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351/354(075.8)
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ISBN 978-5-9916-5100-4

, 2014
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......................................................................... 6
..................................................................................... 8
I
GOVERNMENT RELATIONS (GR)
1. GR: ........................... 13
1.1. government relations ..................................................................................13
1.2. GR .................................................................................................18
1.3. GR ...........................................................26
1.4. , GR- ...................27
..........................................................................................................................................34
..................................................................................................................................34

2. GR ............................................. 39
2.1. GR-. ...............................39
2.2. . ,
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2.3. GR- GR- ..........50
..........................................................................................................................................55
..................................................................................................................................56

3. GR ........................................................... 63
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3.2. government relations
...............................................................................64
3.3. GR ................66
3.4. ..................................................................68
3.5. .....................................................................69
..........................................................................................................................................72
..................................................................................................................................72

4. GR-.....................................................77
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4.3. .........................................................82
4.4. ..................................................................85
4.5. GR-: astroturng, greenwashing,
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5. GR.
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5.2. ..................96
5.3. GR- .........................................................................98
5.4. GR- .......................................... 100
5.5.
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5.6. ..................................... 104
....................................................................................................................................... 107
............................................................................................................................... 107

6. GR-
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6.1. GR- ................................................... 113
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6.3. GR- ........................................................... 118
6.4. - ..................................................... 120
....................................................................................................................................... 125
............................................................................................................................... 126

II

7. :
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7.1. ..................................................................................... 131
7.2. : ...................................... 132
7.3. ........................................................................ 134
7.4. ..................................................................................................... 136
7.5. ..................................................................... 137
7.6. ............................................................ 144
....................................................................................................................................... 147
............................................................................................................................... 147

8. ... 155
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9. .......................... 177
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....................................................................................................................................... 185
............................................................................................................................... 186

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10.1. ............... 189
10.2. ........................................ 200
10.3. ........................................... 203
....................................................................................................................................... 208
............................................................................................................................... 208

11. c .......................................... 213

11.1. ........................................................213
11.2.
......................................................................................................216
11.3. .........................217
11.4. ..................................................................................................................221
11.5. :
.........................................................224
11.6. ...........................................................................232
....................................................................................................................................... 240
............................................................................................................................... 241

12. ......................................................... 245

12.1. .......................................................................... 245
12.2. ................................................................... 250
12.3. ................ 254
....................................................................................................................................... 261
............................................................................................................................... 262

13. ............................................................... 264

13.1. .................................................................................. 264
13.2. .................................................... 267
13.3. ........................................................................... 272
13.4. grassroots- .................................................. 283
13.5. ........................................................................ 292
....................................................................................................................................... 294
............................................................................................................................... 295

.................................................................................... 300
1.
............................................. 303
2.
(International code of lobbying ethics) .............................................. 307
3.
Public Aairs (Code of Conduct) ............................ 312
...................................................................................... 313


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3 Grunig J. E. Communication, public relations, and eective organizations: An overview of
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