Institute of Information Technology & Management, New Delhi

CONDUCT OF SUMMER TRAINING: BBA SEMESTER IV STUDENTS

Objectives
1.
Students of BBA Semester IV are to constructively engage themselves in summer
training as part of curriculum at the end of their Semester IV. The summer training is to be
carried out in a firm or company. On completion of the summer training each student is required
to submit a written report. The academic objectives of summer training are to
Work & gain knowledge of real business environment,
Analyse how theoretical concepts taught are applied/not applied in real situations,
Analyse best practices of a company/industry in different functional areas,
Enhance analytical & application abilities of students, and
Develop skills in technical report writing through data collection, data analysis,
data presentation and draw lessons cogently vis--vis a given firm or company.
The objective of this Academic Circular is to lay guidelines to conduct summer training and to
standardise the format of submission of report.
University Scheme for Summer Training
2.
As per the syllabi of BBA (Paper No BBA-311 with number of credits six) students of
Semester IV are to carry out summer training in a firm or company for the duration of Eight
Weeks and to submit a report within Two Weeks of the commencement of Fifth Semester. The
evaluation of report has two components, viz.
(a)

External

: 50 Marks; it involves external viva.

(b)

Internal

: 50 Marks; it involves viva & presentation before an

internal Committee.

Scope of Summer Training

1

3.
It is partly responsibility of the student to find a firm or company where
he/she intends to carry out his/her summer training. A firm or company once
fixed cannot be changed. It is necessary for each student to get the approval of the
name of firm or company from the Summer Training Coordinator. Each student is
required to carry out the work independently and submit the report individually.
ANY PREVIOUS WORK OR BORROWED REPORT WILL BE SUMMARILY
REJECTED AND IN ALL CASES OF REJECTION THE WORK IS TO BE REPEATED
AFRESH.
Final Report
4.
The Guidelines for methodology to be adopted for conducting the summer training are
attached as Appendix-A. The format of the project report is attached as Appendix-B. All
students are to adhere to these guidelines.
Schedule of Submissions
5.

Students are required to strictly follow the schedule given below:

To be Completed by
Date

Activity

Marks
Allotte
d
-

Remarks

26th April 2016

Briefing of students

15th June 2016

20th June 2016

Commencement of Summer Training

Submission of Firm/Companys name (to Project
Guide) where the student intends doing summer
training

30th June 2016

Finalization of topic and submission of Project

Proposal

18th July 2016

Mid-term Review: Submission of work done

till date including complete Chapter-1.

10

Ref Appendix A & B

12thAugust 2016

Submission of Draft Report to the respective

guides.
Submission of Final Report (One spiral binded
copy) to the respective guides

10

-do-

BBA(M1) - Viva & Presentation to the

internal Committee.

20

22nd August 2016

10

A Power Point
presentation.

BBA(M2) - Viva & Presentation to the

internal Committee.

A Power Point
presentation.

BBA(E1) - Viva & Presentation to the

internal Committee.

A Power Point
presentation.

BBA(E2) - Viva & Presentation to the

internal Committee.

A Power Point
presentation.

Final Hard Bound Copy (2 Copies) and CD to be submitted by 10th September,

2016.
1st Week of Dec External Viva before the external examiner
2016
(Tentative
Date)
Total Marks

50

100

6.
Faculty Guides and company allotted to each student shall be notified separately and be
displayed on notice board.

Appendix-A

CONTENTS OF SUMMER TRAINING REPORT

Chapter plan and the contents that are to be included in the summer training report are given
below (Report should be covered within 40-50 double space typed pages):
Chapter-1: Profile of the Firm/Company
This chapter is to include the following aspects:
1.
Company profile which includes name of the firm/company, its complete address along
with telephone numbers, email address, website name. Mention whether local, national or

multinational. If national/multinational, give location & address of the registered office and
geographical areas of operation of the company.
2.
Explain the nature of the organisation and its business (service/production/trading etc),
i.e., type of industry & business in which the company is operating. Mention any specific
functional area, if any such as marketing, finance, HR, logistics etc, in which the company is
operating.
3.

Companys vision & mission.

4.

Product range of the company.

5.

Size (in terms of manpower & financial turnover) of organisation.

6.

Organisation structure of the company.

7.

Market share & position of the company in the industry.

8.
Present leadership of company and mention the people & their level with whom you have
interacted during the summer training.
9.
Define objectives of study and research methodology including sources of data
collection.
Chapter-2: SWOT Analysis of the Company
This chapter is to include the following aspects:
1.

Strengths & Weaknesses of the company.

2.

Opportunities & Threats that the company faces.

3.
Best practices/USPs (Unique Selling Prepositions) that the company follows in different
functional areas such as marketing, HR, finance, inventory management, CRM, logistics, use of
ITeS etc.
4.
Explain the variations/deviations in practices followed by the company vis--vis the
concepts taught to you in the classroom.

Chapter-3: Functional Analysis of the Company

Students are to analyse key functional areas (such as Marketing, Human Resource Management,
Finance, ITeS etc) of the company and include these in this Chapter. The data under each
functional area may be collected on the aspects mentioned below and the analysis be included in
the report (the aspects mentioned below are suggestive and not restrictive):
1.
Marketing: Product Planning Process; Pricing Policies/Strategies; Channel Planning &
Management; Promotional Policies & their effect on sales; CRM Policies; Advertisement Process
etc.
2.
HRM: HR Planning; Recruitment, Selection & Induction Processes; Training,
Performance Appraisal & Recognition Systems; Industrial Relations, Welfare, Career
Development & Grievance Handling Policies; Safety Policies & Practices etc.
3.
Production & Operations: Production & Procurement Planning; Supply Chain
Management such as Vendor Development, Logistics, Inventory Management; Quality
Assurance & Quality Control; Maintenance Practices etc.
4.
Finance: Analysis of Balance Sheet, Trading, Profit & Loss Statements, Cash Flow
Statements of the company and comments of at least two years.
5.
Use of ITeS: Use of information technology in the organisational processes such as ERP
systems, Web based technologies and degree of automation & transparency.
Chapter-4: Lessons Learnt
In this chapter students are to mention learning value of the summer training covering following
aspects (these are suggestive but not exhaustive):
1.

Comment on your experience about the working environment obtaining in the company.

2.
Briefly explain the practical knowledge you gained during your summer training in terms
of practices followed by the company in different functional areas of management.
3.
Difficulties, if any, experienced in the company where you have undergone summer
training. Also, give your recommendations/suggestions whether the students should be sent to
the company in future for summer training.

Appendix-B

FORMAT OF THE PROJECT REPORT

Format
1.
The final report should be written and compiled in the following the
sequence:

(a)
(b)
(c)
(d)
(e)
(f)
(g)
(h)
(i)
(j)
(k)
(l)
(m)

Title Page
Certificate (s)
Acknowledgements
Assignment Directive
Contents
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Executive Summary
Body of the Report (As per Appendix A)
References/Bibliography
Appendices

Title Page
2.

The format of the title page is attached as Annexure-I.

Certificate
3.
The format of the certificate is attached as Annexure-II. A certificate
of the organisation where the student has conducted the summer training
may also be attached separately after the Institutes certificate.
Acknowledgements
4.
In the Acknowledgements page, the writer recognises his
indebtedness for guidance and assistance by the faculty guide and any other
member (s). Courtesy demands that he/she also recognises specific
contributions by other persons or institutions such as libraries and research
foundations. Acknowledgements should be expressed simply, tastefully, and
tactfully duly signed above the name.
Assignment Directive
7

5.
Each student shall be issued an Assignment Directive duly signed
which shall form part of the Report.
Contents & List of Tables/Figures/Symbols/Abbreviation
6.
The format of Contents and list of Tables/Figures/Symbols is attached as
Annexure-III.
Executive Summary
7.
The Executive summary shall contain objectives, scope and an effective summary of the
Report. One additional loose copy of Executive Summary is to be submitted.
Body of the Report: Guidelines for Report Writing
8.
The guidelines for writing the report detailed in
Following aspects must be adhered to:

Appendix-A.

(a)
Page Size: Good quality white A4 size executive bond paper
should be used for typing and duplication.
(b)
Chapter/Para Numbering: The chapters are to be numbered as
Chapter-1, Chapter-2 etc. The heading/title of the chapter is to appear
below the chapter number in uppercase.
Paragraphs are to be
numbered as 1,2,3 etc in every chapter separately. Sub-paras are to
be numbered as 1.1, 1.2, 1.3----, 2.1, 2.2, 2.3-----etc. Sub-sub paras are
to be numbered as 1.11, 1.12, 1.13, 2.11, 2.12, 2.13 etc.
(c)

Page Specifications:
(i)
(ii)
(iii)
(iv)

Left Margin
Right Margin
Top Margin
Bottom Margin

: 1.25 inch
: 1.25 inch
: 1 inch
: 1 inch

(d)
Page Numbers: All text pages starting from Body of the Project
Report should be numbered at the bottom center of the pages.
(e)

Normal Body Text:

(i)
Side
(ii)
(iii)

Font Size: 12, Times New Roman, Double Spacing, Single

Writing.
Paragraphs Heading Font Size: 12, Times New Roman.
Page/Title Font Size: 14
8

(f)
Structure of Final Report: The report should be of covered within 40 to 50
typed pages in double space (excluding Appendices and Bibliography) on A4 size paper
with 12 font size.
(g)

Table and Figure Number: Table and figure numbers are to be written at the
bottom of the table/ figure as given below:
(i)
(ii)

(h)

Table No-1: Number of Employees in Organisation ABC

Figure No-1: Sales Figures of ABC Company for 2002-2006

Binding & Color Code of the Report:

(i)
(ii)

Hard Bound Report

Background of the cover page
For BBA - Navy Blue
For BBA (CAM) -Maroon

(iii)

Letters in Silver White

References/Bibliography
9.

Examples are given below:

1. Malhotra, N. K., (2010), Marketing Research, 6th ed., Pearson
Education, pp. 219-243.
2. Stevens, A., (2010), C++ Database Development, MIS Press, New
York, pp. 34-42.
3. www.time.com/time/gobalinfluentials/gbikim.html, accessed June 11,
2014 at 2:34pm
4. www.sportseconomics.com/services/CS_marketing.html

Appendices
10.
The appendices are to be attached at the end of the report and to be numbered as
Appendix-A, Appendix-B
etc. right justified at the top of the page. Below the word
Appendix write in parenthesis Refer Para No__. The para number should be the number in the
body of text where the reference of appendix is given. An appendix may have annexure (s). The
annexures, if any, are to be attached immediately after the said appendix. The annexures are to
be numbered as Annexure-I, Annexure-II etc.

Annexure-I

Summer Training Report

on
Title of Report (Font size = 18)

Submitted in partial fulfillment of the requirements

for the award of the degree of
Bachelor of Business Administration (BBA)
To

Guru Gobind Singh Indraprastha University, Delhi

Guide:
Guide Name:

Submitted by:
Student Name:
Roll No.:
Batch:

Nurturing Excellence

Institute of Information Technology & Management,

New Delhi 110058
2016-17

Annexure-II

Certificate
10

I, Mr./Ms._______________________________, Roll No. ________________ certify that the

Summer

Training

Report

(Paper

Code

BBA-311

entitled

________________________________ is done by me and it is an authentic work carried out

by me at ___________________________ (Name of the firm or company).

The matter

embodied in this has not been submitted earlier for the award of any degree or diploma to the
best of my knowledge and belief.

Signature of the Student

Date:
Certified that the Summer Training Report (Paper Code BBA-311) entitled ____________
done by Mr./Ms._______________________________, Roll No. ___________, is completed
under my guidance.

Signature of the
Guide
Date:
Name of the Guide:
Designation:

Countersigned
Director/Project Coordinator

11

Annexure-III
FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS

CONTENTS
S No
1
2
3
4
5
6
7
8
9
10
11
12
13
14

Topic
Certificate (s)
Acknowledgements
Assignment Directive
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Executive Summary
Chapter-1: Profile of the Firm/Company
Chapter-2: SWOT Analysis of the Company
Chapter-3: Functional Analysis of the Company
Chapter-4: Lessons Learnt
References/Bibliography
Appendices

Page No
-

FORMAT FOR LIST OF TABLES/FIGURES/

SYMBOLS/ABBREVIATIONS
LIST OF TABLES
Table No
1
2

Title
Number of Employees in Organisation ABC

Page No

LIST OF FIGURES
Figure No
1
2

Title
Sales Figures of ABC Company for 2010-2013

Page No

LISTABLE OF SYMBOLS
S No
1
2

S No
1

Symbol

Nomenclature & Meaning

Sigma (Summation)
At the rate
LISTABLE OF ABBREVIATIONS

Abbreviated Name
CRM

Full Name
Customer Relationship Management
12

EPS

Earning Per Share

13