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MANAGEMENT]
Strategic Planning
Introduction
The Board of Directors and Staff of The Marish Solutions develop and review their
strategic plan with assistance from their business consultants. The Plan provides Marish
Solutions with a five-year roadmap for supports, services and organization
development. The Board of Directors and staff review the plan’s progress quarterly and
update the plan accordingly as needed.
The below discussed plan was developed with broad involvement and guidance from
the Board of Directors and staff. The Strategic Planning Committee included seven
board members and four staff on the management team. This Committee including
several past presidents of the board met twice to reflect on the mission, vision, core
operating values and assumptions underlying the organization’s approach to its work.
These meetings set the stage for a work session of the full board during which the
organization’s strategic direction was defined. The staff helped coordinate the planning
process and provided important support and analysis to complete this plan.
Our consultants facilitated the planning process using an adaptation of the principles of
the Drucker Foundation Self- Assessment Tool. They conducted an environmental scan
including an internal organization assessment and interviews with several community
stakeholders and a review of demographic and market data. The environmental scan
and organizational assessment helped Marish Solutions assess both the challenges and
opportunities it is likely to face over the next five years and set the context for the
choices reflected in this strategic plan.
History
Marish Solutions provides Business Solution and IT Engineering from small businesses to
Enterprises, considering the increasing trend in consultancy and outsourcing Marish
Solutions developed its policies and strategy in such a way that it would attract the
customers, and comfort its employees. The strategies of Marish Solutions engages in
defining the clear goals and objectives for both internal and external environment, it
helps in overcoming difficult situations that the company encounters, its strategies
makes sure that things are implement in the right way and progress is going on track.
Furthermore it also focuses on the enhancement of the firm, where upgrading of the
firm in a certain regard will help there business progress in the right way or not.
Strategic management of Marish Solutions is categorized in to five phases.
1. Environmental Analysis
2. Establish organizational direction
3. Strategy Formulation
4. Strategy Implementation
5. Strategic Control
1. Environmental Analysis:
Environmental Analysis of Marish Solutions defines what parameter will affect in the
policies and strategies implementation of the organization. Environmental analysis
determines how the organization will mold itself according to the environmental
situations of the region where it has to perform its business. Through environmental
analysis it becomes easy to figure out the strengths and weaknesses of the company
and therefore the decision making can be effective.
a. General Environment:
General environment includes parameters that have little but immediate
effect on the company on its economy, long run and most importantly on its
branding, Marish Solutions divided these parameters into five components to
study their effect on the organization.
i. Economic Component
The Economic Component involves the study and analysis of inflation
rate and market value of the similar offered products and services, what
will be the pay scale of the employees.
2. Social Values
Country like Pakistan, where social values has a large impact on
market, we observe that more and more people are joining in their
outsourcing business, firms attempt to provide flawless and friendly
support to the customers Marish Solutions, here have planned to
provide the competitive support.
v. Technology Component
Technology is the prior note for Marish Solutions, up gradation of
technology although is planned on quarterly basis, but whenever a
technology boom comes Marish Solutions takes a rapid step to upgrade
since its brand setup is based on providing with the latest technology
b. Operating Environment
i. Customer Component
Marish Solutions mostly deal with customers in corporate sectors, there
are a few who run their own office, but the customers are mostly
corporate therefore dealing with them is an easy task, considering the
service we provide.
ii. Competition Component
Business Process Outsourcing and Software development field in this
region has great competitors to match up with, Marish Solutions keep
their strategy of quickest delivery time to the customer, which makes it
superior than others, the quickest time includes high professional
standards of final product as well.
Labor Component
Marish Solutions have a different kindly of payment schedule to its
employees, it is based on a fixed amount of salary and with that the
contractual employees are paid on per project basis, this keeps the
employees motivated and work harder to achieve more, since they do
not have a specific cap over their salary, the more they product, the
more they are paid.
2. Internal Environment
SWOT Analysis
Strengths
Strong patronage
Good reputation among customers
Cost advantages from proprietary know-how
Favorable access to distribution networks
Weaknesses
Opportunities
Threats
Question Mark
Stars
II Marish Solutions
Presently, Marish Solutions occupies Quadrant I of the BCG Matrix. Marish Solutions is
operating in a high growth industry where the industry growth rate is 20 percent. The
relative market share of Marish Solutions as compared to the biggest rival in the
industry is 0.2. Based on these two factors, Marish Solutions’ consultancy and IT Support
service is presently a Question Mark brand.
Does the newcomer have any problems in obtaining the necessary skilled
8.
people, materials or supplies?
9. Are there any licenses, insurance or qualifications that are difficult to obtain?
10. Can the newcomer expect strong retaliation on entering the market?
YES DON’T NO
THE BUYERS
(+) KNOW (–)
Are there a large number of buyers relative to the number of firms in the
1.
business?
lowest price. Or, their performance is not justified by their higher price.
1. My inputs (materials, labor, supplies, services, etc.) are standard rather than
unique or differentiated
2. The fixed costs of the business are a relatively low portion of total costs.
There are significant product differences and brand identities between the
3.
competitors.
It would not be hard to get out of this business because there are no
5.
specialized skills and facilities or long-term contract commitments, etc.
Differentiation
Through the differentiation, the first of Porter’s Strategies, that focuses on making
an organization more competitive by developing a product or products that
consumers perceive as being different from products offered by competitors. Marish
Solutions takes help of it to develop the differentiation or BRANDING of the firm
through it.
Differentiation includes uniqueness in such areas as product quality, design and level
of after sales service.
Cost leadership
Examples of tactics managers might use to gain cost leadership are obtaining lower
prices for product parts purchased from suppliers and using technology to increase
organizational productivity.
Focus
4. Strategy Implementation
Marish Solutions at strategy implementation effectively manage six key supporting
factors:
Action Planning
Organizational Structure
We're reminded of a client we worked with some years ago. The company was
experiencing problems implementing its strategy calling for the development of two
new products.
The reason the firm had been unable to develop those products was simple... they
had never organized to do so. Lacking the necessary commitment for new product
development, management didn't establish an R&D group. Rather, it assigned its
manufacturing engineering group the job of new product development... and hired
two junior engineers for the task. Since the primary function of the manufacturing
engineering group was to keep the factory humming, those engineers kept getting
pulled off their "new product" projects and into the role of the manufacturing
support. Result – no new products.
Second, managers successful at implementation are aware of the effects each new
strategy will have on their human resource needs. They ask themselves the
questions... "How much change does this strategy call for?" And, "How quickly must
we provide for that change?" And, "What are the human resource implications of
our answers to those two questions?"
In answering these questions, they'll decide whether to allow time for employees to
grow through experience, to introduce training, or to hire new employees.
Marish Solutions at implementation are aware of their need to fund their intended
strategies. And they begin to think about that necessary financial commitment early
in the planning process. First, they "ballpark" the financial requirements when they
first develop their strategy. Later when developing their action plans, they "firm up"
that commitment. As a client of ours explains, they "dollarize" their strategy. That
way, they link their strategic plan to their annual business plan (and their budget).
And they eliminate the "surprises" they might otherwise receive at budgeting time.
Monitoring and controlling the plan includes a periodic look to see if you're on
course. It also includes consideration of options to get a strategy once derailed back
on track. Those options (listed in order of increasing seriousness) include changing
the schedule, changing the action steps (tactics), changing the strategy or (as a last
resort) changing the objective. (For more on this point, see "Monitoring
Implementation of Your Strategic Plan.")
5. Strategic Control
Marish Solution has setup a committee for monitoring that all the strategies are
being followed and implemented. In this regards managers in IT and business sectors
are assigned jobs for checking the management process its compatibility and
functionality. Managers also guide their team mates so the strategy the company
wanted to pursue is easily implemented and the organizational direction is properly
followed. Marish Solutions also conducts timely reviews to check
if plans, strategies, and objectives are being achieved, with the resulting information
being used to solve problems or take corrective actions.