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INTERNSHIP REPORT
By:
Rocky Simon Hia
Faculty of Business Marketing 2013
014201300134
August 2016
This report is submitted by Rocky Simon Hia, in order to fullfill the requirements for
Internship subject in President University. It has been received and found to be fit to be
submitted.
submission.
Submitted By:
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TABLE OF CONTENTS
Introduction ....................................................................................... 1
1.1 Background of University .............................................................. 1
1.2 Background of Internship .............................................................. 1
1.3 Objectives of Internship ................................................................ 2
1.4 Benefits of Internship .................................................................... 3
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iv
PREFACE
An internship program is the starting point for us to learn about real working situation
and the intern can be used for their future career. Thereby, me as an Internee would like
to give gratitude towards every people who support to me during the internship program.
The intern had a chance to take the program especially for me at PT. Tiga Pilar Sejahtera
(TPS) Food, Tbk.
Firstly, the intern would like to give the deepest gratitude toward Almighty God for HIS
grace during the period. Mrs. Genoveva Claudia as the Head of Management Study
Program who allowed the intern take the internship program in the 9th semester, Mr.
Jhanghiz Syahrivar who was my internship mentor that always support the intern with
great advice and motivation, Mr. Edi Purwanto, the Director of Internship and Career
Centre (ICC), and Ms. Lina, the professional coordinator of ICC, who always provided
information guidance about internship program by time manner structurally.
The intern also would like to give gratitude toward PT. Tiga Pilar Sejahtera Food, Tbk.
to opening the vacancy for internship program at the Company, especially for the intern
on-site supervisor Ms. Dwi Fani Mayasari as Brand Manager of TPS Rice, Mr.
Trisnawan Widodo as the Head of TPS Academy and Ms. Nancy Fransiska Gill as TPS
Academy assistant who had always assist the intern and having a wonderful memory
and precious working experience as Marketing Staff in TPS Rice Division. After all,
hopefully this final internship report can help the reader to know about activities and
lessons they can get as the intern of PT. Tiga Pilar Sejahtera Food, Tbk.. I realize that
this report might still far away from perfection. However, I will try my best to write this
report so it might be helpful for the readers.
CHAPTER I
INTRODUCTION
Sincerity,
Inclusiveness,
Dedication,
Entrepreneur
Spirit,
Provides the real working experience to the intern, in order to prepare the
intern in facing the professional work world after graduate from university.
2.
To equip students with the required (both technical and soft) skills for
working in an organization or a company.
3.
4.
5.
6.
To facilitate the intern on increasing network with companies for the future
employment after graduate from university.
7.
To know and to get the real condition from customer insights on the internee
project as a marketing staff.
1.4.2.
1.4.3.
1.4.4.
Earning
college
credit
while
meeting
University
graduation
requirements.
1.4.5.
CHAPTER II
COMPANY PROFILE
Business Activities
According to the Companys Articles of Association, the Company conducts
business activities in the field of trading, industry, plantation, agriculture,
electricity and services. Until 2015, the Company has been involved in Trading,
Industrial and Plantation activities. Such activities are being undertaken by its
three business divisions, namely Food Division or TPS Food, Rice Division or
TPS Rice and Palm Oil Division or TPS Palm Oil.
Food business from TPS Food is the initial business of TPSF and remains as
one of the the major contributors in the Companys business development.
Products from TPS food are, among others, dried noodles, instant noodles (snack),
dried vermicelli, instant vermicelli, snacks, biscuits and candies. In 2015, TPS
Food intensively proceeds with the marketing strategy implemented in the
previous year, such as branding activity, promotion, creation of new packaging,
and product innovation.
At the end of 2010, the Company started its rice business by acquiring PT
Dunia Pangan. Coming into existence in the field of staple food business, TPS
Rice which focuses on the processing and distribution of rice operates several
rice processing plants in strategic locations which are close to rice barn areas in
Indonesia. By applying Paddy to Rice business model, TPS Rice clearly sets
itself apartfrom its competitors which are mostly small traditional rice milling
companies located throughout the nation. In 2015, TPS Rice had a production
capacity of 480.000 ton per year, with the location of rice factories in West Java
and Central Java.
TPS Palm Oil, through its subsidiaries, engages in the business of oil palm
plantation and mill. For organic development, TPS Palm Oil optimizes the
internal process of seeding, planting, caring, harvesting, and post-harvest
handling to reap better yields in a more efficient way. Meanwhile, for inorganic
development, through the subsidiaries, TPS Palm Oil acquired five palm oil
plantation companies in 2010, namely PT Mitra Jaya Agro Palm, PT Airlangga
Sawit Jaya, PT Charindo Palma Oetama, PT Muarabungo Plantation, and PT
Tugu Palma Sumatera. Furthermore, in 2012, the Company acquired PT Tandan
Abadi Mandiri, followed by PT Golden Plantation as well as PT Persada Alam
Hijau through PT Golden Plantation in the end of 2014.
To expand its business, the Company, through PT Golden Plantation,
acquired PT Bailangu Capital Investment in 2015. By the end of 2015, TPS Palm
Oil has a total planted area of 24,452 Ha. By strengthening those three divisions,
the Company is able to move forward with an effective strategy to achieve its
vision and mission, develop its business, promote the well-being of its employees,
secure its value for the stakeholders, and give contribution to Indonesian
economic development.
To provide quality goods and services and innovative in food and related
businesses which is able to create added value for all our customers.
To become a great company by building a double track system in our
organization: The good people and the good system.
To build a culture of discipline and learning People to maximize the strength
of our employees and our organization.
To posses strength as multinational company, with agility as a small business
company.
To uphold the values of professionalism and Good Corporate Governance.
To consistently provide benefits above market standards on Shareholders
funds.
CEO
HEAD OF
MARKETING RICE
NATIONAL SR SALES
MANAGER HORECA
BRAND
MANAGER
BRAND
MANAGER
SALES MANAGER
HORECA
ASS BRAND
MANAGER
ASS BRAND
MANAGER
HEAD OF
MARKETING MKBK
BRAND
MANAGER
BRAND
MANAGER
ASS BRAND
MANAGER
ASS BRAND
MANAGER
BRAND
MANAGER
ADM
MARKETING
ADM
MARKETING
Figure 2: PT. Tiga Pilar Sejahtera Food, Tbk. Organization Structure for Marketing Rice
Division and MKBK (Dry Noodle and Dry Vermicelli)
Source: TPS Academy Data 2016
Integrity
Consistency between the actions with the values, principles and beliefs
2.
Culture of Discipline
Fulfilling responsibility within a framework and timeline
3.
Strength of Agility
The capability to be greater and faster
4.
Teamwork
Interaction, coordination and communication in achieving common goals
5.
Continuous Improvement
Kaizen, a continuous effort to improve the on going processes in an
organization
TPS Food produces basic food and consumer food. Basic food is a type of
product that has to be processed before being consumed. This type of product is
commonly used by food stalls and vendors as cooking ingredients for foods to be
served to end-consumers. Basic food product consists of dried noodles, and
vermicelli. Basic food products produced by TPSF are, among others, Superior,
Ayam Dua Telor, Filtra, Taman Jagung and Bihunku. These products are
available in various sizes and shapes to suit the needs of consumers. TPSF has
presently become one of the market leaders of dried vermicelli and dried noodles
products in Indonesia.
Consumer food is a type of product that can be directly consumed by endconsumers. Consumer food consists of Instant Noodles (snack), Biscuits, Candies,
and Snacks. Some of consumer food products produced by TPSF are Mie
Kremezz, Mikita, Growie, Gulas and Taro. Food products produced by TPSF
have met the quality requirements and received Indonesia National Standards
(SNI) certificate. One of TPSFs factories, PT Tiga Pilar Sejahtera, in Sragen
received Gold Rank of SNI Awards 2015 at Large Goods Organization for Food
and Agriculture Sector category.
TPS Rice Rice Division
The Company produces various rice products in accordance with the needs
and taste of the public, in which the products are divided into two classifications:
branded pack rice and branded bulk rice. Branded pack rice consists of Ayam
Jago, Maknyuss, Desa Cianjur, Rojolele Dumbo, Jatisari and Instana Bangkok.
Branded bulk rice consists of Kepala Jago Hijau, Al Platinum, Kiwi, Putri padi,
Golden Land and others. TPSF commits to continuously meet the needs of the
public, one of which is realized through the quality of the produced rice.
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CHAPTER III
INTERNSHIP ACTIVITIES
PT. Tiga Sejahtera Food, Tbk is a company that focused in three main activities:
TPS Food, TPS Palm and Oil, and TPS Rice. During internship I was accepted in this
Company and placed in TPS Rice division. TPS Rice categorized their products into
several level from premium to low cost hygience rice, and each level has its own
Brand Manager. I was placed especially in marketing department, as my supervisor is
the brand manager of premium rice in TPS Rice. My personal communication is with
my supervisor and the main brand manager in TPS Rice.
As my main project, weve discussed and I was given a task to find a problem
that encounter in TPS Rice now. The problem was the sales of Beras Ayam Jago as
TPS Rice premium product still not match with the expectations. With another
competitor in the level, Beras Ayam Jago wasnt the most expensive price but still
lose to its competitor. I was given this problem to analyze what was the main problem,
and weve already accepted with this problem will be forwarded as my Thesis title.
3.4 Challenges
During internship period (3 months and 2 weeks) the intern faced several
challenges and mistakes as:
Irrelevant questions
The intern are having several challenges on doing and creating the
questionnaire. There are some questions that are not needed by the
company, and its considered irrelevant. Several changes on the questions
also challenging for the intern.
Time Management
The intern would reach more to do if I can control time management wisely.
Some unexpected barrier that coming making the time needed are more
longer. The intern also learned on how to doing several things in a period
of time so there would be no time wasted.
Week 3-4
Filling the Thesis proposal
Collect data, journals, opinion and result from several previous research
reated to the problem.
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Week 5-6
Week 7-8
Week 9-10
Week 11-12
Analyze each product and its competitor on both traditional trade and
modern trade in several places.
Week 13-14
Creating a small open question through the problem, via direct and indirect
question (social media).
Check the price gap (price difference) between products sold in several
Modern Trade.
Analyze and report on how people decision to buy rice in Modern Trades
on a medium to low class environment.
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CHAPTER IV
PERSONAL RESULTS
PT. Tiga Pilar Sejahtera Food, Tbk. had helped the intern to achieve the purpose of
Internship in President University. The intern have got a lot of experience, new
knowledge and skills after more than 3,5 months internship period in the company. The
internship is worthwhile and it was very beneficial for the intern that have given
advantages to work and keep up with the world of work. This internship program
accomodates the intern to direct work experiences that gives more knowledge and
understanding of issue that applicable to a particular area of study. Since the intern had
done the period, the intern became more familiar to the work experience and gained so
much knowledge related to the Marketing job description.
4.1 Knowledge
4.1.1. The intern learned on research about the problem found on the Company
and relate to the project and Thesis title.
4.1.2. Several result from related field on the previous research, literature
review related to the problems.
4.1.3. Improve how to make a proper and good questionnaire.
4.1.4. Organization structure and its hierarchy, steps to be passed before
communicate with managers.
4.1.5. Understand what people needs from a brand or a product, comparing
brand to its competitor on several category.
4.2 Skills
4.2.1. Communication Skill
The best way to communicate is using a polite way. Boss and business
partners are need to communicate with the polite way so that the intern
can maintain the good relationship and socialize with another employee
especially in the Marketing Department.
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4.3 Self-development
Done an internship period at PT. Tiga Pilar Sejahtera Food, Tbk. is the big
opportunity to develop ourselves especially this company had much more
experience on previous experience considering TPS Food are a very reputable
company in Indonesia. Paid attention to detail, with continuous working hard and
not to give up have been learned by the intern. Several challenges had faced by
the intern especially on the communication with other manager in the
supermarkets are giving more confidence to the intern. Time management,
considering the distance of the intern to the company is from Tangerang to
Jakarta, giving lesson to maintain the time and always to be discipline. The intern
had also gained sense of responsibility in which the intern must be responsible to
the task given, problem on the company, especially this problem are going to be
forwarded as the intern thesis title.
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CHAPTER V
CONCLUSION AND RECOMMENDATION
5.1 Conclusion
The intern was very grateful and having a great time during a internship
period in PT. Tiga Pilar Sejahtera Food, Tbk. Since the first day intern at the
company, the intern are very welcomed and having a very good environment. My
supervisor and all employees worked are very humble and that creating a positive
mind to the intern. Marketing department division who the intern was work on
even another division like TPS Academy (Human Resources Division) are
always support the intern and giving instructions on how to face a challenges
during the period. This internship program has given me a lot of benefits for my
self-development, in which I could improve both my technical and soft skills for
my future development.
5.2 Recommendation
5.2.1 Recommendation to Company
It is a big opportunities for company to search new candidates who
qualified for their company and target for the future goals. Company can
get a lot of fresh ideas and also new spirit from their intern students. In here,
the intern would like to give some recommendation to PT. Tiga Pilar
Sejahtera Food, Tbk. as my intern company. The intern feels there must be
more clear job description, and wants more a direct involve on some
meetings and marketing project. By that the intern might feels more
knowing how the marketing division are working, and deeper knowledge
for the internee in the marketing fields.
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APPENDIX 1: PHOTOS
Picture 1: Me and Ms. Dwi Fani Mayasari as my Supervisor and TPS Rice Brand Manager
Picture 2: Last day photo with Mr. Trisnawan Widodo as Head of TPS Academy and Ms. Nancy
Fransiska Gill as TPS Academy Assistant in TPS Food Main Office Plaza Mutiara, Mega Kuningan
Picture 3: Went to Menara Matahari (Main office of Hypermart and Matahari Dept. Store) met with
Mr. Pandji Hutomo as Hypermart HRD
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Picture 4: Main Office of TPS Rice Division Menara Rajawali, Mega Kuningan
Receptionist
Waiting Room
Library
Employees Desk
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APPENDIX 2: QUESTIONNAIRE
Before
30 45 Tahun
>45 Tahun
3. Jenis Kelamin :
Pria
Wanita
Topi Koki
Si Pulen
5. Apakah anda pernah memutuskan membeli beras Ayam Jago sesuai dengan
keinginan anda?
Ya
Tidak
6. Jika jawaban anda Ya sudah berapa kali anda mengkonsumsi beras Ayam Jago?
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STS
TS
KS S SS
STS TS KS
SS
22
STS TS KS
SS
STS TS
KS S SS
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After
Wanita
15-25 Tahun
26 35 Tahun
36-45 Tahun
>45
Diploma
S1
S2/S3
2. Usia :
Tahun
4. Pendidikan :
SLTA
Karyawan Swasta
PNS/TNI/BUMN
Wirausaha
Profesional
Lainnya:
24
> 5 7,5
> 10 juta
Lainnya:
Ayam Jago
Topi Koki
Si Pulen
4. Apakah beras yang Anda gunakan (Ayam Jago/Topi Koki/Si Pulen) adalah beras
premium?
Ya
Tidak
5. Dari manakah Anda mengetahui merek beras (Ayam Jago/Topi Koki/Si Pulen)
tersebut?
6. Siapakah yang memutuskan untuk membeli beras pilihan Anda saat ini?
Beri angka dalam skala 1 (Sangat Tidak Setuju) sampai 5 (Sangat Setuju) pada kolom
dibawah hanya pada merek beras premium yang anda ketahui.
Ayam Topi
Si
No.
Pernyataan
Jago Koki Pulen
Saya mengetahui dengan jelas jenis varian yang
7.
ada pada beras pilihan saya.
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8.
9.
26
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* Petunjuk:
Anda diminta untuk memberikan ranking (berupa angka) berdasarkan kriteria apa saja
yang paling penting/mempengaruhi keputusan anda untuk membeli beras pilihan anda.
Keterangan: Ranking 1 untuk prioritas paling penting/mempengaruhi dan ranking 10
untuk prioritas yang paling tidak penting/mempengaruhi.
Kriteria
Ranking
Merek
Harga
Desain Kemasan
Tempat Pembelian (akses membeli)
Kualitas Beras
Rasa
Keinginan mencoba Produk Baru
Konsistensi dan Inovasi Produk
Display produk di Toko/Supermarket
Promosi *
Note:
* : Jenis promosi apakah yang paling anda sukai dari beras premium pilihan anda?
..................................................................
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Tanggal
Demikian surat permohonan ini kiranya Bapak/Ibu bersedia untuk dapat membina saya selama
melaksanakan riset di Hypermart Supermarket. Terlampir dibawah rangkuman mengenai
penelitian yang akan saya lakukan selama penelitian.
Atas kerjasama dan dukungan Bapak/Ibu, kami sampaikan ucapan terima kasih.
Hormat Saya,
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