Hondaweb Honda Brand Guidelines

D4-1: Acura brand statement

Acura's mission is to provide new "ahead" prestige, as opposed to conventional "above," with new customers in mind,
and not bounded to any conventional ideas or methods.
With this concept in mind, Acura aims to expand and transform the experiences together with our new customers,
through cutting edge technology, advanced design, a commitment to sustainability and outstanding customer care.

This is the essential value of the Acura brand that will remain unchanged throughout regions and for years to come.

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D4-2: The origin or Acura and the A mark
Acura and the A mark are derived from the word "Accurate." The A mark forms the first letter of the word with a pair
of compasses representing accuracy.

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D5-4: Basic colors for Acura VI displays
The following 5 color variations are used for Acura VI displays.

Acura Blue

Acura Silver
Note: When printing on coated paper, Acura Silver must be used.

Acura Gray
Note: When printing on coated paper, Acura Silver must be used.

Acura black (color)

White

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D5-5: Variations of the "combined type graphics"
Variations of Acura's "combined type graphics" are shown below. As a basic rule, the background is white.

(Basic)

Note: 3D logo can only be used on Auto Show Signage.

(Single-color display)

(Reverse type display)

As a basic rule, the combinations of the background colors and "combined type graphics" should be in line with the
regulations specified in the guidelines. However, other combinations are possible as long as they are within the range
shown in "D5-4 Basic colors for Acura VI displays". However Acura blue and Acura black combinations are not
acceptable due to the lack of sufficient contrast.

Also, the 3-dimensional image type A mark can be used in place of the 2-dimensional type A mark only when
printing/production conditions assure reproduction with utmost quality.
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Hondaweb Honda Brand Guidelines

D5-6: Examples of incorrect displays
Be sure to use the correct shapes and colors for the product mark and "combined type graphics."

Examples of incorrect displays as shown below.

Do not use a background color that may disturb the brand's world view.
Page last
modified:
3/31/2013
11:42:07
PM

2014 American Honda Motor C o., Inc.