9/21/2016

Wonders

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Wonders

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Question1:DescribeUgandanculturalattributesthatmightaffect

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Ugandancultural
operationforforeigncompanyoperatingthere?

2009(1)
February(1)
Ugandancultural

Answer:Ugandaisacountryofabout25millionpeople,gasEnglishasits
officiallanguage.Butmanypeoplespeakonlyanotherlanguage,mainly
BantuorNiloticlanguagesoftheBugandas,langos,Acholi,Tesoand
Karamojongtribes,Therehasbeenastrongseparistmovementamong
theBugandas.AlthoughabouttwothirdofUgandansareChristians.From
thatperspectiveofaforeigncompanywantstooperateitsbusinessin
Ugandathenlanguageforcommunicationisthemainproblembecauseof

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thedifferenttypesoflanguageishere.Forthatreasonacompanyengines
manyspecialistemployeesforspeakingwithdifferentpeoplebydifferent
languages.Ontheotherhand,BusinessinUgandatypicallymovesslowly.
Forinstanceonemaywaitmonthstoaphoneinstalled.Thisisacountry
whereincomesareextremelylowandtherehavingonexorbitantpayment
system.IfanycompanyinvolvessuchactivitiesthenitisillegalunderU.S
law.NotonlythatinUgandanepotismisanormandthiscountry
consideredoneofthemorecorruptintheworldbecause.Fromtheroot
leveltoGovernmentinallsectorsconniptionexists.
HerethemainproblemsinUgandaforaforeigncompanyhaveshownas
likesomekeypoints,wefindoutwhishes.
Differenttypesofcommunicationlanguage
Higherandlowerclassdiscrimination
Nepotismisanormforemploymentstaffs
Restructuringofrulesandinternationallaw
Peopleareinvolvewithcorruption
Lackofthelegalopportunity
PeopleofUganda'saretoomuchdevouttotheirreligionandbeliefsand
culture

Question3:Whowasright,greenormartin,aboutthecontroversial
actions?MartintookintheUgandaanoperation?Whatmighthavebeen
theresultsifhehadnottakenthoseactions?
Answer:MartinwasrightaboutthecontroversialactionsMartintookinthe
Ugandaoperation.Because,HGsawthewisdomofhavingsomeonewith
bothahomecountrycorporateperspectiveandaknowledgeofUgandas
economicpoliticalandculturalcomplexity.CharlesMartinwas29still
youngbybusinessstandardshadabackgroundthatseemedwellsuitedto
theUgandanproject.Afterhighschool,heenteredtheUniversityof
WisconsinMadisonwherehebecomefascinatedwithAfricanwhiletakinga
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courseaboutitspreconialhistory.AftergraduatingwithamajorinAfrican
studies,heojoinedthepeacecorpsandservedinKenya.Hisduties
involvedworkingwiththestartupofsmallbusiness.Sohehadsome
knowledgeandexperiencehowtoworkingwiththestartupofany
businessandUgandaprojectforHGwasfirstanywhereinAfrica.Further
forthatreasonMartinquicklylearnedthatbypayingtipsinadvancetothe
responsiblepeople,hecouldspeedcompletionofHGsrequirementssuch
asphoneinstalled,suppliesdeliveredonoperatinglicensesissued.To
handleimportclearancesMartinhiredthenieceofhighrankingcustoms
officer.FromtheperspectiveofUgandascultureandeconomicsituation
Martinwantedtogivetheexorbitantpaymentsandparticipatedinthe
secondceremonyoftribalbyrespectingtheirbelieves.Notonlyhadthat
healsohiredaspecialistinAfricanreligions.BecauseMartinknowthatto
operatebusinessasaforeigncompanyinacountry,thatcompanymust
givesrespectandconsideredtheirculture,normsandbeliefs,
TheresultifMartinhadnottakenthoseactions:
HGsbusinessoperationwillbemoveslowly
Onemaywaitmonthstogetaphoneinstalled,suppliesdeliveredon
operatinglicensesissuedwithoutpayingtips
Withoutexorbitantpaymentsandfamilyconnectionshiringpeopleor
staffswillbedifficultbecauseNepotismisanorminUganda.
WithouthiringaspecialistinAfricanreligionsandparticipationinthe
ceremonybyMartin.HGwouldnotcontinueitsoperationanddisplacethe
villagerswherethedamwillbebuilt.
Everytaskwouldnotbecomputedontimewithinthetotalbudget.

Question4:ItHG'snextphase,thedamconstruction.Shoulditemploy
someonewhosemainfunctionthecultureofUganda?Ifso,shouldmartin
bethepensionforthejob?
Answer:IfinHG'snextphase,thedamconstruction.Employsomeone
whosemainfunctionistobealesionbetweenHG'scoronatecultureand
thecultureofUgandawithoutconsideringtheUganda'sculturethenthe
sameproblemwillbeoccurredwhichwasoccurredtomention.Because,
cultureincludesnormsbasedonlearnattitudes,valuesandbeliefs
whishesarevaryfromonecountrytoanothercountryorifinonecountry
thenoneplacetoanotherplace.Somartinshouldbetherightforjob.

Question5:whatconceptofinternationalbusinessdoesthiscase
illustrate?
Answer:Thiscasehowimportantitisforaforeigncompanytounderstand
andadjusttoeverchangingoperatingenvironmentsbyCharlesMartin
whofocusedoncurrentisanintegralpartofoperatingenvironment.
Culturereferstothelearnedvalues,normsbasedonattitudes,valuesand
believesofagroupofpeople.Becausepeoplesimultaneouslybelongto
differentgroupthathavedifferentculture.Fromthiscasewehavefound
HGCompanyscultureandalsotheproblemsthecompanywasfaced
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becauseofculturaldifferencesandlegalfacilities.Basicallyallpeoplehave
culturallyingrainedresponsestogivensituationandsometimesexpect
thatpeoplefromothercultureswillrespondthesamewayaspeoplein
theirownculturedo.
Againthiscaseheavealsogivenaconceptthataninternationalcompany
mustbesensitivetotheseculturaldifferenceinordertopredictand
controlitsrelationshipandoperations.Finallyitshouldrealizethatits
accustomedwayofdoingbusinessmightnotbetheonlyonbestway
.whendoingbusinessinabroadacompanyshouldfirstdeterminewhat
businesspracticesinaforeigncountrydifferfromthoseitsusedto.
Managementthenmustdecidewhatifanyadjustmentnecessaryto
operateefficientlyintheforeigncompany.
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