Publicrelationsisoftenregardedasoneofthemostfastpacedandstressfulprofessions

onecanenter.Butforsome,thechaosand24/7newscycleisntdaunting,andafew,like
fellowEntrepreneurcontributorRichardLorenzen,thriveonit.
At24yearsold,LorenzenistheCEOofFifthAvenueBrands,afastgrowingNewYork
basedPRfirmthathefoundedasateenagerstillinhighschool.Lorenzencanoftenbe
seenonsocialmediarepresentingwellknownclientsintech,mediaandfinance,suchas
saleslegendGrantCardone,andattendinghighprofileeventsliketheUNGeneral
Assembly.
Related:7TipsforGettingYourMoney'sWorthNowThatYou'veHiredaPR
Firm
Butitwasntalwaysthisway.Lorenzensaysittookyearsofhustleandsheer
persistencetoforgetherelationshipsanddealsthathavecontributedtothegrowthofhis
company.HehasanupcomingbookSurge:SuperchargeYourLife,Business&
Legacy,whichisscheduledtobereleasedonOctober25andaimstoencourageyoung
entrepreneurstofollowthesamepath.Irecentlysatdownwithhimandaskedforhisfive
besttipsforaspiringmillennialentrepreneurs.

1. Look for base hits, not home runs.

Everyentrepreneur,especiallyintechnology,islookingtohitahomerun.Everybody
wantstoclosethesevenfigureclientimmediatelyortheninefigurefundinground,and
therealityisthatthatrarelyhappens.Instead,Lorenzensays,focusonclosingseveral
smallerclientsfirstandthenincrementallyworkyourwayup.
Thiswillalsohelpbuildyourreputationandprepareyouforwhenanopportunityfora
homerundoescomealong.Nosignificantdegreeofsuccesshappensovernight.
Everythingofscalegetsbuiltpiecebypiece.Focusonconsistentlyclosingdeals,and
soonenough,successwillcompound.
Related:5ThingsMillennialEntrepreneursCanTeachTheirBusinessElders
AboutRunningaCompany

2. Sales are everything -- never stop selling.

Salesarethelifebloodofeverybusiness.Period,Lorenzensays.Therearesomanymore
startupsfocusedonclosingfundingthanonclosingsales,butwithoutsales,youdonot
haveabusiness.Oneoftheprimaryjobsofafoundershouldbetosellandtokeepselling
nonstop.

Ifyoudontprioritizeyourtimeandfocusontaskslikebringinginmorerevenue
thattrulymovetheneedleinyourcompany,thegrowthyouvealreadyachievedwill
quicklystarttostagnate.So,untilyoucanaffordtohireanarmyofsalesprofessionals,
constantlybefocusedonselling.

3. Everything you do should directly impact your main

goal.
Thereissomuchtodoeverydaywhenyouarethefounderofacompanythatitiseasyto
getlostintheweedsandlosesightofthebiggerpicture.Asyourtodolistfillsupand
yougetboggeddownwitheverythingthatneedstobedone,youmaynotrecognizethat
youarespendinghoursdoingtasksthatseemnecessarybutarentactuallygrowingthe
company.
Thisiswhatcausesmanystartupstotreadwaterforalongtime,butneveractuallygo
anywhere,Lorenzensays.Instead,headvises,everymorning,lookatyourtodolistand
identifytheitemsthatareactuallycontributingtoyourprimarygoalandresultingin
forwardprogressforthecompany.Dothoseitemsfirstanddontstopuntiltheyare
complete.
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4. Be public -- put yourself out there.

Ithasneverbeenmoreimportantthanitistodaytobuildaverypublicbrandandbe
knowninyourmarket.Inthisageofsocialmediaandcontentmarketing,people
absolutelyhavetoknowwhoyouare,andyouneedtobeseenasanexpertinyour
industry.
Takethetime(orhaveateammembertakethetime)towriteexpertarticlesfor
publicationsinyourindustry,shareinsightsandadviceonyoursocialmediaandofferto
speakatindustryconferences.Itsnolongerenoughtobuyadvertisingyouneed
organicpublicityandexposurethatconsistentlykeepsyouinthepubliceyewithinyour
market.

5. Travel the world as much as possible.

Putinthetimeandinvestmenttotravelregularlyandseetheworldthroughthelensof
differentculturesandregions.Notonlywillthisgiveyouaneducationinitself,butitcan
revealmajorbusinessopportunitiesoverlookedbyotherfounderswhodontleavethe
office.
Related:5UniqueTraitsofMillennialEntrepreneurs

Travelisavaluableinvestmentfornetworking,learningaboutnewmarketsand
understandingbetterhowtheworldworksandwhatroleyourcompanycanplayinit.
Travelasfarandasoftenasyoucan.