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ESS Campaign Implementation Proposal

Emergency Shelter Services Implementation Proposal Draft


Andr Murray, Emily Ferguson, Lerato Moepeng, Petrice Omeler, ,
Stahl Comete, Philip Kuttikkattu-Mathew
Andrews University
COMM 590-Public Relations Campaign
October 31, 2012
Dr. Ponniah Melchizedek, Ph.D.

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Table of Contents
Emergency Shelter Services Research Proposal
Introduction
ESS Facility
Current Situational analysis
Identifiable problems and issues
SWOT Analysis
PEST Analysis
Research on Campaign ideas and costs
Promotion Recommendations
Uncluttered Medium
Poster/Flyers
Limitations and Delimitations
Campaign Goals and Objectives
Goals
Objectives
Tactical Strategies
Key Message Points
Calendar
Budgets
Conclusion:
Appendix A Transcript of the Radio and Video Script
Table A
Appendix B

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Emergency Shelter Services Research Proposal


Introduction
Emergency Shelter Services Inc.(ESS) implements and manages strategic programs to
prevent homelessness for women and families in Southwest Michigan and provides support
and resources to ensure that each member of our community reaches their highest level of
self-sufficiency. ESS is located on the historic Pipestone avenue in Benton Harbor, Michigan.
In communicating with ESS we found there is a lack of awareness about the existence
of ESS and what its true purpose is, in the community. Our strategy is to create a campaign that
ESS will be able to use for promotional purposes.
ESS Facility
The facility accommodates up to 30 clients, mostly women and children. Although the
shelter does not provide for single males, fathers with children may be accommodated.The
shelter also offers a number of programs and services.
Other Services
Heathers Haven: Childrens education and play area where children at the shelter are
able read and play with positive and developmental materials. Heathers Haven is
supported entirely by donations.
School Supplies: School supplies are provided to clients with children who lack the
resources to provide school supplies for their children. This services is entirely
supported by donations.
Food Pantry: ESS provides food for clients who have no food at check in and for those
waiting for food assistance.

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Personal Hygiene Items/Toiletries: Personal items (i.e. soap, toothbrushes, and


blankets) are available for clients in need of basic resources. Personal items are also
distributed at the soup kitchen, run in conjunction with the Salvation Army. There tends
to be a shortage of hygienic items for males.
Case Management: This program is full time staffed as well as social work interns
care for individual or family case needs.
Life Skill classes: Taught by guest lecturers this classes are held Monday through
Friday to help clients life skills so that they can achieve self-sufficiency ESS. Topics
include Choices, Self-esteem, Parenting, Budgeting, Nutrition, HIV awareness and
Testing.
6 Degrees Resale Store: The large resale shop offers unique shopping experience as
they carry a large variety of items you wont find elsewhere. Some proceeds provide
support for ESS.
The board of ESS consists of the following names and positions:

The Staff of ESS includes:


Lashonda Campbell (Tenant bases rental assistance voucher case manager)
Jane Yang (Supportive Housing programs Case manager)
Carol Pompey (PATH outreach worker)
Kris Massie (Shelter Manager)

Current Situational analysis

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This aims to analyze the internal and external environments of ESS and establish the
shelter's capabilities. In order to establish ESSs capabilities SWOT and PEST analysis
will be used to determine this.
There was a recent fire which has caused both fire and water damage to the side of the
building on the first and second floor and in basement.
Entire building needs renovation
Exterior needs painting.
ESS has never done a campaign before.
ESS needs a new bathroom.
Insufficient funding
Need volunteers and staff
Need material donations
Lack of relationships and collaboration with the community
In adequate exposure and public awareness
Lack of Public Relations Personal.

SWOT Analysis
Strengths

Opportunities

Great Service

Opportunity to grow

Connections and Networking

Explain and get more

with Jeff
Credibility of authentic service

exposure of great service


Give people an opportunity to

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Location

support

Proactive leadership
Dedicated staff
Weakness

Threat

Insufficient funding

Fire

Limited physical space

Jeff is not getting support

Lack of adequate staff

Not Enough Board support

Lack of support from board

Staff Stress

Recognize ability

Non-Compliant clients.

PEST Analysis
Political Local government has not been supportive
Economic- Donation and grants reduced in bad economic climate
Socially- Two major donors are influential, an employee from the community has been
influential in giving hope to clients
Technology- Technologically far behind for the location and situation.
Can ask local technology stores to donate.

Analysis and Recommendations


The core problem of ESS is lack of awareness. A public awareness campaign would
make people more aware about the shelter and its needs, thus generating more monetary
support and people who will volunteer their time to the shelter. The key elements of an

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effective public awareness campaign are a broad support system, diverse activities and an
accurate and concise message.
Types of medium: print, television, radio, the web.
5k/Fun Run:
This would be a standard run to raise awareness/funds for the shelter.
Jeff really likes this idea and says he can have discussions with the commissioners to be
able to hold the run in Benton Harbor. Participants would purchase a registration to run
and perhaps we could design a T-Shirt with the logo/branding for a small extra cost. If
we asked the local businesses and large businesses to sponsor the event for advertising
on the shirt, or at the event itself we could cover our expenses. Jeff and I also discussed
a rally after the run where we could have some people who have been positively
impacted by the shelter speak, and Miss Southwest Michigan Teen, Serina French
could also make an appearance. This event would lend itself to an annual event that the
ESS could continue on its own.
Cost Questions:
Publicity
Designs
Shirts
Sound
Staff
Research on Campaign ideas and costs
This aims to provide methods for doing market research and the necessary steps needed

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to implementing a campaign.
Promotion Recommendations
Internal Marketing
I would suggest more word of mouth advertising such as having all the in-house
promotions.
External Marketing
Radio advertisements
Poster/Flyer advertisements
Social networking/ online presence
Uncluttered Medium
Todays newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of
its time on advertising. Todays radio, at about 10 minutes of advertising per hour, devotes less
than 1/5 of its time to ads. Radio is the uncluttered medium
(Radio Advertising Facts, 2010).
Sample Radio stations that cover this area:
Pulse FM 92.1
Our Fathers House
WAUS 90.1
WSMK 99.1
U93 92.9

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Ex: Pulse FM
Christian Radio Station
92.1/96.9 FM
Coverage Area includes 16 Counties as you can see to your right.
If you look at the map ahead, you can see that this radio station covers all the areas
that surround ESS.
Poster/Flyers
Basically creating a poster and posting this poster/flyer all over you three current
locations.
Niles, MI
St. Joseph, MI
Benton Harbor, MI
Berrien Springs, MI
Budget
Poster/ Flyer Distribution = $300
11 x 17 1000 posters (gotprint.com)
Social Networking = $0

Limitations and Delimitations


We only have 30 days for us to work on the projects.
We have the ability to shoot footage and create a short promotional video.

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One day event during the homeless awareness week.


Campaign Goals and Objectives
This provides a better understanding of what the campaign aims to achieve.

Goals
To generate awareness of ESS and the services it provides.
Objectives
By November 18 have the scripts and production completed.
Increase the number of media inquiries about ESS.
Distribute media clips to local media outlets with a press release kit
Create a Response plan
Tactical Strategies
Tactical strategies are changes that ESS can make that will improve its standing in the
community.

Hire an unpaid intern to oversee public relations efforts for the department of
advertising and public relations.
(Insert Job description of the intern here)
Hire an intern to redesign the ESS website. This person will be responsible for
developing the branding of the organization as well.
Integration of social media and create a social media and website management system
that will keep information current.

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Payment of $700 upon completion of tasks.


Create a TV and Radio Advertisement that is targeted to the faith based mother.
Host an Event that will get the community involved: 5K run at Andrews University as a
pilot.
Speak at various forums at Andrews University and local Universities.
Key Message Points
Were all about reaching out to homeless families in our community
ESS is:
A place to sleep at night
A Safe environment
A glimmer of hope
Calendar
Plan of events
Budgets
(this needs to be done in an excel sheet)
$700 for website and branding
News Releases, Media Alerts, Media Kits, Hire PR Intern
Stock footage and music licensing

ESS EVENT PROPOSAL

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Reservations and Permissions


Date Reservation:
In order to reserve the desired date Student Life must give its approval. Chelsea
Nelson (Student Activities Coordinator) will need a filled out Activities Request Form signed by
the faculty sponsor of the event as well as the event manager.
Research is still being done to decipher which other departments need to give
approval.

Campus Permission:
The department of Campus Safety will be notified of the date and time in question so
that they can make the necessary arrangements for the event.
Research is still being done to decipher which other departments need to give
approval.

Useful Contacts: (See Appendix I)

Promotion and Marketing


Posters:
We will be advertising this campaign through posters, these posters we will posted all
over Berrien County.
For example:
Grocery Stores
Gas Stations
Church Lobbies
Andrews University Campus in each school

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Local High Schools


Cost to have posters created by Lithotech range from $0.95-$1.05 depending on the
size and color variance. To have a banner produced can range from $100-$800 depending on
size. We are waiting on an estimate on one that can be placed in front of the student center.
(See Appendix E)

AUTV: (See Appendix A)


Radio Sound Byte: ( Radio Commercial See Appendix A)

Representatives:
One representative would be college students according to businessman Ethan
Pendleton, College students represent, for many companies, a valuable demographic. It's
easy to understand why: most young people are still shaping their brand loyalties, they usually
have disposable income and most are interested in trying new things. Unfortunately,
marketing to college students can pose a challenge because they are immune to many classic
methods of marketing. By injecting a little fun into the message and having the right attitude,
campus marketing can bring your product or service a lot of attention.

Tables:
We will assign two people to sit down in Student Center of Andrews University to pick
up donations for the campaign; we will also do the same in a public setting where we will be
able to get more donations from the people who are not affiliated through Andrews University.

Local Churches:

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We will negotiate with PMC, One Place, New Life, Villiage Church ETC. to include an
advertisement in their bulletin as well as collect offering for this event as well.

Journal Era:
We would like to advertise this event through the Journal Era newspaper which has a
wide variety of consumers reach.

Registration
Active.com:
The ESS 5K will be available for registration via Active.com. The fees will be added to
the total cost to each registrant so that the organization does not have to absorb the fees.
Registration Fees:
$20.00 per registrant will go to the emergency shelter. Any fees on top of that will be to
pay for the service of Active.com. The estimated cost per registrant will total $25.00.
Day of:
Registration tables will be set up in the Pioneer Memorial Parking lot. There will be six
places for pre-registered runners to pick up their number. These will be organized
alphabetically by last name. There will be two stations for people to register the day of.
Once runners receive their numbers they can line up at the starting line. Runners who
have paid the extra fee to receive their T-shirt will pick it up at a separate table where their
name will be checked off.

Volunteers

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Leadership Team:
The leaders for the 5K will include:
Event Manager: will oversee the event in its entirety as well as the rest of the volunteers.
Registration Manager: will oversee the registration process the day of the event as well as the
volunteers who help with registration. They will ensure that the needed supplies are in place
for registration.
Refreshments Manager: will organize all refreshments at allotted locations and will organize all
volunteers involved.
Race Coordinator: will oversee route set up with markers as well as oversee the start of the
race. The Race Coordinator will also organize all volunteers within the area of their
responsibility.
Closing Ceremonies Coordinator: will work with the Event Manager to plan the Closing
Ceremony. Will oversee stage and sound set up as well as brief all involved parties on the
order of events.

General Volunteers Needed:


Registration: 12 volunteers will be needed to help with the registration process. Some will be
checking names off of lists for those who have registered previously, some will be handling
day of registration, some will be handing out T-shirts.
Refreshments: A total of 6 volunteers will be needed. 3 volunteers will be needed to help with
the set up, tear down, and distribution of refreshments at the halfway point in the race. 3
volunteers will oversee the refreshments at the end of the race.

Race: 10 volunteers will help direct traffic for the race itself. 2 volunteers will be t the start of

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the race to ensure that everything begins smoothly. The rest of the volunteers will be
dispersed along the route to direct runners in the correct direction and to call out the time, and
distance.

Closing Ceremonies: 4 volunteers will be needed to ensure a smooth closing ceremony. 2


sound personnel will be needed as well as one volunteer to oversee the winners and ensure
that they are at the correct place at the correct time. One volunteer will manage the stage and
make sure that everything is in place.

Total Volunteers: an estimated 35 volunteers will be needed the day of the race. This does not
include the leadership team.
Process:
Larry Ulery:
Mr. Ulery will be approached with the proposal that all volunteers be given the
opportunity to utilize this volunteer experience as a Service Requirement. If consent is
given, this will be advertised.
Communication Department:
A presentation/advertisement will be compiled for all COMM students to ensure
that if they volunteer, the Event Manager will provide a full portfolio piece which will include:
Professional and high quality photos, a description of the job done, a letter of appreciation
from the Event Manager, and the Director of ESS, Jeff Montero.
Sign Up Sheets:
Sign up sheets will be circulated in certain classes. We can also appropriate
persons to man a table in the student center for certain periods of time throughout the week.

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Supplies
Registration:
5 tables - Borrow from Alumni Services
Runner numbers - Purchase
Time keepers - YMCA
T-Shirts - Continental Services in downtown Berrien
2 Cash Boxes - Borrow From Alumni Services
Credit Card Machine - Borrow from CYE
Checklists - Copier Paper - Purchase from Staples
Registration Posters for where to line up - Purchase from Lithotech

Refreshments:
Water - Donated by Dining Services
Dixie Cups - Donated from Alumni Services

Sound:
PA System - Borrow From Campus Ministries
2 microphones - Borrow From Campus Ministries
iPod input - Borrow From Campus Ministries

Route:
Signs with distance markers - Purchase from Lithotech
Caution tape - Purchase Wal Mart
Construction Cones - Borrow from Athletic Department

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Stopwatches - Borrow from Wellness and Nutrition

Schedule of Events
Day of the Race: See Appendix D
Closing Ceremony: See Appendix D
Evaluation
Paper Survey:
A copy of the attached survey will be handed out at the event to be collected on
everyones way out of the event. (See Appendix F)

Online Survey:
An online version of the same questions as the physical survey will be made available
with a QR code to take users with smartphones to it. An email will also be sent out to all
registered runners via Active.com with the link to the survey included. (See Appendix F)

Polls:
One volunteer will have a poll (attached) and will ask runners, and onlookers a series
of questions in order to colled data. (See Appendix G)

Interviews:
One volunteer will ask runners and onlookers to summarize their reactions to the even,
and the Emergency Shelter Services in order to collect sound bytes that may be useful for
evaluation, and for promotions later down the line.

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Evaluation Strategies
For the purposes of the campaign, designed by this class, team members will evaluate
the campaign in the following ways.
Website will be evaluated based on number of hits received.
Radio and TV campaigns will be combined and the success rates will be determined
by the number of calls and hits received via the website.
The PR intern will be responsible for monthly news releases to the local media. In
addition to drafting and submitting weekly releases to local media, intern will
monitor all news articles and features placed in the press and on television.
The Final awareness evaluation will be based on (1)how many people attended the 5K
run event, (2) number of pledges made to support ESS at the 5K run and over the
long term of the campaign .
Conclusion:
The awareness campaign designed is intended to generate publicity and raise
awareness of Emergency Shelter Services inc. The research based campaign focuses
on targeting and relating with popular media to gain exposure. Strong emphasis is
also placed on revising the website and creating special events involving local faith
based communities. The campaign success rate will be measured by media
impressions, web page impressions and the number of people that turn out at special
events. Special events must be carefully planned and implemented.

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Appendix A
Transcript of the Radio and Video Script

CAN YOU FATHOM THAT THE AVERAGE HOMELESS PERSON IN THE UNITED STATES IS
ONLY SEVEN YEARS OLD? THERE ARE THOUSANDS OF YOUNG HOMELESS CHILDREN
AND THEIR FAMILIES ALL ACROSS AMERICA AND EVEN HERE IN OUR OWN COMMUNITY.
IMAGINE- CHILDREN, BABIES, MOTHERS, AND FATHERS, WITH NO WHERE TO SLEEP
AND NO WHERE TO GO; ALL THEY HAVE ARE A FEW BELONGINGS AND THE CLOTHES ON
THE BACKS DURING A TIME WHEN THEY NEED HELP THE MOST.
THATS WHAT EMERGENCY SHELTER SERVICES IS HERE FOR. EMERGENCY SHELTER
SERVICES PROVIDES A PLACE TO STAY FOR HOMELESS CHILDREN AND THEIR FAMILIES AND
INDIVIDUALS IN OUR COMMUNITY WHO HAVE NO WHERE TO GO DURING A TIME OF
EMERGENCY. FOR THESE PEOPLE, EMERGENCY SHELTER SERVICES IS A PLACE TO SLEEP AT
NIGHT; A SMILE; A COMFORTABLE COUCH; A GLIMMER OF HOPE. WERE ALL ABOUT
REACHING OUT TO HOMELESS FAMILIES AND INDIVIDUALS HERE IN OUR COMMUNITY.
Hi, my name is __________. A few years ago, my mother passed and the very next day
my house burned down. ESS was there for me and it is thanks to people like you who donate
time and resources that Im where I am today. Now Im giving back and helping people who
are where I once was by working for ESS.
However, ESS does not do it alone. Its people like you that make it possible to provide
a friendly and safe place for homeless children and their families. Find out how you YOU can
contribute and get involved; check out our web site www.EmergencyShelterServices.com or
give us a call at (269) 925-1131.
Whether you give time by volunteering, or give money that will help us run our facility,
or and resources such as toys, or food to bring a smile, to a childs face, YOU can help us
make a difference. Call us at (269)925-1131 or visit our website www.emergencyshellterservices.com
Emergency shelter Services- bringing hope, comfort, shelter [or whatever slogan is
appropriate]

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Table A

ESS Promo Video: Audio Visual Script


Question appears on screen;

CAN YOU FATHOM the fact THAT THE

Background: Families with young

AVERAGE HOMELESS PERSON IN THE

children (6-8 yrs old) playing

UNITED STATES IS ONLY SEVEN YEARS

Location: ESS playground

OLD?

Close-up of childrens faces;

There are THOUSANDS OF YOUNG


HOMELESS CHILDREN AND THEIR FAMILIES

Family taking a walk

ALL ACROSS AMERICA AND SOME RIGHT


HERE IN OUR OWN COMMUNITY.

Childrens faces, families playing/

IMAGINE CHILDREN, BABIES, MOTHERS,

interacting

AND FATHERS

[Transition to next scene]

WITH NO WHERE TO GO.


ALL THEY HAVE ARE A FEW BELONGINGS

Homeless family;

AND THE CLOTHES ON THEIR BACKS

backpack & bags on a sidewalk

DURING A TIME WHEN THEY NEED HELP


THE MOST.

Families playing; [ESS logo

THATS WHAT EMERGENCY SHELTER

emerges] Jeff speaking

SERVICES IS HERE FOR. ESS PROVIDES A

two people talking, standing outside

PLACE TO STAY FOR HOMELESS CHILDREN

the shelter

AND THEIR FAMILIES WHO HAVE NO


WHERE TO GO DURING A TIME OF
EMERGENCY.

Child or mother sleeping peacefully

FOR THESE PEOPLE, EMERGENCY

tucked in bed

SHELTER SERVICES IS

shot of mother reading bedtime story

A PLACE TO SLEEP AT NIGHT;

Person serving client with a smile

A SAFE ENVIRONMENT;

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Parent hugging child looking up

A GLIMMER OF HOPE.

hopefully
Parents with children

WERE ALL ABOUT REACHING OUT TO

shot of speaker walking towards a

HOMELESS FAMILIES HERE IN OUR

family eating in the kitchen

COMMUNITY.

LaShanda speaking: Tight Shot

My name is LaShanda. A few years ago, my

[sitting, directly facing camera]

mother passed; the very next day my house


burned down and i found myself with nowhere to
go.

Medium shot

It was rough not having anywhere to call


home....

Close up, from right angle

But ESS was there for me.

Med shot [standing up, facing

Its thanks to people like you who donate

camera]

money, time and resources why Im where I am

[Voice over] Scene of LaShanda

today.

listening to model client

Now Im giving back by working with ESS and


helping people who are where I used to be.

Medium shot

However, ESS can not do it alone.


Its people like you that make it possible to
provide a safe and welcoming Environment for
homeless families and children.
Find out how you can get involved.

LaShanda or Jeff speaking [medium

Whether you volunteer your time or donate

shot]

money or resources such as blankets, food, or

shot standing outside the shelter/

toys,

foyer

YOU can make a difference.

[tight shot]
[medium shot]

For more information, check us out on

Phone # shows on screen

Facebook

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or call (269) 925-1131 for more information


[Wide shot, voice over]: LaShanda

Emergency shelter Services- bringing hope,

sitting & laughing with a female client

comfort, and shelter

and child
Appendix B
Other event Ideas for Fundraisers for ESS
Gala:

This would be for the more wealthy publics such as business owners or
representatives. The idea would be to have a nice dinner and entertainment, possibly some
information on the shelter and charge per plate.
Cost Questions:
Venue
Food
Staff
Entertainment
Sound
Marketing
Concert:
This could involve a variety of local musicians to perform music and have a
cover charge to attend the event.
Cost Questions:
Venue
Sound
Sound Staff
Celebrity Performance:
This is simply a variation of the idea above, have a celebrity perform for the
ESS benefit. Jeff mentioned that some of the benefactors of the shelter have connections to
Kevin Bacon and he could be a possibility to perform with his band.
Cost Questions:
Venue
Sound
Staff
Celebrity Care

Local Tastes Event:


Local restaurants would donate samples and we could have a cover charge to
enter the event. This would be great because it would raise awareness of the shelter as well

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as funds while giving the local businesses exposure.


Cost Questions:
Venue
Tables
Chairs
Plates, Cups, Napkins etc.
Silent Art Auction:
Local artists would all take the same type of item and design it uniquely. We
would then hold a silent auction for the pieces.
Cost Questions:
Venue
Refreshments

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Appendix C

Email to local churches


To whom it may concern:
Could you please include the announcement below in your bulletin for an entire month as
part of a fundraising and awareness campaign for a homeless shelter located in Benton Habour.
Thank you

Did you know that there are 20,630 people in Berrien County who live below the poverty
level and 41% of people living at or below the poverty level in Berrien County are children.
Emergency Shelter Services Inc, provides a place to stay for homeless children and their families and
individuals in our community who have nowhere to go during a time of emergency. However, ESS
wouldnt be able to do this without your help. Its people like you that make it possible to provide a
friendly and safe place for homeless children and their families. To find out how Find out how you
can help alleviate homelessness in our community, please visit www.EmergencyShelterServices.com
or give us a call at (269) 925-1131.

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Appendix D
PDF SCHEDULE HERE

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Appendix E
PDF OF BUDGET HERE

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Appendix F
EVALUATION SURVEY SAMPLE

Emergency Shelter Services 5K Survey


Name (Optional):

Age:

How did you hear about the Emergency Shelter Services 5K Survey?
: Facebook

: Poster

: Friend

: TV Ad

: Radio Ad

: Other (Please describe) ___________________________________________


Had you even heard of the Emergency Shelter Services before?

Would you attend another event to raise awareness and funds for the Emergency Shelter
Services?

Would you participate in another 5K run to raise funds for the Emergency Shelter Services?

How could the Emergency Shelter Services 5K improve? What did the Emergency Shelter
Services 5K do well?

Appendix G

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SAMPLE EVALUATION POLL

Emergency Shelter Services 5K Poll


County:

Age:

Denomination:

How did you hear about the Emergency Shelter Services 5K Survey?

Facebook:

Poster :

Friend:

Radio Ad:

Other (Please describe):

TV Ad:

Had you even heard of the Emergency Shelter Services before?

Would you attend another event to raise awareness and funds for the Emergency Shelter
Services?

Would you participate in another 5K run to raise funds for the Emergency Shelter Services?

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Appendix H
Radio Station Contacts:
Pulse FM 92.1
Pulse FM Request/Contest line
1-888-80-PULSE
LeSEA Business Line

(888-807-8573)
574-291-8200

Mailing address
61300 Ironwood Rd.
South Bend, IN 46614
Program Director (CMann@lesea.com)
Studio e-mail (pulse@lesea.com)
WSMK 99.1
925 N. 5th Street
Niles, MI 49120
Phone: 269-683-4343
Studio Line: 269-683-4487
Fax: 269-683-7759
General Manager: Marci Taylor
mtaylor@wsmkradio.com
U93 92.9
The contact information for U93 is not like most. You need to go to their website
:http://www.u93.com/index.php?/contact and there you will find a box where you can send a

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message and there on that page you will find all the sources needed.

WAUS 90.1
By Email: waus@andrews.edu
By Phone: 1(800) 553-9287 or (269) 471-3400
By Fax: (269) 471-3804
By Mail:
WAUS-FM
Berrien Springs, MI
49104
WNIT TV Station
P.O. Box 7034
South Bend, IN 46634-7034
Telephone- 574-675-9648
Fax- 574-289-3441
WNDU TV Station
Postal: WNDU
P.O. Box 1616
South Bend, IN 46637
Physical:WNDU
54516 State Road 933
South Bend, IN 46637

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Front Desk: 574-284-3000


Station Fax: 574-284-3009
Appendix I
EVENT CONTACTS:
Tami Condon
Director of Alumni Services
ext. 3591
tcondon@andrews.edu
Sheri Davis
PMC Executive Secretary
davis@pmchurch.org
David Jardine
Director of Student Activities and Athletics
ext. 3965
djardine@andrews.edu
Christian Lighthall
Gymnics Coach & PR Instructor
ext. 3357
lighthal@andrews.edu
Chelsea Nelson
Student Activities Coordinator
ext. 6568
cnelson@andrews.edu
Keri Suarez
Media Relations Specialist
ext. 3348
ksuarez@andrews.edu

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Appendix J
Campaign Contacts
Email
Pioneer Memorial Church, 8655 University Boulevard Berrien Springs MI 49103
bulletin@pmchurch.tv 269.471.3133
to submit a request printed in PMC bulletin, requests must be received Monday by 5pm for
consideration.

Road to Life Church, 3800 Niles Rd St. Joseph, MI 49085


(269) 429-1106 or info@roadtolifechurch.com
Church Office Hours: Mon-Thurs, 8-4

The Chapel, Evangelical Free-Church,4250 Washington Avenue St. Joseph, MI 49085


Sara Steinke, Communications Assistant/Webmaster
saraesteinke@gmail.com

Lakeshore Baptist Church Stevensville, 5411 Cleveland Ave, MI 49127


269.429.5611 or lakeshore.nab@gmail.com

Stevensville SDA Church, 6657 Stevensville-Baroda Road, MI 49127-9780

Please send bulletin information to stvsda@hotmail.com by Wednesday 10:00 AM


Hope Community Church, 2390 Lake Street, Niles MI 49120
269.684.2770 or HopeOfNiles@HopeOfNiles.com
First Missionary Baptist Church, 925 Chippewa Street ,Buchanan MI 49107
(269) 695-9615 or fmbcbuchananmi@sbcglobal.net