MAHROO KHAN (5152)

Computer Applications
to Business II
LAB # 1
SIR KHURRAM

QUESTION NO:1
Choose an e-commerce Web site and assess it in terms of the seven unique
features of e-commerce technology described in table 1.1. Which of the
features does the site implement well, and which features poorly, in your
opinion? Prepare a short report and summarizing your findings and any
suggestions for improvement you may have.

ANSWER:
I have chosen www.reebok.com an e-commerce website. Now I am going to
list down the seven features of e-commerce technology that this website is
executing.

SEVEN UNIQUE FEATURES OF E-COMMERCE TECHNOLOGY

FEATURES

OPINIONS

Ubiquity

Reeboks official website is available online and is

ubiquitous. Customers can order online at any
time at their home, or at workplace

Global Reach

This brand have been serving for shoes and

athletes since many years, it have great global
reach not only in USA but also around the world
across the national boundaries
It holds the strong concept of universal standards
and serve every country with the same level of
websites. Internet stands are same, whether a
customer is ordering from USA or form any other
country.
This website is providing audios and videos which
are according to the use of the brand. But this is
not much efficient.
Yes! This website also provides the interaction
with users of the product about getting the
experience.
Reebok company is providing dense information
about their product through this website and also
sharing the experience of the customers who have
already availed the facility.

Universal standards

Richness

Interactivity

Information density

Personalization/Customi
zation

This company also takes online orders from the

consumers according to their desire and makes
shoes which would satisfy the customer with high
personalization.

SUGGESTIONS:

QUESTION NO:2
You are required to search the internet, and submit a summarized tabulation
of at least 10 e-commerce sites, in a one page MS Word document. Your
tabulation should be based on the following column headings:

Website

E-Commerce Model type

Industry

Sales in US $

Net Income

How much money is earned (by the website)?

You need to give your recommendation as to which of the e-commerce

examples is the best & why, in your opinion.

Website

ECommerce
Model type

Industry

Amazon.co
m

B2B ecommerce
business
model

Internet,

2.

LLBean.com

Retailer

3.

Avangate.c
om

B2C ecommerce
business
model
B2C ecommerce
business
model

4.

Nike.inc

5.

gethuman.c
om

6.

Cafemom.c
om

B2C ecommerce
business
model
B2B ecommerce
business
model
P2P ecommerce
model

7.

Flipkart.co
m

1.

B2C ecommerce
business
model

Sales in
US $

Net
Income

10.71
billion

631
million

0.83
billion

1.44
billion

Apparels
and
accessories

20.862
billion

2.133
billions

Services

1.04
billion

0.688
billion

online
retailing
cloud
computing

Multichannel
sales
integration
for the
software
industry

Ad
supporting
social
networks
Retailers
and sellers

258
million

367
million

How much
money is
earned

8.

Olx.com

9.

Hp.com

10.

Snapdeals.c
om

C2C ecommerce
business
model
B2C ecommerce
business
model
B2c ecommerc
business
model

Online
selling and
buying
website
Computer
hardware,
software, IT
consulting
Online
shopping

127.24
billion

7.07
billion

SUGGESTIONS
In my opinion hp.com is the most efficient e-commerce working website
which follow different strategies to prosper its business online by providing
best services to their customers keeping them delighted by good customer
relationships. As we have noticed in above table that hp is having the
highest net income among the all e-commerce websites that is $7.07 billion.
While other websites are also serving in successful ways but hp is the
pioneer of all.

QUESTION NO:3
You are required to search the internet, and submit a summarized tabulation of at least
5 free goods & services categories, giving 2 examples of each category, in a one page
MS Word document. Your tabulation should be based on the following column headings
(& sub-column headings):
Category
Website
E-Commerce Model type
Industry
CATEGARIES

Electronics

WEBSITES

E-COMMERCE
MODEL TYPE

forums.digitalpoint.
com

B2C e-commerce
business model

freelancer.com

INDUSTRY

Retailers and
sellers

House wares

zappos.com

B2B e-commerce
business model

Sales and
promotions

B2C e-commerce
business model

Sales, retailers

B2C content
provider business
model

Affiliation and
subscription

B2C market
creator business
model

Transaction

overstock.com
Books/CDs/D
VDs

Play.com
yelp.com

News

Sportsline.com
CNN.com

Marketing
through
technology

eBay.com
Priceline .com

QUESTION NO:4
Review the section on personalization/customization on page 17 and then find two Web
sites that employ personalization or customization techniques. In what ways do the sites
use these techniques? Prepare a short report and summarizing your findings.

Personalization and Customization:

personyze.com:
Personyze behavioral targeting and personalization offers a powerful solution that helps
you personalize your website and provide highly targeted content and design to
maximize user experience and conversion rate. Personalization is based on visitors'
demographics, characteristics, social profile and behavior in the website.
Personyze Profiler enables real time adaptation of the websites visual and content
elements based on specific criteria different people can have a completely different
experience while visiting the same website. With zero-integration technology,
personalized content and design can be automatically applied to the entire site
without any resources from your IT or Design team.
WAYS:
1. Know the details without asking
2. Personalized content

3. Engagement
4. Sales enablement
SUMMARY:
Personalize the website per visitor with relevant ads and products to increase user
experience, customer satisfaction and engagement. Personalize the website per visitor
with relevant banners, links, and information to increase response.

MyYahoo.com:
My Yahoo! is one of the forerunners among the growing number of my services that
have been springing up on the Internet over the last few years. The authors cite the
following as important features within the Yahoo! services:
Granularity of choiceinformation can be personalised at a fine level.Both content and
layout can be customised. Some content is automatically personalised according to the
users profile (e.g. Yahoo! requests the users birth date on registration, and then
automatically enters the horoscope for the correct star sign.
SUMMARY:
Yahoo! holds all its user information in a specially designed user database that
concentrates on speed of delivery. This database also uses high levels of security, and
Yahoo! use a security audit company to constantly evaluate and review security
policies.

QUESTION NO:5
Review Insight on Society: Online Privacy: Is the Age of Privacy Over? on pages 4648,
and in particular, the types of personal data that Facebook collects. Then visit Yahoo!,
and try to identify what information Yahoo can collect via its various online offerings.
Prepare a short report and summarizing your findings.

FACEBOOK:
Facebook privacy policy provides extensive information about the use of
personal data of registered users. It clearly specifies what personal
information is collected, how it is used, parties to whom this information may
be disclosed, and the security measures taken to protect the information.
Facebook collects two types of information:

1. Personal details provided by a user and usage data collected

automatically as the user spends time on the Web site clicking around.
2. Regarding personal information, the user willfully discloses it, such as
name, email address, telephone number, address, gender and schools
attended, for example. Facebook may request permission to use the
user's email address to send occasional notifications about the new
services offered.
Facebook records Web site usage data, in terms of how users access the site, such as
type of web browser they use, the user's IP address, how long they spend logged into
the site, and other statistics. Facebook compiles this data to understand trends for
improving the site or making marketing decisions.
SUMMARY:

Facebook has an explicitly stated privacy policy. It aims to enhance the social
networking experience of users by reducing their concerns about the privacy
of their data on the Web site. However, the more the Web site tries to
incorporate open innovation by allowing third-party access and other such
facilities, the more it puts personal information at risk, thereby increasing the
probability of losing the trust of its users.

YAHOO!!
How Yahoo! Uses Your Personal Information
This policy covers how Yahoo! treats personal information that Yahoo!
collects and receives, including information related to your past use of
Yahoo! products and services. Personal information is information about you
that is personally identifiable like your name, address, email address, or
phone number, and that is not otherwise publicly available.