9
9
6

Interpretation: In analysis, it was found that customers which do not use Joy Home products
will prefer mainly Quality, Durability and Variety. They also stick to that for product for
Price and easy to use.

Data Analysis
&
Interpretation of
Retailers Questionnaire

Question 1: What brand of plastic kitchenware & household product

you deal in?
Answer:
Particulars
Tupperware
Cello
Joy Home
Milton
Crown Craft
Other

Number of responses
1
27
34
31
15
32

Interpretation: In analysis, it was found that the large number of retailer deals in Joy Home.
Then Milton and Cello come
Question 2: Since how long you have been in this field?

Answer:
Particulars
Less than 6 months
6 months to 1 year
1 year to 3 year
3 year to 5 year
More than 5 year

Number of responses
1
2
2
2
33

Interpretation: In analysis, it was found that 33 retailers are in More than 5 year time in this
field.

Question 4: What features customer looks for while purchasing the

plastic product?
Answer:

Particulars
Quality
Packaging of the
product
Price
Brand
Incentive
Other

Number of responses
33
5
23
18
1
0

Interpretation: In analysis, it was found that customers mainly look for Quality. Then after
Price and Brand comes in the mind of customer while purchasing the product.

Question 5: Which type of promotional activity you do for selling the products?
Answer:

Particulars
Applying company stikers
Giving free gifts
Distributing free samples
Giving discounts
Other

Number of response
1
0
0
30
8

Interpretation: In analysis, it was found that retailers are giving discounts to the customers to
promote the sale.

Question 6: Whether the promotional activity is done by company or yourself?

Answer:
Particulars
Company
Ourselves/Dealers
Both

Number of responses
0
30
9

Interpretation: In analysis, it was found that mainly Dealers will promote their products.

Question 7: When dealing with particular brand or company, what comes in your mind?

Answer:
Particulars
Company Promotion
Incentives
Profit Margin
Providing Gifts
Quality of Products
Demand of Product
Market Share
Other

Number of responses
4
0
16
6
26
18
2
1

Interpretation: In analysis, it was found that when dealing with the company, retailer see
Quality of Product, Demand for Product and Profit Margin.

Question 8: In your opinion, what is the future of plastic kitchenware & household
products in terms of demand?
Answer:

Particulars

Number of responses
7
32
1
0

Remain Constant
Will go High
Will go decrease
No future

Interpretation: In analysis, it was found that the demand of kitchenware & household products
will go high in future.

Findings

In order to know the brand Awareness of Joy Home among customers. I selected the
respondents of students, businessman, employed persons and housewives. The project is based
on face to face interaction and the information collected through secondary sources of
information such as internet. Thus in general it is the study of 100 respondents.

Following are the significant observations from the information provided by respondents:

1. Reason behind the customers using plastic products is light weight, durability, easy to use
& cost effective of the products. They want all this qualities in plastic products which are
there in the JOY HOME.
2. Customers mainly use plastic plates, water bottles and plastic tiffin of JOY HOME.These
are very common products which they are using.
3. More customers are attached to the JOY HOME which before 6 months to 1 year. Many
customers join or purchase the joy home products.
4. Quality of the product and the price of the product is mainly attracts the customers.the
products of the JOY HOME is very quality conscious.thats why the main reason for
growth in the sales.
5. Other than the JOY HOME, customer are going to prefer Cello,Milton and Tupperware
because that brands are of quality,less price,durable and variety of the product.
6. Mostly retailers deals in JOY HOME,Cello,Milton and crown craft and there are also
other products.
7. Mostly retailers are in the kitchenware & household were deal in more than 5 years.Some
of them are dealing in more than 20 years in this field.
8. Mainly customers look for the kitchenware & household in the market for quality,price
and brand..Brand is the main characteristics of their respective product.
9. Mostly the promotional activity is done by Giving discounts to customers.Through
giving discounts the customer is motivated to purchase that product and take interest in
the purchasing activity.

10. The promotional activity is done by the dealers itself. Mainly the dealers do the
promotional activity of the product which they deal in and the company does not support
them.
11. The future of the plastic industry will go high or have good future.according to the
dealers they think that the plastic industry will go high in the future.
12. A company does not replace the defected products.this is the main problem of the big
companies like Cello,Tupperware and Milton.the Joy Home will replace that products
easily.
13. Customers want variety of the products.Now the customers are aware and they want
different varieties.they want new innovative products.
14. Companies should increase the level of advertisement specially JOY HOME.Joy Home
want to increase the advertisement in every field.

Suggestions and Recommendation

1. The companies should provide quality products to the customers at reasonable price.
2. Joy Home Company must increase the advertisement level of advertisement.
3. Joy Home Company also increases the ranges of the product.
4. In the analysis, it was found that the retailers want the companies to change the defected
goods. The company can increase the Market share if they remove this problem.

Conclusion

The most motivating aspect associated with pursuing a course in management or business studies
is the dynamism associated with it.The products and the industry of kitchenware & household

were going to rise in future. The customers are now are aware about the quality, quantity,price
and varieties of the kitchenware & household products.
Many companies facing tough
competition wether it is local or international.If they want to increase the market share then they
will also replace the product which is defective and many retailer has this problem. The
company can also increase the share in the by launching the cheap and long lasting products for
the low level and medium level people,because their share in the market is very large.

Bibliography

1. Company Profile, Catalogue as provided by the

company
2. Internet

Annexure

Questionnaire

Dear respondent,
This project is being conducted with the purpose
of partial fulfillment of MBA course curriculum. We assure the data
gathered will not be use for any other purpose other than
educational.

1. Do you use plastic kitchenware and household products?

A. Yes
B. No
2. Why do you use plastic products?
A. Light weight
B. Easy to Use
D. Quality

E. Durability

C. Cost effective
F. Other

3. Which type of kitchenware and household product do you use?

A. Microwave Oven Bowl s
B. Plastic Plates
C. Bowls.
D. Jugs
E. Dinner Sets
Water bottles

F. Plastic Tiffin

G.

4. Are you aware of Joy Home kitchenware and household products?

A. Yes
B. No
5. If yes, which type of product do you use?
A. Plastic Bowls
D. Microwave Oven Bowls

B. Plastic Jugs

C. Dinner Sets

E. Water bottles

6. Since how long you are using the joy Home products?
A. Less than 6 months
year to 3 year
D. 3 year to 5 year

B. 6 months to 1 yea

C. 1

E. More than 5 year

7. What quality attract you to the Joy Home Products?

A. Quality of the product
D. Durability

B. Price

C. Services

E. Range

F. All

8. Any suggestions for improvement of Joy Home product.

9. If no, which brand or company, you use in kitchenware and household?

A. Tupperware
B. Milton
C. Cello
D. Crown
10.

Craft
E. Other
Why you are using that particular brand?

A. Quality
Variety
E. Easy to use

11.

B. Price

C. Durability
F. All above

D.

G. other

Other than present product, which type of product you will like?

NAME:
ADDRESS:
PLACE:

Questionnaire

Dear respondent,
This project is being conducted with the purpose of partial
fulfillment of MBA course curriculum. We assure the data gathered
will not be use for any other than educational.

1. What brand of plastic kitchenware & household product you deal in?
A. Tupperware
B. Cello
C. Joy Home
D.
Milton
E.

Crown Craft

F. Other

2. Since how long you have been in this field?

A. Less than 6 months
B. 6 months to 1 year

C.

1 year to 3 years
D. 3 years to 5 years

E. More than 5 years

3. Please rate the following brands in terms of sales 1 to 5 (highest to

lowest)
1 for highest and 5 for lowest
A. Cello

B. Tupperware

C. Joy Home

D. Milton

E. Crown Craft
4. What features customer looks for while purchasing the plastic
product?
A. Quality

B. Packaging of the product

E. Incentive

F. Other (please specify)

C. Price

D. Brand

5. Which type of promotional activity you do for selling the products?

A. Applying company stikers

B. Giving free gift

C.

Distributing free samples

D. Giving Discounts

E. Other

6. Whether the promotional activity is done by company or yourself?

A. Company

B. Ourselves/Dealer

C. Both

7. When dealing with particular brand or company, what comes in your

mind?

A. Company Promotion

B. Incentives

C. Profit Margin

D. Providing Gifts
E. Quality of product
Share
H Other

F. Demand for Product

G. Market

8. In your opinion, what is the future of plastic kitchenware & household

products in terms of demand?
A. Remain Constant

B. Will go high

C. Will go decrease

D. No future
9. In your opinion (for company), what suggestion you will give to the company
for promotion/
Better market share of plastic kitchenware & household product?

Name:
Address:
Place:

Data Sheet
Datasheet on Project:- "JOY HOME" (kitchenware & household plastic products) Brand
awareness among the customers

Responde
nts

Q
1

2
3
4
5
6
7
8
9
10
11
12
13
14

A
A
A
A
A
A
A
A
A
A
A
A
A

15
16
17
18
19
20
21
22
23
24
25
26

A
A
A
A
A
A
A
A
A
A
A
A

27
28
29

A
A
A

30
31

A
A

Q2

Q3

Q
4

A,C,E

D,E,F,G

A,B,D

Q5

Q
6

Q9

Q10

A,B,C
,E

B,D,E

A,B,C,D,E,G

A,B,C

A,B,C,D,
E

A,D
A,D
C,E
A,B
A,B
A,B
A,B,F
A,B,C
E
A
B,C,D
A,B,F

B,E,G
B,C,E
B,C,E,F,G
B,C,E,F,G
A,C,D,F
B,E,F,G
D,E,FG
B,E,G
A,B,G
E
B,D,E,F,G
F,G

A
A
B
B
B
A
B
B
B
A
A
A

A,B,C
B
A,B,C

A,B,D,G
A,B,D,G
A,D,E

B,C,E
B,C
A

F
A,C,D
A,C,D

A,C,F

B,D,E,F,G

A,E,F
A,C
A,B,D
B,D,E
A,C,E
A,C
B
A,E
A
A,C,E,F
A,B,F

B,E,G
B,E,G
B,D,E,F,G
B,D,F,G
B,D,E,F,G
A,E
G
B,E,G
B,D,E,G
E,F,G
B,D,E,F,G

B
A
B
B
B
B
A
B
A
B
B

A,B,C
,E
A,C,E

A,B,C,D,
G
F

B,C,E
C,E
A,C
A,B

B,D,E,G
A,D,E
F
A,C

B,D

A
C,D
B,D,E

A,D,E

A,C,F

A,C,F
A,C,E

A,B,G
A,C,G

B
B

B,C
B,C,E
B,C,D
,E
B,C,E
C,E

A,B

B,C,F,G

C,D,E

A,C,D,G

A,B,C

A,C

C,E
A

C,E

C
B,C,E
B,E

C,E

C
C

A
B
A

Q7

F
A,B

A,B

A
A,E
F

B,C,E

A,B

A,E

F
F
B,G

A,B,
C

32
33

A
A

34

35
36
37
38
39
40
41
42
43
44
45

A
A
A
A
A
A
A
A
A
A
A

46
47
48
49
50

A
A
A
A
A

51
52
53
54

A
A
A
A

55
56
57
58
59
60

A
A
A
A
A
A

A,B,C
C,D,E
A,B,C,D
,E

A,B,D,F,G
C,D,E,G

B
B

B,C
A,B,C

A,B,C,E,F,G

B,C

A,B,C,D

A,B,C

A,C
A,B,C
A,B,C
C
A

A,C
A
A,C,D
A
A,C

A,B,C
A,C

A,C
F

B,C

A,B,D,E

B,C

B
A
B

A,C

A,B,C

C,E

B
A
A
A,B,E
A

A,C
A,C,E
C
F
G

A,E
B,D
E
C,D
A,E
A,B,D
C,E
A,D,E
A,E
A,B

A,B,C,D,E,F
,G
A,G
A,C,D,F,G
F,G
A,D,F,G
B,C,D,E,G
E,F,G
A,C,G
A,B,C,E,G
A,B,C,F,G
A,B,C,G

A,B,C

A,B,C,F,G

A,C
B
A,D
A,B,C

A,B,C,E,F,G
G
A,B,G
A,C,E,F,G
A,B,C,D,E,F
,G
A
A,B,E,G
A,E,G
A,B,C,D,E,F
,G
C,F,G
A
B,E
B,D,F,G
E,G

A
A
A
B

A,B,C

A,D
E
A,B,E
B,E
A,B
A,C,E
A,E
D,E
B,C,E
C,E

B
A
B
B
B
B
B
A
B
B

B
B
B
B
B

A,B,C,D
,E
E
E
A,D

A,E

A,B

B
B
C

A
B,D
A,D

B
C

C,D
A,C
A,B,C,D,
E

A,D
A,B

Datasheet on Project:- "JOY HOME" (kitchenware &

household plastic products)

Respond
ents
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

Q1

Q
2

Q4

Q5

Q6

Q7

Q8

B,C,D,E,
F

A,B,C
,D

C,E

B,C,D,F

A,C

B,C,D,F

A,C

B,C,D,F

A,C

B,C,D,F
C,D,E,F
B,C,D,E,
F
C,D,F
B,C,D
D,E,F
C,F
F
B,C,D,F
C,F
C,D,F
C
B,C,F
B,C,D,E,
F
C,F

E
A

C,D
A

D
E

B
B

C,D,
E,F
C
C,D,
E,F
E
E,F

E,F

E
E
C
E
C
E
D
E
E
E

A,B,C
A,B,C
A,D
A
C
A,C
A,C
C,D
A
A,D

D
D
D
D
D
E
E
E
D
D

C
C
B
B
B
B
B
B
C
C

C,E,F
H
E
E
E
F
E
D
C,E
E,F

B
B
B
B
A
C
A
B
B
B

A,D

E,F

A,C,D

E,F

A
B
B
B
B

20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40

B,C,F

A,C,D

B,C,D
B,C,D,E,
F
B,C,D,F
F
B,C,D
D,F
C,D
B,D,F
C,D,F
A,B,C,D,
E,F
B,C,D,E,
F
B,C,D,E,
F
B,C,D,E,
F
B,D,E,F
B,C,D,E
B,C,D,E,
B,C,D,E,
F
B,C,D
B,C,E,F

C,D,
E,F
D,E,F

A,C

A,D

C,E

E
E
E
B
E
E
E

A,C,D
A,C
A,C,D
A
D
A,B,C
C
A,B,D
,E

D
E
E
D,E
D
D

E,F

B
B
C
C
B

E
G
F
E,F
C,E,F

A
A
B
B
A
B
B

A,C

C,E,
G

A,C

E
E
E

A,D
A,D
A,C,D

D
D
D

B
B
B

A,C
A,C,F
C,E

B
B
B

A,C

C,E,F

E
E

A
C,D

D
D

B
B

A,F

B
B

B,C,D,F

A,D

A,C,
D

B
B