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Change management is a systematic approach to dealing with change both from the
perspective of an organization and the individual.
Successful adaptation to change is as crucial within an organization as it is in the natural
world. Just like plants and animals, organizations and the individuals in them inevitably
encounter changing conditions that they are powerless to control. Adaptation might
involve establishing a structured methodology for responding to change requests in the
business environment or establishing coping mechanisms for responding to changes in
the workplace (such as new policies, or technologies).
Change management is an important part of project management. The project manager
must examine the proposed change and determine the effect the change will have on the
project as a whole before allowing the change request to be implemented.
Effective change management supports a smooth transition from the old to the
new while maintaining morale, productivity, and even company image
Provides management and staff support for concerns regarding changes
An efficient change management process creates the correct perception of the
change for staff and public
Helps to plan efficient communication strategies
One of the benefits of change management is that it minimizes resistance to
change
Improves morale, productivity and quality of work
Improves cooperation, collaboration and communication
A carefully planned approach to change reduces stress and anxiety and
encourages people to stay loyal to the organization
Increased employee acceptance of the change
Personal loss/gain to individuals is acknowledged and addressed
Change management reduces disruptive aspects and emphasises positive
opportunities in the change process.
2. Transition Once change is initiated, the company moves into a transition period, which may
last for some time. Adequate leadership and reassurance is necessary for the process to be
successful.
3. Refreeze After change has been accepted and successfully implemented, the company
becomes stable again, and staff refreezes as they operate under the new guidelines.
While this change management model remains widely used today, it is takes time to implement.
Of course, since it is easy to use, most companies tend to prefer this model to enact major
changes.
McKinsey 7-S Model
The McKinsey 7-S model offers a holistic approach to organization. This model, created by
Robert Waterman, Tom Peters, Richard Pascale, and Anthony Athos during a meeting in 1978,
has 7 factors that operate as collective agent of change:
1. Shared values
2. Strategy
3. Structure
4. Systems
5. Style
6. Staff
7. Skills
The McKinsey 7-S Model offers four primary benefits:
1. It offers an effective method to diagnose and understand an organization.
2. It provides guidance in organizational change.
Social Support: Change efforts can produce high-levels of anxiety, and communication
may be needed to determine employee responses to change, alleviate potential fears, and
encourage the establishment of social support systems among employees.
Evaluation/Feedback: Change efforts require the structuring of communication
processes that provide employees feedback about their performance during change
initiatives and provide feedback to implementers regarding strengths and weaknesses of
the change initiative.